Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

2025 was CRAZY. 🤯 

And I don't expect anything less from 2026. 

If you survived last year, CONGRATS! You're officially part of the "I have no idea what's coming, but I'm here anyway" club. One day you're scaling, and everything seems perfect; the next day, everything falls apart. 

With a good first draft of a strategy, a bit more focus than all previous years combined, assets that streamlined some processes, and the start of a leadership team, we managed to have a PRETTY GOOD YEAR. 

Despite all the madness, we grew the revenue of STOICA.CO by 60% and worked with clients like Druid AI and Backbone, shaping their brand strategy and assets, and delivering tangible results.  

What's next? 

We learned a lot last year. Now we need to FOCUS. 

I hope we all have a great 2026!

CEO, STOICA.CO — B2B marketing for growth

I hope you all have a great new year! 

There's enough pie for everyone cooking out there. 

I know we will.

Marketing is all about making choices.

You either choose YOUR winning path, your unique perspective about the world, your way of doing things, OR you do what everyone else is doing and wonder why results are flat. 

You need to draw a line.

🏆 Choose your ideal customer ("all SMEs in [country]" doesn't work). 

🏆 Articulate your offer and unique value proposition. 

🏆 Prioritise the right channels and tactics. 

Stop trying to be everything for everyone, everywhere. 

It took me 10+ years of entrepreneurship to really get this idea, and I still feel like I'm missing some magic opportunity, but it WORKS. 

FOCUS works! A good STRATEGY works!

graphical user interface, text, application

Big congrats to Jason Flack and the Collective OS team on coming out of stealth and raising $2.5M. They’re building a platform for agencies and service businesses that believe GROWTH COMES FROM COLLABORATION.

After two years of building in stealth, I’m thrilled to finally launch Collective OS and announce our $2.5M fundraise.

Freddie Laker and I started Collective OS because we saw a real problem for professional service businesses, especially agencies, consulting firms, and fractional experts. Traditional ways of generating new business like paid ads and cold emails just aren’t working anymore, and the noisy AI slop on social media platforms (**ahem**) has hit a breaking point.

It’s harder than ever for thoughtful people and firms to stand out, build trust, or generate real conversations that turn into revenue.

What works, and will always work, is referrals from people you trust.

With that reality in mind, we felt this was the moment to build something unique, collaborative, and impactful.

Our goal with Collective OS is simple:  help service providers double and triple down on the thing that already makes up most of their revenue - referrals.

Today, that looks like an AI-powered connector that helps firms build trusted partner networks (aka, their “Collective”). By empowering independent agencies and service providers to discover and team up with complementary firms, they can share deal flow, expand their service offering, and “say yes to more revenue” - without the overhead of becoming full-service.

Since launching in stealth in January 2024, we’ve seen $5M+ in shared deal flow and thousands of new partnerships formed between our users. 

Our users believe in collaboration, not a “lone wolf” mentality. Their mindset is simple: if you win, then I win, then we all win.  

If that resonates with you, come join us.

Today is the result of countless late nights, early mornings, and pure hustle by an incredible team, but it’s only the beginning. This is the first step in our mission to Digitize Word of Mouth™ among service providers and maximize referrals for the largest sector of our economy.

If this vision resonates with you — whether you’re an engineer, designer, operator, or just someone who gets sh*t done — we’re hiring, and we’d love to talk.

And lastly, we wouldn't be here without our amazing group of friends, early supporters, angels, investors, and advisors who have stood with us along the way, and who I am incredibly grateful for:

Scott Garber, Brian Bell, Trevor Kaufman, Paul Lewis, Nancy Hill, Sangeeth Peruri, Evan Specter, Seamus M., Steve Klebe, Chris Sporck, Akli Adjaoute, Stephanie Ochoa, CPA, Sohan Gadkari, Jordan Rothstein, Parker Ashley, Damiano R., Austin Dillman, Charlie Guevara, Chuck Schaeffer, Sam Chadha, Adam Towvim, Jeff Blettner, Michael Martens, John Martens, Elliott Brown, Gary Penn, Matt Kruger, Réamonn (Ray) Smale, Ivonne Azurdia, Elise Marquis (de Saint Didier), Sean MacBeth, Tavis Salazar, Stephanie Driscoll, Daniel Shainker, Cate French, Mel Pacheco, Matthew Obendorf

See you in the Collective.

