Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

JennyB Designs

We design beautiful + strategic websites for small businesses so that they can get results. 

Get free resources at: www.jennyb-designs.com

Web Designer

Autodesk

Working with the Sustainability and Foundation team on numerous internal and external marketing and communication projects.

Marketing Consultant

Bayside Engineering Inc.

Generate proposals and marketing materials, manage social media accounts, craft website content and implement SEO strategy.

Marketing and Communications Specialist

Windrush Farm

Promoted to oversee strategic rebrand and execute external public relations and communication plan focused on social media marketing.

Marketing and Communications Director

Recruited as the first director of development to create a fundraising plan increasing visibility and revenue. Oversaw value-added partnerships and managed fundraising & cultivation events.

Director of Development

Horses Helping People Massachusetts

Horses Helping People Massachusetts was created to educate the consumers of equine assisted activities and therapies about the certifications and qualifications required in the industry. It was also developed to give professionals in the industry an affordable and easily accessible way to share knowledge and enrich the industry. The result was a webinar series attracted an international audience of more than 1,200 viewers.

Founder

Strawberryfrog

Key member of the management team for startup company. Assumed total responsibility for all financial and managerial accounting functions.

Finance Director

Stephen Smith & Company

Business and Finance Manager

Let’s talk about what it takes to make sure your ah-mazing business is set up for long-term success.
It goes without saying that you’ve got the fire and the drive.

But you *also* need…

A robust network + a standout brand identity.

There are SO many ways to convert sales and build your brand – but there’s only ONE thing that does both. At the same time. With little to no effort on a day-to-day-basis.

Your website!

Our strategically designed websites:
 
🔥 Make it easy for leads to understand how you can help them

🔥 Give a straightforward way to contact you (no message request limbo!)

🔥 Lend credibility to your brand

🔥 Share detailed info about your offers and services

🔥 Give you full ownership and control of your branded content

🔥 Are fully optimized for SEO and user experience (including mobile)

🔥 Work for you behind the scenes while you’re out there making your mark

Hear what Kristen, our recent client had to say...

"Working with JennyB was honestly the best decision I've made for my business thus far — I just wish I had found her sooner. If you're itching to re-do your site in a purposeful way, call JennyB." - Kristen M

Ready to make your website a money maker? Let’s do this!

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