Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

A second opinion can save your business. 

It's like going to a doctor. Would you trust the first one? 

What if she says you have a big problem and only they can fix it?

Same with B2B marketing. 

You're not dying, but your business might. 

One call with another marketing expert can save you another year of frustration. Nobody holds the golden goose, but they might share a pertinent perspective that can make all the difference. 

We have a growing base of marketing experts at STOICA.CO and through BBN - The World's B2B Agency, with 10, 20, 40+ years of experience across a wide range of industries, all eager to help.

How confident are you that your current marketing strategy and plan will take your business to the next level this year? 

Would it help to get a second opinion?

CEO, STOICA.CO — B2B marketing for growth

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Most B2B teams have plans.

But it's not the same ONE PLAN for everyone. 

If you get the marketing manager, sales manager, and the CEO to the same table, you might get three different answers for a few basic questions: 

Who's your ideal customer? 
How do you bring in new customers? 
Why should they buy from you? 

The CEO needs revenue, the marketing manager generates leads, and the sales manager builds "relationships". So you end up with bad leads, relationships with the wrong people, and a frustrated CEO. 

No one's "wrong". 

They're just not rowing in the same direction. 

That's something a good workshop can fix in a few hours. It might take a few days sometimes with interviews and research, but it's way better than one more year of frustration. WE CAN HELP. 

Do you feel like your team rows in the same direction?

Most B2B websites are expensive business cards.

Nice to have. Rarely doing anything.

It takes a few hours and a few hundred dollars to build a website with a solution like Lovable or Framer. Genuinely impressive. But the main problem remains the same. 

Does it really support your business growth? 

A website that drives growth isn't a design and development project.

It's a strategy project first.

Your website talks to every buyer before you do; it positions your company so it's hard to ignore; it guides buyers through the journey, so your sales team can focus on properly interested leads. 

What's your website doing between sales calls?

Companies aren't buying tasks anymore.

They've tried that. It didn't work.

What they actually want from a marketing agency is harder to define — and much harder to deliver.

It's not SEO. 
It's not content. 
It's not campaigns.

It's better business results.

The problem is that most agencies are built around deliverables. You pay for a task. They execute it. Everyone pretends it worked.

But B2B buyers have been through enough cycles to know the difference between motion and progress.

What they're looking for now is a partner who understands their business well enough to tell them what actually matters — and then go do it.

That's a different model entirely.

It means saying no to tasks that don't connect to outcomes. Understanding P&Ls, not just performance reports. Being honest when the brief is wrong.
Most agencies aren't built for that.

The ones that are? They get to show proper ROI for their clients.

You can always find someone cheaper. 

But that's not the point.

Can you trust them to get the job done? 

That's the real question.

Cheaper and gets the job done?

Please share the link. We're hiring. 😀

Team alignment brings better results. 

And a lot less stress. 

We started running team alignment workshops last year, and the feedback has been great. We start with many ideas and a world of possibilities, and finish with a clear plan and a team ready for the win. 

Real progress starts when everyone moves in the same direction. 🎯

If you need a plan everyone believes in, let's talk.

Clarity creates momentum.

Natalia and Andrei facilitated a team alignment workshop with the MarCom and BD team at Forvis Mazars in Romania to bring structure to priorities and define a clear marketing action plan for the year.

We debated, challenged ideas, and built together.

The outcome: 4 OKRs with measurable results and clear ownership. 💪🏻

Thank you, Emilia Popa, ACIM, for trusting us with this challenge. 

Well done to the entire team for the openness and contribution that made it happen. 👏🏻

At STOICA.CO, we believe real progress starts when everyone moves in the same direction.

If your team needs clarity, focus, and a plan everyone believes in, let’s talk.

#B2BGrowth #StrategyWorkshop

Stop adding.

When something isn't working in a B2B business, the instinct is always to add. More channels. More content. More tools. More people.

But most of the time, the answer is the opposite.

