Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

I specialize in the messy middle of B2B SaaS scaling—taking companies from erratic growth to a disciplined, high-performance revenue engine.

Most sales teams don’t fail because they lack talent; they fail because of ambiguity.
When forecasts can’t be trusted, pipelines move only through founder heroics, and managers report activity instead of owning outcomes, you don’t need another playbook—you need an operating system.

My operating philosophy: Cadence | Ownership | Process

I install a repeatable flywheel of operational excellence:

Cadence
A rigorous Rhythm of Business—daily, weekly, and monthly operating cadence that surfaces execution risk early, before it becomes a board-level surprise.

Ownership
Managers own outcomes, not just activity. Forecasts are built bottom-up so leadership can commit without caveats.

Process
Qualification and execution are standardized before adding headcount, ensuring hiring is tied to capacity and real revenue impact—not hope.

The proof (Ekahau — SVP, Global Sales, 2019–2024)
	•	Revenue: Scaled $25M → $65M ARR in five years
	•	EBITDA: Increased $7M → $32M (margins ~20% → ~50%)
	•	Team: Built a 130-person global organization while reducing per-employee cost 25%

Selected wins
	•	Healthentic: Doubled ACV ($5M → $10M) and drove 10× pipeline growth through GTM transformation
	•	ControlCase: Delivered 34% YoY growth and 300% expansion revenue growth

Currently

Available for VP of Sales or Fractional GTM leadership with B2B SaaS companies $5M–$30M ARR. I also lead SalesGSS (revenue operating frameworks) and DigitalRegIntel (regulatory intelligence for AI/fintech).

The Senator perspective

Two terms as a Washington State Senator taught me the value of high-stakes negotiation and public accountability. I bring that same discipline to sales: clear ownership and execution when the pressure is real.

“Steve is ‘Instant Offense’ for sales—rare and valuable. World-class at creating strategic, data-driven sales teams.”
— Jeff O’Mara, CEO (Healthentic) / GM (Ekahau)

Steve Litzow

AI didn’t kill sales reps.
It killed excuses.

In 2026, AI isn’t a productivity tool — it’s a truth serum.

It exposes:
• Broken process
• Weak management
• Fake activity dressed up as “effort”

If your sales motion is tight, AI compresses time-to-decision.
If it’s sloppy, AI just produces more noise — faster.

Most $10M–$50M ARR teams are about to learn this the hard way.

This is Week 1 of the SalesGSS 2026 Operating Series.
Eight weeks. Eight uncomfortable truths.

AI didn’t come for your reps.
It came for your excuses.

Comment “2026” if you want the series.

VP of Sales / Fractional VP (B2B SaaS, VC & PE-backed) for $5M–$30M B2B SaaS | Scaled $25M → $65M ARR | SalesGSS

Your closers aren’t the problem.
Your committee is.

Roughly half of qualified B2B deals don’t lose.
They stall.
“No decision.”

At $10M–$50M ARR, the pattern is consistent:
• Strong champion
• Positive calls
• Deal “feels good”

But it’s single-threaded.

One relationship trying to carry internal selling across:
Finance. IT. Security. Procurement. Operations.

The closer is persuasive.
The organization isn’t aligned.

With 10+ stakeholders involved, persuasion no longer scales.

Elite closers in 2026 aren’t smoother.
They’re better at internal selling.

They multi-thread early.
They equip champions.
They sell the decision process.

Quick diagnostic:

Can your reps name five stakeholders—and each one’s priority—in their top deals?

If not, you’re optimized for persuasion when you need consensus.

Week 2 of the SalesGSS 2026 Operating Series.
(Week 1: AI doesn’t fix execution—it exposes it.)

Comment “2026” if you want the series.

If you can’t prove value in the first 60 days, you don’t have a deal.

In 2026, long sales cycles aren’t what kill deals.

Delayed proof does.

Buyers will wait longer to buy —
but they won’t wait longer to know if they made the right decision.

57% of B2B buyers expect positive ROI within 3 months — not at renewal.

If a champion can’t point to a concrete win inside 60 days:

Confidence erodes
Finance steps in
“Commit” turns into “let’s wait and see”

That’s why the strongest teams aren’t closing faster.

They’re proving faster.

They define Day-60 success before the contract is signed.
They scope for proof, not size.
They treat time-to-value as a deal quality metric, not a CS problem.

If value only shows up at renewal, the deal was insured by hope — not evidence.

