Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

The Conscious Founder

Mindset, Performance and Leadership Coaching for Founders & Startups

Founder Coach

The Mind Field Podcast

This show enables conscious entrepreneurs to become the masters of their minds so they can create massive impact with ease, enjoy the journey, and avoid burnout.

Host

Jomaro Group

Property & Investments

NUMA

We've created a new kind of retreat experience. One that is more modern, dynamic, relatable, and accessible. It's wellness on your terms, not ours.

Co-Founder

Psamathe

Leading luxury resort wear brand, inspired by the Island of Mykonos.

Essential Workz

Ecommerce Brand & Amazon FBA Best Seller Product

'Alexi is a talented and conscientious individual. He has a deep understanding of the entrepreneurial journey, making him an invaluable coach. I would highly recommend working with him.' (Alexander Olesen - Co-Founder of Babylon Micro-Farms)

I enable conscious founders to become the masters of their minds so they can create massive impact with ease, enjoy the journey, and avoid burnout.

Why? Because 30% of startups fail due to the emotional state of their founders.

And I was one of those founders… until I met my coach.

I have since guided 75+ founders and their teams to unlock untapped potential and accelerate their business & personal growth through mindset, performance and leadership coaching. 

I also consult as an external people & performance guide for startups & accelerators, invest in property & startups, create founder retreats & host a podcast.  

Currently obsessed with Padel Tennis.

If any of the above is of interest, feel free to get in touch via DM or email.

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What founders say about my coaching:

Jamie Beaumont - Founder of Playter
'Alexi has made such a difference to the way that I view my day-to-day, as well as many of the challenges that appear when you’re running a business. He’s done the impossible by helping me reshape my perspective. I was incredibly hesitant at looking at coaches beforehand but I’d now highly recommend speaking to Alexi if you can. Wonderful results!'

Dash Tabor - Founder of Tubr
'Alexi has helped me find balance and focus to make me a better founder, leader and over all more relaxed person in this complex life I've chosen (and become addicted too). From how to grow, manage and support my team, to closing deals and moving the needle, to sorting out the personal stuff that distracts and impacts every part of our lives, Alexi is always there to help move me forward and keep me sane. I needed someone who understands the pressures of being a founder.'

Ryan Roberts - Founder of Altbe
'Without being dramatic, it changed my life and put me on a completely different trajectory of understanding myself. I've moved in a different direction with more clarity. It’s been life altering. So thank you very much, Alexi. If you're thinking about getting coached by him, I highly, highly, highly recommend it.'

(many more testimonials in my featured section)

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The Battle

Amy Birks

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