Creative Entrepreneur & Marketer 🍗 Social media: 94,500+ followers 🍗 MD of Chubbiverse: spreading giggles through rainbow farts + meme culture (6.2 billion giphy views)

From a KFC checkout chick to an award-winning marketer and digital entrepreneur - my journey proves that messy action beats perfect inaction every time.

Here's my story (the short version):

I started as an interior designer but the 9-5 wasn't for me. Switched to being a street artist (that's how I became "String") - won grants, created art, and was broke. Everyone said to give up, but I kept moving forward.

Then, people started asking me about marketing and social media. I went all in on LinkedIn, creating content that cut through the noise. Built a social following of 100,000+, became a LinkedIn Top Voice for 4 years straight, and discovered my sweet spot: helping smart people build their personal brand through strategic + authentic content.

Today, I run The Trusted Voice (TTV), where we help entrepreneurs, founders, and professionals transform from invisible experts into powerful online authorities. 

Our PACE Framework has helped members 3X their visibility and consistently land opportunities through LinkedIn.

What I'm known for:
🍗 Building engaged product and communities that drive real business results
🍗 Turning expertise into influence through strategic content
🍗 Creating frameworks that simplify complex marketing and sales concepts
🍗 Helping professionals find their voice and own their space

Want weekly insights on building authority and scaling your influence? Join smart professionals in my newsletter where I share actionable strategies on personal branding and digital marketing.

→ Subscribe here: https://stringstory.co/newsletter/

Open to: Speaking opportunities, podcast interviews, and collaborations

My product + service include: 
1. Consulting on marketing or business (see my featured section to book a paid session, 
2. Want coaching on how to level up your personal branding for marketing or sales? Consider joining TTV coaching membership - DM me directly to discuss if you're a good fit.

String Nguyen

If sharing your ROI ever feels messy, stressful, or unclear… you’re not alone.

ROI isn’t a numbers problem.
It’s a storytelling problem.

In fact, 87% of marketers struggle to prove their ROI.

👇 Watch the quick video below 👇
I share two ways monday.com reframed their ROI story and made it finally land with clarity.

Want to know how to win the ROI conversation?

Here’s the full replay/session: https://lnkd.in/gt7nTRDE

LinkedIn for Marketing 

 #ad #ROIonLinkedIn

Digital Entrepreneur & Marketing Coach 🍗 Social media: 100K followers 🍗 Helping smart people with easy marketing and content tips

What’s worse... Feeling stupid or Staying invisible?

Online, I shared some thoughts on personal branding.

Someone commented:

“This is basic stuff. Anyone could have written this. Probably AI.

Honestly… made me want to throw my laptop 😂

But I realised something: 
I see brilliant consultants and experts doing the *same* thing to themselves.

- They scroll.
- They comment.
- But they won’t hit post.

“I don’t know what to say.”
“What if I’m wrong?”
“Everyone’s already said this.”
“What if nobody reads it?”

Every expert you admire had a cringe era. They just didn’t quit.

🍗 They kept posting.
🍗 Kept refining.
🍗 Kept showing up.

Your early posts won’t be your best.
Some people will think they’re obvious.
And you’ll overthink every line.

That’s when most people tap out.

But the ones who stay invisible?
They’re waiting for the “perfect” insight…
while less-qualified competitors are out there getting clients and owning the space.

So here’s your mini reset:

✅ Stop waiting
✅ Start posting
✅ Get feedback
✅ Get better

Messy action > perfect inaction. Always.

Here's a reminder your voice only gets stronger when you use it.

87% of marketers struggle to prove long-term impact.

Smart marketers aren’t waiting to guess anymore → they’re going where the answers are.

LinkedIn’s Virtual Event: “Winning the ROI Conversation” brings real talk from  monday.com’s Shai M. and LinkedIn’s Payal Kode (PK).

They’ll break down how to prove impact across the full B2B journey.

📅 Monday, 24 November 
APAC focus @ 1pm SGT 

If you want ROI clarity, smarter investment decisions, and data that drives business outcomes… this is the virtual event to attend. 

Comment below to let me know if you’ll be there or you registered. 

