Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

TEI Planning + Design

Director, Marketing & Business Development

Kiewit

Marketing Manager

Digital Strategist

SMA Technologies

●	Led end-to-end campaign execution via cross-functional coordination across traditional and nontraditional channels (email marketing, social media, review platforms, SEO, SEM, website, and events).
o	Orchestrated Q1 2021 Email Outreach Campaign, resulting in a 35% QoQ increase in Sales Accepted Leads from Q1 to Q2.
●	Collaborated with marketing operations, content, digital agency, and website development to ensure effective campaign strategy execution and metrics measurement.
●	Executed customer engagement strategy in niche financial industry through webinars, emails, and social media.
o	Achieved a 575% increase in webinar attendance 
●	Managed HubSpot campaigns, optimizing and A/B testing based on data analysis.
●	Liaised with internal and external stakeholders, aligning digital media with business goals.
●	Tailored messaging to industry trends and prospect pain points, meeting audience needs.

Demand Generation Manager

TEGNA Marketing Solutions

Ran campaigns for various clients to effectively reach their end-user and to meet each client's respective marketing goal.

Communicate weekly, bi-weekly, or monthly, depending on the client, with all stakeholders using analysis and recommending optimization strategies for all.

Understand past and current trends for each client's respective industry to pivot accordingly with a proactive approach.

Awarded "2019 Rising Star" from the Media Alliance of Houston.

Digital Account Manager, KHOU 11

Created a sales cycle process incorporating Salesforce and other resources, helping not only the sellers to have a visual understanding of where they stood but to create a platform to collect data and analyze the gaps for continuous reinforcement.

Worked with both marketing and sales to develop go to market strategies for the targeted industries and regions.

Campaign Coordinator

Research Now

•	Proactive and creative thinker with innovative strategies leading to outstanding outcomes through seamless collaboration and communication with larger sales and client service teams.
•	Deeply knowledgeable in company offerings and have become an expert at discovery and understanding the client’s needs beyond the details of a quote, leveraging knowledge to uncover additional needs that can be met.
•	Strong communication skills, both verbal and written, which has helped to better align customer needs to company values, promoting higher client satisfaction and repeat business.
•	Have successfully applied analytical and creative skills to maximize target sample for better feasibility and competitive bidding.

Account Manager

Understand the use of the company's products and offerings; have applied analytical and creative skills to maximize target sample for better feasibility and competitive bidding.

Prioritize effectively to create an organized workload for manageability among multiple account managers under short deadlines.

Work closely with account managers to understand the needs of the client and deliver results; helping to achieve commissioned bids at competitive pricing, as well as producing effective results. This would promote client satisfactions and lead to repeat business.

Sales Support Executive

Work alongside internal and external business clients to successfully collect and complete a deadline of weekly needed research sample.

Troubleshoot computer programming issues (HTML) dealing with survey sample and client requests.

Communicate effectively with other project managers and production specialists to understand
current issues and to make sure project is setup and executed efficiently.

Production Specialist

Teach For America

Through the Americorps program, achieved results in my placement field, gaining considerable insight of our system through community service.

Through backwards planning (goal setting), created weekly plans and daily lessons that focused on understanding course materials and preparing students for End-of-year tests.

Organized and updated Individualized Education Plans periodically for students I monitored on my caseload.

Frequently interacted with parents and administration about the best course of action for student success.

Consistently excelled as an educator, based on student test scores, in a highly flexible school environment with rigorous deadlines.

Accomplishments:
In my first year, achieved 100% passing among my Algebra I students on their End-of-Instruction (EOI) tests.

Assisted in the creation of the EOI test for the severely intellectually disabled (OMAAP), to reflect their year instruction. This resulted in 90% passing among these students.

Algebra I/Geometry, Special Education Teacher

Museum of Fine Arts, Houston

Assist with the museum's local, national and international marketing and PR campaigns and exhibitions.
Assist with the marketing and publicity of programming of all public programs.
Participate in the planning and execution of promotional events on and off-site.
Help with media previews and visiting press.
Assist with background research and special projects of the department.
Participate in meetings regarding potential partnerships with groups.

Marketing and Communications Intern

Strategic Marketing | Demand Generation | Digital Marketing

Marketing Strategy | Content Strategy | Digital Marketing

I specialize in crafting and executing comprehensive marketing strategies for professional services. My expertise lies in understanding and engaging target audiences through innovative content and strategic positioning.

I am passionate about creating impactful messaging that resonates with clients and drives business growth. My approach involves a deep understanding of market dynamics and consumer behavior, enabling me to develop tailored strategies that enhance brand visibility and deliver measurable results.

Key Areas of Expertise:

Marketing Strategy Development
Content Strategy and Creation
Digital Marketing Campaigns
Audience Analysis and Engagement
Brand Positioning and Messaging

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Steven Schroeyens

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