Creative Entrepreneur & Marketer 🍗 Social media: 94,500+ followers 🍗 MD of Chubbiverse: spreading giggles through rainbow farts + meme culture (6.2 billion giphy views)

From a KFC checkout chick to an award-winning marketer and digital entrepreneur - my journey proves that messy action beats perfect inaction every time.

Here's my story (the short version):

I started as an interior designer but the 9-5 wasn't for me. Switched to being a street artist (that's how I became "String") - won grants, created art, and was broke. Everyone said to give up, but I kept moving forward.

Then, people started asking me about marketing and social media. I went all in on LinkedIn, creating content that cut through the noise. Built a social following of 100,000+, became a LinkedIn Top Voice for 4 years straight, and discovered my sweet spot: helping smart people build their personal brand through strategic + authentic content.

Today, I run The Trusted Voice (TTV), where we help entrepreneurs, founders, and professionals transform from invisible experts into powerful online authorities. 

Our PACE Framework has helped members 3X their visibility and consistently land opportunities through LinkedIn.

What I'm known for:
🍗 Building engaged product and communities that drive real business results
🍗 Turning expertise into influence through strategic content
🍗 Creating frameworks that simplify complex marketing and sales concepts
🍗 Helping professionals find their voice and own their space

Want weekly insights on building authority and scaling your influence? Join smart professionals in my newsletter where I share actionable strategies on personal branding and digital marketing.

→ Subscribe here: https://stringstory.co/newsletter/

Open to: Speaking opportunities, podcast interviews, and collaborations

My product + service include: 
1. Consulting on marketing or business (see my featured section to book a paid session, 
2. Want coaching on how to level up your personal branding for marketing or sales? Consider joining TTV coaching membership - DM me directly to discuss if you're a good fit.

String Nguyen

2025 taught me a few things.
Not loudly. Not dramatically. But clearly.

Here they are 👇

1️⃣ Motherhood rewired how I work
I didn’t “balance” work and life. I faced reality. Energy became the constraint, not time.

2️⃣ Alignment became a strategy
Forcing outcomes created stress. Alignment and simplicity worked better.

3️⃣ Energy > productivity hacks
Decision fatigue mattered more than hours worked. Protecting energy became the real leverage.

4️⃣ I shifted into operator mode
TTV stopped being creator-led and became system-led. Direction and structure beat doing everything myself.

5️⃣ Systems replaced hustle
If it couldn’t move without me, it wasn’t a business.

6️⃣ Working with people unlocked scale
Coaches, facilitators, support... progress sped up when I stopped being the bottleneck.

7️⃣ AI became infrastructure, not a trend
Used well, AI reduced cognitive load and protected energy. It didn’t replace my voice — it amplified it.

8️⃣ Clarity beat cleverness with AI
The winners weren’t louder. They were clearer.

9️⃣ Relationships beat reach
Fewer posts. More conversations. 
Recognisable names > anonymous metrics.

🔟 Sustainable growth is built, not chased
Reach gets you seen. Relationships get you remembered.

1️⃣1️⃣ I integrated identities instead of reinventing myself
Founder. Operator. Mum. No dramatic rebrand required.

1️⃣2️⃣ Subtraction created momentum
Letting go made room for better systems.

1️⃣3️⃣ Conviction replaced opinion-collecting
Less reacting. More deciding.

1️⃣4️⃣ Durability became the metric
Not virality. Not speed. What holds up over time.

2025 wasn’t about doing more.
It was about building things that last.
If this resonates, you’re probably playing the long game too.

📸 Photograph by Ksenia Belova 📸

Digital Entrepreneur & Marketing Coach 🍗 Social media: 100K followers 🍗 Helping smart people with easy marketing and content tips

People remember brands for the weirdest reasons.

For me?
It’s fried chicken 🍗

Not because I planned it.
Not because of strategy.

But because memorable brands have a talking trigger.

If you’re building a personal brand and feel invisible online, this is usually what’s missing:

🍗 Something human.
🍗 Something specific.
🍗 Something people can’t unsee.

You don’t need to be louder.
You need to be more you.

Save this if you’re working on your personal brand.
Follow for content + brand building tips.

You're good at what you do. Really good.

Years mastering your craft. Clients love your work once they find you.

But being brilliant isn't enough if people can't find you.

The loudest voices online aren't always the most experienced. They're just better at positioning themselves as the go-to choice.

Here's what works: 𝗣.𝗔.𝗖.𝗘.

🍗 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 – Can someone describe what you do in one sentence? If not, you have a positioning problem.

🍗 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 – Are you speaking to everyone? That's speaking to no one.

🍗 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Are you showing up where your people actually are?

🍗 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – Are you building relationships, or just hoping people notice?

Most experts assume their work speaks for itself. 
The people winning aren't necessarily better, they're just positioned better. More clearer.

Where are you stuck?

Reply with P, A, C, or E and I'll send you a quick fix for that step.

I was invisible for years and I was good at my job.

I'd have ideas. Good ones. 

But I'd sit there, heart racing, saying nothing
I told myself my work would speak for itself.

It didn't.

When I quit my 9-5, I had no choice. 
No boss to vouch for me. No team to hide behind.

I had to be seen or fail.

So I did a content challenge. 
Post every day. 
Face the fear. 

Deal with the imposter syndrome head-on.
And something unexpected happened.
I actually enjoyed it.

Now I work with hundreds of experts and entrepreneurs who remind me of past me. 

Brilliant at what they do. 
Terrible at talking about it.

And here's what I've noticed: AI hasn't fixed this. 

