Customer onboarding + HubSpot | Growth @ Arrows

Hi 👋

1️⃣ Building AccountScout - a HubSpot native app to help companies enrich, research, and segment their accounts with the right data, not just more data.

2️⃣ I write a weekly email for 2,300+ RevOps & GTM leaders with tactical HubSpot playbooks to steal. 

For the last 2.5 years, I led growth at Arrows, a customer onboarding SaaS product for teams using HubSpot. I joined as the first marketer and helped Arrows grow to more than 7 figures in ARR.

I’m a dad to 2 boys - struggling competitive golfer - and lover of cooking (or grilling). 

Previously, I’ve run both product and growth at early-stage startups and started three of my own.

Stuart Balcombe

I’ve helped agency owners generate over $100M in revenue & 50,000 highly qualified leads.

If you’re an agency founder, small or big, I can help you 4x your growth.

Over the last 15 years, I've helped scale "big" agencies like - 

StudioHawk, Online Marketing Gurus, Advisible, Defiant Digital, farsiight, BFJ Digital, Q Agency, Red Pandas, Area Ten, Neil Patel Digital India, Chronos Agency, King Content & many more. 

And even "smaller" agencies like - 

Karma Media, Umped, Superbrick, XO Digital, Nodd Solutions, Uprise Digital, District Media, BluFire, Vero Digital, GHC Studios, Avoca Digital, FoxGiven & many more.

As an ex-CEO of one of the largest digital agencies in the world, I've learned a few lessons over time. I'd like to share these learnings & help you get the growth you want, faster.

Here are some recent results:

→ Chronos Agency: 398% in pipeline, 2x deals won 
→ StudioHawk: 9x pipeline, 175% increase in deals won
→ Digital Marketing agency: 4Xd  revenue to $30M+ 
→ Content Agency: Doubled revenue to $20M+ 

And here's how I helped those agency founders:

1. Creating a consistent & high-growth sales engine
2. Building a well-oiled marketing & lead generation system.
3. Improving & systemising customer retention & reducing churn.
4. Attracting top talent and building a growth-minded company culture.
5. Working “in the business” with the agency founders & divisional heads to make it all happen.

If you're running an agency, whether small or large, I'd love to chat.

Ready for a better, faster & less risky way to scale your agency?

Between $20k-$100k MRR? 
Ask me about 3x Agency Scaler.

Greater than 100k MRR? 
Lock in a 1:1 for a free Agency Owner consultation.

Either way, chat soon.

Wasif Kasim

Stop trying to monetise every human interaction.

You weren’t born with the knowledge you have now.

At some point, you were the junior, the confused founder, the one asking questions no one had time to answer.

I’ve been there too.

And that’s why I don’t gatekeep my time, my playbooks, or my advice.

Many people ask me: “Can I just buy an hour of your time?”

I decline & but help them for free; it baffles them.

But here’s how I see it:

If I can help someone move forward
I just do it.

No invoice. No clock. No funnel.

Why?

Because I genuinely believe giving away everything you know is the fastest, most fulfilling path to growth.

Not just brand growth. Personal growth.

The right people will come back if/when they’re ready.
And even if they don’t, you still did the right thing.

There are too many people in this space trying to monetise every touchpoint.
But not everything needs to be a transaction.

Sometimes, it's just about remembering what it felt like when you needed help - and being the person you wish you had.

You don’t have to turn every call into a conversion.

It's just about being a good human being.

→ Give more
→ Help freely
→ Share generously

It'll eventually come back to you in ways you never expect.

Not everything has to be a lead magnet.

Sometimes, it's okay to just help.

Agree or disagree?

AU’s #1 Agency Coach | $100M+ generated for agencies | Add $1.5M ARR in 12 months | Ex-CEO of AU’s largest Digital Agency

🚩 Red flags when hiring an agency coach or mentor

I've coached 100s of agencies in the last 3.5 years
Scaled multiple agencies to $30M+
Spent 15+ years agency-side

Too often, I meet founders burnt by bad coaches
They just don't know what they don't know
Until it's too late

Here’s what to watch out for -

🚩 #1: They haven't run an agency before (or just ran one)

Been there, done that goes a long way
Check if they’ve scaled agencies before
And ideally, they've scaled more than just one
If they’ve hired, fired, rebuilt, and lived through the hard bits
That’s where the real lessons are

🚩 #2: It’s all “log in and learn”

No founder needs just another course
Or a library of videos you’ll never watch
You need real-time 1:1 support 

🚩 #3: They’re a generic business coach

Agencies have unique challenges
Delivery, MRR, client churn, resourcing
Advice built for other industries won't cut it long-term

🚩 #4: No access to the actual coach

You sign up
But never speak to them again
Ask: how much 1:1 time do you actually get?

