CSM @ Skale.so | B2B Business Dev Strategist & Founder at frontBrick

🌟 Business Developer | Revenue Growth | GTM+ AI | Former Goalkeeper 🧤

Stan Stojanovic

I've been busy building something simple but powerful over the last few months - an AI event lead capture app. Very simple flow:
- Paste LinkedIn URL of the person
- Record a voice note about the conversation context
- In 30 seconds, get verified contact info + enriched data on the company and person
- Integrate with anything or download CSV

Meet frontBrick Meetz 🧱 Still in private beta, for the first 100 people to try it out.

Founder @ frontBrick.io | Building Your Pipeline. Brick By Brick. | Architect of sophisticated pipeline generation strategies for ambitious B2B teams 🟢

Shipped frontBrick Meetz 2 weeks before Web Summit.
Tested it with 30+ people at the event.
The feedback? Outstanding.

Here's what I was solving:

Every event I go to, same problem. Make 50+ connections. Take dozens of photos. Collect business cards across 3 different apps. Then waste 6+ hours trying to follow up properly.

Most connections die because the follow-up process is broken.
So I built something to fix it. Then took it to Web Summit to test with real users.

The workflow:

1 → Paste LinkedIn URL 
2 → Record what you discussed (voice → AI transcription) 
3 → Get full enrichment in 30 seconds 
4 → Auto-sync to CRM 
5→ AI drafts personalized follow-ups

What people kept telling me at Web Summit: "The enrichment speed is insane."

30 seconds gets you: 
→ Validated work email (powered by BetterContact waterfall) 
→ Phone number when available 
→ Complete company profile from multiple sources: Revenue, funding, headcount details, and details on the person
→ Full context of your conversation, transcribed

No more guessing emails. No more generic outreach. No more lost connections.

Opening private beta to 100 people. Free access in exchange for feedback.
Apply: https://tally.so/r/44Xddo 
(work email required)

frontBrick Meetz

Your CRM is probably hiding thousands in pipeline. You just can't see it yet.
Client came to us last week. HubSpot was a disaster.

→ Data scattered everywhere
→ 50%+ invalid contact info
→ Zero segmentation
→ Sales team flying blind

We turned it around in 48 hours. Here's the play:
First, we went backwards.

→ Analyzed their closed-won deals
→ Found patterns in their best customers
→ Split accounts into T1, T2, T3 tiersThen we validated everything.
→ Pulled all contacts tied to deals into Clay
→ Ran email validation
→ 42% came back invalidAlmost half. Gone.

But here's where it gets good.Those "invalid" contacts? They didn't disappear. They switched jobs.

→ Built a workflow to find their new companies
→ Used BetterContact to get fresh emails and phone numbers
→ 90%+ match rate on both
→ Segmented by tier again
→ Pushed back to HubSpot as new prospect lists

The result: hundreds of warm prospects. People who already used their product at a previous company. Now reachable at new ones.

Q4 pipeline is already on 🔥 from contacts they already had.

How much pipeline is sitting in your CRM under bad data?

Marketing leaders keep asking: "Does ABM actually work?" OR "What's my ROI for this channel?"

The problem was never ABM.
The problem was measurement and being obsessed to measure "ROI per channel" like it's 2015.

Your target account sees your ads 40 times. Engages with content. Gets outbound. Books a demo. Closes.

What does your CRM show?
Source: "Direct"

Zero credit to the 3 months of ABM touches.

This is why I'm hyped about Fibbler's new feature and "customer journey" that Adam Holmgren and the team introduced. 

You can finally see:
→ Your target account list + every ad impression 
→ The exact touchpoint sequence before conversion 
→ How paid + organic + outbound actually work together 
→ Real influence on sales cycle length

For the first time, you can prove:

✅ Targeted accounts convert 2x faster 
✅ Multi-channel approach shortens deal cycles 
✅ That "Direct" attribution was hiding 50+ touchpoints 
✅ Which campaign types actually drive influence

ABM isn't hard to execute.
It's been hard to MEASURE.
That changes now.

No more "ROI per channel" debates. No more black-box attribution. No more gut feel on whether your ads work.

Full journey visibility. Account-level tracking. Real influence data.

How are you currently measuring ABM impact?

🧱

Hans Dekker

I’ve developed outbound prospecting campaigns for over 200 B2B companies in various industries, ranging from private jet charters to B2B SaaS.

As a former Head of Growth & Head of Marketing I know both the world of bootstrapped, lean teams as well as funded sales machines and what it takes to supply each of those with outbound leads.

Previously one of the top Clay educators and one of the original GTM Engineers.

