Steven Macdonald

I’ve spent 12+ years working with marketing in B2B SaaS. I'm now using that experience to build my own 👉🏻 www.OKRsTool.com

Founder

Winner of the Best SEO & Content Marketing Agency in the Baltic's, Kingspoint helps SaaS companies with all aspects of SEO and content marketing - from website audits, technical SEO, content creation, distribution and optimization.

Since launching in 2012, we've created and implemented content strategies for VWO, ZeroTurnaround, WorkZone, eMarketeer, SimCorp, Hiver and Get Accept.

As a recommended "Content Marketing Agency" by Content Marketing Institute, we've helped our clients generate millions of visits and leads from organic search and earn coverage on Tech Crunch, Forbes, Inc, Entrepreneur, The Next Web, VentureBeat and Huffington Post.

We've implemented a content strategy that helped one client increase monthly organic search traffic from 25,000 visits to 80,000 visits, helping them to generate an additional 1 million organic search visits per year. For another client, we developed an SEO strategy for a SaaS business that grew monthly organic search traffic from 25,000  to 54,000 visits (100% increase) within 10 months.

Quarry Lake Content Limited

I am a freelance SEO content writer specialising in blog writing, copywriting and YouTube SEO which will help your site rank, increase traffic and make you money.

Freelance YouTube SEO / YouTube Channel Manager, SEO Content Writer, Copywriter

PMT - Professional Music Technology

Creation and execution of marketing strategies for musical instrument & pro audio brands at PMT.

Brand Marketing Manager

Responsible for the overall SEO content marketing strategy for music instrument and pro audio products including blog writing and YouTube SEO strategy. 

I wrote a blog that brought in 4.5m views a year and over £500k. 
I built a YouTube channel that brought in 25m views a year and £90k ad revenue.

Digital Content Manager

Dawsons Music & Sound Ltd.

Responsible for multi channel social media marketing YouTube SEO strategy and blog content.

Digital Content Assistant

Hit Search

During my time at Hit Search I was responsible for creating SEO friendly blog posts, copywriting entire websites and managing relationships with clients.

Content Writer / Assistant Graphic Design

Sound Of Guns

Guitarist/multi instrumentalist in signed and internationally toured band Sound Of Guns. Two full length albums and a myriad of EP's and singles. Played Glastonbury four times, Reading and Leeds festival as well as many other well known and international festivals. Proudly endorsed by Maton guitars.

Professional Musician

Sony Computer Entertainment Europe

QA Tester

Gigwise

Music Journalist

89.7FM

Radio presenter and co host of Twin Cities “Kickstart” show.

Radio Host

Grok Magazine

Music Journalist at Grok Magazine Curtin University

I do all the boring YouTube SEO stuff that helps your videos get noticed. 
I’ll be your YouTube channel manager so you can focus on creating. 
I write SEO content that helps you get thousands of views. 

Still reading? Here's a bit more about me...

Hi, I’m Lee! If you’re looking for an experienced freelance content writer, content marketer, freelance copywriter or YouTube SEO and optimisation specialist, message me and let’s chat!

Do you need content that ranks? Do you want to inspire readers to make a purchase, trust your product and your voice in your industry? 

I can help. 

I’m a specialist music industry (MI) and pro audio copywriter, but also create content for a wide range of SaaS industries too!

I write blogs. I write website copy. I create content strategies. I make really bad jokes. 

I actually care about what I write. So it looks good on your site. 

I wrote a blog that brought in 4.5m views a year. 
I ran a YouTube channel that brought in 25m views a year. 

Want a bit more about me?

✅ I create educational, informative content backed by a solid understanding of SEO best practices. Structure, keyword research - the whole deal.

✅ I create copy that resonates with your audience which helps you rank and convert too!

✅ I also help you with creating full content strategies. 

✅ I also specialise in YouTube SEO.

Need a (brief) summary of experience? Read on!

I was responsible for sculpting and executing PMT Online’s digital content strategy, including the PMTVUK YouTube channel and blog.

I took the PMT Online (Play Music Today) blog from <500,000 views per year to >4.5m thanks to hard work and dedication to keyword research. 

I can create content your customers actually want to read by researching the stuff your key demographic is searching for. 