This is Week 3 of the SalesGSS 2026 Operating Series.
Next week: why slow product cadence is becoming a silent deal-killer.

This week’s regulatory signal isn’t clarity — it’s formation.

In the U.S., digital asset market structure legislation stalled again. In the EU, regulators are already questioning AI Act transparency practices well ahead of enforcement.

Different jurisdictions. Different tools. Same supervisory pattern.

Expectations are forming before rules finalize — and long before penalties appear.

That’s what shows up later in:
- Board and audit committee questions
- nvestor and acquirer diligence
- Bank and payment-partner reviews

Not “what did the law eventually say?”
But “what did leadership understand and monitor as expectations evolved?”

I publish a short Digital Regulatory Intelligence brief each Tuesday that documents these early supervisory signals — not predictions, not legal conclusions — just what’s forming in real time.

Most regulatory risk doesn’t show up as a rule violation.

It shows up later as a question regulators now ask routinely in enforcement actions:

“When did you become aware of this risk?”

Across new digital regulations and recent enforcement matters, regulators have shifted from checklist compliance to supervisory posture — an expectation of continuous, documented awareness.

Exposure today isn’t just what you did.
It’s what you reasonably knew — and when you knew it.

That’s why this is increasingly a board-level issue, not a compliance exercise.

Curious how others are documenting supervisory awareness before it’s asked for.

When supervision exists only in email, it doesn’t exist at all.

This week didn’t bring a sweeping new regulation.
That’s exactly the risk.

Across the U.S. and EU, regulators continued applying existing authority while legislative clarity remains unresolved. That combination — active enforcement discretion + unresolved rules — is where most future compliance failures are born.

Fast-forward 24–36 months and the question won’t be:

“Was the guidance clear?”

It will be:
“What did you know — when did you know it — and how was that knowledge supervised?”

This week alone:

SEC and CFTC signaled regulatory coordination is moving forward without Congress
EU AI Act transparency expectations quietly locked in
FinCEN delayed rules while Treasury intensified enforcement
Enforcement volume dropped — but guidance-based expectations accelerated

None of this required a new rule. All of it creates exposure.

If your supervisory awareness lives in emails, Slack threads, or people’s heads, it won’t survive diligence, exams, or enforcement.

That’s why we published this week’s DigitalRegIntel Supervisory Brief — and why we believe supervisory awareness needs a system of record, not a newsletter.

Because when the question comes,
explanations don’t count. Records do.

This week’s brief formally documents each supervisory signal referenced above.

#RegulatoryCompliance #DigitalAssets #AIGovernance #RegTech #Compliance

Helping B2B sellers, leaders, and founders sell smarter, win more, and build career longevity.

Who I Help & How

If you're a sales professional, leader, or entrepreneur looking to:
✔ Exceed your targets consistently
✔ Close larger deals, faster
✔ Shift from transactional selling to becoming a trusted advisor
✔ Build resilience and long-term success in sales

I think we should talk.

With 30+ years of experience across four countries, I’ve helped struggling sales teams achieve 15-25%+ performance growth, increase individual earnings by $250K+ over five years, and build sustainable sales careers.

B2B Sales Mastery Defined

🏆 B2B Sales Mastery = (🔥 Mindset + 🛠 Skillset + ⚙️ Process) × 🎯 Execution

✅ Mindset – Confidence, resilience, emotional intelligence, and the ability to handle rejection.
✅ Skillset – Prospecting, consultative selling, negotiation, and closing strategies.
✅ Process – A repeatable, scalable framework that optimizes sales execution.
✅ Execution – Turning knowledge into action, adapting, and delivering results under pressure.

What Makes My Approach Different?

✅Personalized Roadmap – Using DISC & FinxS Sales Competency Assessments, we identify strengths & blind spots for tailored coaching.
✅Sales Psychology & Behavioral Adaptability – Master influence, connect with diverse buyers, and handle objections like a pro.
✅Resilience for Longevity – Sales is a marathon, not a sprint. I help you thrive under pressure and maximize career earnings.
✅Proven Results – From sales professionals at Fortune 100s to SaaS leaders, my coaching delivers measurable growth.

