Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Adam Coelho

Google

Senior Data Transformation Lead

Senior Customer Success Manager - Google Marketing Platform

Program Lead - Startup Growth Lab + Retail Intl Expansion

Mobile User Experience Strategist - Publishers

- Applied and was selected to highly competitive Ambassador Program to work and live in the APAC region.
- Created user experience (UX) focused sales framework and trained over 100 account managers in Australia, Singapore, Malaysia, China, and Japan.
- Consulted over 50 publisher to improve UX and grow revenue.
- Spoke at 4 top publisher events in Sydney, Kuala Lumpur and Shanghai to over 800 publishers. 
- Drove global adoption of sales framework by developing an internal training website with videos, case-studies and impact calculator.

Publisher User Experience Program Manager

- Developed strategic partnerships with 30 top online publishers and managed $100 million book of business
- Consistently exceeded aggressive sales targets with an average achievement of 135%; highest sales performance worldwide several quarters.
- Received perfect customer satisfaction rating from publishing partners.
- Received platinum award for impact of 20% UX Project (ultimately became above ambassadorship and current role)

Strategic Partner Manager - Online Partnerships Group

The Mindful FIRE Podcast

The Mindful FIRE Podcast explores living mindfully on the path to financial independence and beyond! We explore the intersection of mindfulness and the FIRE movement to uncover the strategies and mindsets to live life with meaning, purpose and financial independence. 

New episodes every Tuesday! Subscribe on your favorite podcast player by searching "The Mindful FIRE Podcast".

Founder & Podcast Host

CitiSync

Founder and CEO

Connect With Your BIG Vision For Life & Start Living It Now | Envisioning | Host of The Mindful FIRE Podcast

There are only two ways to maximize your team's potential:

1. Push your vision on them and hope they follow along.

2. Create a BIG shared vision that helps them achieve their own goals.

Most leaders fall into the first category.

Even if you're bringing the team together for expensive off-sites, you're struggling to get real engagement and buy-in.

Which is why you see people glued to their phones or worse, falling asleep.

Resulting in wasted money, missed opportunities, and people counting down the minutes until happy hour.

Best case scenario - you get 1 in 5 people to remember your vision.

On top of that, you're probably struggling with mounting pressure from above:

"How are we going to hit these massive targets?" "How can we do more with less?" "How do I get the most out of my people?"

Now, imagine after your next team event, everyone leaves with a BIG shared vision that they helped create and are excited to bring to life.

You get connection, curiosity, creativity and conversation flowing from the start.

You unlock your team's most innovative and ambitious ideas about what's possible.

You're seeing 10X ROI on your team events.

"How am I going to make that happen?", I hear you ask.

Here's how.

By starting with my proven Ask What's Possible Workshop, taking your event from "when's happy hour?" to "I can't wait to bring this vision to life!"

Working with me, you get:

1. A high-level facilitator who's led sessions for 3500+ Googlers
2. Connection and creativity without cringy "icebreakers"
3. Space to THINK REALLY BIG about what's possible
4. A shared vision that everyone is uniquely bought into
5. A team excited to make that vision reality

My results speak for themselves:

"Adam was masterful as he guided us through exercises to expand our perspective of what we could be and do." - Google VP at CEO's Leadership Conference

"Adam is exceptional - this is a super power! He was able to reach every one of the 20+ participants and make a HUGE difference for our team" - Google Workshop Participant

“I think this should be offered at every Google CEO Leadership Conference” - Google VP at Sundar Pichai’s Leadership Conference

I have more of these, but LinkedIn says I'm out of characters.

Back to you.

Are you tired of unproductive team events? Are you ready to unlock your team's full potential?

Then let's talk.

DM me here, or shoot me an email me at adam@mindfulFIRE.org.

taplio

The Battle

Amy Birks

Adam Coelho

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