In addition I led the PMTVUK YouTube strategy which resulted in the channel becoming an influencer in the MI retail (Music Industry) sector. 

Through good #YouTubeSEO and #VideoContent strategy I helped turn a modest YouTube channel of 28k subscribers into a channel with 220k+ subs and over 25m views per year. I can help your channel too! 

If you need a content marketer skilled in YouTube content strategy, SEO best practices, Digital Content Strategy, WordPress, Magento as well as Team and Relationship Management - give me a shout and let’s talk. 

Oh, I play guitar a bit too.*

Please don’t steal my banner. I made it!

*don’t Google the band Sound Of Guns…

Lee Glynn 🎸

You know you have a great client base when two YouTube channels you manage, get approached by one of the BIGGEST YouTube cookie cutter agencies in the world and the client says…

“No thanks, we like Lee.”

There’s a lot to be said for that personal touch, getting in the trenches with clients on Youtube strategy and working on YouTube channels as their YouTube strategist from the ground up. 

Onwards. Grateful. 

Here’s a picture of me posing for my band shot. Because LinkedIn likes images.

YouTube Channel Consultant & YouTube Strategist | YouTube Manager | SEO Content That Doesn’t Suck | Freelance Content Writer | Guitar Addict

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The other side of the YouTube coin that most don’t show you…

It’s ok though. I know what went wrong. 

Packaging. That’s the issue on this one and the A/B testing shows us a clear path out. 

Onwards. Remember fellow YouTube people. No one gets it right all the time.

Pretty solid result working on this YouTube channel since May as their YouTube channel manager and strategist. 

2026 is going to look pretty rad.  

This is a long game. So 2026 is going to be even better.

31K views, 100 leads added. This is trendjacking on YouTube, but the RIGHT way. 

Let me explain and show you how you can use it too. I'm a YouTube channel manager and YouTube strategist with nearly 10 years of experience. Steal this strategy.

Result first: 

This month I helped a client generate 31,000 views, 500 subs from one video and close to 100 leads added (with calls booked) from a single video.

Here's what we did: my client Richard Hammond-Chambers-Borgnis, who is hands-down the best in the world at helping Americans move to France, was ambushed on live French TV. The segment was framed around the claim that Americans are “abusing” the French healthcare system.

Richard parried every argument on the spot. Because he knows his stuff. 

So I called him, asked him to get to Bristol and we all sprang into action like a bunch of hardcore punk kids jumping off a stage.

We got Richard into the studio to film with Rob Latham, Elena Sarasom and the team at LRB, and we shipped a response fast. I designed the winning thumbnail and ran about 50 title variations. The team at LRB made the video on short notice and smashed it. 

Why am I telling you this?

Because this is Trend Jacking at its most useful.

A lot of people hear “trendjacking” and think it means reacting to whatever the internet is yelling about that day. But as Chris Williamson pointed out recently, "If you get known for the controversy and nothing else, you’re less a builder and more a gossip columnist."

That harms your credibility. 

The version of these videos that work is when the trend is genuinely in your niche, genuinely relevant to your audience, and gives you a chance to add clarity, context, and useful information. Liek a contradicting opinion that people need to hear. 

Think of moments like Justin Hawkins’ recent “car crash” interview (which was actually hilarious) — the reason it works is because there’s something to dissect, and there’s real value in the breakdown.

In this case, Richard didn’t just “respond.” He dissected the claims, explained what was being misunderstood, and turned a hostile moment into something genuinely useful for the exact people the channel serves.

That’s the shift: you’re not chasing attention. You’re using attention to deepen authority.

This isn’t a strategy to run constantly. Just when its useful.

If you run a YouTube channel, think about what’s happening in your niche right now that you could contradict, clarify, or correct — and turn into something genuinely helpful?

Really stoked with the result on this one, and very happy to keep building with Richard.

Give me 60 seconds. I'll save you months of B2B YouTube strategy trial and error. 

85% of your webinar is garbage. No one wants to hear Steve say, "Sorry I was on mute." on a video.

Do this if you want leads from your webinar on YouTube. 

You have a webinar that's 1 hour long.

25% of that webinar is actionable value. (Let's be honest here, seriously...)

12.5% of that is what your ideal customer wants to hear. 

Make a video on that. 

Just do a new intro. 

Sorry Steve.

