Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Rampiq

I founded Rampiq with a very clear vision: help B2B SaaS & IT companies grow online. We are a team of 20+ uber-talented digital marketing professionals passioned about our clients' success. 

We provide expert online growth strategy planning and execution services, covering analytics, SEO, Paid ads, and content marketing services. We have proven frameworks and rigorously tested delivery processes under our belt. This lets us be efficient with tight budgets and deadlines. 

Founders: we will help you audit your online strategy and come up with solid game plan to kick-off your online visibility and growth. 

CEOs: we will help you align your sales and marketing decisions using your CRM data (no bias, just your numbers). 

CMOs and Marketers: we are your extra heads and hands when it comes to winning your brain fuel and time back. Outsource your campaigns' execution to us and focus on strategy and growth.

Rampiq is a women-owned and operated business. We love hard work and promote respect, choice, and professional development for all our colleagues, clients, and friends.

Founder / CEO

QRate

QRate is an ML-driven recommendation engine that finds a restaurant for your specific occasion in under 5 seconds. Fuelled by millions of reviews, our proprietary data model discovers venues that are a perfect fit for a specific occasion, not just 4+ stars on average.

We are building QRate to help approx 157 million people (just in the US!) who regularly dine out to solve the problem of finding a great place for their occasion in seconds, saving time and brain fuel for reading reviews, or relying on “stars” to make up their mind.

CEO, Co-founder

IM Action

Promoting a professional online marketing team to the new levels. And getting E letter in my job title to stand more for ethics and efficiency.

Owner, CEO

IMCREDO

Leveraging new projects, partnerships and markets for the company with a highly talented and results-driven team.

Business Development Director, Co-founder

Implementing 9+ years of experience in Internet marketing to the benefit of IMCREDO clients and partners. 

The clients' portfolio varies from mid to large-scale projects challenging the team with high-level strategic and execution tasks in SEO, Paid Search, Display, Remarketing, Web Analytics. Over the past few years we served clients from more than 15 countries and now expanding top online marketing trends to the Russian market, serving larger-scale projects which need higher ROI via advanced web marketing techniques.

Apart from CEO's role responsibilities, strategic project management and planning, am still in love with business analysis and web analytics.

London School of Business & Finance (LSBF)

Digital projects management across the business, from planning & execution to results measurement & reporting. Extensive expertise in successful management of large scale PPC accounts across all business branches and products including online degrees; UK and international companies offices web marketing activities support and project management; new company websites setup coordination; CRM ROI tracking system for online marketing activities architecture and setup, global CMS solution architecture and development coordination; in-house SEO team management; internal online marketing processes setup and optimisation; robust ROI measurement and reporting practices development and implementation; coordination of all online activities across the business. Integrated marketing campaigns planning and execution; global online marketing strategies planning and implementation.

Digital Projects Coordinator

Internal web development projects management, Internet marketing, SEO, PPC, web initiatives development, integrated e-marketing campaigns management, social networking strategic management, e-metrics system development

Web Marketer

Itransition Software

Managed a team of 7 SEO and PPC specialists focusing on providing online marketing services for the company clients. Developed a full online marketing services delivery business process from initial quotes and proposals to projects management and reporting. Successfully ran IM projects for European and US clients, services including: SEO (full range of activities), PPC, SMO, copywriting, consulting. Received Employee of the Year award in 2007 and brought the department to the steadily growing positive ROI levels in 3 months from the department setup.

Head of Internet Marketing and SEO Dept

Designed IT Marketing Challenge 2005, 2006 and 2007 contests for young online marketing professionals (tasks creation, contest promotion). Worked on company brand promotion on the web, including online marketing components of integrated marketing strategy, utilising self-obtained knowledge of SEO and internet marketing techniques. Switched to IM activities completely in 2005 and progressed to Head of SEO Department role in 2006.

Marketing Manager

CEO @ Rampiq | On a mission to help B2B IT & SaaS Founders skyrocket leads and revenue | B2B Tech Founders Lounge Podcast Host

Dynamic online marketing professional with over 15 years of experience, hungry for knowledge & challenge in online marketing in B2B SaaS and IT niches. Digital marketing agency CEO and Founder, serial femalepreneur. Restless growth driver leading a team of 20+ people.

Specialties: Online Marketing, Lead Generation, SaaS Marketing Consulting, B2B Marketing. Very hands-on with SEO, paid ads, and content marketing planning and execution management.

Internet marketing conferences speaker, Web analytics courses author, Fractional CMO for growing businesses.

Liudmila Kiseleva

I’m beyond excited to announce that I’ve joined Dmitry Chistov and Amadora.ai team as a Co-founder and CMO!

In the world of AI businesses and agencies need the new generation of growth toolkit: agile, super-smart, and driven by real business goals. 

I’m fully committed to Amadora.ai’s mission: help businesses and agencies win more clients and revenue with AI search.

Here’s to the journey - we’re just getting started! 🚀

Alexander Chekan thank you for connecting us 😊!

CEO @ Rampiq | Building B2B pipelines that convert - with AI Search, SEO and Paid Ads | B2B Tech Leaders Lounge Podcast Host

Founder & CEO at Amadora.ai | AI search optimization for SEO and marketing teams | 15+ years in B2B SaaS with 3 exits

It usually takes months to find a co-founder. It took me 15 minutes.