🚩 #5: They’re a one-trick pony

Some only know paid ads. Or funnels.
But scaling an agency needs expertise across everything
Sales. Ops. Delivery. HR. Marketing
You want someone who’s done the work, lived in your shoes 
So they can help you do it better

The best coaches guide, review, and optimise your work
Across various business functions
They don't just hand you templates

So - 

4 things to look for instead:

1) Multiple agency case studies & testimonials
2) Direct access to the coach, not a platform
3) Cross-functional "been there, done that" experience
4) 1:1 specific advice for your agency, not just templates.

Any other tips you'd add for finding the right agency coach?

Drop them in the comments.

Ps:
I've invested over $100k in coaches in the last 4 years.
Linkedin, business, fitness coaches & more.
So I know how hard it can be to find the right one.

Pps:
Shout out to legends like Michael Wark, Sam Wood, Alex James, Matt Lakajev who are crushing it for agencies (and am sure many others I'll come across soon too).

It’s burns me to see agencies ignoring this 1 crucial factor for success.

Trust signals.

99% of agencies under-sell themselves.
And do their work extreme injustice.

Their website.
Their sales deck.
Their LinkedIn profile.
Everything.

Not enough trust signals.
Or buried & too hard to find.

Nothing sells more than trust & social proof.

Fox these 4 things to nail trust signals -

1/ Get 50+ reviews on Google
2/ Update your LinkedIn profile & About Me
3/ Add case studies to your site & pitch deck
4/ Consistently ask for reviews & testimonials 

Do this, you’ll get bigger & better prospects.
They come in a lot warmer.
And close much faster too.

I know things get busy.

But remember to focus on what matters most.

If you’re looking for a big 2026 ahead - 

Make sure this is one of them.

—-

PS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 70 five-star reviews from founders like you.

PPS:

Between $20k–$100k MRR?
>> Ask me about the 3x Agency Scaler.
>> I'll give you 1:1 guidance on how to 3x your agency in 2026

Above $200k+ MRR?
>> DM me for a 1:1 consultation to add $1.5M+ ARR.

Over 70 agency founders SMASHED it this year. What did they all have in common?

The 3x Agency Scaler.

Most founders agency struggle with the same things:

 ► Inconsistent leads or revenue
 ► Churning more clients than they’d like
 ► Sub-par systems throttling growth
 ► Difficulty finding (and keeping) good people
 ► Spending too much time in the weeds

It’s time to change that.

There’s nothing generic about the 3x Scaler.
It’s not a “log in and learn” course you’ll never touch again.

Instead, you get:
 ► Unlimited 1:1 access to me (4 months)
 ► Access to a private founder community
 ► $100k+ worth of frameworks, templates & IP
 ► Weekly group training & real implementation support
 ► And more

Bonus for Dec starts:
 ► 10% off
 ► 1 extra month access (5 months vs 4)

I've been there & done that a few times over. 
Made expensive mistakes & learned along the way.

Now, I'm sharing everything I know. 
So you can avoid that pain. 
And nail it 10x faster than doing it alone.

Interested? 
DM me 3x - will share the details. 

Ps: 
You need to be circa 30k/month to nail this program
And based in AU/NZ 

Pps: 
Not convinced? 
Just Google me & 
Check out 75 five-star reviews from founders like you.

It’s the end of the year; 1 thing will separate high-growth agencies from the rest in 2026.

They don’t “start” growth in 2026.
They’re “start” now.

[DM me "2026" - I'll give you $10k worth of resources to help]

Most agencies wait till Jan to go hard.
“Things slow down, no point doing anything now”.

And when they do come back -
→ January: settling in.
→ February: catch-up.
→ March: start “growth” things.
→ April: short month, low momentum.
→ Jun: effort in March start kicking in (3 month lag)
&

July..... PANIC MODE kicks in 
“We’ve had the slowest 1st half ever”.