Member

RevGenius is a community of revenue generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Instantly.ai is going all in on Black Friday.

If you've been thinking about scaling outbound or getting your setup ready for 2026, this is probably the best time.

Here's what's available:

→ Free DFY domains for the first year
Perfectly configured domains. High-quality US IPs. Custom domain names. Premium warmup pool. Setup handled by the Instantly team.

If you're planning to scale in Q1 2026, now's the time to get domains warmed up and ready.

→ Growth and HyperGrowth plans for $1
New accounts can get the full B2B outbound system for $1. Unlimited connected accounts, warmup, automations.

Set it up now, hit Q4 goals, start 2026 with momentum.

→ 80% off Instantly Credits
Access to 450M+ B2B leads, Copilot, Reply Manager, all AI features.

Plus more custom offers depending on your account.

Check what you've unlocked at Instantly.ai before they expire.

AI-powered GTM strategist | Head of Education & Outreach Innovation at Instantly.ai

I just pulled the numbers from our VIP team.

250+ clients managed. 6,000+ opportunities created. Over $100M in pipeline generated.

4% average reply rate. 21% meeting rate. 90-day timeframes.

These aren’t projections. This is what we’ve actually done.

And I realized something. We’ve been running the same playbook for every single instantly.ai client. 

The same offer frameworks. The same campaign structures. The same email copywriting best practices.

It works. Consistently.

So I sat down with the legend Aaron. Reid and said let’s just package this. The whole thing. Everything we do to build $1M+ pipelines in 90 days.

13 pages. No fluff.

Here’s what we put in there:

→ The 5 principles we follow on every single engagement (learned from analyzing 6,000+ opportunities)
→ How we create offers that get 4% reply rates instead of 2%
→ 7 campaign playbooks with the actual email templates we use
→ Trigger campaigns that hit 30-40% reply rates
→ Social proof sequences that close at 45%+
→ Multi-channel plays for enterprise deals
→ The exact metrics we track (and the ones we ignore)
→ Benchmark targets for what good actually looks like

This is the system behind our results.

Not theory. Not best practices from 2019. The playbook we’re running right now for clients paying us to generate pipeline.

Copy-paste templates included.

Want it?

Comment “PLAYBOOK” and I’ll send it over.

Instantly.ai just released something people have been asking for forever.

Multi-channel outreach. Built right into the platform.

I've been waiting for this one.

Here's what it does:

You connect tools like Aimfox, HeyReach, Valleyhq → set up automations → leads flow between email and other channels (like this one..) automatically.

No more manual exports. No more jumping between tools.

Some of the triggers you can use:

Lead finishes campaign without replying → add them to social outreach
Lead replies positively → connect with them on socials automatically
Lead marked as interested → push to different channel
Lead books demo → add to nurture sequence

That last one is a bit of a hidden gem. Someone books a call → automatically send them case studies before the meeting.

Here's where it gets interesting:

Reply Agent can tag leads based on what they say in their reply.

Lead mentions high ad budget → mark as priority + push to social campaign

Lead mentions lower budget → stick with email

You're basically building "if this, then that" logic across multiple channels.

But it's not just multi-channel:

You can also automate actions inside Instantly.

Lead says yes to lead magnet → add to specific campaign 
Lead books demo → trigger nurture sequence
Lead finishes one campaign → automatically start another angle

The setup is dead simple. No API keys. Just connect your accounts and build the automation.

This is just the start. More integrations coming + I dropped a bit of a spoiler by the end of this video.

We did a full webinar on this yesterday. Link in comments if you want the deep dive.

Who else is excited...?

Instantly.ai just dropped two features that actually change how outbound works.


And a bonus third one that people have been asking for forever.

Feature 1: Reply Agent now books meetings for you

Reply Agent was already handling conversations automatically. Now it detects when someone's ready to meet.

Lead says "sure, Thursday at 3 works" → Reply Agent books it in your calendar.
No more jumping between tools. No more manually scheduling every call.

It just happens.

Feature 2: Sub-sequences based on behavior

This one seems simple but it's huge.

Before → lead clicks a link or shows interest → you had to manually move them or use external tools

Now → you set rules and they automatically go into different sequences

Examples:

Lead clicks link → goes into nurture sequence Lead replies with keyword "tool" → gets lead magnet automatically

Lead completes campaign without reply → tries different angle

You're basically building "if this, then that" logic right inside your campaigns.

Bonus Feature 3: Dark mode

Big fan. That's all.

Here's what this means:

You can launch campaigns → set up sub-sequences based on behavior → Reply Agent handles conversations + books meetings → you just watch meetings come in.