I do YouTube strategy and YouTube channel management for a living. Ask me something and I'll respond with some tips. 

Thanks to Luke Barnett and Rob Latham and the team at LRB for making me look cool, and the invite down to the studio to shoot this video! 

Full link in the comments (sort by new)

YouTube advice = hundreds of impressions.

Picture of my face looking moody = thousands of impressions. 

Ok. Time to give the people what they want. 

Podcast with YouTube strategy advice AND my face = loading... out this Friday.

Luke Barnett and Rob Latham made me look cool. You're welcome, internet.

YouTube isn't just a platform for product demos and brand videos anymore.

This Friday on The Crowded Market, we're sitting down with Lee Glynn, a leading YouTube strategist for businesses.

Here's what we're covering:
- How to structure videos that actually drive enquiries
- The art of crafting titles and descriptions that convert
- Why most business YouTube channels are missing the mark
- How to turn your channel from a video dumping ground into a lead generation machine

If you've been treating YouTube as an afterthought, this episode will change how you approach the platform.

New episode drops Friday with Lee Glynn 🎸.

Worth a listen if you're serious about making YouTube work for your business.

I was more nervous on this podcast than I was playing on stage at Glastonbury, Leeds & Reading festival, and to sold out venues with thousands of people watching me. 

Fortunately Luke Barnett and Rob Latham are beautiful people and made me feel right at home.  

I wasn't nervous because I don't know what I'm talking about...it's because I didn't have a guitar hanging off my shoulder.

If you run a YouTube channel, specifically a B2B YouTube channel and you need some strategy, Ior want to know where to start making your channel NOT SUCK, I drop some bombs on what I’ve seen working over my nearly 10 years on YouTube. 

In this, podcast I’ll show you how to get your audience to actually want to watch your content, what you should NOT be doing with those garbage webinars and the ONE fix that will increase your conversions and trust on YouTube. 

Link is in the repost link!

Podcasts for B2B @ LRB | Creating podcasts for B2B marketing

I've just sorted out your Monday morning commute.

Find out how to actually use YouTube to turn views into conversions.

A new episode of The Crowded Market just dropped with Lee Glynn 🎸.

Lee's a YouTube strategist who proves B2B companies are sitting on a goldmine they don't even know exists.

Here's what he breaks down:
- The one overnight fix that immediately increases trust and conversions on any B2B channel
- Why your YouTube channel is probably a dumping ground for webinars (and how to fix it)
- The only two metrics that actually matter for B2B YouTube success (spoiler: it's not views)

This isn't theory.

Lee walks through the practical, unglamorous work that actually moves the needle.

The big shift?

Stop selling.

Build a value-led platform that solves real problems.

The enquiries come on their own.

Honestly, Lee, I don't know how we're just giving this wisdom away for free.

If you're a B2B marketer still treating YouTube like a corporate video folder, this episode will change how you think about the platform entirely.

Trend jacking is underrated. As long as it’s relevant to YOUR audience and you have an understanding of what they want…and how the issue being discussed can be broken down. 

This was a big swing for a channel I’m helping as their YouTube channel manager and strategy advisor. Thankfully it paid off! Congratulations to the video team who NAILED this and the host who knows the specific industry better than anyone in the world. 

#youtubechannel
#youtubemanager

I do two things. YouTube strategy and blog writing. 

This right here is why any article I write for the music retail industry will (usually) rank higher than anyone else's. Experience. 

A quick tip for you if you want to build your own brand authority. Start putting "I" in your articles/blogs. For example, "I found that if I did X (weird thing) with this product, I got Y (weird result), so that's how I get it to do this (other thing)."

My own Google Knowledge panel signals to websites that I have actual experience in the thing that I do. Whether it's YouTube strategy, or writing articles for music retail sites/brands, and managing and working on some of the world's biggest YouTube channels. Like Gibson Gear Guide, Top Gear, BBC Earth, Bluey, PMTVUK, French Connections HCB. 

Build yours by gathering testimonials and inputting your own thoughts into articles. 

P.S. I write for a lot of different sites... but shout out to the peeps at Gear4Music for taking the top spot.  

Don't ask me about my IMDB credit... it's weird.

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Lee Glynn 🎸

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The Battle

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Lee Glynn 🎸

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Posts

Engagements

Likes

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