Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Crackle PR

New PR agency that works with good companies only.

Vice President, Account Services

RevGenius

RevGenius is a group of revenue generating marketing and sales professionals brought together to learn, share, support, and grow with each other.

Member

Raw Restaurant Group

Shareholder

March Communications

Select accounts I've worked on: Aldebaran/SoftBank Robotics, ArcTouch, Comptel, CSR/Qualcomm, Dialog, IoT Solutions World Congress, National Grid, Nokia, Pitney Bowes, SiriusDecisions

• Leading overall campaign strategy, oversight and serving as an editor to ensure messaging consistency
• Focusing on building relationships and awareness with top-tier influencers
• Creative ideation and building awareness at the various stages of the buyers journey through creative vehicles

Account Director

• Managing PR strategy and execution across B2B and B2C technology and marketing accounts
• Cultivating relationships with key influencers, including top tier business and technology journalists, bloggers and analysts
• Writing and editing various forms of content, including press releases, bylined articles, case studies and blog posts, aligned with clients’ key value propositions

Account Manager

JDG PR

I provided strategic direction for B2B and B2C companies' PR, copywriting, social media and marketing. 

• Wrote and distributed press releases, both in the US and abroad
• Connected clients with key influencers, which resulted in top-tier publication hits
• Drafted blog posts, bylined articles, email and website copy
• Developed in-depth PR plans for numerous start-ups

Freelance

Prompt Communications Ltd

Select accounts: Oracle, Yell Group, MIT, Openbravo, Hippo, Concursive/CentricCRM, ApacheCon, Colosa, smartFOCUS, Corizon and Webtide.

•	Managed international accounts and developed PR, marketing and social media plans for clients ranging in size from Fortune 500 enterprises to startups and in locations from Los Angeles to Boston, NYC, the UK, Spain, Germany, Bolivia and the Philippines
•	Wrote and distributed hundreds of press releases, articles, white papers and blog posts which led to pick-up from the press and traffic to client websites
•	Worked with journalists in the UK, Benelux, France, Germany, Italy and the Philippines

Aviva Life Insurance

Quality Assurance Specialist

Bentley University

•	Wrote press releases that appeared in the faculty newsletter and were showcased on the front page of Bentley’s website
•	Managed database of news clippings

Public Affairs Assistant

Award-winning public relations expert passionate about telling stories that matter, making people believe in world-changing ideas and taking the next step to say "I want in." 

I connect start-ups with their audiences, game-changing technologies with true believers and established businesses with disruption.

The channels are evolving. Digital PR, brand storytelling, content marketing, demand gen, social media, paid media and more all need to work together.

Specialties: Public relations, external communications, thought leadership programs, media and analyst relations, social media, inbound marketing, demand gen, content marketing, search engine marketing (SEM), native advertising..

taplio

The Battle

Steven Macdonald

James Gerber 📣

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