Amy Birks

When you’re too close to the problem, you can’t see the potential.

Did you know...? Poor execution of strategy costs mid-market businesses between $1M and $5M a year.

And $8.8 TRILLION is what disengagement, wasted effort, and misaligned teams has cost companies, globally.

(🤔 I wonder how much of that can be attributed to your company’s P&L?)

➡️ WHERE I COME IN:

As a Strategic Advisor and EQ-Driven Coach, I bring the outside perspective leaders need to help them turn friction into fuel—so teams execute more clearly, powerfully, and profitably. We work together to uncover blindspots, opportunities, and leverage your hidden edge: your company’s humanity.

My mission?

💫 Reveal and resolve blind spots
📈 Drive peak performance
🌟 Unlock hidden potential in humans + systems

➡️ HOW I HELP:

With 12 years as a coach and strategic facilitator—and 10 years in corporate finance—I bridge the visible and invisible, the tactical and emotional, the strategic and human.

And as COO of Iron Advocate Mindset, I’ve consulted on projects to help orgs like Xerox, the NBA’s Dallas Mavericks, and the PA Turnpike Commission transform how they lead and perform.

My approach centers on:

🧠 Emotional Intelligence (EQ)
💡 Strategic Alignment & Optimization
🌀 Human-Centered Transformation

➡️ WHY IT WORKS:

In fast-paced, high-growth environments, leaders and teams need a view from 50,000 feet that points the way towards better alignment, execution, and leadership. That’s what I help unlock.

My method and outside perspective turns complexity into clarity, resistance into results, and potential into performance.

➡️ SERVICES I PROVIDE:

- Assessments that Reveal Blindspots and Hidden Potential
- Strategic Offsites, Facilitations + Leadership Alignment
- Executive Coaching for Peak Performance
- EQ Trainings That Actually Change Behavior
- Transformational Workshops (Virtual + IRL)
- Keynotes That Shift Thinking + Results

➡️ WHERE YOU'VE SEEN ME:

📰 Fast Company
🗞️ US News & World Report
📺 NBC Denver
🎙️ Countless podcasts and interviews

➡️ PROBLEMS I HELP SOLVE:

- Strategic friction and misalignment
- Underperformance in teams and leaders
- Burnout in high-stakes environments
- Gaps between intention and execution
- Resistance to change or new direction
- Inadvertent blindness to opportunities and potential

➡️ READY TO TURN FRICTION INTO FUEL WITH AN OUTSIDE PERSPECTIVE?

💬 Message me or grab a time here: 📆 https://calendly.com/amybirks/letsconnect

Strategic Growth Advisor | Opportunity Hacker | Resident GPS Brain

YOU:

** Are a founder, CEO, or CMO who's built your awesome company to a level of success you feel good about, AND... 

** You're also ready to scale to a new level of growth, BUT...

** You're feeling frustrated about stalled results that are getting in the way of that growth, AND...

** You KNOW that there are untapped opportunities you're leaving on the table in your sales processes, marketing tactics, & internal operations, that could be the difference makers for that growth you want, BUT...

** You're unsure how to FIND all those opportunities, PRIORITIZE them, & then create a STRATEGY to capitalize on them.

Great news! I can help with that :)

As a Strategic Growth Advisor, I help conscious companies & impact-driven founders scale & grow quickly by creating bespoke strategies that capitalize on their highest impact hidden growth opportunities.

I do this with:

** Digital Marketing Strategy & Optimization
** Sales Process & Customer Journey Design
** Messaging & Copyediting
** Vision, Mission, & Values Planning
** Internal Operations & Systems Reviews
** Customer Experience Improvement
** Internal Team Training & Coaching

I work directly with Founders & their teams to design custom growth plans that are efficient, effective, & aligned with the values of the brand (so they're more FUN to execute :)

Client results include:

** Created a bespoke launch strategy for a real estate investor's first online program launch & achieved 400% of our goal

** Helped a hypnosis training company improve conversions from 20% to 80% in 30 days

** Developed a replicable strategy for selling events that's helped clients across industries go from consistently struggling to enroll to sold out

We start this work with my Opportunity Assessment to simplify your business model, and create a focused, highly leveraged trajectory for scaling fast and without having to sacrifice what matters. 

--> Email me at amy@amybirks.com & we'll find your path to more impact and revenue. 

Unless Media | Creative Marketing Studio

Our goal is to help you elevate your digital presence while giving you back the time to run your business.