📌 Watch LinkedIn’s virtual event, Winning the ROI conversation here: https://lnkd.in/gd4_iF8T 

 LinkedIn for Marketing 
 
 #Ad #ROIonLinkedIn

I’ve been re-reading Atomic Habits lately.
It’s funny how a book about small actions
hits harder when life feels full.

James Clear talks about how change isn’t about big moves.
It’s about tiny steps that stack up quietly over time.

And that feels like the perfect Sunday reminder.

You don’t need to plan your whole week today.
You don’t need to “get ahead.”
You just need one small act of calm.

Read a few pages.
Make tea slowly.
Take a nap.

Because the little things that recharge you today
become the energy that moves you tomorrow.

Sundays aren’t for catching up.
They’re for slowing down.

For me, that means no laptop.
Just a comfy couch, a good book,
and maybe a snack I don’t have to share.

If your week’s been loud,
pick something quiet to refill you... a book, a cafe moment, a stretch, a walk, a nap.

Rest is how we remember who we are
when we’re not rushing to be someone else.

You've been the smartest person in every room for years.

But your bank account doesn't reflect it.

You know more about your field than 99% of people. You could solve their biggest problems in your sleep.
But somehow, they're buying from someone less qualified.

The gap isn't your knowledge. 
It's your positioning.

Knowing everything about accounting doesn't make you valuable.
Knowing how to save a small business $50K in taxes? That's valuable.

Being a marketing expert means nothing.
Being the person who doubled three companies' revenue in 90 days? That means everything.

Credentials don't sell. Transformation does.

Your 10+ years of experience is impressive. 
But your client who went from $10K to $100K using your system? That's irresistible.

Stop leading with what you know.
Start leading with what happens when people work with you.

What's the transformation you create that you never talk about?
Don't need to answer that q, just think about it.

And if you're not creating and most lurking, that needs to change.
Content helps refine and reinforce your branding and positioning.

One small pause.
Five deep breaths.
Ten minutes with no screen.

That’s it.
Creativity just got room to land.

Do you get excited for New Year’s? 🎉
Most people switch off around now... holidays, food, and family time.

I do that too… but I also use this time to reflect, refocus, and realign for the year ahead.

It’s my version of a reset.
🍗 Slow mornings.
🍗 Matcha lattes.
🍗 Fried chicken catch-ups.
🍗 Mapping out what next year should feel like. 

Last time I did this, I told myself:
“Do less work. You’re going to be a new mama. Go slow and be intentional.”
And honestly? That focus saved me.

This year, I’m inviting you to join me.
Let’s put that end-of-year energy into something meaningful.

🧠 I’ve made a free worksheet to help you map out your 2026: simple, intentional, clear, and reflective.

Because sometimes, we just need a space to pause and set our intentions with clarity.

I used to thrive in chaos…
but this year, I’m learning to appreciate the slow things in life (a baby does that to you). 💛

Download the free worksheet (the link is inside this week's newsletter) 
If you like, come join in the live workshop and let's map it out together.

View newsletter: String's Golden Nuggets 

So, it’s my birthday month. And I’ve spent it eating fried chicken with friends, family, and the people who matter most. 🍗 Turning 40 has made me mor

Open article: Free 2026 Strategy Worksheet 🧠 Let’s Reset For The New Year by String Nguyen • 2 min read

Free 2026 Strategy Worksheet 🧠 Let’s Reset For The New Year

It’s happening today - register to learn how to improve your ROI

Diana Nguyen Show - Host | Comedian

Diana Nguyen is a TEDX speaker, international comedian and MC. 
www.diananguyen.com.au/MC

TV work comprises of 
- Guest panelist on TV shows including The Project,  Q&A ABC, Fox Footy 360 and Friday Front Bar.
- TV work on guest supporting roles including How to Stay Married, Fat Pizza,  Underbelly, Please Like Me, Upper Middle Bogan 

Artist Work
- Co -Creator of  www.phiandme.tv
- Writer and performer of #ChasingKeanuReeves, Naked and Dirty Diana
- Co writer of Melbourne Theatre Play Laurinda adapted from Alice Pung's book. 
- Writer of short story "5 ways to disappoint your Vietnamese Mother"

Creative Entrepreneur 

Diana Nguyen has MC all over Australia and in the USA for events and festivals.
She provides her services to corporate, government, education and not for profits including weddings. 
For more information visit www.diananguyen.com
au/mc

MC - Master of Ceremonies

Melbourne Playback Theatre

Co Artistic Director 
"Everyone has a story to tell."
Keeping your stories live through Improvisational Theatre.
www.melbourneplayback.com.au

In June 2016, Diana curated a Refugee Week Q&A event called On Our Shores with panelist including,
Kon Karapanaditis, Mariam Issa, Lucy Hohan and Mohammad Ali Baqiri.

