Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

The Uplift Center

I help leaders and entrepreneurs build more effective, engaged and sustainable communities through facilitation coaching, group trainings and live experience production/advisement, both virtually and in person. 

Past clients include: 
Barclays, Pinterest, YouTube, Ebay, Virgin, Beacon Digital Marketing, Mastercard, Columbia University, New York University, Deloitte, EY, Boston Consulting Group and more.

Belonging & Live Experience Consultant

Bellweather Agency, Beacon Digital Marketing and more

As a freelance marketing consultant, I leverage my unique blend of entrepreneurial expertise, performance artistry, and technical marketing skills to craft innovative strategies that drive engagement, brand visibility, and client growth. My work spans content creation, copywriting, voice-over production, website design, and virtual event coordination, ensuring impactful campaigns tailored to client’s needs.

Key Highlights:

- Content Creation & Copywriting: Delivered SEO-optimized blogs, social media content, and website copy, aligning with brand goals to boost traffic and conversions.
- Virtual Event Production: Produced and managed engaging live and virtual experiences, incorporating interactive elements to captivate diverse audiences and amplify brand storytelling.
- Voice Over & Multimedia Projects: Provided professional voice-over recordings for promo videos, podcasts, and training modules, adding a personal touch to enhance client messaging.
- Website Design: Designed and optimized user-friendly websites that reflect brand identity and drive engagement.
- Social Media Strategy: Managed social media platforms, creating targeted campaigns that boosted audience engagement and follower growth.
- Event Marketing: Coordinated live and virtual events, including brand activations and community-building initiatives, to amplify client visibility.
- Analytics & Reporting: Provided detailed performance reports to track campaign success and optimize future strategies.
- Strategic Partnerships: Secured collaborations with high-profile clients and brands such as Virgin, Pinterest, and Mastercard, helping clients extend their reach and establish credibility.

Drawing from my entrepreneurial experience as the founder of The Uplift Center and my background as a performance artist, I bring a unique storytelling perspective to my marketing work. This creative edge allows me to connect with audiences on a deeper level while maintaining a strategic focus on measurable results.

Freelance Marketing Consultant

The Drunk Yoga® Method

So...what's "drunk" about Drunk Yoga®?

Only the way in which we “intoxicate” the convention of yoga by making it social for community-building. We believe that #communitycare is the best form of #selfcare, and we do this by infusing uplifting games and clever icebreakers into our beginner-friendly classes for both virtual and in-person gatherings.

Since 2017, event planners across the globe have turned to Eli and her team to curate premiere wellness experiences seamlessly designed to foster playful camaraderie within their gatherings. Whether for a corporate conference, offsite or team-building activity, when you book with Drunk Yoga® (now The Uplift Experience), you hire more than “just” a yoga instructor; you co-create an hour of pure joy via the power of radical belonging.

While Eli Walker earned international acclaim for creating the first ever yoga company to offer classes with beverage in-hand—(often wine, sometimes coffee, and always fun)—Drunk Yoga® is now the premiere training program for multi-preneurial yoga teachers offering certification courses in the original Drunk Yoga® Method, as well as professional development support in launching their own unique immersive wellness experiences.

Whether you're a yoga teacher ready to uplift your students in a more authentic way, or a company interested in working with us to curate a memorable, interactive yoga party, we invite you to let your hair down, fill your cup(s) and enjoy this potent union of yoga and social ritual.

Founder/Author of the Drunk Yoga® Method

Hi there! I'm a seasoned professional speaker with a knack for helping leaders and facilitators "get over themselves" so they can better engage their communities. With a BFA in Acting from NYU's Tisch School of the Arts as well as a wellness expert with experience teaching yoga and meditation across the globe since 2014, I'm a natural performer with a profound message: interactive play deepens belonging within gatherings. (Also? I'm super funny.)

Best-Selling Keynotes:

1) The Power of Play
Playful, interactive storytelling opens the door to empathy; empathy holds the key to communal, sustainable joy.

2) The Art of Getting Over Yourself
Everything you see is true, but so is everything you don't see. Learn 3 simple techniques to “rewrite your personal narratives” and better connect with your people.

3) The Structure of Belonging
Increase retention by cultivating a shared sense of belonging; Learn how to ask more impactful questions that shape empowering conversations in your gatherings.

Professional Speaker

- Author of "Drunk Yoga®: 50 Wine & Yoga Poses to Lift Your Spirit(s)," published by Skyhorse Publishing
- Contributing writer for Forbes, Ellevate and GloWell Magazine
- Monologuist and Solo-Performance Artist: Wrote and starred in "STEPS" at Wings Theater in NYC under the Emmy Award-winning direction of Blake Bradford in 2010, "COUNTING," produced by NYU's Experimental Theater Wing in 2012, and "The Quarter Life Crisis Monologues" produced by the PIT in NYC in 2017, directed by Jonathan Libman.

