Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Phyllo

Responsibilities:

→ Manage blog and content calendar
→ Supervise writers and SEO agency
→ Collaborate with cross-functional teams
→ Optimize content for distribution channels
→ Ensure high editorial quality
→ Analyze performance metrics and trends
→ Manage Phyllo's branded newsletter
→ Research and ideate for Thousand Faces Club Morning Rush newsletter
→ Collaborate with social media team to align content and amplify reach

Results (in 6 months):

→ Increased total clicks by 35.9%, from 54.9K to 74.6K
→ Boosted blog publishing frequency from 4 to 10 articles per month
→ Built and led a team of 6 freelance writers
→ Enhanced blog traffic from 6K to 13K per month

Content Marketing Lead

Marketing Content Manager

Buffer

Freelance Writer

Sprout Social, Inc.

Socialinsider

Thousand Faces Club

Content Creator

CopyStash

Founder & Writer

GoDaddy

Divisional

B2B SaaS Content Writer

Smartlead

Responsibilities:

→ Develop and execute content strategy
→ Create and manage content calendar
→ Manage team of writers and SEO specialist
→ Collaborate with cross-functional teams
→ Optimize content for distribution channels
→ Oversee content creation across platforms
→ Ensure content quality and team management
→ Track and analyze content performance metrics

Results (in 6 months):

→ Scaled users from 4.3k to 17k per month
→ Increased organic clicks from 798 to ~6k per month
→ Boosted domain rating from 2 to 30
→ Grew organic keywords from 126 to ~2k

Head of Content

Design Everest

→ Developed pillar cluster strategies for the blog
→ Managed team of writers and editors
→ Created and maintained the blog calendar
→ Published articles regularly on the blog
→ Handled on-page SEO for the blog

Content Development Manager

Head of Content @ SmartWriter.ai & Smartlead.ai | The KPI Whisperer: Driving Results with Content | Tealfeed Creators’ Program’22 | Freelance B2B SaaS Writer

It all began with a simple blog created on Blogger in 2010, inspired by Amitabh Bachchan's blog. I was just 13 at that time. The concept of having my own space on the web, where I could talk about anything, intrigued me, and since then, I've never looked back.

The idea of building an audience, generating traffic and leads from search engines, and seeing my byline on big publications gives me a major adrenaline rush.

Here are some highlights of what I have done till now-

↳Built a LinkedIn follower base of over 42k+ people.

↳Built a newsletter with over 20k+ subscribers—it's for content writers and marketers.

↳Published on websites like Entrepreneur, Buffer, Convert, & GoDaddy.

↳Worked with 70+ clients around the world, mostly from India, the US, & the UK.

↳Recognized as one of the "50 Most Influential Content Marketing Professionals" 2x.

↳Managed a team of 7 working on various marketing channels.

↳Ran a freelance business earning six figures monthly (INR) and built a team of 4 freelancers. (Super proud of this)

And still, it feels like I am just getting started. 

Here are a few things that I can help you with- 

↳ Develop content strategies to drive traffic and convert visitors into customers.

↳ Craft content that speaks directly to your audience, addressing their queries in a conversational manner, devoid of jargon and textbook language.

↳ Conduct insightful interviews with subject matter experts to create unique and valuable content.
Analyze your website and blog to identify areas for improvement.

↳ Build a targeted social media following, positioning your brand as an authority in your niche.

↳ Implement automated workflows to enhance your content marketing efforts and scale results.

Here's a little bit about my previous roles.

➸ Batch Service: Worked as a content specialist, assisting in the creation of content for four SaaS platforms, primarily focusing on blogs.

➸ Design Everest: Served as the Content Development Manager, overseeing content development for the blog. Managed a team of approximately 10 freelancers, editing, and publishing 25+ articles every month.

➸ SmartLead: Functioned as the Content Marketing Lead, leading a team of five in-house professionals. My responsibilities included managing the blog, overseeing writers, ensuring content quality, and handling social media and email marketing.

➸ Phyllo: As the Content Marketing Manager at Phyllo, I manage all content-related activities, including managing the blog, newsletter, & marketing assets, and coordinating with freelancers.

Want to talk about content? Let's connect!

Charu Mitra Dubey ✨

Charu Mitra Dubey

Sr. Content Manager | Freelance B2B SaaS Writer & Consultant | Featured in Entrepreneur, Sprout Social, Socialinsider, Buffer & More | National Level Awardee “Content Marketing” | Newsletter @ CopyStash 💜

Open article: I Spent 3 Months in Writer Communities. Here Are the 3 Roles Actually Getting Hired by medium.com

I Spent 3 Months in Writer Communities. Here Are the 3 Roles Actually Getting Hired

taplio

The Battle

Steven Macdonald

Charu Mitra Dubey ✨

Followers

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Performance ScoreCharu Mitra Dubey ✨'s LinkedIn Performance

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taplio

The Battle

Steven Macdonald

Charu Mitra Dubey ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charu Mitra Dubey ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharu Mitra Dubey ✨'s LinkedIn Performance