Co Artistic Director - Ensemble

The Launch Off

www.diananguyen.com.au/thelaunchoff 
The Launch Off - Personal Branding and Video Producing Inc.
The Launch Off is a small business helping individuals and small business grow their profile on Linkedin and on social media. 
Diana has worked with clients in building and curating their content online, including video producing. 
Diana recently worked with South East Community Links, who funded two rounds of videos in 7 languages for the community living in the South East suburbs.

The Launch Off - Personal Branding and Video Producing Inc.

Phi and Me TV

Diana is the co creator, executive producer and co lead actor in a new webseries to be released in 2019.
Watch the trailer on www.phiandme.com.au

Co Creator and Executive Producer 

StringStory Media

▶️ Want to make your first video on Linkedin?
▶️ Need tips with presentation on camera, how to upload, and post your content.
InMail for more information.

Linkedin Video Director

Australian Football League

Diana was invited as Multicultural Ambassador for the AFL to commentate two AFL games in Vietnamese for 2015 and 2016.
In 2015, Diana commentated the Brisbane vs Gold Coast game.
She featured on Fox Footy on Foxtel.
In 2016, Diana commentated the Richmond vs Western Bulldogs game.
She featured in the AFL guide book, and special guest on Friday Front Bar on Channel 7.

Multicultural AFL Commentator

Southern Ethnic Advisory and Advocacy Council SEAAC

Providing services for migrant and refugee young people living in the south eastern suburbs of Melbourne.
www.seaac.org.au
Roles included:
- Interim Coordinator for 4 months.
- SeaACT Community Development worker. 
- 3 successful Creative Victoria Grants $124,000 granted for refugee young people to access theatre in Dandenong.
- L2P program coordination of Monash and Kingston Council
- Monash Council funded - Forum Theatre
- Together Through Theatre Funded by Federal Government
- Homework Program Coordinator funded by CMY

Community Development Officer

City of Greater Dandenong Council

Diana will be working with young people from the Greater Dandenong Council. Through facilitation, the young people and Diana will create 2 Forum Theatre performances for National Youth Week in April 2015.

Drama Facilitator

The Song Room

www.songroom.org.au
Bringing Music to disadvantage students in schools and communities.
I have worked at Noble Park English Language School since 2006, first as a volunteer, and in 2007 was promoted to Community Liaison Officer, running the term holiday program until 2012.
I have taught Drama at Springvale English Language School (2011-2012), and Frankston South Primary School (2010)
I have continued my CLO work in 2013, covering the NPELS campuses in Noble Park and Hampton Park.
The role includes liaising with schools and stakeholders, parents and students who have received arts scholarships, networking in the community, and co-ordinating  a 3-5 day school holiday with 60-90 newly arrived young people.

Community Liaison Officer and Teaching Artist

Working with The SongRoom team, 9-10 schools all over Melbourne, with 450 students and producing a 1 hour theme concert. 
In 2012, we produced a beautiful show called Australiana and 2013 the theme is "I have a dream 60's"

Melbourne Town Hall Artistic Director

Multicultural Arts Victoria

MC Three events for Multicultural Arts in 2013.
1. Piers Festival - Facilitation of Forum
2. Diversity Week for City of Stonnington 
3. Viva Victoria at Federation Square for VMC

Entertainer

Howdy Howdy Howdy!

I am a Creative Entrepreneur, Hustler and WOO person. All these things are important to me because it has allowed for me to work in the creative arts sector, hustler in my dreams but also build a community around me. 

I've been in the entertainment industry for 19 years. I have written an award winning webseries www.phiandme.tv, spoken at Tedx called "Joy is my Caffeine JoyFool,"  appeared on tv and stand up comedy #ChasingKeanuReeves. I understand how to shape stories, have the courage to fail when jokes don't land, and I can make a whole room shift by just one sentence. 

