Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

Growing organic revenue with content & SEO | Host of Content That Grows podcast | Startup advisor

Nate Turner

Ten Speed

Ten Speed is the content optimization agency helping SaaS companies create, capture, and convert demand by getting the most out of every piece of content.

Co-Founder & CEO

Nate Turner Consulting

I’m an independent marketing & growth consultant. I help SaaS companies like Help Scout, Hologram, Zylo, Visible.vc and Popular Pays drive revenue growth through scalable, repeatable strategies in inbound marketing, demand generation and digital acquisition.

Founder

Teamwork

Growth Advisor

Hologram Inc.

Advisor

Help Scout

Zylo

Sprout Social, Inc.

- Responsible for the design and development of the marketing stack
- Drive the strategy and continuous improvement of customer acquisition efforts, aligned with Sales on new revenue targets
- Collaborate with marketing, technology, sales operations, product, and business operations teams on cross-functional initiatives to drive company growth
- Work closely with operations and enablement teams to optimize the company’s ability to generate more revenue and improve customer retention
- Drive measurement and continuous improvement of the lead management process across Marketing and Sales
- Work closely with CMO on hiring, growth and team structure

VP, Marketing Operations & Acquisition

- Oversee all demand generation efforts for Sprout Social and Bambu products
- Manage budget & identify proper allocation for greatest yield of new customers
- Oversee all web analytics and tag management process
- Lead A/B testing process, strategy, prioritization and execution
- Manage digital team responsible for PPC, display, SEO, paid social, affiliate and co-marketing
- Lead strategy and prioritization for marketing development projects to ensure best-in-class solutions are used for conversion, SEO, UX and web performance
- Work closely with sales on lead volume, lead qualification and process
- Work closely with CMO on hiring, growth and structure needs of team

VP, Demand Generation

- First marketer at Sprout Social, reported to CEO
- Led inbound marketing to help revenue grow from ~$100k to $22.4M in 5 years (#2 on Crain's Fast 50)
- Responsible for all online customer acquisition strategy & execution
- Worked directly with team responsible for day-to-day management of paid search, display advertising, community management, social marketing, email marketing, lead nurturing and SEO
- Lead all strategy and initiatives for technical, on-page & off-page SEO
- Managed all enhancement, implementation and optimization of Google Analytics and integration with other services
- Analyzed website & marketing data to identify opportunities for enhancement of campaigns
- Created hypotheses, develop A/B or multi-variate tests, operate tests, evaluate results and recommend actions
- Responsible for interviewing & hiring for online marketing team

Online Marketing Director

Captiva Marketing

- Managed ongoing paid search campaigns for multiple clients in various verticals
- Worked with clients to guide new website implementations, including: new web design, ideal site structure for usability & SEO, optimization of content and CMS migration
- Worked with clients to improve rankings and organic traffic through link building, on-page optimization, new content development and local SEO
- Analyzed account performance and provided monthly reporting data with insights & recommendations

Account Manager

Jewish World Productions

- Worked with clients to ensure all event preparations were set by pre-event deadlines
- Responsible for all tour and single event logistics, including: booking flights, hotels and rental vehicles
- Managed all merchandise inventory, new product orders, online order fulfillment and accounting
- Managed & negotiated event contracts

Client Manager

Over the last 14 years, I have helped scale Sprout Social from $100k to $100m in ARR (and IPO) and held fractional leadership roles with companies like Help Scout, Zylo, Popular Pays, and Hologram.

In 2019, I left my role at Sprout Social to focus on consulting and fractional growth roles so that I could have more flexibility, more time at home with my wife and kids, and the ability to have full control over my life: from when I worked to what I worked on.

In 2020, I co-founded Ten Speed, a content optimization agency focused on helping companies accelerate their organic growth via quality content so that I could leverage my experience in high-growth startups, SEO, and content marketing to help more companies grow. 

When I'm not working on my own company or consulting, I work with founders and VCs on how to find good marketing talent and scale marketing teams and also invest in and support funds and individuals focused on diversifying tech and backing founders and ideas that are often overlooked.

Ten Speed is hiring for several roles! Check out details on all three below, and links to the full job descriptions and applications are in the comments. 

All roles are fully remote, but candidates must be based in the USA.