The limit here is really just your own creativity with how you set this up.

Had the honor of being invited by Irina Moise to IE Business School this week for a talk together with Sophia Nabil Gustafsson from Lovable about AI being your next cofounder.

Really good time. Met some super bright young entrepreneurs who are already building incredible stuff and thinking about how AI fits into what they're doing. 

Their questions were sharp too. You can tell they're not just thinking about this stuff theoretically.

It's fun being around that kind of energy. People who are ambitious and curious and just getting started.

Thanks IE University for having me, and thanks Irina Moise for being a great host.

Cold email isn't dead in 2026.

I just think that the gap between good cold email and spam is bigger than ever.

And honestly? With tools like Instantly.ai, it's easier than ever to be on the good side of that gap.

Every other person I talk to tells me how cold email is dying. Spam filters are tighter. 

Inboxes are flooded. People are ignoring everything.

Yup :)

That's all true.

But here's what I think they're missing.

It's also easier than ever to send really good cold emails.

Lemme tell you why:

You can use AI to do research that used to take hours.

I've been using AI to 10x my own output without sacrificing quality. And I'm seeing other people do the same.

With something like Copilot in Instantly.ai you're not just asking AI to write emails. You're talking to an AI that knows your business inside out.

You brainstorm campaign ideas. It suggests angles you didn't think of. You can spin up 10 different hyper-segmented campaigns in the time it used to take to write one generic sequence.

The research part is huge for me:

Before, I'd spend 30 minutes per lead trying to find something relevant about their company.

Now? I use AI agents to research companies. Find recent news. Check their tech stack. See what they're hiring for.

Then I actually know whether I should reach out. And if I should, what I should be talking about.

Maybe I was planning to pitch them on deliverability. But I find out they just raised funding and are scaling fast. Now I'm talking about scalability instead.

That's the difference between spam and relevance.

My view on this:

The only gap now is your willingness to adapt.

You need to learn how to use these tools. How to prompt AI properly. How to use Claude or Copilot or whatever tool you're working with.

You need to put in a bit of work upfront. Learn the systems. Build your frameworks. Document your workflows.

Then once you do that, you can send cold emails that are more relevant, more researched, and more likely to get replies than anything you could've done manually two years ago.

I believe cold email isn't dead.

Lazy cold email is dead.

If you're willing to learn the tools and do the work, it's never been easier to send emails that actually connect.

I love seeing stuff like this.

Lakshya Sharma just shared his results with me. 66K emails sent. 2.89% reply rate. $1.36M in pipeline. Using Instantly.ai

I'm always curious what separates the people who get results like this from everyone else. So I asked him to break it down.

Here's what he shared:

On personalization:

Not the "Hi {{FirstName}}" stuff. Real context. Industry pain points, role relevance, mentioning current initiatives. This is when his reply rate started climbing.

On copy length:

30-50 words max. One line observation, one line relevance, one line question. That's it. Short emails get read.

On deliverability:

Inbox rotation saved him. 66K emails without burning domains only works if you're rotating domains + subdomains + keeping inboxes warm.

On data:

He didn't go for big lists. Filtered by buyer readiness, role, current projects. That's why 0% click rate still produced $1.36M in pipeline. The right people replied.

On follow-ups:

Most replies came from email 2, 3, 4. Not email 1. Buyers respond when timing aligns, not when you want them to.

On CTAs:

No links. No attachments. No "book a call" stuff. Just "Worth a look?" or "Is this on your roadmap?" Conversations first.

What he said about Instantly:

The warmup system kept his domains healthy while scaling. And being able to set up sequences fast, rotate accounts automatically, monitor everything in one place meant he could focus on messaging instead of fixing operational stuff.

This is what good outbound looks like.

Not magic. Just discipline + right tools + consistent improvements.

When Pampa Sellers told Aleksander they needed results fast, they meant it.

They had just launched a brand-new Amazon store management offer for Spanish e-commerce brands.

A solid offer. Real demand. But no predictable way to reach the right companies.

And there was a deadline.
They had 30 days to prove this offer could sell.

Manual outreach wasn’t getting traction.
Inbound wasn’t built yet.
They needed a shot of momentum immediately.

Aleksander had one shot to make the first client happen fast. So he fired up Instantly.ai

Here is what he built:

1. Hyper-targeted list of Spanish e-commerce companies
> Brands already selling online with enough volume to expand onto Amazon.

