Harnessing AI to Drive Growth for Optimal Exits for Digital Businesses ◆ Strategic M&A Specialist ◆ Follow & Subscribe for Unique Strategies on Maximizing Your Digital Business's Potential and Profit ◆ Link in Profile

𝐑𝐞𝐬𝐮𝐥𝐭𝐬-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 & 𝗠&𝗔 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝗔𝗱𝘃𝗶𝘀𝗼𝗿

With over 20 years of experience in the digital business arena, I've developed a deep understanding of how to navigate the challenging landscape of mergers and acquisitions (M&A). 

My passion lies in helping small to medium-sized eCommerce and SaaS businesses scale, exit, or acquire with success.

Whether you're looking to increase market share, add profits, bring on talented individuals, or scale your enterprise, I'm here to guide you through the process with minimal stress and risk. 

I employ a diverse range of funding strategies and focus on creating value for our investors and partners.

In my role as a Sell-side Advisor, I help online business owners (< than $10M) who are interested in selling all or part of their company assets navigate the process, including:

✅ Developing a selling strategy
✅ Marketing the business for sale
✅ Negotiating the deal
✅ Handling due diligence

As a Buy-Side Advisor, I work with companies to determine if a growth-through-acquisition strategy is right for them and, if so, the best time to execute an acquisition and how to make it happen. 

I have over 230 different funding strategies for acquiring businesses without using up cash reserves.

I believe in the power of growth through acquisition and am committed to saving jobs and growing companies. 

If you're considering buying or selling a business, or want to learn how to grow your current business through acquisition or strategic investment, I would love to connect with you.

SPECIALTIES
◆ Facebook Ads Media Buyer Specialist
◆ International Speaker
◆ ClickFunnels 2 Comma Club Award Recipient 
◆ Amazon Seller 
◆ Shopify Expert

💬 Want to chat? Go here to set up a time: https://skrpmedia.com/info

Steve Kilberg

Akin Tosyali

Foundry.cc

-Drive Digital Strategy & Execution across the largest performance automotive aftermarket parts supplier, Holley. Develop and lead multi-channel digital marketing strategies, including paid search, paid social, SEO, and e-commerce, to drive customer acquisition and revenue growth for Holley.com, adsshocks.com, aemelectronics.com. flowmastermufflers.com, hansdevice.com, simpsonmotorcyclehelmets.com, simpsonraceproducts.com, stilohelmets.com, dinancars.com, edgeproducts.com, goapr.com, rangetechnology.com. 
-Optimize Performance & ROI: Manage and optimize digital campaigns using data-driven insights, attribution modeling, and A/B testing to maximize return on ad spend (ROAS) and customer lifetime value (LTV).

Head of Digital Marketing

9 Digital Media

-Head of paid search, paid social and programmatic for a $600M automotive parts brand
-Fractional lead for SEO & Paid Search, for a major $1B pharmaceutical brand
-Fractional lead for SEO & Email, for a major $1B cannabis brand
-Fractional lead for lead gen, SEO, Paid Search for a $500M Apparel DTC brand
-Email, SEO, AI Marketing consultant for a $2B B2B organization

Founder,  Fractional- VP of Digital Marketing

5.11 Tactical

Directed all digital marketing: PPC, paid and organic social, SEO, programmatic display, email, SMS, YouTube influencers, affiliates, programmatic direct mail, and the entire marketing tech tack.

Tiege Hanley LLC

Oversaw full marketing P&L including digital strategy, customer acquisition, retention, analytics, forecasting, and planning direct to customer.

VP of Growth Marketing

Grainger

Managed all aspects of P&L for digital marketing channels with a $50M operating budget and $3.4B in revenue while overseeing 26 marketing managers and 2 million SKUs.

Director, Digital Marketing

Merkle

Led development/execution of cutting-edge marketing programs for high-value clients including DSW, Office Depot, USAA, Allstate, JP Morgan Chase, Comcast, Tiffany, Sony and Sanofi Aventis

Senior Director, Digital Strategy

FindCustomers.com

Founder and CEO

ShopLocal

Responsible for all PPC, SEM & SEO efforts, managing product feeds from 80 of top 100 retailers like Best Buy, Sears, Walgreens, and Target and develop local inventory based PPC campaigns based on the feeds, spanning 30 Million unique PPC keywords and 400 terms ranking number one in Google organic search results.

Paid Search and SEO Manager,

Experian

-Managed the overall product development process from concept to commercialization, monitored work-flow and deadlines. Evaluated capital expenditures, revenue potential, and production methods of new products.
-Led digital marketing for Cigna's health care plans
-Created product strategy by understanding the needs of the market. Defined product enhancements based client needs. Produced white papers based on survey results, market research, Web analyses and other empirical evidence for “why” the company should or should not act on an initiative. Took action based on the findings and demonstrated improvement on revenue based on these specific changes. Act as spokesperson for product and solution areas for press/analysts briefings and industry events.
-Set up and ran email marketing initiatives for multiple product lines.
-Designed and managed large affiliate programs, generating over $2M in revenue for the company
-Advised management on PPC techniques and best practices.

Product Development, Ecommerce

infoUSA.com, Inc.

Manage, direct and be accountable for all online promotions, activities, presentations, and strategies for infoUSA.com, VideoYellowPages.com and ListBroker.com.  Set up SEO, PPC, email and affiliate campaigns for the company.

Director Ecommerce

I am a seasoned marketing executive with deep expertise driving digital marketing and business growth. I am recognized for my ability to create and execute innovative campaigns that increase revenue and online traffic while providing strong leadership to cross-functional teams. I’ve consistently exceeded marketing and performance targets throughout my career, maximizing operational output with minimal resources. My core expertise includes digital marketing strategy, campaign development, marketing automation, customer segmentation, customer acquisition, customer retention, demand generation, budget management, digital analytics, and content management. I leverage strong communication and strategic planning skills to deliver superior results and maximize ROI in these areas.

Sr. Director of Digital Marketing

I lead digital marketing for 5.11 Tactical. This includes customer acquisition and retention. I lead all digital channels: PPC, SEO, Email, Social, SMS, Influencers, and affiliate channels. I also lead Customer Analytics, the CDP platform. My team also supports wholesale, B2B, and international markets.

-Transitioned PPC and Paid Social from agency to in-house, greatly reducing agency fees and repurposing the marketing budget towards maximizing profitable channels to improve EBITDA. 
-Increased PPC revenue by 25-35% three years in a row while reducing cost per acquisition 
-Implemented a world class CDP to get 360 view of our customer, and drove 20% growth in incremental customer acquisition
-Led the digital marketing team and all agencies 
-Led the upgrade of our Email platform and delivered 22% improvement in email CVR.
-Implemented a new DSP that generated 10X in ROAS for retail stores
-Reduced affiliate channel cost 32% but increased incremental sales 27% by shifting spend from coupon sites to publishers that drove incremental traffic.

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Steve Kilberg

Akin Tosyali

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