Please share or tag folks in the comments that you think would be a good fit for any of these!

1️⃣ Marketing Research & Data Analyst
Own the reporting, research, and analytics programs that help Ten Speed understand performance, shape strategy, and publish credible industry insights. This fully remote, mid-level role is a great fit for someone who enjoys working with data tools, building repeatable systems, and producing analysis that supports both client outcomes and thought leadership.

2️⃣ Project Manager
Be the operational backbone of our client engagements by coordinating project workflows, managing deliverables, and keeping cross-functional teams aligned from kickoff through completion. If you’re process-savvy, organized, and energized by agency life, you’ll thrive helping streamline execution so strategists and creatives can focus on impact. 

3️⃣ Organic Growth Strategist
Lead organic growth strategy for a portfolio of B2B clients by building growth roadmaps, conducting technical audits, and turning performance data into strategic insights that fuel real business outcomes. This fully remote, client-facing role is ideal for strategic thinkers with a strong SEO and content marketing foundation who love partnering with cross-functional teams to drive measurable organic growth.

#organicgrowth #b2bmarketing #agency

Growing revenue w/ organic growth marketing | CEO @ tenspeed.io | Startup Advisor

Our latest episode of Ten Speed Sessions is about 2026 planning, so we asked several leaders in the B2B marketing space this question:  

If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be?

A big shout-out to everyone who contributed!
Marino Fresch 
Kamil Rextin 
Bernard Huang 
Emily Kramer 
Kyle Poyar

Ryan Sargent, Kevin King, and I included our thoughts as well. :) 

Additionally, we talked through some of the biggest takeaways in the Growth Unhinged 2025 State of B2B GTM and what that means for marketing in 2026.

If you're a B2B marketer working on planning for 2026, you should check out this episode (link in the comments)!

In studio today with a special guest to record the final episode of the year for Ten Speed Sessions!

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We don't talk about it enough, but we've been putting more effort into our Substack over the past year, and it seems to be working. We've doubled our audience from 1k to 2k and with additional effort, have a goal to get to 8k next year. 

Our audience gets first access to the Ten Speed Sessions podcast episodes, and we write on topics at the intersection of B2B marketing, organic growth, and content. We have some cool stuff planned to make it even more valuable for our audience in the coming months.

It just so happens that we share a good chunk of our audience with some fantastic publications like Lenny Rachitsky (Lenny's Podcast), Emily Kramer (MKT1), Kyle Poyar (Growth Unhinged), Elena Verna (Elena's Growth Scoop), and Kevin Indig (Growth Memo). #squadgoals

If you're interested, we'd love to have you. It's all free. 😊 

Link below in the comments.

We were stoked to welcome Ryan Sargent to the final Ten Speed Session of 2025. We went deep on what AI means for content strategy in 2026, ranging from velocity vs quality to whether or not you need to create content specifically for robots.

If you're struggling with knowing what to build in a content strategy for next year, I'd recommend checking out the full episode (link in comments).

#tenspeedsessions #contentstrategy #b2bmarketing

The latest episode of Ten Speed Sessions was all about 2026 planning. Here's the advice that Kyle Poyar shared for B2B marketers:

"Too many companies are keeping their teams busy tinkering with all the legacy GTM channels, plus AI search, intent-based outbound, founder brand, and testing out the latest AI tooling. It’s time for the experimentation window to close and the period of ruthless scaling to begin."

Check out the full episode for more on this topic and advice from other leaders as well! (link in the comments)

#tenspeedsessions #gtm #b2bmarketing

We had a great time discussing the B2B GTM Report from Growth Unhinged in the latest episode of Ten Speed Sessions. 

The report has a lot of great insights for marketing leaders planning for 2026 and gives good context to what channels other B2B companies have focused on and/or experimenting with in 2025.

This episode also includes advice for B2B marketing leaders from a variety of B2B thought leaders that can be helpful as you plan for next year.

Check out the full episode and the report takeaways (links in the comments).

#b2bmarketing #growth #marketing #tenspeedsessions

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Stuart Balcombe

Nate Turner

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taplio

The Battle

Stuart Balcombe

Nate Turner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nate Turner's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNate Turner's LinkedIn Performance