2. A fully Spanish outbound sequence
> 4-step cadence written natively in Spanish
> Automated through Instantly
> Replies synced directly to the client

3. Smart deliverability filtering
> He removed every lead using an Email Security Gateway.
Those domains rarely let cold outreach in.
Filtering them out immediately improved deliverability and reply quality.

Then the campaign went live.

The results in the first week:

1056 leads contacted
14.9 percent reply rate
24 opportunities created
120,000 dollars in pipeline
First client closed in 7 days (yup, 7..)

This is what happens when smart targeting, native-language messaging, and deliverability discipline all run through Instantly.ai

Huge shoutout to Aleksander Kochaniak for executing at a very high level for his client Pampa Sellers.

I built a Google Maps scraper that finds local businesses + their owner emails + syncs straight to Instantly.ai campaigns.

Took me way too long to figure out. So I'm giving it away.

Here's what it does:

→ Scrapes Google Maps for any business type in any location 
→ Finds owner emails + decision maker contacts at those companies 
→ Pushes them directly into your Instantly campaigns

No manual exports. No CSV uploads. Just automated lead flow.

Why this matters:

Most people scraping Google Maps are doing it manually. Or they're getting business emails that go nowhere.

This finds the actual people (generic emails too, as a fallback for max coverage). Then puts them where you need them.

I use it for local service businesses. Restaurants. Retail. Anyone with a Google Maps listing.

If you want it:

Comment "MAPS" below and I'll send you the link. Just plug in 2-3 API keys and you're good to go.

It's free. Just want to see if people actually get value from this stuff.

Most people think Instantly.ai is just for cold outreach.

But the automations platform opens up some new use cases that I think are worth exploring.

Recorded a quick walkthrough showing two of them.

Use case 1: Pre-call nurture sequences

Someone books a demo → they automatically get added to a sequence that sends them case studies, social proof, relevant content before the call.

By the time they show up, they're already warmed up and educated.

No more cold demos where you spend 20 minutes explaining what you do. 

I've personally seen this improve my close rate drastically - people come onto the demo pre-sold.

Use case 2: Post-demo follow-ups

Demo ends → automated follow-up goes out with the stuff you talked about.

Link back to the deck, your resources page, or your contract template.

No more forgetting to follow up. No more leads going cold because you got busy.

The setup takes like 2 minutes.

You're basically building triggers that say "when this happens → do this."

Demo booked → pre-call sequence 
Demo completed → follow-up email 
Lead goes cold ("added to list") → re-engagement sequence

I believe stack consolidation is going to be huge.

Instead of 20 subscriptions for different tools + automations scattered all over the place, you have one centralized revenue hub.

Cold outreach, warm sequences, follow-ups, nurture campaigns. All in one place.

That's where things are heading.

One of our users at instantly.ai just shared results that go against everything cold email experts preach.

Ericson Dalusong from Lead Assassin did an experiment. Turned on open tracking. Sent way fewer emails. Used a generic template.

Got 2x better results than usual.

I had to ask him about it.

Here's what he did:

> Turned on open rate + click tracking (most people say this kills deliverability) > Sent 60 emails per day instead of 1,000 
> Wrote a super generic email with one strong offer and one custom variable

The results:
→ 5.16% reply rate → 15 positive replies → 7 meetings booked

His stack:
Apify scraped YC Startup directory → Clay found company products + context → email waterfall to find emails → Instantly.ai sent the campaigns → HeyReach pushed positive replies to LinkedIn sequences

What he told me:

Turning on tracking didn't hurt deliverability. Verified emails + solid infrastructure mattered more than any gimmick.

The offer mattered far more than hyper-personalization.

You don't always need to play the numbers game.

His take on it:

He's not saying volume is wrong. They send 20k-30k emails per month for clients. He knows he could've gotten more meetings with higher volume and more personalization.

But he wanted to test. And it reminded him of something he's seen over and over:

Cold email is marketing. Marketing is experimentation.

The people who win long-term are the ones who test, learn, and adapt. Not just follow "best practices."

Why I'm sharing this?

Ericson mentioned Instantly's open tracking, deliverability, reporting, and Clay integration made this easy to run and measure.

But the bigger point is this. There's no one way to do outbound. Test what works for your use case.

Cold email and weight loss have more in common than you think.

I've been in cold email for over a decade now. And I keep seeing the same pattern with people who want to get started.

They overthink it. They overcomplicate it. They never actually start.

Here's what I mean:

Think of it like a funnel.

At the top → you're just getting started. You've never sent a cold email. You're not sure what to write or who to send to.

At this stage, any activity helps. Just like weight loss. Going from zero to something makes a huge difference.

Grab a tool like Instantly.ai. Start sending 50 emails per day. Test two offers. See what happens.