Instead, do yourself a solid & do the right things now.

Here’s are 4 things to focus on the next 4 weeks:

1. Build referral partnerships 
Get more leads from aligned agencies.

2. Run Meta ads
Build awareness and stay top of mind heading into 2026.

3. Optimise your website 
Get it to convert better (better structure & social proof)

4. Reactivate old leads 
Add value now and re-open conversations for the new year.

---

The ironic part?
You tell your clients this all the time :)

But forget to do it for yourself.

So for those reading this....
Just a gentle reminder.

Put in the work now and get - 
> Better hires in 2026
> Less client churn in 2026
> Consistent revenue in 2026

Go hard
Makes the next 4 weeks count.

Not sure where to start?

DM me "2026" or comment below to nail growth 2026.

Will share $10k worth of stuff for free.

---

PS:
→ Not sure if I’m the right agency coach? 
Just Google me.

→ Check out 70 five-star reviews from founders like you.

PPS:
Between $20k–$100k MRR?
Ask me about the 3x Agency Scaler.

Above $200k+ MRR?
DM me for a 1:1 consultation to add $1.5M+ ARR.

I’ve seen small agencies spend 10x less… and still SMASH big agencies. Here are 8 things they’re doing.

Just because you’re a small agency doesn’t mean you can’t compete with the big boys.

Sounds crazy, right?

After 3.5 years in the trenches  
→ Talking to thousands of agencies  
→ Supporting hundreds from the inside

One thing I’ve seen again and again:

You don’t need a massive budget to win
Focus on the right things
Execute consistently

Small agencies actually have an advantage:  
→ More nimble  
→ Hungrier  
→ Test faster  
→ Take more creative risks

If you’re a smaller agency trying to get a leg up on the big boys…

Here’s what to do:

---

1. Obsess over Google Reviews

Growth depends on it
If a client’s ever over the moon
Ask for a review *on the spot*
Aim for 50–100
Trust is your biggest lever

---

2. Build a bank of video testimonials

Nothing builds trust faster than clients talking
Collect 20–30 written and video testimonials
Bake it into your process *daily*
Clients can sell you better than you ever will

---

3. Make your website a trust machine

Feature reviews. Case studies. Outcomes.  
When prospects land, they should think:

These guys get my world
They’re trusted by others I know
They’ve delivered. Obvious choice.

---

4. Post every day on LinkedIn

Don’t overthink it
Share what you're helping clients with
Others are likely stuck on the same thing
Teach. Share. Be useful.  
That’s what builds authority, trust, and pipeline

---

5. Connect with dream clients daily

Use a tool like Dripify
~30% will accept
Then they start seeing your posts
Over time, they trust you
Trust is everything

---

6. Build relationships. Don’t sell.

Once connected on LinkedIn:  
DM 10–15 people/day  
Be human. Helpful. Curious.  
Don’t sell
They’ll ask for help when ready

---

7. Run awareness ads on Meta

Case study reels  
Testimonial clips  
Brand snapshots  
Don’t sell
You’re building awareness and trust
Don’t expect conversions - expect recognition

---

8. Run founder-led video ads on Meta

Think Alex Hormozi-style VSLs 
This is what gets conversions

You, the founder, on camera

Call out your niche  
Name their pain  
Show outcomes  
Explain the “how”  
Re-state ICP + outcomes  
Give a path to reach out

When they’ve seen you around long enough…  
That *one* video will tip them over the edge.

--

PS:
Need help scaling your agency?

Just Google me ;)

Or pop me a DM.

PPS:
Need templates/guides for the above? Just ask

This one switch 2.5x’d an agency’s revenue.

They went from $60k to $150k in deals won in a matter of months.

The change?

→ Stopped using client-facing team for their own marketing
→ Hired dedicated lead gen resources instead

That’s it. That simple.

And they’re not the only ones.

Here’s what happened when other agencies made the same move:

→ StudioHawk: 175% increase in deals won
→ Chronos: 398% pipeline growth, 2x deals won
→ BFJ Digital: 3x pipeline, record sales months
→ WP Creative, farsiight, Advisible, and more? Similar results.

Here’s the issue:

Your best client specialist isn’t your best marketer.

