Mixing digital marketing, design thinking, and entrepreneurship. 

Building STOICA.CO, a B2B marketing agency part of BBN International. We help companies develop their online presence as an asset to generate revenue and growth for their business. We help our clients clarify their marketing strategy, create a clear plan, and execute to get results fast. 

I tried a few projects over time, bootstraped, raised money, and mostly learned a lot: an advertising agency, a graduation albums business, a photo studio, a software as a service platform, a web3 products studio, and a few communities. 

Do you think I can help? 

Schedule a call here: https://stoica.co/andrei

Andrei Stoica

Money shapes many of our decisions. 

The good news? 6 out of 10 people are optimistic about their financial situation in 2026. This optimism shows that despite uncertainty, many still believe they can build, create, and grow.

For us at STOICA.CO, financial clarity is not just about numbers in a spreadsheet. It is about having the freedom to make better decisions for our team, our clients, and the communities we serve.

Great insights from last week during RevReview by Revolut Business.

Photo credits, Cristian Andrei. 🙌

CEO, STOICA.CO — B2B marketing for growth

Companies that choose to be great instead of big. 

I joined Small Giants Community for a Summit 3 years ago, and the whole thing felt so right. People were all great human beings building healthy companies for themselves, their colleagues, and their clients. 

Join a community. Find your tribe!

CEO Small Giants Community | Host Growing with Purpose Podcast | Speaker | Author Finding Freedom (due April 2026) | Connecting and Developing Purpose-Driven Business Leaders

Since stepping into my current position at the Small Giants Community, one of my goals has been to expand the reach of this organization that has done so much for me. 

I know there are more Small Giants leaders and companies out there. 
They just might not know about us yet, or have the vocabulary to define what makes them great.

Sometimes, the best way to reach people is getting back to basics. 

And within the Small Giants Community, the best way to do that is turning to the book that started it all: 
"Small Giants: Companies That Choose to be Great Instead of Big" by Bo Burlingham.

🐟 If these principles resonate with you, or you know of others who may identify with this list, please share this post. Let's inspire more businesses to continue to be great, no matter their size.

How to be a SG book principles carousel graphic

Here's a must-attend for B2B software companies. 

Pricing can make the difference between a struggling company and a highly profitable one. Improving your pricing structure might be THE most crucial decision you make for next year. 

Emanuel is THE pricing expert. 

Book your slot for the free webinar!

Airlines started using algorithms for dynamic pricing in the 1980s.

Travel booking platforms and other players in the travel industry followed. 
Now dynamic pricing is standard practice for hotel reservations, train and bus tickets, car rentals and most services in the travel industry.

Amazon is known to have been using dynamic pricing since at least the year 2000, when it applied algorithms to set the prices of DVDs.
Many e-commerce websites currently use one form or another of dynamic pricing.

Retail companies are using dynamic pricing - whenever you see electronic price tags in a shop or a supermarket, there is a very high chance that prices change pretty often.

Google Ads rates are set using dynamic pricing algorithms.

Uber introduced surge pricing in 2014 and most ride sharing platforms use variations of this.

Tickets for sporting events and concerts are priced using dynamic pricing.

Disneyland introduced dynamic pricing in 2016.

B2B software companies are tragically lagging behind.

If you don’t know why you need to implement dynamic pricing

Join us for a FREE live webinar, on Wednesday, December 3rd, at 12:00pm CET, on Zoom.

Andrei Rosca, Andra Gradinaru and 27 other attendees

View event: Beyond fixed rate cards: how IT leaders adopt dynamic pricing

Beyond fixed rate cards: how IT leaders adopt dynamic pricing

Tom Walter is a “serial entrepreneur’ author, speaker and a principal in numerous companies.  

Tom has more than 50 years of experience as an owner-operator in the service industry.  He has participated in the startup of 41 companies, is currently active in nine of those companies and has acquired three.  He terminated two losing entities.  

Tom remains a principal, investor and advisor for several companies, most of whom are part of 80Nine Holdings and have been co-founded by staff.  

Additionally, Tom is a member of the following organizations: 
•	Chicago Entrepreneurship Hall of Fame
•	Academy of Management
•	Midwest Academy of Management
•	Small Giants Community
•	University of Illinois – Chicago, Institute of Entrepreneurial Studies
•	DePaul University’s Coleman Entrepreneurship Center
•	Notre Dame College Prep Hall of Honor

Tom and Tasty Catering has been the subject of the following doctoral dissertations:
•	An Ethnographic Study of Character Based Culture in a Small Business Setting, Ramon L. Benedetto, DM
•	Searching for the Links Between Culture and Performance: The Role of Values Work as Emergent Values Practices in One Company’s Journey from Imagined to Transformational Change, Anna M. Amato, PhD
•	Constructing Positive Organizational Identity with Virtuous Positive Practices, Basil Kuo Chih Chen, PhD
•	How do Leaders Influence Virtuous Organizational Cultures? David B. Smith PhD
•	Resolution of Paradoxical Tensions: Linking Founder/CEO Values to the Viability of Their Company, Barbara A. Fahey PhD
•	Me to We: How Collaborative Leadership Culture Developed in an Organization, Julie S. Huffaker, PhD

Tom is a co-author of:
•	The award winning book It’s My Company Too!: How Entangled Company’s Move Beyond Employee Engagement for Remarkable Results
•	Emerald Literati Award winning academic journal article (2015) Creating and Sustaining a Highly Engaged Company Culture in a Multigenerational Workplace Strategic HR Review, Vol.14, Iss:4 PP124-130, John Blattner PhD, Thomas J Walter Emerald Publishing
•	Employee Engagement and Positive Psychological Capital, original research journal article, Organizational Dynamics, Volume 44 Issue 3, July-September 2015, Pages 185 – 195, Kenneth R. Thomson PhD, Grace Lemmon PhD, Thomas J. Walter, Elsevier Publishing

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Andrei Stoica

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taplio

The Battle

Andrei Stoica

Tom Walter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrei Stoica's LinkedIn Performance

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