Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Ratcliffe Brothers

Operations Lead

Operations Assistant

Self Employed

Freelance Consultant

St. Wulstan’s R.C. Primary School

As Deputy Head I am responsible for the planning, delivery of the National Curriculum and intervention strategies throughout school. I also monitor attainment and progress throughout school as well as analysing data and making sure that the data directs provision of staffing and service.

Deputy Head Teacher & Curriculum Leader

St. Augustine’s R.C. Primary School

Responsible for the planning and delivery of the National Curriculum, and planning and implementation of intervention strategies. Monitoring attainment and progress throughout the year. Coordinating with management regarding progress. Monitoring the curriculum coverage and delivery of the religious Education curriculum throughout the school. Supporting other schools in the local area with the delivery, planning and coverage of the Religious Education curriculum.

Assistant Head Teacher & Curriculum Leader

Cherry Fold County Primary School

In the role of class teacher I was educating children of a variety of ages  within the school. I was also responsible for: the planning and delivery of the National Curriculum, planning and implementation of intervention strategies, monitoring attainment and progress throughout the year, coordinating with management, analysing data and making sure that the data directs provision of staffing and services, coordinating with outside agencies in order to support the wellbeing of the children and families.

Class Teacher

Oddies Bakery

At Oddies I managed the payroll and HR for 13 branches of the bakery, the head office and bakery staff.  Coordinated with branches and staff regarding hours and roles. Dealt with queries related to the payment of Tax and National Insurance.

Accounts & Wages Clerk

Bellwoven Label Company

At Bellwoven I: managed the purchase ledger,dealt with all inputting of documentation and payment of accounts. I also managed the payroll system and HR. Responsible for the payment of wages to over 200 members of staff.

Operations Lead at Ratcliffe Brothers | Helping B2B Service Providers Stand Out Through Story

My name is Pamela Ratcliffe, I live in Lancashire, England. After a long career in education with a focus on Catholic education, I am presently working as a freelance consultant supporting schools to complete their Catholic Self Evaluation Documents and developing strategies in schools to support and improve the Catholic life of the school. 
I started my career in the finance department of a local company where I played a significant role in building the department including guiding staff through the process of international payments and exporting. I moved from there to a promotional position as head of wages and HR at another local company. Following this position I completed a postgraduate qualification in Education and then moved to my first teaching position. I then moved from there to a local Catholic school where I initially began as a class teacher and then took on the role of acting assistant head for a period of time. I then took a secondment role working at St Wulstan’s R.C. Primary School, Great Harwood as the acting Deputy Head Teacher. Everyone knows the issues with education, I decided not to moan about them but to take action. I have taken a leap into the unknown,  I am going to use the skills over my years in education and leadership to try something else. I’m not sure what that is yet but I’m excited to find out!!!

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The Battle

Amy Birks

Pamela Ratcliffe

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