I Create & Facilitate Learning Experiences for Leaders to Unlock Organizational Potential 🔵 Org Psychologist & Leadership Speaker 🔵 Top Neurolinguistic Programming Voice 🔵 Licensed NLP Trainer & Coach Trainer

I work with founders and aspiring entrepreneurs who are held back by:
→ Imposter syndrome that makes you undercharge and underdeliver
→ Unsustainable hustle, leading to burnout and inability to be in peak 
performance states
→ Pricing anxiety that keeps you stuck in the "$2K client" trap
→ Self-doubt that stops you from building the business you envision

For 30 years, I've specialized in the psychology of transformation. Not just mindset
coaching deep NLP work that rewires the patterns keeping you stuck.

I've trained 500,000+ leaders across Fortune 500 companies like HSBC, Siemens, and
Prudential. But my real passion? Helping founders break through to build
multi 6 and 7 figure businesses.

My approach is different:
- We don't just "work on mindset" we identify the exact mental blocks sabotaging 
your success
- We don't do generic advice we use proven protocols developed over 3 decades
- We don't focus on tactics alone we build the internal foundation that makes external
success inevitable

What you'll experience:
✓ Clarity on your vision and direction (even if it feels foggy now)
✓ Confidence to price yourself properly (and stop leaving money on the table)
✓ Remove limiting beliefs and elevate peak performance states (so you can be your best you)
✓ Tools to overcome self-sabotage (the invisible patterns you can't see alone)
✓ A community of founders on the same journey

MSc Organizational Psychology | Licensed NLP Trainer since 1997 | Psychotherapist

Stuart Tan MSc., MBA

𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗽𝗮𝘆𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 𝗴𝗲𝘁𝘀 𝘁𝗶𝗿𝗲𝗱.

→ Not burned out.
→ Not sick.
→ Just tired.

A few late nights. A heavy week. Less margin than usual. And for some businesses, everything starts to wobble.

Decisions get delayed. Messages go unanswered. Delivery quality drops. Momentum fades.

That’s when the founder usually blames themselves.
“I just need to push through.”
“I can’t afford to slow down.”
“I’ll rest after this phase.”

But the issue often isn’t effort. It’s structure.

If a business collapses the moment the founder’s energy dips, it was never truly scalable. It was personally propped up.

I’ve seen this especially in service-based businesses — coaching, training, speaking — where the founder is the product.

When clarity, delivery, and decision-making all depend on one person being at peak capacity, fatigue becomes a single point of failure.

That’s not resilience.

That’s fragility disguised as dedication.

Scalable businesses aren’t built on constant intensity. They’re built on systems that can tolerate human fluctuation.

→ Leaders get tired.
→ Bodies need recovery.
→ Life intervenes.

A business that only works when the founder is operating at 100% isn’t optimized — it’s exposed. The founders who last aren’t superhuman.

They’re realistic.

They build:
→ Clear priorities instead of constant urgency
→ Processes that hold when energy dips
→ Recovery into the rhythm, not as a reward
→ Margin for being human

Lately, I’ve been reflecting on this question:
“What breaks in my business when I’m not at my best?”

Because whatever that is, that’s the real bottleneck.

Scalability isn’t about growth alone. It’s about what survives your fatigue.

If you had to slow down tomorrow, what would your business reveal about its foundation?

Stuart Tan  MSc., MBA

I Help Coaches And Founders Overcome Mental and Organizational Blocks, Break Through Limits And Achieve Muti-6-7 Figure Businesses | Creator of Envision Future | 30 Years NLP | Trained 500K+

Virtual Advisory Board (VAB)

Sustainability & ESG Competent Boards Designated (ESG.D)

SMU - SME and Startup Support Program
1. Business Start-up, Cocoa Sustainability Certification as part of ESG Drive for Asia
2. Business Start-up, ECommerce Platform for Healthcare Products Across SE Asia
3. Business Start-up, Market Study and Positioning for eGaming across SE Asia.
4. Business Scale-up, EV Vehicle M&A and Maintenance Program
5. Business Scale-up, Saudi Arab Market Entry for Industrial Chemical Products
6. Business Transformation, Order Process, and Logistic Harmonization Across APAC
7. Business Transformation, ERP Platform for Consumer Products across Asia
8. Business Transformation, LMS Platform for Food Franchises across Asia

The Virtual Advisory Board is a community of highly experienced, executive-level talent (CEOs, Entrepreneurs, Angel Investors, and Industry Experts) from 50+ countries representing over 100+ industry sectors.  The VAB community connects top talented senior executives across the globe to engage with CEO's/Chairman of different industries and sectors to address their business challenges.

Peter's experience working on Boards as Executive Director (ED) and Non-Executive Director (NED), the best value as an Advisor that I bring to the table are independent views on critical issues. Past work from VAB has shown how important it is to provide constructive critiques of strategic initiatives, advise on where Boards need to shore up their skills and competencies, and deliver warnings on any potential blind spots.