♦Social Media Marketing & Management
♦Email Marketing
♦Paid Ads
♦Content Creation Including Photography & Short Form Videography

Founder and Lead Digital Marketing Strategist

GERMANIKURE

♦Building and maintaining profitable relationships with key customers
♦Overseeing the relationship with customers handled by my team.
♦Resolving customer complaints quickly and efficiently.
♦Sound knowledge of Skype, Amazon Seller Central, Facebook Business Pages, TeamWork, Cin7, and ShipStation.
♦Ability to generate accurate reports regarding site traffic by using analytic tools.
♦Expertise in updating and posting articles or campaigns on various social media pages.
♦Meeting with managers in the organization to plan strategically.
♦Understanding key customer individual needs and addressing these.

Customer Relationship Management Specialist

Greenstone Experiential 

♦Locate and organize quality content to schedule and post on social media accounts.
♦Manage content, develop media plans and update social media, including Facebook, Instagram and Twitter, with a focus on increasing awareness and engagement.
♦Develop and schedule weekly social media messages.
♦Sound knowledge of Google Adwords, Wordpress, Eventbrite and social media pages like Facebook, Instagram, Twitter.
♦Ability to generate accurate reports regarding site traffic by using analytic tools.
♦Expertise in updating and posting articles or campaigns on various social media pages.
♦Updating and organizing Wordpress blog content and editing website format
♦Posting relevant blogs and content to client's social media pages and interlinking when required.
♦Planning and coordinating meetings and events

Digital Marketing Consultant

Innovative Products of America

♦Execute and Manage Digital Marketing efforts
♦Search Engine Optimization
♦Search Engine Marketing
♦Social Media Outreach
♦Influencer Marketing and Networking
♦Expand The Digital Reach
♦Work Aside the Sales Department to Drive More Sales
♦Organize and create quality content to schedule and post on social media accounts
♦Manage content, develop media plans and update social media, including Facebook, Instagram and Twitter, with a focus on increasing awareness, engagement and increasing sales.
♦Create and manage high level Google Ad campaigns  
♦Analyze analytical data from Google, Facebook and Amazon Selling

Digital Marketing Associate

Bluestone Roasting Company

♦Cater to the needs of each customer
♦Accept, handle, and deliver money in the form of cash and check
♦Provide marketing ideas to promote client experience 
♦Provide leadership and train to new employees

Barista

YourTango

♦Locate and organize quality content to schedule and post on high profile social media accounts. 
♦Manage content, develop media plans and update social media, including Facebook, Pinterest and Twitter, with a focus on increasing awareness and engagement.
♦Develop and schedule weekly social media messages.
♦Sound knowledge of Google Adwords, Slack and social media pages like Facebook, Pinterest, Twitter.
♦Ability to generate accurate reports regarding site traffic by using analytic tools.
♦Expertise in updating and posting articles or campaigns on various social media pages.
♦Profound in tracking result of campaigns by maintaining Google spreadsheet documents.
♦Posting relevant blogs and content to client's social media pages and interlinking when required.

Digital Marketing and Social Media Intern

The Lazy Swan Golf and Country Club

♦Meet with clients prior to events
♦Provide marketing ideas to promote client experience 
♦Recruit top-notch, hard working employees to meet fine-dining standards
♦Delegate extra responsibility and decision making when manager was unavailable
♦Assist in organizing and ensuring Golf Tournaments and Weddings ran smoothly
♦Ensure that all necessary equipment and food was ready for events
♦Provide leadership and training to new employees

Assistant Event Coordinator

SAUGERTIES STALLIONS INC

♦Assisted website designer in creating The Saugerties Stallions website
♦Attended meetings, auctions, and other forms of promotional events 
♦Assisted he General Manager in organizing the merchandise sales, in game events and food and beverage distribution
♦Provided marketing ideas to promote client experience
♦Provided leadership and training to new interns

Lead Marketing Intern

Hey there, I'm Taylor 🌲 

Marketing has pretty much always been my life (cheesy, I know). I started building and growing HTML blogs when I was 13, learned photography and videography when I was 15, assisted event directors at 17, and started my social media management journey at 18. In some way or another, the marketing world has always surrounded me.

I graduated from Siena College in 2020 (Yup, peak pandemic graduate here 👋 ) with my BS in Marketing and Computer Science, and I got the "dream" job I had always wanted. I worked for eight months as a Digital Marketing Strategist, during which I felt utterly lost and creatively drained.

🍾 I took the leap, quit my job, and founded Unless Media in 2021 with the goal of helping small businesses elevate their online presence and increase their brand awareness while giving them back the time to actually run their business.

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The Battle

Amy Birks

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