Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Ka'Chava

Transforming Ka'Chava customers into loyal subscribers, increasing LTV and ensuring we deliver on our brand promise throughout the entire customer journey.

Director, CRM

The Hanna Collaborative

A women-owned marketing and communications agency empowering women-owned businesses to create a better world.

As full-time working moms, we understand the unique challenges of women in business. We design strategies that deliver results to help you help others. We are a strategic partner in your success—from developing full-funnel marketing and brand-building campaigns to optimizing your website to creating content that converts. We collaborate with you to build thoughtful marketing and communications strategies to grow your business and exceed your goals.

Co-Founder

Hyland

Led a cross-functional Integrated Marketing team, comprising integrated marketers, paid media strategists and campaign managers.

Sr. Manager, Global Integrated Marketing

Head of Global Programs Marketing for Hyland – a leading content services provider that enables thousands of organizations to focus on what they do best and deliver better experiences to the people they serve. Led a global marketing team tasked with developing the marketing strategies across industries including Healthcare, Commercial, Financial Services, Insurance, Public Sector, Strategic Alliances and OEM.

Manager, Global Programs

Global Programs Manager, Hyland Cloud

Global Programs Manager, Commercial and OEM/BPO

Global Programs Manager, Insurance and OEM/BPO

Strategic partner to business leaders and Insurance sales team in developing and measuring complex marketing strategies and campaign themes to increase awareness of Hyland Insurance Solutions and to help achieve revenue goals.

Global Programs Manager, Insurance

Chipotle Mexican Grill

Builds and maintains a marketing culture in local restaurants through support and education for restaurant managers and their teams, presentations at market meetings, and relationship building with Operations teams, including one-on-one time with field leaders and restaurant managers.
Develops and delivers marketing training for local restaurant teams and field leaders.
Develops and executes market-wide promotions and sales-driving programs.
Supports national promotions and rollout campaigns.
Aligns efforts with regional team members from other departments, including finance, IT, facilities, operations, recruitment, and training.

Develops and Implements Marketing Strategy:
Writes and develops a local marketing strategy as an extension of the global marketing platform, inclusive of budget and program calendar.
Works closely with the US-based marketing team to communicate updates and changes to the local strategy and programming through various channels, such as social media, public relations, mobile, direct, advertising, research, design, and production team members.
Executes events, programs, and partnerships included in the local marketing strategy
Works closely with the Field Leadership and Marketing Strategist teams to develop best practices and turn-key strategies.
Evaluates the effectiveness of marketing programs and contributing to process improvement.

Marketing Strategist

Cleveland Clinic

Consultant to clinical leadership in the development and execution of marketing plans
to align with business goals.
Manage and execute strategic, multidisciplinary marketing campaigns to increase
patient volumes and grow image and awareness.
Manage budgets totaling more than $500,000.
Plan and negotiate media buys, including TV, radio, print and digital.
Utilize market research to understand target audience and decision-making process.
Support community and employee events, including but not limited to the
groundbreaking and opening of the new Cleveland Clinic Avon Hospital.
Manage projects of and provide guidance to marketing associate and summer interns.

Marketing Manager

Marketing lead for Women's and Children's services on Cleveland's west side and four
regional facilities; marketing support for Cleveland Clinic Children's Hospital and the
Department of Global Patient Services.
Planned, developed and executed multi-faceted marketing campaigns to grow
regional, national and international patient volumes, increase image and awareness
and support an increase in US News reputational scores.
Supported the complete redesign and launch of Cleveland Clinic Children's microsite.
Developed onsite body content, meta descriptions and page titles in support of SEO strategies.
Directed comprehensive PPC campaigns to increase patient volumes and brand
awareness.

Marketing Associate

Fairview Hospital

Led key strategic marketing initiatives to maintain leadership role in obstetric,
neonatal and pediatric services and to build volume based on hospital business plans.
Facilitated all phases of production for a quarterly publication mailed to more than
100,000 households in northeast Ohio.
Responsible for the design, quality and production of marketing and advertising
campaigns, hospital communications, publications and collateral.
Coordinated annual marketing and community events, such as the Fairview Hospital
Toy Run.

Marketing Coordinator

Marketing Intern

Cleveland Magazine

Editorial Intern

Public Relations and Communications Intern

My superpower is the ability to identify business problems, diagnose their root causes and deliver strategic solutions that propel organizations toward success. With my analytical skills and sharp intuition, I unravel complex challenges and transform them into opportunities for growth.

My unique blend of business acumen and creative problem-solving allows me to navigate through uncertainties with confidence and clarity, enabling businesses to thrive in an ever-evolving climate. Harnessing the power of strategic thinking, I'm a catalyst for change, driving innovation and achieving exceptional results for the companies I serve

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The Battle

Steven Schroeyens

Katherine Hanna

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