Creating Content with Joy.

And I disrupted LinkedIn by #DancingDiana videos. Yes I dance on Linkedin. In 2019, I visited 7 cities in Northern America and was invited to LinkedIn headquarters. They even asked me to be part of your "laughing" emoji (2022) and "Bouncing Back" video series (2023). Through LinkedInLive, my successful The Snortcast (2020) was produced into a podcast, and can be found on Spotify .

I've continued this joyous mission with my business called The Launch Off. This business helps CEOs, entrepreneurs, small businesses, even creatives understand how to tell their story on LinkedIn. I believe in acceleration, and assisting you to tell your story. Sometimes we just need someone to release the gems that are inside use. 

We all have stories to share. Stories connect humans. Stories connect us together, and allows us to stand out
Stand up, Stand Out, and Launch Off.

Are you ready to Launch Off?
Visit ➡️ www.thelaunchoff.com 

----------------
For Corporate Gigs - contact management aaron@alist.com.au 
Follow www.diananguyen.com.au
@realdiananguyen

Diana Nguyen

A big congratulations to Dr Sonu Bhaskar who was awarded the top honours at the Asian Australian Leadership awards on Wednesday night in Melbourne.

A wonderful night celebrating with finalists and Alumni including Dr Muneera Bano the OG winner in 2019, and my friend Alice Austin for being a finalist for Entrepreneur and Innovation with her business Alara Way. 

It was so wonderful to catch up and celebrate great humans in one space. Game Changers. Talented. Intelligent and also pretty bunch to celebrate the 7th awards. 

Since winning in 2021, I've made a commitment to attend, to celebrate and most importantly network. The community is so important to growth. It is who you know who take you to your next work, and will celebrate your achievements together. 

Being. 🌻

Cheers to these humans I met.
Ksenia Belova 📸, Jeanette Cheah 💁🏻‍♀️, Frances Goh, Christopher Kong, Dr Lyn Dickens, Neary Ty, Carine Lim, Anna Vu, Josh Chye, 🌱 Sheila Nguyễn, Ph.D., Gary Lee OAM (IEAA-SF), Becky Nguyen, Asami Koike and many more.

We missed former winners
2020 Lyma Nguyen 
2022 Tu Le 
2023 Mariam Veiszadeh MAICD and
2024 Charlotte Young 

Thank you Johnson Partners including Sung Ho Lee and Jason Johnson x with Asialink with Martine Letts, and Patron Susan Gin for the 7th awards since 2019! What an honour and space to be part of. 

More celebration posts coming! 

🌻🚀🙋‍♀️ Who else needs to be tagged in this post?

#AALA #AsianAustralian #leadership #asian #business #Melbourne #bambooceiling

🌻LinkedIn 'Human Sunflower'. Creating content with JOY! 🚀 Founder of award winning The Launch Off. 🌻 2021 Overall Asian Australian Leadership winner. 💃 Known as #DancingDiana 🐽 Comedian | MC | Snorter

What an awesome night Australian Chamber of Commerce Vietnam (AusCham)!! 💃🎉

This is my third time in Vietnam in 12 months and I was so excited a wedding and the AusCham Charity Event lined up! 

It was great to share the table with Aussies and HEX team including Ngoc Le, Ha (River) Nguyen, Ph.D., Lucy Huynh, Jaclyn Benstead, Tuong Cat Tran 🐱 (Trần Cát Tường) and Jacqueline Huynh and regular faces I met in April when I keynoted including Edwin H. Law, Alistair Minty, Rod White, Sarah Hooper, Hao Tran, Rodney Stone and many more fabulous humans from Australia.

And good golly the fundraiser, the amount of money raised was stunning to see. Donations and winners everywhere. I also came out as a winner! Thanks Sofitel Vietnam. 

Thank you Australian Chamber of Commerce Vietnam (AusCham) for a fantastic event and see you next time! 

What is your next end of year celebration?

#AusCham #Vietnam #Business #Joy
#Australia #Leadership #Fundraiser

Celebrating the Asian Australian Leadership awards 2025 with Dancing. 

🌱 Sheila Nguyễn, Ph.D. came up to me and said, "Everyone says I had to meet you and dancing with you because you are #dancingdiana!"

