Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

Tunnl

Tunnl is an AI-powered audience intelligence platform that helps brands and agencies identify their target audience and reach them with maximum impact and efficiency.

Strategic Leadership: Directed integrated marketing strategies in alignment with key business objectives, collaborating across product, sales, and customer success teams.

Data-Driven Initiatives: Leveraged tools like HubSpot, Google Analytics, and Pendo to drive growth initiatives that increased sales, improved retention, and enhanced user experience.

Marketing Strategy Implementation: Executed a variety of marketing strategies including digital, product, partner, and field marketing as well as PR to maximize brand awareness and market penetration.

Thought Leadership and Brand Awareness: Cultivated a strong position as industry thought leaders, substantially boosting brand visibility with carefully curated content distribution and targeted marketing strategies.

Performance Analysis and Resource Management: Conducted detailed performance analysis and managed resources efficiently to ensure optimal efficiency and maximum ROI.

Team Development and Management: Built and led a skilled marketing team, enhanced by smart systems and effective communication, to achieve operational excellence and exceed marketing goals.

Senior Director of Marketing

HubSpot

Strategic Growth Initiatives: Developed and delivered tailored, data-driven strategies and solutions that empowered clients to enhance customer experiences, shorten sales cycles, and gain substantial increases in engagement and conversions.

Data-Driven Optimization: Guided clients in leveraging HubSpot’s analytics to optimize marketing investments, continuously refine strategies, and maximize ROI, contributing to team-leading client retention and satisfaction rates.

Leadership & Mentorship: Led the Professional Services Global Culture Committee, tripling virtual event attendance and doubling newsletter engagement. Mentored new consultants to ensure their success.

Senior Inbound Consultant, Professional Services

Global Professional Services Culture Committee Lead, August 2021-May 2022

Team Mentor, October 2022-May 2022

Top Performer, October 2021

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Inbound Consultant, Professional Services

Evans Transportation Services

Established in 1985, Evans is a $120M, full-service, North American freight transportation management company with an unmatched commitment to customer service and trust. 

Strategic Marketing Transformation: Led a comprehensive overhaul of the company’s marketing program, resulting in a 85% increase in monthly web traffic, a 60% boost in monthly qualified lead generation, and a 20% growth in annual revenue.

Integrated Marketing Campaigns: Planned and executed comprehensive marketing initiatives including content, email, social media, and events, driving significant increases in brand visibility and customer engagement.

Technology Implementation: Spearheaded the adoption of HubSpot’s Marketing, Sales, and Service Hubs, enhancing customer experience through automated and highly personalized communications.

Team Leadership & Development: Built and led a highly skilled marketing team, fostering a culture of innovation, communication, and continuous improvement.

Director of Marketing and Communications

Marketing Manager

Lost Valley Cider Co.

I attacked this dynamic position with a zeal most commonly associated with educators and salespeople. I helped launch the Food & Wine-recognized bar and brought in 10+ regulars (two of which led to a food truck collaboration and continuing partnership), told the engaging stories of many a cider maker, found oodles of folks their new favorite beverage, enjoyed countless laughs, took in piles of new information, and formed many lasting relationships. It was an honor to have had an impact on the start up of Lost Valley and to have spent time behind its beautiful, reclaimed and craft-made bar.

Cider Storyteller

The Rave/Eagles Club

Housed in a historic, allegedly haunted edifice, The Rave/Eagles Club is one of the largest live music and event venues in Milwaukee and hosts a diverse range of artists ranging from Marilyn Manson to the legendary Mac Miller. I had the jealousy-invoking job of getting paid to attend shows to Instagram, Facebook, Tweet, and Snapchat the action. My goal was to capture that special moment that everyone wishes they could've captured themselves; the one that made people's nights; the one that brought the crowd together over a universally emotional response. My event coverage was reposted by their subjects many times, some of the more noteworthy reposters being Juicy J and Yellowcard. My favorite memories include interacting with artists like The Wailers on Instagram and Twitter, bumping into rockstars in hallways like Chris from Motionless in White, checking out The Rave's super-cool interview room, and - the pièce de résistance - getting lost in a back stairwell only to end up in the basement confronted head-on by the spookiest room of them all: the condemned natatorium (signed by Steve Aoki!).

Social Media Coordinator

Saz's Hospitality Group

"When you see Saz’s social media-style, it’s Jess behind the content. In 2009, Jess joined the Saz’s team as a bartender and catering associate. Later that same year, she headed down to Texas (inspired by Saz’s barbecue, perhaps?), where she gained an education in Creative Advertising and Human Rights. Jess thrives on travel and new experiences and has spent months in Spain, Peru, and New York, peeking in on many unique cultures along the way. Fortunately, 2013 brought Jess back to Saz’s, this time in a dynamic marketing role heavy on the social. Spreading her focus across the six divisions of SHG, Jess functions as an epicenter of information and an endlessly responsive creator of content. The variety, spontaneity, and approachability of Saz’s that appealed to her in ’09 hasn’t budged a bit, but her experience and adoration for her hometown has. From music and food to the arts and raw nature, Jess is passionate about Milwaukee’s quirky character. It’s only fitting, then, that she would find a home at Saz’s. After all, in Jess’ own words, she’s 'proud to work for a company that contributes so much to Milwaukee’s culture.' Now, for a social media maven who spends her days immersed in culture, that’s really saying something!" -Kristal Kaiser, SHG's Director of Marketing

Using graphic design, photography, video, copywriting, and a bit of extroversion, I created content that -- when distributed through digital, print, and nontraditional channels -- promoted the eight-division hospitality group in a way that successfully transitioned the public's opinion of it from an out-of-date BBQ joint to one that entices each of its diverse target markets from high-end wedding and event planners to Wisconsin sports tailgaters.

Best memory: Being selected for a hospitality management role at Lambeau Field's official Tundra Tailgate Zone and Fan Walkway, managed by SHG. I worked every home game for three seasons to ensure a memorable experience for all guests from pre to post game.

Marketing and Social Media Coordinator

Provided personalized, genuine, and memorable hospitality to guests at private and public events ranging from corporate galas to the Wisconsin State Fair.

Catering Associate

Hilltop Stylists

Stylist and Art Director

Dallas Does Brunch

Photography, graphic design, and copywriting

Content Creator

The White Company

Marketing and Advertising Intern

Padilla

Public Relations Intern

Data-driven and customer-focused marketing strategist with 10+ years of proven success driving growth across B2B and B2C markets, leveraging cutting-edge tools like AI and HubSpot and integrated marketing strategies including performance media and thought leadership to grow brand awareness, drive sales, and enhance customer experience. Especially skilled at building high-retention marketing teams and executing initiatives across functions with seamless systems and effective communications.

taplio

The Battle

Stuart Balcombe

Jess Johnson

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