Cosmo Tech | The Decision Twin Platform for Supply Chain, Finance & Asset Leaders at Fortune 500 Scale | Simulate Tomorrow. Decide Today.

Over the past 30 years, I’ve led sales teams at fast-growing Tech & SaaS companies — to rebuild and refine the strategies and systems so sales teams can scale and drive revenue growth.

In recent roles, I was able:

- double revenue while EBITDA grew 400%
- drive a +34% YoY revenue growth

Today I’m working with Cosmo Tech to help enterprises simulate the future for faster decisions, better systems, and maximum opportunity.

That means: 

- Quantum-level decision making
- Complex system resiliency
- Future-proof roadmap

“Steve is “Instant Offense” for sales. This is very rare and very valuable. He’s truly world class at quickly creating and running strategic, data-driven sales teams to drive growth. Great at strategy and wading into the minutiae to uncover and fix and optimize the team and process.

He’s a great leader with great judgment who makes it fun to work on the most difficult challenges. He and I have worked together on two companies that were great successes.”

— Jeff O'Mara, General Manager EKAHAU/ CEO, Healthentic.

Feel free to join my newsletter below — you’ll get all my best systems and strategies for scaling sales into the future. 

Join my newsletter at www.salesgss.com/newsletter

Trying to figure out where to start to double sales in 2025? Click on my "FREE Sales Accelerator Assessment" www.salesgss.com/assessment

Steve Litzow

A 17-year-old enterprise tech company went from $25M to $65M in revenue without changing their team, market, or product strategy.

Here's what actually drove the transformation:
Revenue: $25M → $65M (160% growth) 
Recurring Revenue: $5M → $30M (6× increase) 
EBITDA margins: 20% → 50% 
Product velocity: 1 release every 4 years → 4 per year

When I ask CEOs what they think enabled this kind of growth, they usually say: 
"Better talent? Bigger pipeline? New market positioning?"

None of the above.

It was implementing a High-Intensity Rhythm of Business (HI-ROB).

Here's what it looked like in practice:
Daily 15-minute standups focused on:
- Pipeline movement (what changed overnight)
- Yesterday's activity vs. plan
- Today's activity commitments
- What's closing today + backup options

Weekly cross-functional reviews where every team reports using the same metrics, same format, same cadence.

The insight most teams miss: Elite execution isn't about having better people. 

It's about building systems that surface problems in 24 hours instead of 30 days.

That time compression is what separates:
- Forecast accuracy from CFO discounts
- Pipeline visibility from month-end surprises
- Revenue growth from revenue hope

The companies scaling predictably right now aren't necessarily the ones with the best talent. 

They're the ones with the best operating systems. 

salesgss.com/newsletter

Your sales team has 200+ hours of PMF intelligence.
Your product team sees maybe 5% of it.

That gap is killing your velocity.

Sales hears every objection, every “not yet,” every competitive blindside.
Product never sees most of it.

That’s where PMF actually erodes — in the gap between Sales intelligence and Product velocity.

And the fix isn’t another roadmap meeting.

It’s a bi-weekly execution ritual:
Sales brings: Top 3 deal blockers
Product maps: Clear ship windows
CEO enforces: Ruthless scope discipline
15 minutes. Twice a month.

This loop eliminates the three silent killers:
- Roadmap drift
- Ship-date ambiguity
- Competitive feature surprises

One company I worked with went from 1 release every 4 years → 4 releases per year using this exact loop.

Result: 2× revenue and expansion from a niche tool to a mainstream IT platform.

The data backs it up:
Elite product teams ship with 76% success  --  Average teams sit at 51%

That 25-point gap compounds into years of competitive advantage (or decline).

With Q1 planning six weeks away, now is the moment to fix your Sales → Product loop before you lock next year’s roadmap.

Product-market fit isn’t a milestone — it’s a 90-day referendum.

Full framework + the Q1 implementation plan is in this week’s SalesGSS newsletter.
Link in comments. 👇

Couldn’t agree more with Phillip — the ability to anticipate, not just react, is what separates leaders today.

Simulation is already helping our customers cut decision cycles, reduce risk, and move with confidence.