Why? Because:

→ You’re never priority #1 (clients come first)
→ They don’t understand agency lead gen (totally different beast)
→ No KPI = no real urgency
→ Your marketing drains their time, client results suffer

This leads to:

Low-quality leads

Inconsistent deal flow

Missed revenue targets

You think you’re saving money. You’re not.

You’re bleeding future revenue.

Want consistent, scalable growth?

→ Hire a full-time marketer
→ Or bring in a contractor focused only on YOUR growth
→ Or outsource it completely

When their #1 job is driving your pipeline?

You win.

More leads, better conversions, less stress.

I've done this 100+ times. It works.

Not sure where to start?

Just pop me a DM.

--

PS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 75 five-star reviews from founders like you.

PPS:

Between $20k–$100k MRR?
>> Ask me about the 3x Agency Scaler.
>> I'll give you 1:1 guidance on how to 3x your agency in 2026

Above $200k+ MRR?
>> DM me for a 1:1 consultation to add $1.5M+ ARR.

Why Agency Lead Gen Fails

"Our ads aren't performing like they used to."

Many agency founders struggle to stand out in a crowded market.

Everyone's promising the world:

- Guaranteed results
- Free audits
- Quick wins

But here's what actually works:

You need to showcase your success stories.
Not just talk about what you can do.

These 3 ad types will transform your results:

1. Testimonial ads

- Show real clients speaking about their wins
- Make it authentic, specific, results-focused

2. Case study ads

- Detail the exact process
- Share concrete numbers and outcomes
- Show the transformation

3. Logo showreel ads

- Display your best brand collaborations
- Build instant credibility
- Show you work with serious players

For each ad:

- Focus on specific results
- Show proof, not promises
- Include what service you offer
- Highlight what makes you different 
- Craft a compelling hook (120 characters max)

Stop blending in with generic offers.
Start showcasing your real impact.

The more you demonstrate your success, the more right fit clients you'll attract.

—
PS:
Google me — 70+ five-star reviews from founders just like you.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

Meta Ads for Agencies

You'll hit every goal in 2026 and still be MISERABLE. 


Because even when everything looks right -
Something can still feel deeply wrong.

We set goals for the year ahead like clockwork.
Revenue. Growth. Headcount. Scale.

The numbers go up.
The targets get bigger.
The calendar fills faster.

But in all that planning, we often forget to plan for the one thing we say matters most:

Life.

Because right now, the things that matter most…
Might feel like what's slowing you down.

Cleaning up after the kids again.
Chauffeuring them around between activities.
Dealing with a sick child at home on your busiest week.

Pushing back a meeting to catch up with your parents.
Saying yes to dinner with an old friend - even though you’re exhausted.

They feel like friction.
Like interruptions to your momentum.

But one day:
→ Your kids won’t need lifts anymore.
→ The house will stay clean, because no one’s there.
→ That friend won’t be a message away.
→ Your parents may not be around to call you back.

And you’ll realise:
You prioritised the wrong things.

You protected your calendar.
But not your moments.
You hit every business goal.
But missed the memories you were working so hard to afford.

Here’s what I’ve learned:
→ Growth is good - but it’s not the goal.
→ Busyness is addictive, but rarely fulfilling.
→ Presence is a practice, not a reward.
→ If it matters, it belongs in your schedule.

Because your inbox will be there tomorrow.

Your family & friends? Might not be

So yes - set the sales targets.
Build the pipeline.
Grow the team.

But also:
→ Schedule the date night.
→ Block time for the bedtime story.
→ Lock in that trip to see your parents.

Because one day, it'll all stop unexpectedly.
And you’ll wish you hadn’t wished it away.

As you set your 2026 goals -

What’s one thing outside of work you’re choosing to protect?

Drop it below - I’d love to hear it.

Looking for an AGENCY mentor or coach? So were these founders; here's what they have to say.

Feedback straight from the horse’s mouth 🐴 
From over 75 agency founders.

Watch the testimonials below.
Then, Google me.

75+ five-star reviews.
Ex-CEO of one of AU’s biggest agencies.
$100M+ generated for agencies big & small.

I’ve coached agencies of all sizes like Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Blufire, Uprise Digital, Umped, Superbrick, Valiant, District Media, Intentional & 100s more.

⚠️ But, for this only works if you - 

→ Are a minimum $30k/month in MRR
→ Have time to execute HARD
→ Are hungry to scale
→ & ready to listen

If you tick these boxes - 
I’ll show you EXACTLY how to 3x your agency.