Cut the service line nobody buys. 
Drop the channel that's never converted. 
Stop attending the events that feel productive but aren't.

Subtraction is hard because it looks like giving up. 
It's not.

The clearest businesses I know — the ones that grow quietly and consistently — all made a version of the same decision: fewer things, done well, for the right people.

More doesn't compound. Clarity does.

People buy from other people. 

In this new frontline insights article, Andreea discusses human connection and how it still wins in the age of AI. And that's B2B marketing at its core: relationship building, at scale.

Human connection still wins. That's the key insight from Andreea Magraon in our latest Frontline Insights article.

Andreea is Founder and CEO of Marcom Hackers, with experience spanning journalism, agency work, and leadership roles.

Here are some of our favorite insights: 

- In a market where AI is everywhere, customers still want human connections, stories, and solutions tied to real problems.
- Clients invest less in "always-on" activities and more in targeted, outcome-driven work with senior-level thinking.
- Authenticity becomes the differentiator. As trust gets harder to earn, audiences look to founders and experts rather than anonymous brand voices.
- Stay curious, adaptable, and grounded. Don't let technology replace strategic thinking or human judgment.

Read the full conversation: https://lnkd.in/dzNZ-F_Z

#B2BMarketing #FrontlineInsights

Storyteller & Content Marketer | Head of Marketing @Stoica.co | Analyzing startups’ marketing @ Marketing Takeover

Marketing that focuses on people; that’s where the magic happens.

I’m a strategist with a deep curiosity for how tech, health, and mission-driven companies grow when they listen closely to their customers. I spend most of my time researching audience behaviors, finding growth opportunities, and building content strategies that feel relevant, not robotic.

Through the Marketing Takeover Newsletter, I share what I learn from my daily practice, insightful people I meet, and experiments I run, in a way that’s clear and actionable (in Romanian 🇷🇴).

At STOICA, I help our clients understand their audiences better and turn those insights into sustainable growth. I lead the development of research-driven content strategies, inbound programs, and positioning frameworks that drive long-term partnerships.

What I love most is building engaged communities and campaigns that generate sustainable, qualified leads. It all starts with deep customer insight, clarity of messages, and a good mix of channels & tactics.

Key areas I thrive in:
• Customer & market research
• Strategic growth through personalized content
• Conversion-focused copy 
• Community building & storytelling
• Go-to-market strategy

If you think we’d make a great team, I’d love to hear from you.
➤ www.craftingstories.ro/testimonials | www.stoica.co

Natalia Dărăbăneanu

Lately, in many of our client conversations, the same theme keeps coming up: “Our traffic is down…and it’s worrying.” 

And the concern is valid because traffic used to feel predictable. 
You publish. You promote. You see numbers. You optimize. 

Now? You can do everything right and still see fewer clicks.

From my perspective, working closely with B2B teams that manage long sales cycles and large buying decision committees, I don’t think the answer is to push harder on the same lever. Nor to panic. 🙃 

We’ve been shifting the focus with our clients, and this approach might help you navigate this year:

- Build brands (company + personal) more intentionally
- Use paid to amplify positioning, not just capture demand
- Track conversations, engagement quality, and inbound signals, not just form fills
- Create proximity through events, roundtables, and real 1:1 discussions.

Traffic still matters.
It’s just no longer the only signal of growth.
In B2B, a lot happens before someone ever clicks.

#B2BGrowth

B2B Growth Strategist | Helping Tech & Health Companies Scale Through Inbound Programs

Brandingul ajunge de multe ori pe lista de „mai târziu”. Pot să înțeleg de ce. 
Am pus în carousel câteva idei despre ce se întâmplă când îl amâni.

Iar dacă vrei să duci discuția mai departe, Elena vorbește la evenimentul SmartBill despre cum pui bazele corect într-un business ➡️ https://lnkd.in/dHe3fFBN

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The Battle

Andrei Stoica

Natalia Dărăbăneanu

Followers

Posts

Engagements

Likes

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