Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

I’m a full-stack Growth and Marketing leader with experience across B2B SaaS scale-ups and global consumer brands.

My early years in B2C taught me that marketers are true owners of both revenue and brand — responsible for measurable growth and brand equity. In B2B SaaS, my focus has evolved toward scale, operations, and growth systems that drive predictable pipeline and efficiency.

I thrive in environments that combine:
	•	Fast feedback loops: GTM motions where experimentation and iteration drive outcomes.
	•	New-to-industry challenges: Transforming demand gen and GTM playbooks, like shifting Freshworks from PLG-led to Sales-led to move up-market and to new geographies.
	•	Large TAM and scale: Building growth engines across products from $5M to $300M+ ARR.
	•	Global teams: Building and coaching diverse, high-performing growth and marketing talent.

At my core, I believe growth is a system — not a function — where brand, product, and revenue compound together.

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Steven Schroeyens

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