Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Linen Reform

Linen Reform is a boutique textile brand built for design-forward hospitality destinations. 

We serve boutique hotels, cabins, resorts, and guest houses that want to stand out by making guests feel truly cared for.

We source and manufacture fibres and fabrics that balance comfort, durability, and elevated design. Every detail, from thread count to weight, is considered. Our products are used in award-winning stays across North America and around the world.

We create the kind of experience that gets remembered and revisited.

To learn more or get in touch, email us at hello@linenreform.com.

Founder

Export Development Canada | Exportation et développement Canada

Trade Accelerator Program (TAP) manufacturing cohort via World Trade Centre Toronto. 
A deep dive into export services provided by the Toronto Regional Board of Trade. 
Partnership for growing beyond Canadian borders.

Accelerator/Cohort

IOH (White Terry)

Founder & CEO- Exit

Public Relations Coordinator

Issuu

Plenty is an environmental lifestyle magazine which gave voice to the modern environmental movement, launched in 2004. A frequent contributor to the national morning shows, Plenty was sold throughout the country in places like B&N, Whole Foods Market and Target.

Project Intern, Plenty Magazine

Creating the most beautiful linens in the world without costing the Earth at Linen Reform 🌎 Sustainable bedding & bath for home and hospitality. ESG & Social Impact

Hello! My name is Nicole, and I’m a passionate female entrepreneur, textile expert, native New Yorker and Toronto transplant. 🇨🇦

I spent the last seventeen years pursuing a greener lifestyle following my experience at an eco-friendly start-up publication, Plenty Magazine.

I have an extensive background in the home furnishings industry across North America — and specialize in sustainable manufacturing and product development. 

I began sourcing and manufacturing textiles in 2017.

I launched on Amazon Prime selling sheet sets with two successful runs. In June of 2018, I transitioned to an omnichannel e-commerce model, launching on Shopify and building out a network of over thirty Canadian retailers and other strategic B2B and D2C partnerships including Sleep Country Canada.

I scaled my first bedding company to over $2.1M+ in sales in less than two years, 52K Instagram followers and grew an expansive list of creator relationships early on— including affiliate marketing, community and new sales channels.

My company launched a first of its kind, branded website on Sleep Country Canada and Dormez Vous’ platform, while also building out an influencer campaign to launch our collaboration with a landed opportunity to design and co-brand a natural duvet.

Shortly after an unexpected exit twenty-six months in led me to my most significant accomplishment, Linen Reform.🌳 I launched my second company and have quickly become a go-to brand for consumers and hospitality alike.

Purpose-driven entities and their forward-thinking, world-changing impact inspire me the most. 

With my second company, Linen Reform, our mission is to combine our expertise in textiles, passion for ethical and sustainable manufacturing and purpose-driven impact to elevate and create exceptional hospitality stays around the world. 

taplio

The Battle

Amy Birks

Nicole Last

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