Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Skills Group

Digital Marketer

The Startery (A Freightways brand)

The Startery is a bunch of ideas people, sceptics and thinkers who help Freightways businesses create, debate, test and launch cool new business ideas. There, I successfully supported the launch and growth of 4 products and services (e-commerce 3PL, oversize courier service, e-waste recycling project and online courier service), developing and executing GTM strategies.

Responsibilities:
• Conducted discovery work to shape solutions for new products and services 
• Developed Ideal Customer Profiles (ICPs) based on customers' needs and pains, buying behaviour, and key criteria
• Identified profitable and scalable customer acquisition channels (e.g., paid search, paid social, eDM, content marketing)
• Made optimization recommendations based on campaign data and learnings to product managers, developers and senior leadership
• Utilised marketing automation platforms to build lead generation campaigns
• Crafted compelling storified messaging for use in channel testing and collateral
• Created and maintained digital assets such as websites, landing pages, and social media accounts
• Produced and delivered product marketing collateral for internal stakeholders

Growth & Product Marketer

Vocus New Zealand

Vocus provides retail, wholesale and corporate telecommunications services across Australia and New Zealand. In July 2022, Vocus NZ merged with 2degrees to become NZ's third-largest telco under the 2degrees brand. I was responsible for increasing Enterprise, Government and Wholesale active customer base through development and execution of the marketing strategies.

Responsibilities:
• Developed and drove GTM marketing activities based on deep understanding of customer needs and pain points
• Provided salespeople with enablement information, content, digital assets and tools to successfully engage their target buyers
• Developed and managed end to end marketing campaigns across digital and traditional sale channels, including search, web, email, and display
• Utilised marketing automation platforms to build lead generation campaigns and journeys 
• Created, updated and distributed content via Drupal CMS and Pardot to support customers
• Analysed, interpreted and reported data in Salesforce to manage communications and interaction with customers and prospects

Achievements:
• Introduced 2 new products (storage-as-a-service and cloud contact centre) to the New Zealand market 
• Led rebranding of all exVocus customer-facing assets within a merger with 2degrees
• Refreshed the Internet portfolio of 6 products
• Organised and managed the Vocus first thought leadership event
• Successfully managed customer comms as a part of the PSTN migration project (571 accounts)

Product Marketer

Primo Digital 

Responsibilities:
• Set up, ran and optimised Google Ads, Facebook and LinkedIn campaigns
• Reported on campaign performance and produced reports from key marketing metrics, such as Google Analytics, SEMRush, Moz, Keywords Everywhere
• Built and delivered automated email campaigns via ActiveCampaign
• Designed and built sales funnels via Funnelytics and GrooveFunnels
• Made a simple website using website builder software such as WordPress and Shopify
• Created social media graphics and other visual content via Canva

The University of Auckland

Campus Life is a service division that supports an engaging and inclusive campus experience for students at the University of Auckland. It operates a range of engagement services such as wellbeing, social and sporting programmes, volunteering and leadership support. I was responsible for smooth running of all front facing activities and day-to-day operations across health and counselling services.

Responsibilities:
• Provided professional and effective customer service and administration support across health and counselling services
• Planned and managed the support team functions (10 permanent staff members and 3 temporary)
• Recruited new clients and engaged with existing ones 
• Liaised with external and internal stakeholders to resolve queries at first contact
• Managed, executed and delivered digital projects for key strategic initiatives
• Managed MedTech CRM system and maintained databases
• Developed and delivered effective external eDM communications
• Organised events (webinars, workshops, team meetings, service meetings)

Achievements:
• Implemented digital tools to ensure student service strategies during COVID
• Promoted Youth Health project for Maori and Pacifika students (450+ students) via digital activities
• Increased the emailing database by 2500 clients and built an email communication strategy
• Arranged series of wellbeing webinars during the lockdown period

Support Services Team Leader - Student Engagement and Support

Administrator - Student Engagement and Support

PRINZ - Public Relations Institute of New Zealand

The Public Relations Institute of New Zealand (PRINZ) is a professionally focused membership organisation. PRINZ offers members access to resources, tools and professional support including professional development programmes, networking opportunities and events, industry awards, and international alliances. I won that internship while I was doing my postgraduate diploma at Unitec Institute of Technology. As a part of my internship I was accountable for providing backup support to the sales and programme teams.

