Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

🌴 Making your "time off" the most productive thing you do.

You work hard but remain invisible. 

The problem isn’t your talent, my queen. 

It’s that your message doesn’t land and your courage is on mute.

You didn’t build a business to beg for attention.

You built it to lead.

But you’re struggling to find the magic. 

You’re posting from the “shoulds,” second-guessing every line, hiding the price.

Your launches feel like roulette...

Your calendar is full of content you don’t believe in, and a brand that reads like everyone else’s. 

You know you’re meant for premium clients and stages, but your story is diluted and your DMs are quiet.

I am the bridge between your struggles and your future. 

One where your voice sounds like you.

Your posts make people pause.

Your offer is clear and priced like the value you deliver. 

Your launches follow a rhythm you can repeat.

Dream buyers find you without paid ads.

Your name opens rooms you used to scroll past.

That is the work I do with female founders.

We make LinkedIn your best sales channel by pairing identity with architecture.

LinkedIn Leopard is the identity work that makes you unmistakable. 

The Viral Soul Marketing Method is the content and launch system that sells without shouting.

Together, they turn your story into steady demand. 

And when you want it handled, my agency, Viral Soul Agency, translates your ideas into DFY LinkedIn content that grows the audience, books stages, and brings the right buyers closer.

I know receipts matter.

So here are some of mine: 

I’m a Top 1% LinkedIn Creator in the UK with 72k+ following, featured in Times Square, hosted 12+ retreats for over 200+ people. 

I built it all on organic content.

Before this chapter, I cut my teeth in a Lord Sugar–backed startup, became a top performer, and picked up a few trophies with my name on them. I built and sold out international retreats, grew an online yoga studio during lockdown, and have mentored hundreds of founders from invisible to in-demand.

There are a few ways to work with me: SANCTIFY, my 12-month mastermind for scaling with soul; 1:1 mentorship when you want a high-touch partner; Viral Soul LIVE Event for momentum you can feel; and Viral Soul if you want the done-for-you version. 

If you want the details and to see which path fits, DM me the word “SANCTIFY.”

Yes, I’m a fairy. And yes, I'm here to remind you: 

When you sound like you, buyers find you.

Georgia St John-Smith

Most business owners treat November like a warm-down.

Leaders use it as a runway (and do these 6 things...)

Because 2026 won’t belong to the woman who posts more in January…

It belongs to the woman who designs demand now, and walks into the new year already in motion.

Here’s 6 things that most are missing (and what we’ll fix):

1) No runway, just a drop.

They announce an offer and hope it lands.

But desire is built in layers: tease → proof → perspective shift → invitation.

Your audience should feel the sale coming and be excited for it.

2) Offers with no narrative.

Random launches confuse buyers.

Architect a story arc across Nov–Dec so each offer ladders to the next (awareness → activation → ascension). 

Momentum compounds, you'll cash in a lot quicker when you have a strong narrative that your audience can buy into. 

One that shows them the value of being in your world clearly. 

3) Content that informs but doesn’t ignite.

Education ≠ demand.

Sequence your proof (wins, case studies, “before/after beliefs”) to create inevitability. 

Make people recognise themselves and self-select in.

This is how sales come to you, by design. 

4) Urgency that relies on discounts.

Price-cut urgency attracts hesitators.

Use contextual urgency (limited mentorship access, cohort start dates, bonus windows, integration calls). 

Buyers move for genuine timing, proximity, and transformation. You can design these windows to suit you, and create an influx of sales at certain time periods. 

5) Launching from pressure, not precision.

“More posts” is not a plan.

Cadence creates familiarity → familiarity creates conversion.

Set a weekly rhythm:

Mon: perspective shift (why now)
Wed: proof stack (wins, screenshots, receipts)
Fri: invitation (offer clarity, DM CTA)
Sun: recap + next step

6) No 2026 bridge.

Bake your next layer into this season: a waitlist, ascension bonus, or private invite that seeds January/February.

People should know exactly where they go after they buy.

Here’s how we implement this together inside my 5-day intensive, Honey I’m Blowing Up 🍯:

🧨 Offer Architecture for Nov–Dec: what to sell now, what to hold, and how to stack so every drop amplifies the next.

🧨 Demand Design (without discounting): storytelling sequences, proof choreography, and bonus timing that create buyers > lurkers.

🧨 Visibility that Flows: position like a thought leader, write like a creator, sell like a CEO, so every post builds demand before you ever drop a link.
If you want 2026 to be your breakout year, this month is the move.

Honey, I’m blowing up is the place to be.

The women inside this offer are the women to watch in 2026. 

I've said it before about my clients, and you've watched them blow up. 

Now, I'll say it again. 

Are you coming?

You can join us here now: https://lnkd.in/ey6jkMvp

Xoxo
Georgia 
Sancti

Georgia St John-Smith 

❤️‍🔥 Trusted by 500+ Entrepreneurs. 12+ Retreats. Make LinkedIn your best sales channel | Want DMs from premium buyers? Read my About section | Brand with soul, strategy with teeth.