CEO at Cosmo Tech I Global Business Leader I Chief Technology Officer

Enterprises today face a simple truth: disruption is no longer an occasional event, it’s a constant. Supply shocks, market volatility, and regulatory 

Open article: From Intelligent to Autonomous: How AI-Simulation Unlocks the Self-Learning Enterprise by Phillip Hazen • 2 min read

From Intelligent to Autonomous: How AI-Simulation Unlocks the Self-Learning Enterprise

The new advantage isn’t faster outreach — it’s faster proof.

✅ Days 0–7 (Sales): Define success metric + provision sandbox
✅ Days 8–21 (Product): Automate setup + guide onboarding
✅ Days 22–30 (CS): Deliver one-page ROI snapshot

Track what matters:
• TTFV (Time-to-First-Value) — leading indicator of conversion
• Activation → Expansion Ratio (≤60 days) — proof that value sticks

The teams that show ROI inside 30 days stay alive in deals CFOs can’t kill.

Read the full playbook → salesgss.com/newsletter

#SaaS #SalesStrategy #RevenueGrowth #SalesGSS

Great insight, Philipp.
Transforming Weibull and other reliability models into continuously learning systems through AI simulation is where asset management becomes truly prescriptive. It’s exciting to see this thinking gain momentum across the SAP ecosystem.

Yesterday I shared my first impressions on sessions about Predictive Maintenance, RCM, Asset Maintenance 5.0, and deep dives into data acquisition and diagnostic hardware at the Asset Performance conference. Today, I want to share one idea that really stuck with me—something that could be transformational if applied across the entire asset lifecycle:

Weibull distribution.
It’s a statistical tool that uses failure data from operations—data that’s often easy to get. It doesn’t need huge datasets, and because it’s based on probability distributions, it provides interpretable confidence intervals. That means maintenance experts can use it with confidence.
Of course, it comes with challenges: modeling expertise and thorough data cleansing are essential.

But the opportunities are huge. Startup Cosmo Tech showed a very innovative approach how operational data (e.g. failures, financials, risk) can be used to simulate different maintenance policies and predict their impact on CAPEX, OPEX, or any custom risk KPI you define is relevant for your business. This enables to test strategies before implementing them—using models they can actually understand.

My takeaway: Weibull distribution shouldn’t be a one-time tool for investment decisions. It should be part of a continuous loop:
- Define strategies based on simulations
- Implement and measure performance of such strategies
- Learn from cases where the policies been violates or fails, e.g. when using CBM or RUL predictions missed a failure beyond what is to be expected from a statistical model.

With continuous closed loops to monitor, improve, and optimize your maintenance strategies and operations, it would be possible to unleash the full power of Weibull distribution—or, as a matter of fact, any AI or model-based tool.

Thanks Olivier Blancke & Steven Coates for the insightful demo and nice discussion we had during the conference.

This is how leading utilities are using AI Simulation to prioritize investments, balance risk, and accelerate the energy transition.
Join Cosmo Tech and Groupe E on Dec 2 to see it in practice.

Join us for an insightful webinar with Cosmo Tech and Groupe E on December 2nd.

Ana Nazaré, Strategic Asset Manager at Groupe E, and Maxime Le Pendeven, Key Account Director at Cosmo Tech, will explore how Cosmo Tech AI Simulation empowers Groupe E to 𝘢𝘴𝘴𝘦𝘴𝘴 𝘢𝘯𝘥 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘻𝘦 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 𝘰𝘧 𝘳𝘦𝘪𝘯𝘧𝘰𝘳𝘤𝘦𝘮𝘦𝘯𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘴, 𝘮𝘢𝘯𝘢𝘨𝘦 𝘶𝘯𝘤𝘦𝘳𝘵𝘢𝘪𝘯𝘵𝘺, 𝘶𝘯𝘤𝘰𝘷𝘦𝘳 𝘰𝘱𝘵𝘪𝘮𝘢𝘭 𝘵𝘳𝘢𝘥𝘦-𝘰𝘧𝘧𝘴 𝘢𝘯𝘥 𝘨𝘳𝘪𝘥 𝘧𝘭𝘦𝘹𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘭𝘦𝘷𝘦𝘳𝘴 - 𝘢𝘭𝘭 𝘸𝘩𝘪𝘭𝘦 𝘢𝘭𝘪𝘨𝘯𝘪𝘯𝘨 𝘴𝘵𝘢𝘬𝘦𝘩𝘰𝘭𝘥𝘦𝘳𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴.

