Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

AKEM

Member Board of Directors

Chris Schaum Consulting

Enterprise Sales Simplified. I work with Private Equity and Venture Capital backed executive teams and sales leaders to help them scale their businesses and take new products to market. Moreover, my goal is to make it simple and repeatable.

Owner

Verisk

Director Of Business Development 

I'm privileged to lead non-insurance business development. Formerly VP of Sales at BuildFax, where we had over 300% total revenue growth in 3 years. BuildFax solutions ensure you’ll never be in the dark when it comes to property decisions. Trusted by the biggest insurance and financial companies in the world, we deliver deep insights for consumers and businesses from our massive database of 23-billion pieces of property permit data to help you make smart decisions. Our intelligence, delivered through the BuildFax Enterprise™, BuildFax Analyst™ and BuildFax Report™ products, act as the source of truth on the history on property arming you to make better property decisions.

Vice President

Falcon Structures

I work with the Falcon Structures leadership team on sales strategy, tactics and coaching, and marketing.

Advisor

Brightergy

Employee number 12 at Brightergy and was on the leadership team which built Brightergy into the largest commercial solar sales company in the US (2,000+ projects operating in 17 states). Brightergy also expanded into energy services (via acquisition) and software. Brightergy grew to $50m+ in revenue, $10m+ EBITDA, and 100+ employees before being sold in 2015/2016 via a series of transactions that included various assets, regional divisions, and technology.


Personal responsibilities include:
•All go to market strategy and execution for business, this includes:
•Lead sales for Brighterlink.io our fast growing SaaS business
•Leading / managing our 16 person business development organization
•Leading our business intelligence organization
•Sales strategy
•Qualified lead generation

Senior Director of Marketing and Business Development

Responsibilities included:
•	Led go to market efforts for new business unit
•	Personally sold initial projects. 
•	Completed nationwide analysis of target markets 
•	Completed competitive technology analysis
•	Wrote Brightergy MicroTurbine business plan

Commercial MicroTurbine Development- Business Unit Development, Outside Sales

Responsibilities included:
•Personally closed millions of revenue through executive level transactions.
•Secured regional and national accounts
•Managed entire sales cycle for lead generation to close

Commercial Solar- Outside Sales

Zebra Imaging

Successful business unit startup and commercialization of 3D color holography including market development, go to market strategy and building initial customer base for Defense Contractor.

Directed sales effort by personally closing 74% of the sales goal for a three person sales team

Led the beta sales strategy for commercial market launch and won 12 lighthouse deals to kick start business. Clients including NASA, Sega, KBR, FMC Technologies, Wood Group and other Fortune 500 companies.

Started first international channel partnership in Turkey to deliver beta technology to Central Asia

Drove awareness and early-adopter sales through lean marketing initiatives and trade events

Manage web presence through YouTube, Twitter , Google PPC and web advertising

Regularly conducted executive presentations for key decision makers in industries such as engineering, oil & gas, architecture, real estate development, NASA and international distributors

Outside Sales and Marketing

State Farm Insurance

Turned around 3 under-performing sales organizations, resulting in 3 sales awards reached by less than 30 % of Agents

Led turnarounds through sales, training, coaching and lean marketing

Created sales strategy using the existing team in each office to achieve desired results

Utilized in depth knowledge of sales process and market to create sales and marketing strategies for financial services and life insurance products for 1,600 sales teams

Discovered over $55 billion in market opportunities for strategic planning 

Developed custom CRM and analysis system to allow wholesalers to easily manage their business and find sales and revenue generating opportunities

Developed strategic analysis reporting for executives

taplio

The Battle

Steven Schroeyens

Chris Schaum

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