Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Lavender Dragon Team, Inc.

We work closely with our clients to develop instructor lead and online courses that make a positive business impact and keep the learner engaged and wanting to learn more. We do this using a variety of approaches including simulations, game-based learning, video, and microlearning.

Founder/Chief Learning Experience Designer

Asurion

Leading a team of 18 Instructional designers who are responsible for creating both ILT and CBT courses for new hires and tenured employees. Working with Scrum Masters and Project Managers on various technical projects, and assisting training teams at multiple sites. 

Expert in Storyline 2, and  PowerPoint. Proficient in Storyline 360, WordPress, GIMP, and Audacity. Experienced script writer, writing assessment questions, and designing games for learning.

Manager Instructional Design

Create CBT's using Storyline 2 and Captivate. Build comprehensive technology focused ILT's. Mentor colleagues.

Senior Instructional Designer

Instructional Designer

Volunteer State Community College

Teach online business classes, specifically in the area of Hospitality Management

Adjunct Instructor

Campus trainer and instructional design specialist. Co- sys admin for our online course management system. State wide elearn mentor.

Director Distance Learning/Instructional Designer/Associate Professor Distance learning

Tennessee Board of Regents System

Worked with instructors in the development and teaching of online courses. Performed helpdesk duties as needed for start and end of semester.

RODP Mentor/Instructional Designer

Tennessee Board of Regents

RODP Mentor

TravLynx

Work with internal and external clients  to evaluate effectiveness of SEO strategies and provide support in implementing more effective processes, Oversee PPC campaigns and manage internal Google Analytics. 

Additional responsibilities include redesign of all corporate websites, develop internal weekly newsletter focusing on changes in SEO/SEM and social media in addition to industry trends in meta-search. Provide training on using a variety of web tools to internal and external clients with a focus on social channels and open source tech tools.

Demand Generation Specialist

Volunteer State College

Support students and community members in their search for jobs. Provide resume writing assistance, mock interview practice, etc. Coordinate annual career fair. Implemented software for employers to more easily list jobs.

Director: Career Placement and Co-op Education

Gaylord Entertainment

Variety of positions including Manager- Rhett's Restaurant (full-service, upscale restaurant); Manager of Administrative and General training and Manager of Food and Beverage training.

Food and Beverage Manager

Hyatt Hotels and Resorts

Food and Beverage operations management in a variety of positions (room service, full-service restaurant, beverage and banquets) at several locations in the greater Chicagoland area (including Milwaukee) and New Orleans.

Manager

Instructional Design professional with extensive background in online course development in corporate and higher education settings. Experienced LMS admin across multiple platforms. Course development using a variety of software including Storyline 360, Camtasia, Vyond, Biteable, Facebook, Thinkific, and more.

Verified ATD Master Instructional Designer and Advanced eLearning Developer.

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Amy Birks

Mary Nunaley (MS.Ed)

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