There are no “shortcuts” to agency growth.
There are no guarantees.

With that said - 

→ I’ve spent millions on this over the years.
→ Spoken to 1000s of founders
→ And worked 1:1 with 100s

Which means: 

✅ I know EXACTLY how to 3x your agency quickly & sustainably.

Unlike most - 

→ I’ve been in your shoes. 
→ I’ve run agencies before.
→ I’ll help you across sales, ops, delivery, marketing & more.

❌ What this isn’t - 

→ Login & learn course you’ll never use.
→ Generic business coaching.

💰 Instead, in the 3x Agency Scaler you’ll get:

→ 1:1 access to me for agency-specific coaching
→ Weekly group coaching in a private community
→ Access to $100k worth of Agency IP built over 15 years

In the last few months alone -
 
Over 75 founders have joined.
Most have had their biggest wins ever.

Now - 
Maybe it’s your turn.

Interested?

Comment 3x below or pop me a DM 👇

—--

PS:
Only apply if you’re serious about scaling, not just “curious”.

Here’s what to expect:

1/ I’ll review your application
2/ I’ll flick you an email with some questions 
3/ If we’re aligned, I’ll book a quick 10-minute chat

I spoke with 87 agency founders over the last 2 months.

What I'm hearing explains why so many agencies are struggling to scale.

Inconsistent leads.
Inconsistent sales.
Inconsistent profit.

But here’s what they didn’t realise until we spoke:
Their entire business was built on ONE lead source.

If you're relying ONLY on Meta ads or referrals
Your agency is literally one click away from chaos.

And when that one source slows down?
→ Revenue TANKS
→ Anxiety SOARS

You know you should do it 
But you just don't 

Diversify lead gen hard, asap 

→ Get more leads from agency partners 
→ Optimise your meta ads to do better 
→ Drive more leads from SEO 
→ Do more face-to-face events

But the key?
Doing this well (99% don't)

Need help? Just ask.

Over 70+ founders asked in the last 5 months
Joined the 3x Agency Scaler program  
And have had their best agency results ever.

Might be your turn.

DM me 3x & I'll share some details.

—

PS:
Google me — 70+ five-star reviews from founders just like you.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

I helped Brendan at BluFire scale their MRR by 60% within months. Here's how.

Here’s what we did:

→ Tweaked Meta ads to attract higher-quality leads
→ Optimised LPs & homepage with the right trust signals
→ Reviewed org structure & recruitment to hire the right talent
→ Cleaned up their sales process end-to-end
→ Dialled in pitch decks, emails, KPIs & operational systems

The result?

60% growth in closed MRR.
Total clarity on their process.
And an agency that now felt scalable.

Most agencies don’t need more...

They need the right things in the RIGHT order.

If you're feeling:

→ Lead quality is inconsistent
→ Unsure whether your hires are the right fit
→ Your sales process works but isn’t predictable
→ Delivery's pulling you back into the weeds
→ Your systems can't run without you

Then you’re not alone... 

You don’t have a revenue problem.
You have a structure, sequencing, and scaling problem.

And that’s exactly what I help fix.

If you’re an agency doing $30k-70k MRR,
looking for predictable growth
and willing to be coached

This is for you.

Inside the 3x Agency Scaler, you get:

→ 4 months of direct 1:1 access to me
→ Weekly group calls with other founders
→ My entire 15-year scaling IP in one private portal
→ Templates, pitch decks, hiring systems, retention playbooks & more
→ 1:1 support across sales, operations, hiring, retention & delivery

⚠️ Bonus for this week only
10% off for the first 5 founders who respond to this post.

DM me “3X” and I’ll send the details.
(Only for AU/NZ agencies)

--

PS:
Google me — 70+ five-star reviews from founders just like Brendan.

PPS:

These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

Stop doing a 1,000 things at once; it'll BURY your business.

Instead, pick 3 things & do them REALLY well.

I’ve spoken to 1,000+ agency founders.

Most have one thing in common:

They’re stuck. They’ve hit a ceiling.
And they don’t know what to fix next.

Sales? Retention?
Team? Marketing?
All of the above?

They’re selling, delivering, marketing, hiring, reporting - and burning out in the process.

