Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Mercell

Vice President Group Marketing

Digizuite

Digizuite (now KeyShot) is a SaaS company providing an enterprise-grade Digital Asset Management (DAM) platform. Recognized by Forrester as a Strong Performer in the DAM category, Digizuite brought me on board to shape and lead the transformation of its marketing strategy with the goal of accelerating growth.

Responsibilities include: 
Drove demand generation efforts, achieving an 80% marketing-sourced pipeline
Led a comprehensive repositioning initiative, refining messaging and value proposition
Defined the ideal customer profile (ICP) and developed go-to-market (GTM) strategies and programs
Built the global marketing function from the ground up, including the establishment of a BDR team
Developed the content strategy and roadmap, producing thought leadership and buyer-focused content to increase brand awareness and inbound interest
Designed and implemented lead management processes and a structured sales funnel

Chief Marketing Officer

SimCorp

SimCorp is the world’s leading provider of integrated investment management solutions. I was brought on to lead a company-wide digital transformation of Global Marketing and to build a scalable revenue engine designed to consistently deliver a predictable flow of high intent leads each month.

Responsibilities include: 
Built and led a high-performing Marketing Excellence team, including marketing specialists and campaign managers
Directed global planning and program execution in close collaboration with Field Marketing—contributing to over 40% of newly signed deals
Oversaw global marketing performance and the development of the early-stage pipeline
Established a modern Marketing Technology (MarTech) ecosystem, enabling data-driven decision-making and campaign automation
Developed and implemented standardized global marketing processes and governance frameworks

Director, Global Demand & MarTech

SuperOffice

SuperOffice is a Norwegian SaaS company specializing in Customer Relationship Management (CRM). I was initially brought on to drive demand generation through field marketing programsThe role developed into a global marketing operations role. 

Responsibilities include:
Developed and executed online and digital marketing strategies to boost demand and strengthen brand awareness
Led planning and budgeting across seven international subsidiaries
Delivered a consistent pipeline of leads—3,000 in the first year, with a year-over-year growth rate of 20%
Designed and implemented global processes for lead management, tracking, and reporting
Led and facilitated quarterly marketing business review meetings, aligning teams on performance and priorities

Head of Marketing, Denmark

Atea Danmark

Atea is the leading provider of IT infrastructure solutions. Atea initially hired me to build a new Inside Sales unit. The role developed into other areas of marketing, including product marketing, campaign
development & events.

Responsibilities include: 
- Heading up Inside Sales unit to generate sales leads
- Produced marketing content, product marketing, magazine production, and corporate design/branding.
- Spearheaded the yearly flagship customer event

Marketing Project Manager

PJ Gruppen A/S

PJ Gruppen was a Telemarketing start-up. I was hired to build a telemarketing function, service customers, and sell telemarketing services.

Responsibilities include:
- Leading a team of 25 telemarketing agents (through supervisors)
- Account management and new business sales 
- Training sales teams in sales methodologies

Call Center Manager

🌐 International CMO with a passion for Commercial Excellence.

As an international marketing leader I guide marketing and business development teams through pivotal phases of growth, optimization, and turn around.

My approach is rooted in a seamless fusion of Digitalization, Sales, and Marketing expertise. To add to that I have a huge crush on data and research, which I use to shape and support my decision-making processes. 

I'm recognized for my entrepreneurial spirit and hands-on mindset and carry a deep passion for my work which serves as a driving force in everything I do. 

My leadership style is characterized by empathy and authenticity, cultivating an environment where teams flourish and have fun fostering commitment to achieving business outcomes. 

My experience include: Marketing operations excellence, people development, planning and budgeting, demand and lead generation, GTM strategies and campaign development, building brand and awareness, Account-Based Marketing, Sales Funnel Management, online and digital channel mix, data mining & analytics, segmentation,  martech technology

taplio

The Battle

Steven Macdonald

Charlotte Blicher

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