Pro-bono mentoring and coaching opportunity for senior SMEs and managers in IT companies in Romania who want more from their careers but have difficulties in finding ways forward. 

80+ experienced leaders from consultancy, technology, and services companies are here to help!

Do you feel that your career is stuck? No room to grow? Feeling like you don’t have the right support or not having the confidence to ask for help within your organization?
 
At Bridging Gaps we’re opening a new window for pro-bono mentoring and coaching sessions. With more than 80 experienced leaders from consultancy, technology and services companies, we’re enabling people reaching their full potential, overcoming fears and achieving progress in their career.
 
Given our extensive experience, we can support through pro-bono mentoring and coaching senior SMEs, first-time, middle and senior managers in IT companies in Romania who want more from their career but they have difficulties in finding ways forward.
 
Fill in the registration form, check our website and see who's the mentor matching your growth journey! Links in first comment.

#GrowTogether #ProBono #Mentoring #Coaching #Community #CareerGrowth

If you're an SME in the UK, you should check this out. 

Download the ebook to get all you need to know + a calendar of cybersecurity requirements in 2026. 

If you didn't pay too much attention to cybersecurity yet (and you should), this is a great place to start!

Managed Cyber Security, Productivity and Connectivity Services

It’s not an easy time to run a business, and nobody feels it more than SMEs - the much lauded, but harshly squeezed “backbone of the UK’s economy”. 

And when it comes to cyber security, SMEs find themselves especially vulnerable. 

Business owners and finance directors are juggling priorities and demands, tight budgets, overstretched IT Teams, the rapidly changing nature of cyber threats and overly complex cyber tooling. 
 
Finance leaders face increasing pressure and have to control rising overheads, whilst at the same time being asked by boards to demonstrate security and compliance. 

But it is entirely possible to cut the number of systems, simplify the set-up and optimise their budgets. Without adding overheads, costs and hassle - by using tools their business already has.

At Backbone we’ve prepared a short Guide to cyber security for Finance Directors: a 5-step playbook, which can provide some useful ideas. 

It’s free to download, and you’ll also find a calendar of cyber security regulatory requirements in 2026. I hope you find it useful!
Get it here: https://lnkd.in/eHTbNhy3

With my anthropologist's glasses on and my dog by my side, I try to see the world and society in its complexity and particularity. 

The marketing and social media experience I've gained allows me to dabble in the areas I find most fun and let me be creative and prove my organized spirit. 

Fashion and art will always appeal to me, and I successfully manage to include and enjoy them in my everyday life. 

I aim at having my own business some time, and until then I'm investing time in a skill I consider vital these days: marketing with marketing sprinkles on.

Diana Slabu

Back to school, but way cooler! 🤸‍♂️ 

Super excited to join the new Small Giants Academy cohort. Ready to learn, unlearn, and bring some structure to my intuition. 

TBC with pics from the Small Giants Summit in Detroit! 🇺🇸

Please join us in congratulating and welcoming the Small Giants Leadership Academy Class of 2026!

This week, our cohorts embark on their Leadership Academy journey and step into a year of learning, reflection, and honest leadership conversations. 

Welcome to the Academy.
We’re so glad you’re here 🧡

Matthew Price, Brittany Barker, Diana Slabu, Meagan Larkin, Bernard Misiak, Veena Ahmed, Adam Gustafson, Morrin McGunagle, Kori Gualtieri, Kimberly Evans, Todd Isis, Sage Chesmer, Courtney Moncrieff

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The Battle

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Engagements

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