The result?
Everything’s at 50%.
Nothing gets to 100%.
Growth stalls. 

Here’s what I tell every founder I coach:

Don’t do more. 
Do less.

Start with 3 levers that actually move the needle:

1/ Get client delivery off your plate
Hire a 2IC.
Pay good money for them.
Free yourself up to lead and sell.

2/ Invest in marketing
Top agencies spend 15–20% of rev on marketing.
Because they know it pays them back 20x.

No consistent demand = no consistent growth.

3/ Get your CRM sorted
Your CRM should be the single source of truth for sales, marketing, and retention.

No more scattered data.
No more gut decisions.
Just clarity.

4/ Fix your sales engine

Sales is hard to offload.

But it’s your biggest lever.
→ Spend 2–3 hours/day selling
→ Control the inputs (outreach, content, partnerships)
→ Build a brand people trust
→ And never stop selling

Final tip? 

Focus your quarters.
Pick one thing each quarter.
Go deep.
Systemise it.
Then move to the next.

That’s how the best agencies scale.
One high-impact lever at a time.

You don’t need more ideas.
You need more focus.

—
PS:

These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.


PPS:
→ Not sure if I’m the right agency coach? Just Google me.
→ Check out 75 five-star reviews from founders like you.

Between $20k–$100k MRR?
→ Ask me about the 3x Agency Scaler.
→ I'll give you 1:1 guidance on how to 3x your agency in 2026.

Above $200k+ MRR?
→ DM me for a 1:1 consultation to add $1.5M+ ARR.

Most agencies are SABOTAGING themselves with their homepage. I've spent MILLIONS testing this (learnings below).

15+ years of data.
10x’ing qualified leads.
Quadrupling agency revenue.

If you want more trust, more conversions and bigger, better-fit clients -

Here's what actually moves the needle:

1. The first 3 seconds decide everything
--

Above the fold, you need:
→ one clear bold USP
→ one simple subheading for context
→ one primary CTA
→ social proof and logos above the fold

Prospects make a decision before they scroll.
If your message isn’t clear, you lose them instantly.

2. Make it human
--

Most agency sites look like AI with stock images layered on top.
That doesn’t build trust.

Show the founder. Show the team. Show candid shots.
If you can do it well, add a short video in the hero.
People buy from people. Especially now.

3. Put social proof in the RIGHT spots
--

Case studies and testimonials don’t belong 6 scrolls down.

Above the fold and just below it:

→ client logos your ICP recognises
→ one standout testimonial
→ one or two big case study stats

Trust must be built immediately or you won’t get a second chance.

4. One CTA everywhere
--

Not five. Not three. One.

→ same CTA in the nav
→ same CTA in the hero
→ repeat it cleanly down the page

Confused prospects don’t convert.
Make the next step obvious.

5. Lead with trust & proof, not services
--

Before you list services, make it clear:

→ who you help
→ the problem you solve
→ your point of difference
→ the outcome clients get

Once they believe in you, then they care about your services.

6. Qualify the right clients in (and the wrong ones out)

A good homepage doesn’t just increase volume.
It increases alignment.

Add:

→ FAQs that filter out poor fits
→ light pricing signals
→ form fields that qualify leads properly

Better leads close at higher rates and stay longer.

--

Your homepage is your most important asset.

When you get it right, you’ll notice:

→ higher conversion rates
→ better quality enquiries
→ clients who churn less
→ faster close times
→ bigger retainers

Most agencies are great at what they do.
They're just sabotaging themselves with their site.

Fix that, pronto.

---

Want a little guidance on scaling?
75+ founders had their biggest wins in 2025.
You could be next.

Ask me about the 3x Agency Scaler.
[Note - you need to be min 30k/month, based in AU/NZ]

--

PS:
 Not sure yet? Google me.
 75+ five-star reviews from founders just like you.
 And check out all the video testimonials on my site.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big and small.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, a leading performance marketing agency & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious? Just get in touch.

“The value from the 3x Agency Scaler has been immense. Was helped us prioritise, lifted conversions, and had an answer for every problem.” - Joel Brooker, JBE Digital

[Special Dec only bonus below]

When Joel joined the 3x Agency Scaler, they were already growing fast.

And as he said:
“When things grow fast, things break.”