And to celebrate this year's awards here is the 2025 dancing party. 

Congratulations to Dr Sonu Bhaskar for the 2025 Official Asian Australian awards. It was fantastic to hear your story, and why showing up is to important. 

To the dancers, thank you. 
Ksenia Belova 📸 Alice Austin 
Frances Goh Christopher Kong and 🌱 Sheila Nguyễn, Ph.D. for reminding me ny roots. 

💃 Who is dancing too? 

Thank you to Asialink x Johnson Partners for the 7th awards since 2019! What an honour and space to be part of. 
More celebration posts coming! 

#AALA #AsianAustralian #leadership #business #Melbourne #bambooceiling

When you attend a gala event, you have to dance. 💃💃

Thank you Australian Chamber of Commerce Vietnam (AusCham) for having us. 

Dancers include Ngoc Le Jacqueline Huynh and Vy Tran with #dancingdiana! 

Who are you dancing with?
#creativeentrepreneur #joy #leadership #Australia #Vietnam

For most of my life, I didn't have body positivity. As a child I was told I was fat and it has shaped and shamed how I feel about my body confidence.

Is this something we need to talk about on LinkedIn? 

Yes because our bodies drive us to work, it is the machine that holds the brain and allows us to enact what we need to do in our work.

I'm a Mover, a Shaker and many of you know I am #dancingdiana. It is important I move my body to free myself from chaos, anxiety and constant proving myself.

In 2019 I was invited to speak at my first #Tedx talk, and I shared how moving my body help me 
- Be present 
- Share my story 
- Allowed for connection and
- Healing

Whether you go to the gym, walk, swim, surf or dance, move your body. 

It's all connected. 

How do you move your body?
Listen to Episode 4 of The Dirty Dish Podcast 🎤⤵️⤵️

Thanks BFT International for 💪
#creativeentrepreneur #tedxtalk #speaker #leadership #business #mindset #joy

🚀 Have you met Mimi Kwa?

Mimi joined The Launch Off Agency bootcamp earlier this year, understanding how to use LinkedIn to elevate and show her work in the entertainment industry. I first met Mimi, on the podcast interview with Jo Stanley and she's become a dear friend giving me advice about my book writing. 

Connect with Mimi because
- She is the Author of 'House Of Kwa', published around the world with HarperCollins Publishers
- Broadcaster - Worked with Australian Broadcasting Corporation (ABC) and Channel 9 as a journalist and news reader
- Inspiring speaker and MC for events around Australia and

🌻 🌻 🌻  She is a sunflower. In her book, there is an image of sunflowers, and I felt I had met my sister from another mother! 

Are you a sunflower?

With all this information, Mimi is showing up on LinkedIn sharing her work to her community. 
We are hosting our next Personal Branding Bootcamp next week while I am in Vietnam. It is online, and we go through your profile! DM for more information, and share your story to the world. 

Book your spot below.
#TheLaunchOff #LinkedIn #PersonalBranding #Storytelling #Business #Leadership #Speaker #ContentStrategy #ShowUp #Joy

We are performing tonight our show, Diana Nguyen is standing up again! 🙋‍♀️🙋‍♀️🐽🐽

I am very excited to get back on stage and play with new jokes and old with an audience after taking 18months off. 

To stand up and have the courage to test out new material is the only way to learn and write better material. 

Let's go! If you are from Melbourne, we will be at Storyville Melbourne at 7pm, with a special guest performance from my comedy friend.

🐽Are you a comedy fan?
🐽Who is your favourite comedy people?
Mine is Ali Wong, Dave Chappelle and Robin Williams. 

#diananguyencomedy #comedy #comedian #funny #speaker #Mc #Melbourne #joy

Exciting news lift project with Optus!

Hi, My name is Diana Nguyen.
Howdy. Hello. Xin Chao. 

I cant wait for you to see this exciting opportunity to meet people in the lift and share their stories. 

Let's go!
Who are you sharing a lift with?

Music by Taylor Swift.
#creativeentrepreneur #thelaunchoff #socialmedia #interview #joy

What year did I graduate University? 👩‍🎓

Thank you Australian Chamber of Commerce Vietnam (AusCham) and Monash University for inviting me to speak to your Australian Clayton students yesterday. 

