Steven Macdonald

OKRs Tool is an OKR platform designed for startups. Free for 1-5 users and then just $30/ mo when you're ready to scale. Join 250+ teams updating their goals on a weekly basis here 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Head of Content @ SmartWriter.ai & Smartlead.ai | The KPI Whisperer: Driving Results with Content | Tealfeed Creators’ Program’22 | Freelance B2B SaaS Writer

It all began with a simple blog created on Blogger in 2010, inspired by Amitabh Bachchan's blog. I was just 13 at that time. The concept of having my own space on the web, where I could talk about anything, intrigued me, and since then, I've never looked back.

The idea of building an audience, generating traffic and leads from search engines, and seeing my byline on big publications gives me a major adrenaline rush.

Here are some highlights of what I have done till now-

↳Built a LinkedIn follower base of over 42k+ people.

↳Built a newsletter with over 20k+ subscribers—it's for content writers and marketers.

↳Published on websites like Entrepreneur, Buffer, Convert, & GoDaddy.

↳Worked with 70+ clients around the world, mostly from India, the US, & the UK.

↳Recognized as one of the "50 Most Influential Content Marketing Professionals" 2x.

↳Managed a team of 7 working on various marketing channels.

↳Ran a freelance business earning six figures monthly (INR) and built a team of 4 freelancers. (Super proud of this)

And still, it feels like I am just getting started. 

Here are a few things that I can help you with- 

↳ Develop content strategies to drive traffic and convert visitors into customers.

↳ Craft content that speaks directly to your audience, addressing their queries in a conversational manner, devoid of jargon and textbook language.

↳ Conduct insightful interviews with subject matter experts to create unique and valuable content.
Analyze your website and blog to identify areas for improvement.

↳ Build a targeted social media following, positioning your brand as an authority in your niche.

↳ Implement automated workflows to enhance your content marketing efforts and scale results.

Here's a little bit about my previous roles.

➸ Batch Service: Worked as a content specialist, assisting in the creation of content for four SaaS platforms, primarily focusing on blogs.

➸ Design Everest: Served as the Content Development Manager, overseeing content development for the blog. Managed a team of approximately 10 freelancers, editing, and publishing 25+ articles every month.

➸ SmartLead: Functioned as the Content Marketing Lead, leading a team of five in-house professionals. My responsibilities included managing the blog, overseeing writers, ensuring content quality, and handling social media and email marketing.

➸ Phyllo: As the Content Marketing Manager at Phyllo, I manage all content-related activities, including managing the blog, newsletter, & marketing assets, and coordinating with freelancers.

Want to talk about content? Let's connect!

Charu Mitra Dubey ✨

Freelance writers — quick question.

Would a transparent salary / earnings benchmark report help you?

Most reports out there are US-focused.
But pay realities in other countries are very different — across retainers, per-word rates, hourly work, and long-term contracts.

I’m thinking of creating a community-powered earnings benchmark for global freelance writers:

- Anonymous
- Role + experience based
- Covers retainers, per-project, per-word, monthly income

Two ways you can be part of it:
1️⃣ You’d like to see the final report
2️⃣ You’re open to contributing anonymously to make it accurate

React or comment if this is useful.

If there’s enough interest, we will share the survey link soon.

Let’s make pay conversations easier — together.

Also — huge thanks to Sweta Panigrahi for creating Contentment.

If you’re looking for a marketing job, freelance gigs, or a genuinely helpful community of like-minded people, this is one group you should absolutely be part of.

Charu Mitra Dubey

graphical user interface, text, application, chat or text message

DM: “Hi need job of content writing.”

Grammar: optional
Context: missing
Experience: 7 years HR
Profile picture: National Geographic

Me: 😳

Everyweek!!!

Sometimes the best content isn't the most strategic.

My second most viral Medium article just crossed 186 claps, 2.9K views, and 175 read. Multiple comments. Multiple highlights.

My first viral piece? 14K views, 300 claps. But this one wasn't like my usual pieces. 

Because it wasn't SEO. It wasn't thought leadership. It was just an observation — something I'm seeing around me, put into words.

And people liked it. It helped me earn a few $$ on Medium too. Made me realize the platform isn't dead, it just needs consistency.

But here's why I'm sharing this here.

I see brands everywhere — analyzing creators, talking to SMEs, running surveys, A/B testing headlines, strategizing content calendars. Doing everything possible to "crack the code" of audience engagement.

But somewhere in all that strategy, we've forgotten something simpler. 

What about just observing? What if we talked about what's actually happening around us — not through the lens of a marketing brief, but through the lens of being present?

I think that's where real depth comes from. Not from perfecting the format or nailing the hook. But from noticing something true and saying it out loud.
Because people like simple insights, ideas, and how things connect. They like feeling like someone gets it — gets what they're going through, what they're seeing, what doesn't quite make sense yet but feels important.

Thoughts?

Want to read the piece? Link in the comments. 

Image: Amber Fort, Jaipur

Unpopular opinion: There’s no such thing as objectively “good” writing.

It highly depends on who is reading.

What I like, you might not. And that’s human nature — you can’t please everyone.

I’ve had my work loved by big companies and rejected by small ones.

So when you apply to a new company — try this:

Read their old posts. See how they communicate, what tone they use, what topics they prioritize.

Create ICPs using ChatGPT or Claude and research how those personas talk on the web — what kind of articles or posts they engage with, what language they use.

Read any downloadable material they have live. White papers, case studies, ebooks. This shows you their content depth and style.

Read the content of their competitors too. Most times you’ll find they all use the same language and patterns. That’s your industry baseline.

This doesn’t guarantee getting selected, but it does improve your chances.

Because good writing isn’t about being universally great — it’s about matching what that specific audience needs. At least in business writing. 

The idea is to show a company you understand their world.

Want a writer who can use AI as a partner and create researched, product-led pieces?

👋 I have some bandwidth starting this month. Happy to help SaaS companies build content that actually converts

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The Battle

Steven Macdonald

Charu Mitra Dubey ✨

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Performance ScoreCharu Mitra Dubey ✨'s LinkedIn Performance

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taplio

The Battle

Steven Macdonald

Charu Mitra Dubey ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charu Mitra Dubey ✨'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharu Mitra Dubey ✨'s LinkedIn Performance