Peter helps the Boards work around tendencies toward herd mentality rule and deliver out-of-the-box ideas. With Positive Intelligence (PQ(R)) Coaching, he can help boards boost their mental fitness and effectiveness and diagnose and avoid potential conflicts. Critical areas where Boards will increasingly need to focus are leading change, team motivation and engagement, managing conflicts and team dynamics, resilience, and emotional intelligence.

Member of The Board of Advisors

Peter's experience working on Boards as Executive Director (ED) and Non-Executive Director (NED), the best value as an Advisor that he bring to the table are independent views on critical issues. Past work has shown how important it is to provide constructive critiques of strategic initiatives, advise on where Boards need to shore up their skills and competencies and deliver warnings on any potential blind spots.  Peter also helps the Boards work around tendencies toward herd mentality rule and deliver out-of-the-box ideas. With Positive Intelligence (PQ(R)) Coaching, he can help Board boost their mental fitness and effectiveness and diagnose and avoid potential conflicts. Critical areas where Board will increasingly need to focus are Leading Change, Team Motivation and Engagement, Managing Conflicts and Team Dynamics, Resilience, and Emotional intelligence in today’s VUCA world.

GLG, as the world's largest insight network, complements Peter's Advisory strengths seamlessly. By connecting decision-makers with a vast array of experts, GLG facilitates the acquisition of true clarity, empowering leaders to act confidently. Boasting a network of 1 million experts, GLG is unparalleled in providing first-hand expertise for informed decision-making. The Trusted Environment fostered by GLG, with its industry-leading compliance framework built on integrity and trust, further enhances clients' confidence in moving forward. The alignment between Peter's advisory prowess and GLG's expansive insight network creates a symbiotic relationship that not only addresses the current needs of decision-makers but also positions them to proactively tackle tomorrow's challenges with unwavering confidence.

Board of Advisors

Catalyst for Change Singapore

SUCCESS THROUGH PEOPLE EDGE!

Transformation, Transition, And Transpiration…

Vision:- 
We connect the dots to enhance and visualize Human Capital Competency, Mental Wellness and Emotion Wellness to be Agile as “Water” to survive in today’s World of Adversity and Change with a unique portfolio of Coaching, Facilitation and Workshop solutions.

“Board Advisory Portfolio”
=Partnering to unlock SME’s Potential With Wisdom, A Refreshing Approach=
• ESG => Environmental + Social + Governance
• Board Culture => Leadership, Purpose, and Value
• DEI => Woman As A Leader
• Mental Fitness/Wellness  => Manage Social Impact, Employee well-being & workforce retention

SMU - SME and Startup Support Program
1. Business Start-up, Cocoa Sustainability Certification as part of ESG Drive for Asia
2. Business Start-up, ECommerce Platform for Healthcare Products Across SE Asia
3. Business Start-up, Market Study and Positioning for eGaming across SE Asia.
4. Business Scale-up, EV Vehicle M&A and Maintenance Program
5. Business Scale-up, Saudi Arab Market Entry for Industrial Chemical Products
6. Business Transformation, Order Process, and Logistic Harmonization Across APAC
7. Business Transformation, ERP Platform for Consumer Products across Asia
8. Business Transformation, LMS Platform for Food Franchises across Asia

"Executive Coaching Portfolio"
=Empowering Process Sprinkles With Wisdom, A Refreshing Approach=
•	Leader => Executive Presence, Development & Performance
•	Personal => Development, Sustenance, Transformation & Performance
•	Career => Development Pathway, Transition & Shift
•	Business => Conceptualization, Pathway, Transformation & Growth

"Facilitation of Leadership Workshops Portfolio"
=Translate And Impart 30+ Years Of Corporate Experience Into Bit-Size Learning Wisdom And Knowledge, Optimal Engagement Platform For Leaders=
•	YIN, Inter-Personal => Multiculturalism, Negotiation, Team Building
•	YANG, Intra-Personal => Resilience, Communication, Positive Thinking

Founder | Chief Catalyst Officer | Board & Startup Advisor | Executive Coach | Keynote Speaker

Positive Intelligence

Mental Fitness Coaching is Coaching at the SUBCONSCIOUS Level, bottom of the IceBerg, to deliver sustainable transformation to oneself versus Conscious Level Coaching.
- I partner with Senior Executives to Survive and Thrive in today's Corporate World
- I support Career Transitioners to discover their Niche and Pivot to a New Space
- I transform individuals from "Rock" to "Water" to Outlast 

Mental Fitness is the X Factor!
------------------------------
Your capacity to respond to life’s challenges with positive rather than negative mindset.  Impact:  
- Peak performance
- Peace of mind
- Healthy relationships

Personal Growth
----------------
- