Steven Schroeyens

VP of Marketing

Marketing at Ixon

- My life's passions: my wife, 3 kids and motorsport 
- 20 years in the game, 15 in revenue, 10 in tech/SaaS
- Background in marketing & revenue operations
- I bring an engineering mindset to revenue growth 
- two time co-founder
- Worked on 0 to 1m, 1 to 10m and 10 to 20m journeys

My backstory:

I left high school feeling lost. Between the ages 18 and 25 I tried different things. I didn't know what I was good at. I had lot's of interests but lacked focus. I got bored easily. My parents worried about my future. They saw my potential but feared it would go to waste.

I started to work part-time for the family business. My father needed an extra pair of hands and I needed to make some money. It ignited my entrepreneurial spirit, pushing me into the energy and challenges of running a business. It gave me the focus and confidence to own my path and chase it with determination.

I never looked back. With 20 years in the game, I’ve held multiple entrepreneurial and management roles—half of them in tech/SaaS. I am a product marketer at heart, bringing a diverse background and strong business and operational expertise to the table.

Marketing Director

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

Revenue Growth Architecture School Graduate (July 2021). Learned the key skills, strategies, and scientific models needed to be a revenue growth architect, including the principles of recurring revenue, the GTM operating model, the SPICED methodology, identifying moments that matter, and more.

Hexagon Asset Lifecycle Intelligence

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: As a senior manager specializing in global demand generation campaigns, my primary focus is elevating brand awareness, cultivating high-quality leads, and catalyzing sales growth. I achieve this through strategic initiatives, adept cross-functional team leadership, and data-driven campaign enhancements.

•Strategic Marketing Leadership: Drive targeted marketing programs that boost brand awareness, generate high-quality leads, and accelerate sales pipelines. Proficient in leveraging tools such as Demandbase, Salesforce, Pardot, and Uberflip for implementation and optimization. Skilled in managing LinkedIn and executing PPC campaigns to expand reach and engagement.

• Cross-functional Collaboration: Orchestrating seamless collaboration across teams to ensure timely and strategic execution of marketing campaigns.

• Digital Marketing Expertise: Develop and integrate comprehensive digital strategies using advertising, banner/display ads, and retargeting to engage and convert target audiences. Experienced in leveraging platforms like Demandbase and Uberflip for personalized content delivery.

• Data-driven Insights: Utilize Salesforce and Demandbase for in-depth data analysis to manage lead progression and campaign performance. Contribute to ROI-focused dashboards that improve future campaigns.

• Customer-Centric Approach: Prioritize customer needs, the customer lifecycle, and the overall customer experience in marketing planning, resulting in enhanced success.

Principal Campaign Manager- Global Campaigns and Demand Generation

The Family Office Company BSC (c)

𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 - Deliver leadership to formulate high-impact digital marketing strategies that drive brand reputation across competitive regional markets while improving conversions and ROI.

• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Manage all the aspects of digital campaigns, from strategic planning to execution. Define and monitor metrics/KPIs to report the performance of digital campaigns while determining A/B tests and conversion rates. 

• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴: Coach, train, and inspire an 8-member team to establish a high-performance work culture.

• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Boosted conversion rates by 30% (in SQLs), 50% (in SAL), and 20% in client conversions through campaign optimization strategies. 

• 𝗕𝘂𝗱𝗴𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Allocate/optimize marketing budgets to maximize Cost per Acquisition (CPA) and scale new customers.

𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 - Led successful market introduction of a digital investment platform through GTM planning and influential brand messaging. Generated 1,261 leads, 322 SQLs, and 46 SALs within three months while managing $376,000 worth of paid advertising campaigns.

Marketing Team Manager / Product Owner

MindField Digital

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 - Led a team of four to oversee end-to-end implementation of multi-faceted website development interactive projects for leading clients in the GCC region, including dozens of concurrent internal agency projects.

• 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗕𝗮𝘀𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Achieved 30% revenue growth during COVID by closing ~$100,000 deals.   

• 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: Strengthened the agency's market position in Bahrain and KSA markets by building rapport with potential clients. 

• 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Administered budgets and managed resources for the successful execution of projects for highly renowned brands, including Nova Water, SALIC, and Check E Cheese's. 

• 𝗚𝘂𝗶𝗱𝗲𝗱 𝗺𝘂𝗹𝘁𝗶-𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗮𝗿𝘆 𝘁𝗲𝗮𝗺𝘀 (𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁): To expedite the delivery of ongoing projects.

• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗨𝘁𝗶𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Facilitated agility and collaboration across internal teams by leveraging the latest technologies, such as Asana, Microsoft Office, and Google Docs.

𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 - Drove long-term business success and increased profit by 10% while devising, implementing, and monitoring sales processes for the sales teams.

Senior Digital Marketing Account Manager 

Mirum Agency

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 - Steered marketing campaigns and paid advertising projects by leading and motivating a cross-functional team of 10 members, including creative teams, animators, UX/UI designers, social media content creators, and digital strategists.

• 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲𝗱 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Articulated compelling value propositions around Zain products and services in coordination with multi-disciplinary departments within Zain B2B, B2C, voice, and data. 

• 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Attracted diverse customer audiences by planning and developing influential content for Zain's social accounts (Instagram and Facebook). 

• 𝗦𝗼𝗰𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Enhanced social engagement on Zain Bahrain social channels by articulating brand voice, generating new customer leads, and driving 50% increase in conversions.

• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴: Devised and updated digital marketing strategies based on a comprehensive review of key metrics, including website traffic, Zain App installs, online purchases, customer engagement on social media posts, brand/customer sentiments, and conversion rates. 

𝗞𝗲𝘆 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀:
-	https://www.youtube.com/watch?v=w_Me4SJnPmQ 
-	https://www.youtube.com/watch?v=t4idI2A5wY0 
-	https://www.youtube.com/watch?v=1kdEMsP9-lQ
-	https://www.youtube.com/watch?v=0CWCJGxn4JA

𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 - Drove long-term business success and increased profit by 10% while devising, implementing, and monitoring sales processes.

Digital Account Manager 

Seven Brands

𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 - Piloted ATL/BTL (Above and Below the Line) marketing campaigns and conceptualized strategies to target B2C/B2B consumers and bolster brand awareness.   

• 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗿𝗶𝗲𝗳𝘀 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Created marketing briefs around Zain's products and services to target B2C/B2B consumers. 

• 𝗕𝟮𝗕: Products: post-paid, pre-paid, home broadband, data, voice, devices, gadgets, and wearables. 

•𝐁𝟐𝐂: Landlines, data, text, sound, and IOT for corporate and government organizations.    

•𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:Developed winning campaigns based on the analysis of data insights and findings related to consumer behavior and demographics. https://www.bh.zain.com/en/zainbahrain/zain-bahrain-breaks-all-prepaid-rules-with-their-new-dangerous-prepaid 

• 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led, inspired, and aligned the performance of a team of six with a strategic marketing plan, goals, and objectives.  

• 𝗭𝗮𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝘁𝗼𝗿𝗲 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: https://www.bh.zain.com/en/zainbahrain/wadi-alsail 

• 𝗖𝗦𝗥 𝗥𝗮𝗺𝗮𝗱𝗮𝗻 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝘆: https://www.bh.zain.com/en/zainbahrain/zain-bahrain-launched-csr-campaign-to-%E2%80%98enrich-your-ramadan%E2%80%99

𝗠𝗮𝗷𝗼𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 - Managed the agency's biggest advertising account (Zain Bahrain); steered marketing projects and created a systematic process in communication and creative briefings between the agency's team members and Zain's Marcom team

Senior Marketing Account Team Manager

Miracle Graphics

• Managed portfolio of high-value accounts, such as Kuwait Finance House, Ministry of Transportation, Abdul Samad Al Qurashi, Menatelecom, and NBB Bank.

• Gathered and identified advertising requirements by meeting and liaising with clients while presenting creative work to clients for approval and feedback.

• Closed communication gap between client and the creative team by maintaining regular contact and ensuring smooth flow of communication. 

• Uncovered and secured new business opportunities by attending and preparing pitches.

Media & Account Manager

Universal Media.

• Led all buying and execution of all VIVA's advertising campaigns

• Major Accounts: BMI, Tamkeen, Ahli United Bank, Ithmaar Bank, Cathay Pacific, Ford & Coca Cola

Media Buyer

⭐⚡Senior Digital Marketing Manager⭐⚡ Senior Growth Marketing Manager⭐⚡Senior Campaign Manager - 10+ Yrs Exp Successfully Leading 360 Marketing / Branding Plans & Initiatives to Grow Revenue and Client Engagement ⭐⚡

𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 - Recognized for leading the implementation of multi-platform marketing/advertising projects (valued ~$5M) for industry-leading, multimillion-dollar brands across Bahrain or the Middle East.
                                                                                                                                                                                                               
𝗚𝗢-𝗧𝗢-𝗠𝗔𝗥𝗞𝗘𝗧 (𝗚𝗧𝗠) 𝗣𝗟𝗔𝗡𝗡𝗜𝗡𝗚 - Reputation for creating go-to-market roadmaps, administering marketing budgets, and developing influential brand messaging to launch and promote organizational offerings successfully.

𝗠𝗘𝗧𝗥𝗜𝗖𝗦 𝗘𝗩𝗔𝗟𝗨𝗔𝗧𝗜𝗢𝗡 & 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 - Successful in enhancing the effectiveness of marketing campaigns by creating and updating strategies based on monitoring and analyzing campaign performance / consumer insights, competitors' landscape, and digital metrics across all existing marketing channels. 

𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗩𝗘 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣 - History of training, coaching, and leading cross-functional teams of up to 20 members together with an ability to pitch innovative ideas and solutions to influence strategic marketing plans and programs at board and C-Suite levels.  

𝗖𝗮𝗿𝗲𝗲𝗿 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀

• Devised and executed the go-to-market (GTM) strategy framework of the Zain Self Care App by identifying the target audience, developing an integrated communication campaign, and covering digital touchpoints through paid social campaigns, organic social channels (Instagram, Facebook, Twitter, and LinkedIn), influencer marketing, PPC, and email marketing. 

• Generated over $198M in revenue within seven years for Zain Telecommunication in Bahrain.

• Strategized and delivered several marketing projects valued between $500K to $5M for high-profile clients across Bahrain and ME.

• Steered the digital transformation agenda for Zain Telecom by integrating digital technologies into all business areas and aligning marketing strategies and campaigns with the digital vision.

• Drove the launch of Zain Bahrain's 5G commercial services in Kingdom of Bahrain that accelerated innovative business models.

• Pioneered a strategic smart working system campaign under the title of 'wherever you are, let us stay connected to improve Zain employees' engagement and connectivity during the COVID-19 pandemic.

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