That's it. Don't overcomplicate it.

In the middle → you're sending emails. Getting some results. You have a CRM. Maybe an AI agent managing replies. You know what's working.

Now you can optimize. Use Instantly's Copilot or Claude to test new angles, new ICPs, new offers.

At the bottom → you've nailed it. You're getting consistent results. Now you can look at specialized tools. Custom databases. Clay. Gong. Whatever makes sense.

Here's the problem:

Most people skip straight to the bottom.

They're at the start of their journey but they're trying to (or think they should) build custom scrapers, automate workflows they've never run manually, and adopt advanced tech they don't need yet.

They're optimizing details before they've even gathered data.

Don't be that person.

If you're just starting → start sending. Gather data. See what works.

You'll be so much further ahead in a month than the people who are still trying to build the perfect system before sending email number one.

The details will come. But only after you get moving.

Most follow-ups scream one thing: “I want something from you.”

That’s why they get ignored. 
It's something I figured out the hard way as well, trust me. 

“Just following up.”
“Did you get my proposal?”
“Bumping this to the top.”

Every one of those lines puts the spotlight on your agenda… not theirs.

But here’s the part most people miss (but what the most successful instantly.ai users figured out):

👉 Follow-up is about pull, not push.

>When people feel pursued, they lean out.
>When they feel understood, they lean in.

Not until I started doing my homework better and learning from some of the greats, I figured it out.

Instead of chasing, try follow-ups that are rooted in their world:

• “Read this and thought of you…”
• “You’re always sharp on this topic — curious what you think…”
• “Last time you mentioned X — want an intro / resource / quick idea?”

Tiny shifts, massive difference.

Broke it down more in a carousel - hope it's helpful!

Cold outreach follow up templates

Everyone's chasing "personalization at scale."

But nobody stops to think what that actually means.

I was talking to a business owner the other day. They said that was their big goal.

I told them that phrase is like "Michelin-star fast food." 🫠 

(I know, hilarious..)

You can't mass-produce something that's supposed to feel crafted.

The most successful Instantly.ai users I see aren't chasing personalisation at all.

They're chasing relevance at scale.

Here's the difference:

Nope.. → "Hey {{first_name}}, saw you like coffee!"

Yep! → "Hey {{first_name}}, noticed your team's hiring more AEs. Are you ramping outbound internally?"

One's just random text.

The other's about their actual problems.

Most "personalisation" is decoration.

Relevance is earned through understanding.

The best operators aren't building 21-step N8N automations to write 1000 unique intros → instead, they're building 1 insight that speaks to 1000 similar people.

They know what matters:

> What they're trying to achieve 
> What they're stuck on
> What they're responsible for

That's what earns replies.

So forget "personalization at scale."

The real game is context at scale → relevance + timing + insight.

But for that, you need to do your homework.. :-)

Tech stack consolidation is one of the topics I'm excited about for 2026.

Either big players filling product gaps using shorter dev cycles, partnerships, or M&A OR new players building connective layers.

Exciting times to be a sales tech nerd.

Excited to be joining the IE University panel next week to share the stage with the Lovable team.

We'll be talking AI, growth, and startups + a lot more.

If you're in the Madrid area come say hi!

View company: IE Technology & Innovation Club

The rumors are true…

In just 8 months, Lovable hit 100M ARR, raised200M at a $1.8B valuation, and powered over 10 million AI projects, with 100K new ones every day.

Next week, Lovable lands at IE University  for a one-of-a-kind collaboration 🚀

🙌🏼Come meet them:  
Join us for a panel with Sophia Nabil Gustafsson (Lovable ) and Hans Dekker (Instantly.ai) as they share how they built record-breaking AI startups.  

👉 Sign up here: https://lnkd.in/dJJXDTmg

👨🏼‍💻Come build with them:
Got an AI idea you’d love to bring to life? No coding needed just submit your concept! Five finalists will be selected to pitch on Nov 28 in the IE Tower.  

👉 Submit your startup idea: https://lnkd.in/dnGgcufV

👉 Come to the finals!: https://lnkd.in/deKBFTuP

IE Campus Life  IE Entrepreneurship Club  IE Entrepreneurship & Innovation Center Irina Moise Adriana Tarazona Mario Gazitúa Sofia Wiedemann Gonçalves Ripa Hovsepyan Gabriela V F Bazzo

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The Battle

Stan Stojanovic

Hans Dekker

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The Battle

Stan Stojanovic

Hans Dekker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Stojanovic's LinkedIn Performance

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Performance ScoreStan Stojanovic's LinkedIn Performance