Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

Money shapes many of our decisions. 

The good news? 6 out of 10 people are optimistic about their financial situation in 2026. This optimism shows that despite uncertainty, many still believe they can build, create, and grow.

For us at STOICA.CO, financial clarity is not just about numbers in a spreadsheet. It is about having the freedom to make better decisions for our team, our clients, and the communities we serve.

Great insights from last week during RevReview by Revolut Business.

Photo credits, Cristian Andrei. 🙌

CEO, STOICA.CO — B2B marketing for growth

Companies that choose to be great instead of big. 

I joined Small Giants Community for a Summit 3 years ago, and the whole thing felt so right. People were all great human beings building healthy companies for themselves, their colleagues, and their clients. 

Join a community. Find your tribe!

CEO Small Giants Community | Host Growing with Purpose Podcast | Speaker | Author Finding Freedom (due April 2026) | Connecting and Developing Purpose-Driven Business Leaders

Since stepping into my current position at the Small Giants Community, one of my goals has been to expand the reach of this organization that has done so much for me. 

I know there are more Small Giants leaders and companies out there. 
They just might not know about us yet, or have the vocabulary to define what makes them great.

Sometimes, the best way to reach people is getting back to basics. 

And within the Small Giants Community, the best way to do that is turning to the book that started it all: 
"Small Giants: Companies That Choose to be Great Instead of Big" by Bo Burlingham.

🐟 If these principles resonate with you, or you know of others who may identify with this list, please share this post. Let's inspire more businesses to continue to be great, no matter their size.

How to be a SG book principles carousel graphic

Here's a must-attend for B2B software companies. 

Pricing can make the difference between a struggling company and a highly profitable one. Improving your pricing structure might be THE most crucial decision you make for next year. 

Emanuel is THE pricing expert. 

Book your slot for the free webinar!

Airlines started using algorithms for dynamic pricing in the 1980s.

Travel booking platforms and other players in the travel industry followed. 
Now dynamic pricing is standard practice for hotel reservations, train and bus tickets, car rentals and most services in the travel industry.

Amazon is known to have been using dynamic pricing since at least the year 2000, when it applied algorithms to set the prices of DVDs.
Many e-commerce websites currently use one form or another of dynamic pricing.

Retail companies are using dynamic pricing - whenever you see electronic price tags in a shop or a supermarket, there is a very high chance that prices change pretty often.

Google Ads rates are set using dynamic pricing algorithms.

Uber introduced surge pricing in 2014 and most ride sharing platforms use variations of this.

Tickets for sporting events and concerts are priced using dynamic pricing.

Disneyland introduced dynamic pricing in 2016.

B2B software companies are tragically lagging behind.

If you don’t know why you need to implement dynamic pricing

Join us for a FREE live webinar, on Wednesday, December 3rd, at 12:00pm CET, on Zoom.

Andrei Rosca, Andra Gradinaru and 27 other attendees

View event: Beyond fixed rate cards: how IT leaders adopt dynamic pricing

Beyond fixed rate cards: how IT leaders adopt dynamic pricing

I help people who help other people, at scale = the startup founders in their early days.

In 2015, I founded my first startup, and since 2019, I’ve been working side by side with hundreds of founders

I’ve seen what breaks startups in their early days:
 🚩 building too much, too early, without paying customers
 🚩 avoiding customers & sales
 🚩 chasing funding without traction
 🚩 poor focus, messy teams, wrong bets

that’s why, in Oct 2023, after almost 5 years in building Growceanu - the angel investment platform, I exited my previous startup, leaving it in good hands to my co-founders, and I doubled down, full-time, on mentoring and advising founders between €0–€25k MRR to help them avoid those mistakes and move faster, with confidence.

💡 what experience do I bring to the table?
→ co-founded 6 startups, most notable = a top CEE angel investment platform
→ 500+ startups mentored & advised 1-on-1, 
→ 4.500+ startup investment pitch decks evaluated
→ 150+ startups helped in attracting their first paying customers
→ involved in 40+ investment rounds, €4.8M investment raised from angel investors
→ jury & mentor in 10+ EU startup programs.

💡looking back at the startups I’ve worked with
→ the top 30 startups I’ve worked with generated over €12M in revenue (in 2023) and raised €34.3M in funding. 
→ these results are 100% the merit of the founders.
→ my fulfillment comes from the small contributions I made in their early days, when they were at €0–€25k MRR, not known by too many.

🎯 what I offer to the startups I'm working with: 
→ hands-on expertise. sincere talk. sharp focus. 
→ startup advisory and 1-on-1 personalized mentoring built around your stage, mindset & goals 
→ I'm also coaching founders who need to explore themselves much deeper (meaning and startup direction, values & virtues, NOGOs in business relationships, specific knowledge created in their childhood, and so)

🎯 in the long term:
→ my plan is to impact millions of founders around the world
→ building tech products, services, and communities with one single goal: to help the founders in their early days, solve their painful problems
→ and creating a Movement of Doers!
→ ethics, meaning, togetherness & solving painful problems of humanity

📢 today, if you’re a tech founder (€0–€25k MRR) or about to launch,
→ let’s build something valuable together with your customers
→ and skip the years, money, and energy most founders waste.