Here’s what we helped with immediately:

→ Diagnosed what could break and why
→ Set the right first, second and third priorities
→ Built the roadmap for the next 12 months
→ Tweaked proposals to increase conversion rates
→ Acted as a sounding board for every challenge
→ Provided solutions, partners and systems to stabilise growth

The result (in Joel’s words):

→ More clients
→ Higher conversions
→ Clarity on what to do next
→ Confidence knowing every problem has an answer

A truth agency founders need to hear:

I’ve spoken to thousands of agency founders.
Every December, people forget this – and regret it later.

Here’s what actually happens if you wait:

Jan: You’re playing catch-up
Feb: You start planning
Mar–Apr: You begin executing
Jun–Jul: You finally see results

By then, your competition is ahead
You’ve lost almost half the year.
And it's one of the slowest H1 ever.

Don’t do that this year.
Whether with me or anyone else
Start laying foundations now.

For founders who join in December:

Here’s the bonus stack -

🔥 10% off your enrolment
🔥 One extra month free – 5 months for the price of 4
🔥 Full 1:1 access to me
🔥 Weekly group calls
🔥 15 years of agency IP (sales, marketing, ops, hr & more)

If you’re doing more than $30k MRR 
And want 2026 to be your best year yet.

DM me “3X” &  I’ll send you the details.

---

PS:
Not sure yet? Google me 
Check out 70+ five-star reviews from founders just like you.
And all the video testimonials on my site.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big & small.

Bigger agencies:
→ Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, farsiight & more.

Smaller agencies:
→ Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious about how it all works? Just DM me.

Just 6 things separate agencies that nail 2026 from those that limp through it.

I've worked with 100s of agencies over the years.
And generated over $100M in rev for them.

The ones that scale big?

They know Dec isn’t just for switching off.
It's when they dial in, hard.
And set up for a massive year ahead.

Want a strong start to 2026?

Here's what you need to do -

1/ Partnerships
The warmest leads and biggest retainers.
Aim for 30–50% of deals coming from partnerships.
Build a predictable system, not ad-hoc referrals.

2/ Founder dependency
The more you sit in delivery, the less your agency can grow.
Build redundancy for key employees.
Get a strong 2IC in place.

3/ Lead gen diversification
Too many agencies struggle by relying on one channel.
You need at least four working consistently:
Paid. Organic. Referrals. Events.
One channel is not a strategy.

4/ Events 
Sponsor the right rooms.
Host small, targeted lunch-and-learns.
Lock these in early to secure the best spots.
Done well, this is the best way to attract "big" clients.

5/ Sales optimisation
Most founders sell by gut feel, but this doesn't scale.
Optimise everything end-to-end
Discovery calls. Pitch decks. Follow-ups.
Pricing and packaging.
The right CRM setup.

6/ 2026 forecasting (do this now)
Most forecasts are incomplete.
They ignore churn, hiring costs, pay rises, marketing spend, and growth hires.

You need a forecast that includes profitability at least six months ahead.
Sometimes growth requires a profit hit.
The difference is choosing it intentionally versus being surprised by it.

---

None of this is sexy.
None of it is rocket science.
But this is what actually moves the needle.

Put the foundations in place now.
Don’t wait until January.

Because most founders who did wait.
Woke up in July with a terrible first half.
And wished they'd started sooner.

The agencies that win don’t do more.

They plan better & do things earlier.

Which one will you be?

--

Want a little guidance on scaling?
75+ founders had their biggest wins in 2025.
You could be next.

Ask me about the 3x Agency Scaler.
[Note - you need to be min 30k/month, based in AU/NZ]


PS:
Not sure yet? Google me.
75+ five-star reviews from founders just like you.
 And check out all the video testimonials on my site.

PPS:
These frameworks have generated $100M+ in revenue and 50k+ leads for agencies big and small.

Bigger agencies:
 → Online Marketing Gurus, StudioHawk, Defiant Digital, Advisible, Chronos Agency, a leading performance marketing agency & more.

Smaller agencies:
 → Blufire, Karma Media, Uprise Digital, Umped, Intentional, FoxGiven, Valiant Digital & more.

Curious? Just get in touch.

taplio

The Battle

Stuart Balcombe

Wasif Kasim

Followers

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taplio

The Battle

Stuart Balcombe

Wasif Kasim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wasif Kasim's LinkedIn Performance

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