Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Knockout Fundraising

Founder

Event.Gives

Head Of Partnerships

Our Software hosts hundreds of events on our platform per year. A Customer Success Agent is responsible for all customer relations, assist through out the event process, as well as provide phone, event production, or on-site support. We are the leading event software for in-person, hybrid or virtual events.

Event Software Customer Success Representative

Charleston Harbor Resort & Marina

Event Services Manager

Hearsay Gastro Lounge

•	Insure the success and responsibilities of the restaurant as a whole
•	Managed all employees to create a positive image and experience for every guest
•	Daily responsibilities included: analyzed p&l reports, maintained inventory levels within budget, interviewed, scheduled, customer relations, processed invoices, etc.

Front Of House Manager

Metro Property Management

Manage over 1,000 apartments including processing maintenance requests, educate our residents on our policies, procedures and guidelines written in our lease, perform conflict resolution, create detailed spreadsheets, administrative duties, etc. 
Decrease the apartment vacancy by using tactical sales techniques to form new leases on our apartments.

Sales and Leasing Agent

ONLINE Information Services

Assist in the hiring process by screening resumes, perform phone interviews, sit in on interviews, check references and previous employers,  and scheduling.
Assisted in converting our employee payment system from paper checks to using the Paycom programming system.
In the process of switching our paper filing system to an electronic filing system.
Organize and schedule employee annual events.
Help organize and approve employee PTO and benefits.

Human Resources Generalist Assistant

American Red Cross

Persuading local businesses to support our nonprofit organization.
Organizing and leading volunteers at blood drives.
Brainstorming on how to appeal to college students.
Complete call lists to inform donors on their upcoming appointments.
Make donor appointments and creating appointment documents.
Attend health fairs to inform people on the importance of our organization.
Organize American Red Cross sponsored events.

Intern- Community Partner

Head of Partnerships

My unique set of skills allows me to be very proficient in my career helping others learn and grow within the event planning industry. My ability to command a conversation helps me bringing people together to accomplish a shared goal. I have a passion for fundraising that allows me to look beyond my own problems, and engage with those who need that extra helping hand. I love to learn new skills and have accomplished building my understand of all things within events. My skills include understanding event planning software, AV techniques, event production, event execution, etc. I enjoy speaking publicly and connecting with a large crowd of people. I don't believe in just making an exceptional first impression, but maintaining relationships professionally to ensure mutual personal growth. I love being apart of the fundraising industry, and intend on continuing my career in that direction.

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The Battle

Amy Birks

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