Whether you’re managing renewable energy plants, large industrial fleets, or complex infrastructure, this session is for you.

👉 Register here: https://hubs.ly/Q03Rxpwj0

#ai #simulation #assetmanagement #aip #digitaltransformation #innovation #energy #utility

Buyers don’t wait 90 days for ROI anymore.

The window for proof has collapsed — from quarters to weeks.

▪ 78 % of B2B buyers now expect measurable ROI within six months (G2)
▪ Deal slippage nearly doubled year-over-year (Kluster)
▪ Interactive demos lift conversions ≈ 25 % (Navattic)

If your product still takes three months to prove value, you’re already behind competitors who do it in 14 days.

👉 Stop selling platforms. Start selling proof.

This week’s SalesGSS issue breaks down how to:
• Re-engineer your first-value moment
• Turn demos into ROI trials
• Track the 3 KPIs boards now watch

Read here → salesgss.com/newsletter

#B2BSales #SaaS #SalesLeadership #GrowthStrategy

Most B2B tech CEOs think they have a meeting problem.
But the data says something very different.

Only 37% of meetings have an agenda.
Executives say 67% of them fail.
Teams waste 392 hours a year sitting in them.

But here’s the truth:

Meetings aren’t the problem.
Visibility lag is.

If you’re still discovering slippage at the end of the month, you’re already 30 days behind the teams you’re competing with.

Across the $25M–$65M companies I’ve worked inside, the pattern is identical:

Elite teams surface deal risk in 24 hours.
Average teams: 7–14 days.
Struggling teams: after the month closes.

This one gap explains revenue misses more than pipeline size, talent, or marketing.

The companies that scale consistently run a tight Rhythm of Business (ROB):

Daily (15 minutes):
• Pipeline movement
• Yesterday’s activity
• Today’s targets
• Deals closing today
• Backup if #1 slips

Everyone stands.
Cameras on.
Pipeline open.

Weekly:
Every function reports progress on the same goals, using the same metrics, in the same format.

No silos.
No spin.
No surprises.

Slippage is a visibility problem — not a talent problem.
Fix the cadence → fix the outcome.

If you want more on operating cadence, forecasting accuracy, and mid-market sales strategy, subscribe to my weekly newsletter - salesgss.com/newsletter.

The earliest sign your deal is slipping?
A single stakeholder goes silent for 11–14 days.

Across the teams I’ve led and advised, this Silent Thread Indicator is the #1 early warning signal.

When even one stakeholder goes dark for 14 days:
• Decision momentum breaks
• Champion confidence drops
• Parallel blockers emerge
• CFO/IT lose context
• Legal quietly resets the evaluation

Probability of stall increases 6–8X —
even if your champion absolutely loves you.

This is why single-threading kills Q4 forecasts.
You don’t lose because someone said “no.”
You lose because someone stopped saying anything.

Monday rule:
Any deal with a silent thread = at-risk deal.
Don’t wait for the stage to slip.
Re-engage immediately.
––
Full breakdown (and the Q1 2026 multi-threading plan) is in the new SalesGSS Newsletter issue.

linkedin.com/company/getdatabees/

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Your prospects aren’t waiting 379 days because your category is complex.
They’re waiting because they can’t see momentum.

In 2025, PMF isn’t something you “achieve.”
It’s something your market re-evaluates every 90 days.

When you go two quarters without visible product news, buyers assume:
“Are they still investing?”
“Are they falling behind competitors?”
“Will this product still matter in 12 months?”

One quiet quarter doesn’t kill deals.
Two quiet quarters trigger the PMF death spiral:
longer cycles → lower win rates → silent champions → stalled pipeline.

Quarterly updates aren’t nice-to-have.
They’re your only defense against ambiguity.