Real Transformations
✅Senior IT Sales Consultant → Promoted to VP within a year.
✅Fortune 100 Sales Pro → 20% salary boost & better role after four months.
✅SaaS Sales Leader → Fast-tracked learning & given ownership of a major account in five months.
✅Strategic Advisor to early-stage Founder-led organizations → Focus, mind-set, road-map validation and GTM strategy. Equity participation in a few organizations for long-term support and engagement.
✅Reduced Sales Friction → Process engineering and Sales Playbook alignment to return 18% time to the Enterprise sales team and improve win-rate by 4%.

The noble profession of sales rewards those who take action. If you're ready to break through barriers and achieve results, let’s connect.

📩 Direct Message me to schedule a consultation or use the 'book an appointment' button above. 

Your next breakthrough is one conversation away.

Deepak Bhootra

“We raised almost $1.5M… and then we shut the company down two years later.”
That’s not a headline founders like to share. But it’s precisely what Suresh Madhuvarsu, CEO of SalesTable.ai, shared on Sales Uncharted, and the honesty is the point.

This is a classic technical-founder trap:
• Start as a builder
• Build something genuinely good
• Assume the market will reward quality
• Discover with immense pain that quality doesn’t create demand by itself.

Suresh calls it what it is:
“A super classic case of an engineering founder trying to do sales.”

The line that hits hardest:
“You build a great product and they will come… and nobody came.”

Because markets don’t behave like engineering.
They behave like psychology + priorities + timing + budget + politics + inertia.

▶️ Watch the 2.5-minute clip and the full detailed write-up in the latest edition of the Sales Uncharted Podcast. 

#SalesUncharted #Founders #Startups #B2BSales #CustomerDiscovery #Entrepreneurship #TechnicalFounders

Background and Context “We raised almost $1.5M… and then we had to shut it down after two years.” That’s not a headline founders like to publish. But 

Open article: PODCAST # 14:  You Don’t Have a Product Problem. You Have a Customer Conversation Problem. by Deepak Bhootra • 3 min read

PODCAST # 14:  You Don’t Have a Product Problem. You Have a Customer Conversation Problem.

Most sales training prepares you for objections.
Almost no one prepares you for rejection.
And in sales, rejection is a regular feature of this complex game.
Letting it define you is optional.

I recently joined the Secret Expert Podcast, and the conversation went deeper than tactics or performance metrics. 

We talked about what rejection actually does to a seller’s identity when it is not processed correctly.

That conversation is now embedded inside Feature #11 of the latest Sales Uncharted newsletter.

One idea from the episode that matters more than most people realize:
  You can be a 3 out of 10 in your role today
    and still be a 10 out of 10 human being.

When sellers collapse role performance and personal worth into the same score, burnout and inconsistency follow. This is not motivation. It is identity management, grounded in Sandler principles and real field experience.

🎧 The full podcast audio is embedded in the newsletter

📩 Follow and subscribe to Sales Uncharted for deeper work on sales psychology, resilience, and longevity

🔁 Share this with a seller or leader who needs this conversation

Introduction I joined the Secret Expert Podcast because I wanted to talk about the part of sales that rarely gets trained and almost never gets proces

Open article: FEATURE # 11: Stop Letting Rejection Define You as a B2B Seller by Deepak Bhootra • 7 min read

FEATURE # 11: Stop Letting Rejection Define You as a B2B Seller

Most business transformation efforts do not fail loudly. 
They begin with strong intent, thoughtful strategy, and real investment. 
Over time, execution weakens. Teams fall back into familiar patterns. Leaders feel the gap between what was planned and what is actually happening.

During a recent interview with Aspioneer, following their recognition of my work in Business Transformation for 2026, we explored why this happens so often, even in capable organizations.

The issue is rarely intelligence or effort. It is behavior under pressure.

Organizations introduce new systems, tools, and processes. Those do matter, but when pressure rises, people do not default to strategy. They default to habit, identity, and emotional reflex. That is where transformation quietly stalls.

A question worth sitting with:
 When pressure rises, what behaviors reliably show up for me?

Transformation is not broken. It is behavioral.
More on this in the latest edition of the "Sales Uncharted newsletter."
https://lnkd.in/gtqYg5Jk

Growth isn’t just about strategy. It’s about behavior, clarity, and execution.
Dr. Deepak Bhootra is reshaping leadership and sales coaching through Jabulani Consulting LLC, blending human psychology with disciplined systems for sustainable success.
“Systems without self-awareness don’t stick. Self-awareness without systems doesn’t scale.”
Read more 👇
https://lnkd.in/gw7Z3qud

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