That’s exactly how long it took to realize Liudmila Kiseleva needed to be a part of Amdora.

I’m beyond excited to announce that she is joining our team as Co-founder and CMO.

An old mentor once told me: "The speed of your growth depends entirely on your ability to attract elite talent."

And Liuda isn't a "traditional" CMO.

She’s spent 17+ years in the B2B SEO and Growth trenches. She’s built and scaled her own marketing agency. She even "vibecoded" her own AI search optimization tool.

She doesn't just talk about the future of AI Search—she builds for it.
In the age of AI, the lines between marketing and product are blurring. Luda sits right at that intersection.

Her mission with us is simple: Helping B2B IT and SaaS brands turn marketing into a predictable revenue engine through expert AI Search and Lead Gen.

I’m lucky to have found a partner who matches the pace and shares the vision.

And of course, many thanks to Alexander Chekan  for bringing us together.

We’re just getting started. 🚀

Most B2B marketers are unknowingly talking to a goldfish. 🐠

Not literally. But close.

See, LLMs (like ChatGPT) have two brains:

🧠 Brain 1: Pre-trained memory (frozen in time)
🧠 Brain 2: Live web access (but only when you beg nicely)

Unless you specifically ask it to search the web, it’s working off yesterday’s news.

Translation?

It doesn’t know your company raised funding, launched a product, or rebranded.
It doesn’t see your killer campaign, podcast tour, or spicy CEO quote.

To AI, your brand is a ghost.

👻 No updates.
 👻 No presence.
 👻 No chance of showing up in AI Overviews.

Here’s the kicker:

❌ You can’t re-train the model
 ✅ But you can influence what shows up next time it learns

And yes, there’s a strategy for that.

We used it to get 850+ mentions for a B2B SaaS brand — in AI Overviews, AI summaries, AI everything. 

In just a few weeks.

Want to know how it works?

🧠 Comment “AI” and I’ll share the AI Visibility Framework - the one your CMO probably doesn’t know exists.

(You’re 1 comment away from becoming AI-famous.)

Comment “AI” 👇 

Let’s make your brand unmissable.

#AISearch #AIVisibility #AIO #GEO

📸 A small moment that stuck with me this week.

I had a call with one of my long-term clients.

They’re advanced.
They pioneered our AI search program.
They’re getting genuinely strong results.

And yet, halfway through the conversation, they paused and said something like:

“I know this is working.
I can see that we’re showing up more often in AI answers.
But I still struggle to explain this internally — how our growing AI visibility connects to everything else we’re doing, and how leadership can actually use this data.”

That landed.

Because this isn’t a strategy problem.
And it’s definitely not an execution problem.

It’s a translation problem.

AI visibility doesn’t live in a neat box yet.

Citations change.
Sources rotate.
Signals don’t map cleanly to the dashboards CMOs are used to.


So internally, the questions start piling up:
- Is this momentum or just fluctuation?
- How does AI visibility connect to SEO, brand, and demand?
- What should leadership watch — and what should they ignore?


This is exactly where our AI visibility reporting framework and toolkit step in.

Not to add more noise.

But to turn AI presence into something you can:
 → track over time
 → explain with confidence
 → connect to broader marketing performance

If you’re already investing in AI search or content and still feel friction when explaining the impact internally — you’re not behind. 

You’re early.

And if you want help making this legible for your leadership team, I’m happy to talk.

📩 DM me — even if it’s just to pressure-test how you’re thinking about it.
Sometimes the hardest part isn’t proving something works.

It’s helping others see why it matters.

Happy Friday.

🚨 AI citations are no longer stable — and your brand’s visibility is at risk.

Until recently, if your content ranked well on Google or Bing, it had a decent shot at being cited by LLMs like ChatGPT or Perplexity.

Not anymore.

LLMs are now pulling sources more dynamically. 

That means:

🔄 Citations change more frequently
🔄 Some sources vanish without warning
🔄 New players appear overnight

That blog post you invested time and budget into?
It might already be gone from AI answers.

The criteria LLMs use?
Not just traditional search rankings anymore.

It’s a mix of memory info, trust signals, authority, freshness, link structure…
 …and maybe your neighbor’s dog’s opinion (we’re all still figuring it out!).

Here’s why this matters:

✅ AI Overviews are now the first impression
✅ Branded summaries influence buying decisions
✅ Being invisible here? A silent brand risk most CMOs are missing


That’s why we at Rampiq are helping B2B brands track and improve their AI visibility — before they lose ground they didn’t even know they had.


If you’re a CMO and want to:

→ Understand where your brand shows up in AI-generated content
→ Diagnose drops in AI citations
→ Build a framework to influence LLMs visibility  at scale

📩 DM me “AI Visibility” — I’ll walk you through how we’re solving this for other B2B brands right now.


Let’s make sure the next generation of AI models can’t ignore your brand.


DM me "AI Visibility". 

====
I'm Liudmila Kiseleva, CEO at Rampiq. We help B2B tech brands get more revenue from AI search and Paid ads.

Recent win: 850+ AI Overviews mentions for a B2B SaaS platform (Compliance software niche)

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The Battle

Steven Schroeyens

Liudmila Kiseleva

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The Battle

Steven Schroeyens

Liudmila Kiseleva

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Liudmila Kiseleva's LinkedIn Performance

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Performance ScoreLiudmila Kiseleva's LinkedIn Performance