Responsibilities:
• Encouraged liaison with members and partners to increase awareness of the education programmes
• Tracked and reported programme performance
• Collected data, maintained databases in Excel and managed MemberConnex CRM system
• Created content, including emails, social media posts, blogs, and graphics
• Uploaded and optimised content across digital channels
• Conducted competitive analysis and monitoring
• Executed events (meetups, workshops, conferences, annual meetings)

Achievements:
• Directly contributed to collaborative business development efforts and accelerated our organisation’s win ratio
• Made a detailed market analysis of potential programmes and services that would increase customer engagement and acquisition
• Updated a database of current company members (included 300+ ID number)
• Transferred the corporate blog content from WordPress to the corporate website

Marketing Assistant

Internet Initiatives Development Fund (IIDF)

According to Forbes, IIDF is one of the top 10 accelerators based on a successful number of exits. I was responsible for developing, launching and communicating different types of educational programmes and awareness-raising projects to promote technological entrepreneurship among young people. 

Responsibilities:
• Planned, developed and traced marketing communications campaigns
• Researched and coordinated cross-promotional marketing opportunities
• Managed stakeholder, media and partner relationships on a day to day basis
• Planned and implemented website content and set up campaign landing pages
• Implemented and managed social media and digital marketing initiatives (PPC, SEO, email campaigns)
• Designed and produced benefit based product messaging and collateral in collaboration with suppliers, videographers and agencies
• Analysed, interpreted and reported data and results
• Conducted online market research

Achievements:
• Developed, launched and promoted 4 education programmes for hi-tech entrepreneurs. More than 10,000 people as well as 945 hi-tech business projects from all over Russia received support under these programmes
• Increased the emailing database to over 35,000 clients through digital activities and partnerships, and built an email communication strategy
• Expanded social media reach and engagement by 25% by creating social media content strategy based on long-form content as well as video, infographics and data-driven pieces
• Negotiated implementation of Internet Entrepreneurship online course with leading Russian universities resulting in 140+ tertiary institutions offering the course
• Arranged and facilitated 60+ events (workshops, meetups, and conferences) with key stakeholders and partners

Marketing and Communications Manager

Group-IB - Intelligence-driven Cyber Security

Group-IB is a leading threat intelligence vendor that is recognised by Gartner, Forrester and IDC. The company’s experience and threat intelligence have been fused into an ecosystem of highly sophisticated software and hardware solutions designed to monitor, identify, and prevent cyber threats. I joined the team at the startup stage and managed to introduce to the market a new information security brand that became globally recognised in two years.

Achievements:
• In 2012, received Group-IB’s first business award – the Company of the Year Award in the sector of IT & Telecom
• Increased website traffic by 30% by launching a website redesign project, social media embassies on Facebook, Twitter and LinkedIn, and paid search and display advertising
• Developed an annual report Hi-Tech Crime Trends which analyzes global cybercrime trends and provides a forecast on future cyber threats
• Designed a concept of a two-day cybersecurity conference CyberCrimeCon that since 2013 has been annually bringing together over 1,500 international experts

Edelman

Edelman is a global communications marketing firm. At the Russian branch, I as a B2B tech Account Manager developed and implemented integrated marketing projects including international ones. 

Achievements:
• Successfully led the Russian team within the social media campaign for the official promotion of eBay Inc. on the local markets of Eastern Europe and Scandinavia
• Promoted McAfee, Inc. on the Russian market of information security. In a 5-month period, managed to rocket McAfee’s Russian office team in Top-4 by IT, telecom and business media mentions among IT security companies

Account Manager

I am a passionate and results-oriented professional with 7+ years of experience in both traditional and digital marketing and communications, along with a history of progressive growth, product management and successful marketing projects. I have proven success in developing, implementing and coordinating integrated campaigns and projects that result in increased customer engagement and acquisition. I am adept with penetrating unfamiliar territories and marketing new products and services.

Professional Skills:
• B2B marketing
• Sales enablement
• Demand generation
• Digital marketing
• Campaign planning
• Event management
• Customer service
• Stakeholder engagement
• Website management and SEO (Drupal, WordPress, Shopify)
• Google Ads
• LinkedIn Ads
• Data analysis and reporting
• Google Analytics, SEMRush, Moz, Keywords Everywhere
• eDM (Pardot, Mailchimp, ActiveCampaign)
• Creating engaging text, video and graphic content
• Creativity
• Team work
• Quick learner
• Task management
• Time management

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Steven Schroeyens

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