If your deal cycles are extending while your roadmap isn’t shipping visibly every 90 days, that’s not a market problem — it’s a product velocity problem.

If you want the full framework, my latest SalesGSS newsletter is live - www.salesgss.kit.com

Most stalled deals don’t die in competition.

They die in conference rooms you’ll never enter.

Here’s what’s happening across $5M–$50M SaaS teams:
• Buyers spend 83% of the journey without you
• Buying committees: 10–11 stakeholders
• Only 9% of deals are multi-threaded
• Champion turnover: 81%
• Champion leaves → 80% deal loss rate

This is the Single-Thread Death Spiral:
One relationship in a 10-person committee is a gamble — not a forecast.

The simplest diagnostic I know:
How many unique stakeholders are engaged right now in your top 10 opportunities?

Benchmarks:
• 1–2 threads: Critical risk
• 3–4 threads: Baseline safety
• 5+ threads: Elite execution (6X win rate)

Thread count is now a leading indicator — not a “nice to have.”
If half your late-stage pipeline has fewer than 3 threads…
your Q4 number isn’t slipping — it’s already gone.
––
Full breakdown is in today’s SalesGSS newsletter -  https://lnkd.in/gZJeATBP

Struggling to book meetings or close deals? I can help | Mentored & coached 750+ salespeople to go from rookies to elite performers. You'd be next | 25+ yrs in the Software, Tech, Education/EdTech, & Wellness Industries

Is your team not hitting the marks? Don't know how to get to where you want to go? Are missed revenue targets keeping you awake at night? Are you worried about losing your edge in the market or losing your top talent?  

Uncertainty can be rough. While ignoring these challenges may seem small, it can undermine what you are building over time.

- lack of engagement on the team
- missed opportunities 
- loss of revenue and market share
- strengthening competition
- hostile/toxic work environment
- stalled product roadmap                                                                           

This is where I come in.

I understand the challenges experienced by business leaders and stakeholders.

With a track record of transforming uncertainty into opportunity, I offer strategic guidance and actionable solutions to navigate the road to growth, overcoming stagnation, anxiety, and the fear of failure. 

By defining clear goals, setting a clear vision, instilling confidence, and inspiring action, I help you and your organization overcome hurdles of self-doubt and empower you to grow with clarity, accountability, and purpose.                                                                                                                                                                                                      

As a seasoned sales strategist and inspirational leader with 25+ years of experience, I specialize in leading high-volume sales teams, unlocking potential, and driving results. 

Whether it's optimizing sales processes, igniting team performance, or fostering a culture of success, my expertise to date spans the technology, education, travel, and wellness sectors. My approach is rooted in storytelling, inspiration, and removing obstacles to unleash your organization’s full potential.                                                                                                                                                                                               

I am a storyteller, igniter, and builder at heart. I am passionate about empowering individuals and organizations, and I thrive in fast-paced environments where I can catalyze growth, drive meaningful change, and build sustainable momentum. 

As a strategic thinker and self-starter, I am committed to helping you overcome challenges, seize opportunities, and achieve your most ambitious goals. 

Let's connect on LinkedIn or shoot me a note at 𝙛𝙧𝙚𝙙𝙚𝙧𝙞𝙘𝙠𝙘𝙝𝙪𝙧𝙗𝙪𝙘𝙠@𝙜𝙢𝙖𝙞𝙡.𝙘𝙤𝙢. Let's embark on a journey of transformation together.

Frederick Churbuck

Your follow-up is costing you more revenue than your marketing ever will.

Hard truth:
Leads don’t die on their own.
We kill them with silence, sloppy systems, and one-and-done outreach.

You can run ads, campaigns, and funnels all day…
…but if your follow-up is weak?
You're burning money. Daily.

Fix it with:
✅ More than one attempt (please)
✅ Human messages, not templates
✅ Value-first outreach (no “just checking in…”)
✅ A follow-up rhythm you actually stick to

You don’t need more leads.
You need to show up better for the ones you already have.

Level up your follow-up, level up your closes.


Ps. If you’re ready to tighten your follow-up and boost your close rate, hit Follow—I drop more such tactics that make sales simpler.