Being an alumni at the Clayton Campus, walking up the stairs of Menzies and thousands of hours at Matherson Library, I shared to the students my #CreativeEntrepreneur journey. 

I started with graduating in drama and theatre studies major, and 20 years later have had 20 million jobs, connections with audiences around the world and still filling my cup. 

It was great to share the space with Tuong Cat Tran 🐱 (Trần Cát Tường) from HEX, Ryan Nguyen who owns a Poultry farm providing 80,000 chicken per day and board member of Australian Chamber of Commerce Vietnam (AusCham). 

At panel QnA had stories of identity and boundaries - How do I stand up to my parents if I dont want to study in this industry? More stones to throw.

Thank you Edwin H. Law and his team for supporting my work and allowing me to share to my university where I've come from.

What year did YOU graduate?

#creativeentrepreneur #business #leadership #speaker #Vietnam #Australia #MonashUniversity #joy

The magic of creating a digital business so you can travel the world. 🫰📽

There are many things I am grateful for and one of them was meeting String Nguyen who told me to jump on LinkedIn 8 years ago. 

While in Vietnam I will be
- Working with 3 The Launch Off Agency Clients from three countries including Vietnam, USA and Australia.
- Creating Influencer Campaign content for a company,
- Record 4 new podcast episodes,
- Write my book
and Write this LinkedIn post. 

My learnings. Take that risk. 
You will never know where you go! 

What risk have you taken?

#creativeentrepreneur #business #marketing #thelaunchoff #joy  #personalbranding #storytelling

Where is your homeland?🛵🐃

I am Vietnamese Australian, born in Australia and mother blood from Vietnam.

And everytime I get on a Grab Vietnam, I get sentimental. I can't help but have a cry. 

Where is your homeland?
Where is your parent's homeland?

Listen to Episode 5 - My phone saved my life. #thedirtydishpodcast 🐃
#podcast #diananguyencomedy #joy #speaker #storyteller #Vietnam #Vietnamese Overseas Vietnamese

Welcome to The Drive - The Launch Off Agency Series 🎤🚀🎤

Our 3rd interview is with Theresa Le who has transformed her life from Melbourne base to Saigon since 2024. She's part of the Overseas Vietnamese collective coming home. 

We've collaborated on so many filming projects together including filming 
- my standup shows to 
- projects for business and not for profit, dancing and 
- my own The Launch Off Agency video series. 

It's so wonderful to see her transform her career from singer to now Social Media coaching. Make sure to book an appointment. 

Follow Theresa Le! 

What's your passion career? 

Watch the full episode on YouTube. 
#Thelaunchoff #interview #overseasvietnamese #OV #Vietnamese #creativeentrepreneur #linkedin #Storytelling #business #socialmedia

"How do you tell your parents to back off? 😅🙋‍♀️😅

I thought generational parental expectations ended in my decade, but I found out from my keynote at Australian Chamber of Commerce Vietnam (AusCham) event with Monash University it is still there.

How do you tell your parents there are boundaries?
#career #entrepreneur #business #lookingforajob #speaker #identity

This is my new 2026 show, PEDESTAL! 

When things are going, they must come down and then go up again. It's a constant life journey for funny silly and life things! 

I took 18 months off writing a new show and I'm excited to get back into it and perform at the Melbourne International Comedy Festival for it's 40th birthday.

For many people who are not in the Arts, this is how far we need to think in advance for our shows. A full 5 months before opening night. 

And then you add
- The writing
- trial shows
- Marketing
- Spots around Australia to get the joke right
- more stand up spots
- flyering your show to sell more tickets
- marketing and then
- Finally standing up! 

Who is your favourite funny people?

Proudly presented by A-List Entertainment. 
Book your tickets #Melbourne #Sydney 
#creativeentrepreneur #comedy #funny #speaker #entrepreneur #joy #mindset

taplio

The Battle

String Nguyen

Diana Nguyen

Followers

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Performance ScoreString Nguyen's LinkedIn Performance

Performance ScoreDiana Nguyen's LinkedIn Performance

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taplio

The Battle

String Nguyen

Diana Nguyen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}String Nguyen's LinkedIn Performance

Performance ScoreDiana Nguyen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreString Nguyen's LinkedIn Performance