If anything, it's made the inner crisis louder. 
More comparison. More "everyone's doing it better."

That's why I built The Trusted Voice.

Not to help people post more. 
To help them find the inner voice that makes posting easier.

Because visibility isn't about volume. 
It's about finally letting yourself be seen.

If this is something you need help with, follow me for more tips on content and branding.

Are you using Claude Code? OMG I'm a fan.

So I was on a road trip, thinking I will chill over the December break, but I ended up becoming besties with Claude Code.

No bootcamp. No CS degree. No developer on call.

Just me, Claude Code, and a baby who doesn't care about my shipping schedule.

Three weeks later? 8+ internal tools built.

Here's what I learned:
🍗 You don't need to write code.
🍗 You need to clearly describe what you want.
🍗 That's the skill. That's the unlock.

I wrote the full story...
What I built, what broke, and 5 tips for non-developers who want to try this.

You can read it more here: https://lnkd.in/gcU2Ccrt

I didn’t find confidence in business.
I found it on a climbing wall.

I started bouldering as an adult.
No ropes. No safety net. Just grip… or fall.

At first, I overthought every move.
The wall felt higher when people were watching.
I’d hesitate, second-guess, stall.

Then something clicked.

You don’t climb by waiting to feel ready.
You climb by committing to the next imperfect move.

Sometimes you fall.
Sometimes you surprise yourself.
Either way, you learn fast.

That changed how I build everything now:
🍗 how I post
🍗 how I test ideas
🍗 how I use AI
🍗 how I ship before things feel “done”

Most people think confidence comes before action.

It doesn’t.

Confidence shows up after you move.

That’s why I’m big on messy action.
Not as a mindset.
As a practice.

The version of you who’s doing the thing already exists.

They just don’t wait anymore.

Most experts don’t have a content problem.
They have a clarity problem.

They post tips.
They post “value.”
They post consistently.

And still… nothing lands.

No saves.
No DMs.
No “hey, I saw your post.”

That’s because people don’t remember tips.
They remember who something is for.

This video breaks down:
• why being helpful isn’t enough
• how to stop sounding generic
• one small shift that helps people recognise you

No hacks.
No trends.
Just a repeatable way to stop being invisible and start being referred.

If you’re building a personal brand and want it to actually work, this one’s for you. 🍗

Comment PACE if you want the framework I use.

Your content sounds junior
So, you post consistently. You share insights. You know your stuff.

But nothing. Silence. Zzz.

Here's what's happening: Smart doesn't convert. Relatable + Clearness does. (Hint: ugly selfie works)

Most experts post like they're writing a textbook. 
Meanwhile, their audience is thinking: "Why should I care?"

Your content talks AT people, not TO them.

It's like tuning a radio. If you're not on the right frequency, all they hear is static no matter how good your message is.

𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆:

1. Reflect their pain.

❌ "I help businesses grow their online presence."
✅ "You post content and nothing happens — despite your experience."

2. Show life after.

❌ "I'll fix your content strategy."
✅ "Leads slide into your DMs from yesterday's post."

3. Name what they're losing.

❌ "You need better content."
✅ "Your thinking is sharp. But your content makes you look junior."

Does that make sense?

You don't need more content tips. 
You need a system that makes your content connect.

Nestlé

• Orchestrating the road transportation sourcing of Nestlé in Asia, Oceania and Africa
• Definition and implementation of procurement strategy for Zone AOA
• Building of a strong road transportation procurement network

Project Lead Road Transportation - Asia / Oceania / Africa

• Responsibility for the strategic logistics procurement of all German entities 
• Supplier selection, market analysis and development of sourcing strategies
• Conducting negotiations with logistics service providers and suppliers
• Project lead for interdisciplinary logistics projects
• Analyses for the optimisation of procurement projects

Strategic Logistics Buyer

Unternehmensgruppe Theo Müller

• Tendering of international transport and warehousing services 
• Optimisation and further development of existing procurement processes 
• Implementation and development of sourcing strategies
• Deputy of the head of logistics procurement
• Procurement of indirect material such as trucks, trailers and forklifts

Group Procurement Logistics

Honold Logistik Gruppe GmbH und Co. KG

• Analysis and optimisation of processes in an industrial and automotive environment 
• Processing of tenders and project requests including layout planning
• Performing of internal process audits for existing customers

Logistics Consultant & Tender Management

Honold Logistik Gruppe

Commercial Clerk (Import / Incoming Consolidated Cargo)

Apprenticeship as a Merchant for Freight Forwarding and Logistics Services

I am a highly experienced professional in procurement and logistics, recognized for my expertise in strategic sourcing, project management, and supplier negotiations. With over a decade of industry experience, I have successfully led complex initiatives and implemented cost-effective solutions.

Currently, I am leading road transportation at Nestlé, where I oversee transportation sourcing across Asia, Oceania, and Africa. I am responsible for developing and implementing procurement strategies for Nestlé's Zone AOA while building a robust network for road transportation procurement.

Prior to my current role, I served as a Strategic Logistics Buyer at Nestlé, where I played a crucial role in strategic logistics procurement for all German entities. I was responsible for supplier selection, market analysis, sourcing strategy development, and leading interdisciplinary logistics projects.

During my tenure at Unternehmensgruppe Theo Müller, I made significant contributions by tendering international transport and warehousing services. I focused on optimizing procurement processes, implementing effective sourcing strategies, and procuring indirect materials.

Overall, my expertise in procurement strategy, logistics management, negotiation, and project leadership position me as a valuable asset in driving efficient operations and achieving optimal results in the field of procurement and logistics.

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