#salestips #followup #closingrate #sales

Team struggling to book meetings or close deals? I can help | Mentored & coached 750+ salespeople to go from rookies to elite leaders. You'd be next. 25+ yrs in Software, Tech, Education/EdTech, SaaS, Travel & Wellness.

🚫 Leadership Isn’t About You!

Harsh truth: if your leadership is all about you, your wins, your vision, your spotlight, you’re not leading. You’re performing.

Real leadership isn’t about showcasing your superpowers.
It’s about helping your team discover theirs.

If you want your team to FLY, remember this:

- Be a coach, not a critic.
- Give feedback that builds, not breaks.
- Set goals that stretch, not stress.
- Trust them to decide and own their process.
- Celebrate progress, not just perfection.
- Redefine failure as growth.
- Let them shine, even brighter than you.

Real leadership isn’t a position, it’s a practice - follow for more!

What’s one thing you do to help your team grow?

#leadership #team #growth #mindset LinkedIn

Ancient wisdom can drive modern sales success. I swear to God, check this out!

These four simple principles can completely reshape how you sell, lead, and grow in your career.

1️⃣ 𝐁𝐞 𝐈𝐦𝐩𝐞𝐜𝐜𝐚𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐖𝐨𝐫𝐝 – 𝐁𝐮𝐢𝐥𝐝 𝐓𝐫𝐮𝐬𝐭, 𝐃𝐞𝐥𝐢𝐯𝐞𝐫 𝐕𝐚𝐥𝐮𝐞.

In sales, your word is your reputation.
Don’t overpromise or exaggerate. Speak with integrity.
When your words match your actions, you build the one thing that drives every deal: trust.

2️⃣ 𝐃𝐨𝐧’𝐭 𝐓𝐚𝐤𝐞 𝐀𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐥𝐲 – 𝐑𝐞𝐣𝐞𝐜𝐭𝐢𝐨𝐧 𝐈𝐬𝐧’𝐭 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮.

You’ll face objections and “no’s.” Don’t make them your identity.
It’s not about your ability. It’s about timing, fit, or circumstance.
Detach from the outcome, stay calm, and keep moving. Confidence comes from emotional control.

3️⃣ 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐀𝐬𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧𝐬 – 𝐂𝐥𝐚𝐫𝐢𝐟𝐲 𝐚𝐧𝐝 𝐋𝐢𝐬𝐭𝐞𝐧.

Stop guessing what your prospect needs.
Ask questions. Listen more than you speak.
Great salespeople don’t assume; they understand.
Clarity wins conversations and closes deals.

4️⃣ 𝐀𝐥𝐰𝐚𝐲𝐬 𝐃𝐨 𝐘𝐨𝐮𝐫 𝐁𝐞𝐬𝐭 – 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐃𝐫𝐢𝐯𝐞𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬.

Your best will look different every day, and that’s okay.
What matters is showing up with focus, effort, and integrity every time.
Excellence is built on consistency, not perfection.

When you live by these four agreements:
✅ Speak truthfully
✅ Stay resilient
✅ Communicate clearly
✅ Give your best

You’ll not only close more deals...
You’ll become the kind of professional people trust, respect, and want to buy from.

Ready to take your sales game to the next level?

LEVEL UP WITH ME! HIT FOLLOW ( Frederick Churbuck ) 

#sales #salestips #success #deals LinkedIn

Play it safe with your base, or bet big on your upside - your choice!

Now, this might be controversial, and I’m okay with that.
A paradigm is shifting, and honestly, I’m not sure how I feel about it.

The good news? Everyone still wants to make money.
The not-so-good part? Everyone seems to think it should all go into their base, when really, they should be chasing the upside.

Everyone wants a big base and a smaller upside.
But why?

We go into sales for the push, right?
For the adrenaline hit?
FOR THE MONEY. THE UPSIDE!

Let’s get on the same page:

Base = Your guaranteed salary. Predictable, steady, secure. It’s your foundation, but it’s not the full story.

Upside = Your uncapped potential. The commissions, the bonuses, the rewards for exceeding your targets.
That’s where the excitement and the growth truly happen.