Author

Freelance Voice-Over Talent

I am a professional voice artist for NBC with my own dedicated recording studio. I record on a Blue Microphone and edit using Logic Pro X. 

My voice has been heard in commercials for Highlights for Kids Magazine, NFL promos, Bic Markers, as well as many audiobooks and podcasts. 

My voice is perfect for commercial, narration or presentation projects that require a professional, compassionate/warm, soothing, sarcastic, upbeat, motherly, or young/hip sounding female voice. Think "professional physician" meets "young mom with a great sense of humor." I can also do sexy/seductive voices, as well as cartoon characters and singing!

What people are saying:

"Eli is awesome. Incredibly talented and a pleasure to work with!"
-Osato Dixon, Senior Producer at NBC

"Such a pro. I work with Eli every chance I get."
-Jack Maley, Founder/Director M3

"A truly gifted voice artist. Eli is my go-to female voice for all my projects."
-Tom Gambale, Media Racket Sound

"Not only is Eli naturally gifted, but she's also hard-working, observant, and resilient. Powerful energy...magnetic."
-Chris Modoono, Writer/Director, Tribeca Film Festival's "Tenured" and "Teacher of the Year,"/Producer, "Drinking Buddies"

"Excellent performer. Wonderful person. Awesome to work with."
-Tony Nation, President of Actors Connection

Voice Over Artist

Self Employed

I have been teaching yoga and mindfulness classes, leading international retreats and curating wellness workshops and experiences for numerous companies and clients since 2014, including Equinox, Reflections Yoga Studio, Katonah Yoga, David Barton Gym and various corporations such as ITOCHU, JP Morgan and Barclay's. 

- 500 Hrs. + Certified in Advanced Vinyasa Yoga from Atmananda Yoga Studio, NYC 2014
- 50 Hrs. + Certified in Katonah Yoga, NYC 2017
- Complete 10-day Vipassana silent meditation retreat in Dharamshala, India 2015
- Advanced Certified in Reiki in Rishikesh, India 2015

Yoga Teacher

Bridge Funding Global

Leveraging my expertise in creating live, immersive experiences to foster sustainable horizontal connection within community gatherings, I support The Bridge's efforts in sponsorship and business development, member relations, program coordination and marketing.

Director of Community Engagement

Stonestreet Studios Inc.

- Point-of-contact for students, professors, NYU and prospective clients
- Coordinated and managed class scheduling + special programming
- Assistant directing and produced multiple independent film projects
- Managed 20+ interns and staff 
- Coordinated brand sponsors and digital marketing campaigns

Managing Director & PR Coordinator

Earth Celebrations

- Coordinated/assistant-directed Earth Celebrations' "Hudson River Pageant," an annual ecological performance art event to raise awareness to the impact of climate change on local wildlife
- Managed 100+ sponsors, artists, interns and volunteers to produce a large-scale parade, including the creation of handmade costumes
- Produced large-scale fundraiser event in NYC to raise sufficient donations for the pageant
- Wrote and sent press releases as well as coordinated media relations with major NYC publications for the day of the event

Program Coordinator

Eli Walker is a sought-after speaker, belonging consultant and leadership trainer specializing in helping facilitators enhance audience engagement and retention through live experiences by leveraging the art of play. Eli has always loved helping people from different backgrounds get on the same page. Bonus points if she can achieve this while inspiring them to live joyfully, empower them with new perspectives, and make them laugh at the same time.

As the founder and author of the internationally-acclaimed wellness brand Drunk Yoga® (now The Uplift Experience), Eli pioneered the wellness entertainment movement to bridge the gap between #selfcare and #communitycare her social yoga events. Now, she helps forward-thinking leaders and teams do the same with her signature talk, The Art of Getting Over Yourself and P.L.A.Y. Method™ workshops: break the rules to get over themselves, engage community and spark radical belonging by facilitating more playful and engaging gatherings. When you work with Eli, you can expect to play, move, laugh, and walk away feeling empowered with tools to create a more connected world. 

A belonging expert and social wellness entrepreneur for over 10 years with a BFA in Theater from NYU's Tisch School of the Arts, Eli has used immersive storytelling and mindfulness practices to support tens of thousands of individuals and hundreds of institutions across the globe--including NYU & Columbia University, as well as Barclay's, Ebay, Intel, Google, Pinterest and Mastercard--in creating work-life balance, purposeful productivity and stronger, more engaged communities. 

Check out www.eliwalkerstories.com to learn more and connect.

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