📞 at first, let’s have an intro call to get to know each other. 
→ if there is chemistry, definitely we will work together :)

Adrian Gheorghe

dear founder, take care of yourself first :) 

I've became a founder back in 2015, debuting with a fact-checking news website, and since then, I've had multiple failures ( & a few successes ) but more importantly, my life sometimes felt like a roller coaster.

and it feels like a roller coaster also today, sometimes, but at a totally different level, with another kind of maturity and experience in place.

here are 9 things that worked for me (& might work for you, too) in improving the quality of my life as a human being and as a founder

startup advisor €0-100K MRR⚡helped +600 startups on attracting paying customers, testing hypotheses & raising +€5M | in a journey to empower millions of founders worldwide | building the doers movement

I've became a founder back in 2015, debuting with a fact-checking news website, and since then, I've had multiple failures ( & a few successes ) but m

Open article: dear founder, take care of yourself first! by Adrian Gheorghe • 5 min read

dear founder, take care of yourself first!

there is a fact-checking battle between Dealroom.co & PitchBook on funds raised by EU VCs in 2025

Pitch Book is saying European VCs raised 60% less capital in 2025
while DealRoom reports a decrease of only 25% compared with the last year

my perspective is that we still have a lot of money on the table 
but the problem is the COURAGE of Founders to aim for bigger challenges than "the next marketplace for chees" type of platforms.

not too many founders have the courage to target a problem that 1 billion people have, daily. not many! :)

ps. I've just got DealRoom's latest newsletter, and here are other observations on the EU funding market.

interesting trends in the data,
- UK fundraising is down significantly. UK VCs have raised $3.7B so far in 2025, down 56% on 2024. 
- As a result the UK represents just 18% of new funds raised in Europe in 2025, where typically the UK's share sits at 30-40%. It's lower even than the Brexit vote year 2016.
- French VCs raised $5.1B in 2025, more than UK peers, and an all-time high.

top new VC funds raised in Europe in 2025:
- Sofinnova Capital - €1.2B - Series A+ life science. 
- Cherry Ventures - €500M - Fund V for leading Seed fund.
- Lifeline Ventures - $470M - Finland's largest ever fund. Pre-Seed & Seed.
- Jolt Capital - €600M - European deep tech.
- Evantic Capital - $400M - Matt Miller's new fund, backed Lovable & N8n. 
- Project A - €325M - Fund V for operational VC, with >100 platform experts.
- Aspire11 - €500M - Global investor, backed by European pensions.
- Norrsken Foundation - €300M - Impact VC from Klarna co-founder.

a list of 2026 events for tech startup founders (& what I would recommend)

some of these events might be a good fit for a tech startup founder to create some relevant relationships with potential investors / customers / co-founders. 

but if you're low on traction (& your customer profile is not at these events)- stay @ home, please!

pick one, maximum two events that are relevant to you
- #1 to strengthen your existing relationships (I usually invest in this 80-90% of my time, today - but 10 years ago it was the opposite => #2) 
- #2 and to meet new people that are in your target profile ( potential investors, customers, new co-founders ) 

and from my experience, you're not doing the business at the events (usually), but afterwards at the after-party or the next days at a 1 on 1 meet.

at the events, I personally want to see how I vibe with the other person
& if there is chemistry, there will be business, too :) 

in any case, don't make the events a priority 

your main priority is to GO for your customers, stay with them as much time as possible, eat with them, drink with them, understand their fears, their behaviours, their dreams. stay there! 

PS. if you're a Founder in CEE, there is one event that must be on your calendar = and that's, How to Web

thank you Steffen Ehrhardt, for putting in the work to create this list! I have followed for years the investment opportunities SICTIC is creating in Switzerland (we had an amazing Romanian woman leading the angel network a few years ago)

If you are already planning your founder/investor travel calendar for 2026… this is your cheat sheet. 🌍 140 events 🎤 Countless chances to meet smart humans. Drop your favourite event in the comments or the one you want to add to your 2026 world tour!

Top 140 Tech & Startup Events 2026

recently a few hundred people in IT have been fired in the west side of Romania, and my friends Natalia Ronkov and Cowork Timisoara are launching a local community called #ShiftTM to help people from the West side of Romania (& neighbors) to easily adapt to the fast-changing market of jobs and discover their new place to work.

great initiative and congrats for your proactiveness in helping out the community!

De ce ne-am gândit să facem 𝐒𝐡𝐢𝐟𝐓𝐌?

Pentru că, în Timișoara, sunt oameni buni care au rămas fără job peste noapte.
Pentru că tranziția profesională nu e doar despre CV-uri, ci și despre emoții, identitate, ritm și suport real.
Pentru că piața muncii se schimbă, iar noi avem nevoie să schimbăm și conversațiile pe care le avem în jurul acestor schimbări.

De aceea lansăm 𝐒𝐡𝐢𝐟𝐓𝐌 - o serie de întâlniri pentru timișorenii disponibilizați sau în tranziție profesională, cu focus pe zona de tech & digital, dar deschisă tuturor celor care își caută o nouă direcție.

Nu promitem soluții magice. Dar promitem sinceritate, context, oameni care știu prin ce treci și informații care chiar te ajută să faci următorul pas.

Te poți înscrie aici: https://luma.com/fsx3x2sq

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