Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Simplilearn

Senior Manager - SEO

Scaler

Responsibilities:

- Conducted keyword research and competitor analysis.
- Planned content based on keyword difficulties.
- Created article structure and course page content structure. Implemented on-page and off-page SEO campaigns.
- Managed a team of 6 people, supervising various aspects of SEO. Monitored search engine algorithm updates and industry trends to stay up to date with SEO practices.
- Collaborated with the content team to implement SEO best practices during content creation.
- Conducted competitive analysis to identify opportunities and strategies for surpassing competitors in search engine rankings.
- Managed three freelancers for backlink activities. Focused on Traffic to Conversion Metrics. 
- Incorporated Schema Markup.

Achievements:

- Created over 1000 article structures within a span of 5 months. Published more than 800 articles on the platform.
- Reviewed and optimized 600+ articles to ensure adherence to SEO best practices.
- Managed three hubs (Python, Java, and DSA).
- Utilized various SEO backlink techniques such as Guest Posting, Forums, GitHub, Wiki, and Quora to generate 1700+ backlinks.
- In the last six months (Jan'23 to Jun'23), we were able to improve the ranking of 150+ articles. Additionally, on average, we have seen a 35% improvement in impressions and a 25% increase in clicks.
- Successfully implemented Schema Markup, which helped us rank on the zero position (Featured Snippet) for 400+ articles.

SEO Specialist

SocialPanga

Search Engine Optimization Specialist

Ittisa®

Search Analyst

XcelPros

Associate Inbound Marketing and SEO

Career Journey:

My professional journey commenced in sales after completing my MBA in 2017. However, an interesting turn of events led me to explore a different path. Like many others, I was initially unsure about the ideal job profile for me. Eventually, I found myself working as a Business Development Executive in an FMCG company, which provided me with valuable hands-on experience in core sales and marketing.

Eventually, I made the decision to embark on a new career path in Digital Marketing. Since then, I have been continuously learning and expanding my knowledge in this field, understanding that the learning process never truly ends.

Goals:

My primary goal is to enhance my skills every day and contribute to the growth of others in my profession, both within and beyond the field.

Identity:

I am someone who, like you, is striving to comprehend the world of Digital Marketing. To achieve this, I immerse myself in understanding the target audience, target market, products, services, and data, among other essential aspects.

Expertise:

As an SEO Specialist, my extensive experience lies in Google Analytics, Google Search Console, Search Engine Optimization (SEO), SEO Strategy, Content Idea Development, and Content Marketing. I consider my skill set as a continuously expanding bucket that I am always eager to fill.

Passions:

One of my greatest passions lies in Google and its various tools. I thoroughly enjoy exploring Google Analytics, Google Search Console, Google Trends, Google Tag Manager, Google Ads, and Google Keyword Planner. Additionally, there are other tools that I am enthusiastic about working with.

List of Skill Sets I Have:

- Search Engine Optimization
- On-Page SEO
- Off-Page SEO
- Content Development Strategy
- Keyword Research
- Analytics
- Marketing Automation
- Email Marketing
- Data Scraping
- Backlinks Planning

Bikash Daga (Jain)

taplio

The Battle

Steven Macdonald

Bikash Daga (Jain)

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