The upside is limitless. It reflects your:

- Hard work
- Creativity
- Drive
- Ambition

The truth is, the X Factor in sales is you.
Your energy, your hunger, your ability to show up, push harder, and close smarter.

When you lean into the upside, you’re betting on yourself.
You’re saying:

> “I create value. I can overdeliver. I’m not afraid of the climb.”

Every day becomes an opportunity to earn more, learn more, and grow faster.

So embrace the challenge.
Bring your passion.
Maximise the upside.

Because at the end of the day, you control how far you go.

Follow me (Frederick Churbuck) to keep levelling up your sales game.

#salestips #sales #success #opportunity #money LinkedIn

𝐓𝐡𝐞 𝐐𝐮𝐢𝐞𝐭𝐞𝐬𝐭 𝐓𝐞𝐚𝐦𝐬 𝐎𝐟𝐭𝐞𝐧 𝐇𝐚𝐯𝐞 𝐭𝐡𝐞 𝐋𝐨𝐮𝐝𝐞𝐬𝐭 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬!

Ever walked into a room full of talented people and heard nothing but silence?
That’s not peace, that’s a warning sign.

When leaders stop listening, teams stop speaking.
And when teams stop speaking, progress dies quietly.

Listening isn’t just a soft skill. It’s your leadership edge - the thing that builds trust, sparks innovation, and keeps your team alive with ideas.

Here’s why listening to feedback matters more than you think:

✅ 𝐁𝐨𝐨𝐬𝐭𝐬 𝐦𝐨𝐫𝐚𝐥𝐞 𝐚𝐧𝐝 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧
When people feel heard, they feel valued. And valued employees don’t walk away.

✅ 𝐁𝐮𝐢𝐥𝐝𝐬 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫 𝐛𝐨𝐧𝐝𝐬
Active listening turns “my work” into “our mission.” It’s how real teams are built.

✅ 𝐋𝐞𝐚𝐝𝐬 𝐭𝐨 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬
Your team’s insights come from real experience, not from a boardroom guess.

✅ 𝐔𝐧𝐥𝐨𝐜𝐤𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧
The best ideas often come from those closest to the problem. Listening helps you find them.

✅ 𝐊𝐞𝐞𝐩𝐬 𝐲𝐨𝐮 𝐚𝐝𝐚𝐩𝐭𝐚𝐛𝐥𝐞
Feedback helps you see problems before they grow. It’s how great teams stay agile.

𝐏𝐫𝐨 𝐭𝐢𝐩 𝐟𝐫𝐨𝐦 𝟐𝟓+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
Listening is powerful, but change takes time.
Create space for honest conversations, manage expectations, and follow through.

Because leadership isn’t just about hearing, it’s about showing your team that their voice actually shapes what happens next.

Follow for more real-world insights on leadership!

#leadership #team #tips #feedback LinkedIn

Most web leads don’t go cold because they’re not interested.
They go cold because you weren’t fast, personal, or persistent enough.

Here are 10 proven hacks to boost your web lead conversions:

𝟏. 𝐒𝐩𝐞𝐞𝐝 𝐭𝐨 𝐋𝐞𝐚𝐝

The number one factor in conversion is how fast you respond.
Follow up within 5 minutes - it increases your chance of closing by 9x.

𝟐. 𝐌𝐮𝐥𝐭𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡
  
Text first to let them know you’ll be calling.
Then call, leave a voicemail, and drop your calendar link.
  → 3 attempts across 3 channels within an hour.
  → Try again the next morning if no response.

𝟑. 𝐂𝐥𝐞𝐚𝐫, 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐂𝐓𝐀𝐬

Stop saying “just checking in.”
Try: “Can we lock in 10 minutes today?” or “Are you ready to move forward?”

𝟒. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
  
No canned messages.
Tweak every reply so it feels 1:1 - personal touches close more deals.

𝟓. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
  
People trust people.
Share testimonials, case studies, and relatable success stories.

𝟔. 𝐒𝐞𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐚𝐬𝐤𝐬
 
If there’s nothing on your calendar, there’s no future with that lead.
Use your CRM to remind you to follow up.

