With a background in film advertising, customer service and sales, the past 9 years have been primarily focused on the cannabis industry. As an epileptic, I was inspired to start Cannabis Clean, a company dedicated to providing mold, mildew, and bacteria protection for growers in the medical cannabis industry. After 4+ successful years, the company was acquired and I moved towards providing efficient lighting and energy solutions for the growing industry. My goal is to contribute to the development of a sustainable cannabis industry and provide solutions in any way possible.

Steven McMorrow

Case Study, Labs

Case Study Labs is revenue-focused creative studio for premium brands and services. 

I stay deeply involved in project management, fostering organic partnerships with clients, and ensuring the team delivers strong business value through world-class creative solutions.

Chief Strategy Officer (CSO)

I lead the development of brand systems, digital products, and creative strategies that align business goals with cultural insight. My work spanns from hands-on design execution to high-level brand architecture and creative direction.

I  cut my teeth in Los Angeles, working in music and fashion on early product placement partnerships and artist events for names like Snoop, NORE, Dame Dash, Pro Keds, MTV, Universal Music Group, SONY, Jabra, MGM, The Wynn and more. 

At the same time, I immersed himself in the prop215 quasi-legal cannabis scene, learning cultivation, hashmaking, and the realities of an emerging market. That hands-on experience gave me a ground-level understanding of cannabis culture, a perspective that still informs my work today.

I’ve helped launch and scale cannabis brands across the U.S. while advising global platforms like StockX. I have a reputation for saying what others won’t.

Outside the lab, I sit on the board of Buffalo Cannabis Network and lead digital strategy at The Other Magazine.

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Steven McMorrow

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