Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

ComplyAuto

General Counsel

VP of Human Resources

VP ComplyAuto Esquire

Talar Life Coaching

I learned the skills for coaching to pay it forward. I help the underprivileged and marginalized Americans catch up by using my skills and sharing my privileges. (Currently not taking clients.)

Certified Life Coach

Vista Ford Lincoln

Fisher & Phillips LLP

My job was to keep management out of lawsuits and help them manage employees properly.  I regularly advised employers regarding best practices to avoid employment-related claims and defended employers in employment litigation.  I also regularly presented training to clients and business groups regarding various employment related topics, including sexual harassment, family and medical leave, disability accommodations and hiring/firing practices. While in law school, I served an internship with the Equal Employment Opportunity Commission in San Francisco. I am fluent in Armenian.  I was admitted to the California State Bar in 1999 and admitted to the Utah State Bar in October 2009.

Professional Activities/Speaker: 
Council on Education in Management
Employers Advisory Council
The Employers Group
Apartment Association of Southern Cities in California
Professionals In Human Resources Association

Partner (attorney)

Callahan, McCune & Willis

Attorney

General Counsel by day, Children's Book author by night| Life Coach | Raising Money for Orphanages | Mama | Wife | Author | Yogi | Runner | Bookaholic | Jesus, Tolle, Brene Brown & Brandon Flowers groupie

I wanted to be a movie star after playing Marc Antony in Julius Ceasar when I was in the 5th grade but my father shut that down real quick. Instead, I became a lawyer. As my father reminded me frequently before he died in 2006, I get to act and get a steady paycheck too. 

I'm on LinkedIn for smart, fun conversations with good humans and to help others whenever I can, which is why I decided to become a Certified Life Coach. Coaching is currently on ice and I'm only accepting VIP pro bono clients. (I didn't become a coach to get rich.)

I was a file clerk, associate, and partner at Fisher Phillips, a national employment law firm, until my client, Vista Ford, made me an offer I couldn't refuse. After 12 years with Vista Ford, I joined ComplyAuto, to continue serving the auto dealerships that had once been my clients. 

I serve as General Counsel, Corporate Secretary, and VP Human Resources for ComplyAuto because I still identify as an employment lawyer.   

My side-hustle is raising money for orphanages in Lebanon, where I'm from through Society for Orphaned Armenian Relief (SOAR), a 501c3 charitable organization. 

I write and publish children's books based on grown-up books to raise money for SOAR. 

"Ralphy's Rules for Living the Good Life.," starring my furry client, Ralphy, is inspired by The Four Agreements by Don Miguel Ruiz. (I am also a dog walker but I am not accepting new clients because Ralphy had me sign a non-compete.)

"Ralphy's Rules for Feelings" is based on life-coaching skills I learned through The Life Coach School. 

I donate net proceeds to Bird's Nest orphanage in Beirut and the Armenian Evangelical Boarding School in Anjar. 

Thanks for taking the time to learn about me. Hope to see you around.

You can find me most days on LinkedIn (the 24/7 coffee shop). Lmk how I can support you here. No strings attached.

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

taplio

The Battle

Amy Birks

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?