7 reasons I will NEVER buy from you because of your content 👀👇🏼

I wasn't going to post this... because it's kinda harsh.

But after helping hundreds of women turn their content into high-ticket sales, I think this might help someone.

And I've realised that direct feedback is better for your pipeline, than fluffing up your ego 👀

So, with love and brutal honesty, here are the reasons I scroll on by ⤵️

1. You post your story alongside generic inspirational fluff that like “don’t be afraid to fail” or "keep going". 
 
I'm sure you've got actual thought leadership from all of your experience, but this is not being articulated.

2. Your post reads like a how-to guide I've seen 3,498 times. 

I see zero difference between your “methods” and anyone else’s. 
 
It’s probably because you have been focused on trying to create as much content as you can, rather than going deeper into your expertise and the supply gap of content that doesn’t exist yet.
 
(Supply gap = nobody is posting it yet therefore YOU become the pioneer, the leader!) 

3. You’re being “valuable,” but you’re not being vulnerable.
 
You share wins but you give 0 backstory of what it’s actually like and the challenges you have ACTUALLY had to overcome. 

4. The opposite… you’re being vulnerable but your content isn’t valuable 
 
I love that you are opening up, but we need to see your expertise shining through. 
 
When you tell us over and over how your life fell apart, we feel sorry for you and do not want to buy from you. 
 
5. You talk a lot about making friends and building a community 
 
 Is is nice, but I’m not here to make friends. Therefore I will not buy from you. 
 
The best thing to think is are you actually adding value to people?
 
 I always focus on adding value with the things I’ve learnt that work, and most people don’t do it. That is why my content sells. 
 
6. You sound like a marketer, not a woman with something to say.
 
Congrats, you learnt how to write a hook! 
 
That is a very valuable and lucrative skill most don’t have. 
 
You now need to DELIVER on the hook. 

7. You’re chasing engagement instead of desire.
 
You comment on the same people’s posts. They comment on yours la la la. 
 
Again, that’s nice but it’s not building up a client base now is it?
 
When you focus on your expertise, and communicating that in ways that make people desire (aka WANT) what you’re selling… then you will sell more ;) 
 
Here’s the truth: 

People don’t buy from the person who posts the most. 

They buy from the person who makes them feel something.

That’s exactly what I’m teaching inside Honey I’m Blowing Up, the 5-day intensive that will completely change how you create content.

We start tomorrow (Wednesday).

🍯🧨 Comment or DM me HONEY to join.

So while everyone else is recycling “tips and tricks,” 7 second reels and "how to" LinkedIn Posts...

You’ll be using psychology, storytelling, and energetic strategy that make your audience want to buy.

This is not the end of the year, it's the season you cash in on everything you’ve built.

Because you can feel it, and deep down you KNOW that your next level isn’t about doing more.

It’s about precision.

It’s about becoming the woman whose message lands like honey,
warm, unforgettable, impossible to scroll past. 🍯

You’re not here to post just to be seen.

You’re here to be felt.

To scale desire around your work.

To hear the hum of your dream clients coming to you, not “after Christmas,” but now.

You’ve already built the foundation.

You’ve shown up, built community, poured your heart into your content.

But what’s next isn’t about consistency. 

You’ve already proven you can post every day, write the carousel, show up on camera.

It is time for you to build the volume of client base to match the caliber of your mastery.

To design your sales pathways and story arcs that allow your brand to work harder than you posting every day. 

So that your content starts collapsing timelines, taking people from “I just found you” to “How do I join?” in days, not months.

It’s where the clients who value depth, devotion, and distinction
start self-selecting into your world

...without discounts, stacking bonuses, or convincing.

Because you’re not the discount entrepreneur.

You’re the desire creator.

You sell through using language patterns, proof points, and emotional triggers that make your offers feel inevitable.

That’s exactly what we’re building inside the 5-day intensive: 

Honey I’m Blowing Up 🍯

We’re going to:

✨ Cut your message to a diamond point so the right people recognise themselves instantly.
✨ Architect content that shortens the buyer’s journey.
✨ Seed desire daily so sales become a rhythm, not an event.

This isn’t the finale of your year.

It’s the ignition.

And if you can feel that hum, that sense that this is your moment...
then you already know it’s time.

The women who move now will walk into 2026 already on fire. 

Honey, we're blowing up. 

Are you coming? 

Join us here, now: https://lnkd.in/ey6jkMvp

Xoxo
Georgia 
Sancti

3 weeks ago I set a crazy goal to hit $500k in my company in 2 weeks. 

...by the way. 

We did it. 

A goal with a timeline are very powerful. 

But most people end up hurting themselves with it: 

"What if I don't hit it" 
"What if I fail" 

Etc...

I did something different. 

I said: 

"Let's go crazy" 

And then, I went crazy: 

- Sold on LinkedIn every day 
- Sold on my Instagram stories every day
- Researched viral content 
- Dropped free trainings for my community in my private Telegram channel
- Started dancing to hype music in the shower every day 
- Created a brand new high level mastermind and sold it right away 
- Made a playlist of songs that hype me up and played them all day 

And the wildest thing happened. 