𝟕. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐅𝐎𝐌𝐎

Drive urgency with deadlines, limited offers, or countdowns.
No urgency = no action.

𝟖. 𝐑𝐞𝐦𝐢𝐧𝐝 𝐓𝐡𝐞𝐦 𝐘𝐨𝐮’𝐫𝐞 𝐑𝐞𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐓𝐡𝐞𝐢𝐫 𝐂𝐚𝐥𝐥
  
A simple “Hey, just returning your inquiry” reminds them they reached out first.

𝟗. 𝐐𝐮𝐚𝐥𝐢𝐟𝐲 𝐨𝐫 𝐑𝐞𝐟𝐞𝐫
  
If they’re not a fit, don’t waste time; ask for a referral.
Turn every unqualified lead into a new opportunity.

𝟏𝟎. 𝐌𝐚𝐤𝐞 𝐄𝐯𝐞𝐫𝐲 𝐌𝐨𝐦𝐞𝐧𝐭 𝐂𝐨𝐮𝐧𝐭

Every touchpoint matters.
Because in sales, fortune doesn’t just favour the bold - it favours the consistent.

Follow me for smarter, faster, and more human sales tactics.

#sales #salestips #webleads

Your Happiest Customers Can Help You Close More Deals!

The happiest customers aren’t just satisfied; they’re raving fans.
And here’s the secret: your raving fans can be your best salespeople.

Let me explain:

Think about your top three happiest customers.
(You’ve got plenty, right?)

Now imagine what they’d say if someone asked about your product or service.
You’re probably smiling because you know they’d gush about how much they love it and how it’s made a real difference in their lives or businesses.

Now, switch gears.

Think about your top three prospects - the ones who are almost there but haven’t yet signed the agreement.
You probably know what’s holding them back. A doubt. A risk. A “what if.”

Here’s where your raving fans come in.

Chances are, one of your happiest customers once had the same hesitation.
What changed? They gave it a shot, and now they can’t imagine life without your solution.

So why not connect the dots?

✅ Acknowledge your prospect’s concern.
✅ Tell them they’re not alone; others felt the same way.
✅ Offer to connect them with a customer who’s been in their shoes.

It’s one thing to tell a prospect your product is great.
It’s another to let a happy customer prove it.

Your raving fans are more than testimonials; they’re your most authentic closers.

Follow me (Frederick Churbuck) for more sales insights that actually work in the real world!

#customers #sales #prospects LinkedIn

The smartest GTM leaders plan for three realities: the safe one, the stretch one, and the dream one.

Because even the best leaders can’t predict the future.
Markets shift. Teams change. Targets move.

But what great leaders can do is build a system that keeps their team motivated, no matter what happens.

That’s where the Good Better Best model comes in.

It’s not just goal-setting, it’s smart psychology at work.

Here’s why it drives performance:

𝟏. 𝐘𝐎𝐔𝐑 𝐍𝐎𝐑𝐓𝐇 𝐒𝐓𝐀𝐑

These tiered goals act like a GPS for success. Everyone knows what “good” looks like, what “better” feels like, and what “best” means to the business. Clarity builds confidence.

𝟐. 𝐘𝐎𝐔𝐑 𝐂𝐎𝐍𝐅𝐈𝐃𝐄𝐍𝐂𝐄 𝐁𝐎𝐎𝐒𝐓𝐄𝐑

Even new reps can hit the good level and celebrate early wins. That sense of progress builds momentum and momentum fuels performance.

𝟑. 𝐘𝐎𝐔𝐑 𝐆𝐑𝐎𝐖𝐓𝐇 𝐀𝐂𝐂𝐄𝐋𝐄𝐑𝐀𝐓𝐎𝐑

The better and best tiers stretch your team. They turn targets into challenges, and challenges into culture. Suddenly, “good enough” isn’t good enough anymore.

Try this in your next quarter.
Set Good Better Best goals and watch what happens.

When you do, come back and tell me:
Did your team rise higher than you expected?

Follow me (Frederick Churbuck) for more insights to make your sales strategy smarter and sharper.

#salestips #sales #leadership #GTM LinkedIn

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