Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

-Nurturer, caregiver, manager, and personal assistant to a 5 and 3 year old.
-Zero fatal workplace accidents.
-Write content for blogs and facebook groups focused on attachment parenting, birth, and pregnancy loss.
-Run a book club with 150+ members where we focus on race, LGBTQ+, etc.

Stay-at-Home Mom

Whake Studios

-Designed, created, and listed 45 products, directly resulting in 5 figures in revenue.
-Content marketing and writing, including on-page SEO, keyword research, and site optimization.

Product Development and Content Manager

My Little Itch, LLC

-Founded a successful 5 star rated laser printing and product design shop resulting in $50k in revenue with a 50% revenue increase projected for 2022.
-Manage SEO and marketing, copywriting, product design and production, customer service, and fulfillment.

Business Owner

-Set up a personally-owned short term rental unit that has been profitable from day one.
-Manage all aspects of the business, including generating leads, scheduling (75% occupancy rate), cleanings, and customer service (4.94 star rating and superhost status).

Property Manager

Creekside Legal, The Church of Jesus Christ of Latter Day Saints

-Edit copy for hundreds of Come Follow Me Lessons published in the monthly Ensign Magazine and the “Come Follow Me Kid” blog.
-Edited the copy for the book “52 Weeks of New Testament Activities,” launching 11/7/22.
-Edit and write demand letters for small injury claims for Creekside Legal.

Editor and Writer

Annie Edwards Doula and Birth Services

Supported and empowered women in achieving their birthing goals. Facilitated educational prenatal appointments with parents. Provided on-call support, worked long-hours, and attended births in homes, birthing centers, and hospitals.

Birth Doula

Missionary Training Center

-Planned and led training meetings for MTC instructors to help improve the quality of teaching in the ESL (English as a second language) department of the Provo MTC.
-Taught international students how to plan lessons and teach them effectively.
-Assure that the teaching team met the outcome criteria by providing valuable feedback.

Missionary Instructor and Manager

City of Farmington, Utah

-Planned and led weekly training meetings for a group of 40+ employees.
-Managed employee scheduling, front desk and clerical duties, and employee discipline.
-Created, organized and implemented the city’s swimming lesson program.

Assistant Manager

Gymboree Play & Music

-Taught full time preschool in Shanghai, China, through a BYU sponsored internship.
-Planned daily lessons and led energetic classes for both toddlers and their caretakers.

Preschool Teacher

Hi, I'm Annie! Single mom, property manager, editor and writer, and business owner are some of my current titles. My past titles have included birth doula, ESL instructor, preschool teacher, and manager. Learning is a lifelong process for me, and I would love to continue learning in a new position!

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Amy Birks

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