I forgot my goal existed. 

Then... I checked in, and we hit it. 

I was too busy having fun, going for it, making my life a big deal. 

I wish more entrepreneurs did this. 

This is one of the things I did to make this year my biggest Q4 yet and blow TF up now (not in Jan) 🧨 

And if you're a woman on a mission like me. 

You know content... yes. 

Now you're interested in mastery. 

In turning more of your content here, on LinkedIn into high ticket sales. 

You already have a great business, you know you're great at what you do, you love it, and now it's time to blow the F up.

Because queen... you're ready for more. 

Then you're going to want to jump into my brand NEW 5 day intensive: "Honey I'm Blowing Up."

There’s something very powerful about a declaration and a significant gesture to your dedication to your growth. 

Just like I did 3 weeks ago BEFORE we hit this $500k goal, I said… watch me. 

We will do it 😏 

Then we did! 

Honey, it's your turn  🍯🧨 

Join now: https://lnkd.in/ey6jkMvp
 
(We start TODAY Weds 12th Nov and all calls are recorded)

Xoxo
Georgia

In 2021, I did what most people dream about, packed up my London flat, bought a one-way ticket to Ibiza, flew to... freedom.

And in many ways, it was freedom. 

- I built a retreat business that sold out within months.
- I created a coaching brand that grew to multi-six figures.
- I had the sea, the sunshine, and the kind of freedom that looks perfect on Instagram.

But eventually, I started to see the same thing I see in so many entrepreneurs today.

Especially the ones who move abroad. 

They build for the next month, not the next decade.

Earlier this year, I realised I didn't need to chase freedom anymore. 

Because real freedom isn’t found in escape.

It’s found in ownership.

So I left Ibiza...

I went to Morocco alone. 

Never been there. 
No distractions. 
No plan. 

And what happened next changed everything.

The girl who swore she’d never be tied down

...adopted a street puppy.

That moment cracked something open in me.

For the first time, I didn’t want to fly.

I wanted to root.

And when I came back from Morocco, something else shifted, not just personally, but financially in my business. 

Within months of grounding myself and facing what I’d been avoiding,
I went from steady $10k months to my first ever $80k month.

From five-figure launches to six-figure launches.

Because the moment I stopped trying to escape and started building like a woman who planned to stay, everything multiplied.

Now, freedom looks different.

It’s systems.
It’s assets.

It’s long-form content that compounds.

It’s words that turn into cash, again and again.

And if you’re ready to experience that kind of ignition, the one that comes from grounded strategy and refined magnetism join me inside:

Honey I’m Blowing Up. 🐝

This is my 5-day live visibility and attraction intensive designed to help you turn your content into cash before Christmas.

The same energy, refinement, and storytelling that took me from $10k to $80k months.

We start soon.

Right now you can get in for just £55.

(Wild, I know!) 

And this time, it’s not about running.

It’s about blowing up with roots. 

Join us here now → https://lnkd.in/ey6jkMvp

Because honey, it's time. 

😏🍯🧨📈

Xoxo
Georgia 
Sancti 

PS: Can you SEE the difference in each image for each era?!! 

It's time to enter your blow up season.

You can still make more money in the next 60 days than you did all year.

My leap from $10k to $80k months in 2025 didn't come from doing more. 

It came from amplifying the most desirable pieces of my business inside my content. 

When I finally understood that, everything shifted.

I stopped trying to build 10 new offers, write 10x more posts, and chase 10x more people.

Instead, I asked:

“What’s the most desirable part of my work, and how can I turn the volume up on that?”

That single question changed my business.

Because desire is the most overlooked currency in marketing.

It’s not algorithms. 
It’s not consistency.

It’s the feeling your work creates, the magnetism that makes people say:

“I don’t just want this. I need it.”

When desire goes up, demand goes up.

And when demand goes up, value skyrockets.

That’s not manifestation, that’s economics.

This is how you blow up your sales, not by adding more noise, but by amplifying the parts of your brand people most want to buy into.

That’s exactly what I’m teaching inside Honey I’m Blowing Up,
the 5-day live visibility + attraction intensive.

We start on 12th November. 

And right now you can jump in for just £55. 

This is for the woman who’s ready to scale through energy, and increased demand for your services. 

Your next leap isn’t about doing more.

It’s about being more understood through a new form of sticky content built around desire (not pain points). 

Join us here now → https://lnkd.in/ey6jkMvp

Let's cash in before Christmas, queen. 

Xoxo
Georgia  
Sancti

taplio

The Battle

Amy Birks

Georgia St John-Smith

Followers

Posts

Engagements

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Performance ScoreGeorgia St John-Smith's LinkedIn Performance

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taplio

The Battle

Amy Birks

Georgia St John-Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Georgia St John-Smith's LinkedIn Performance

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Performance ScoreGeorgia St John-Smith's LinkedIn Performance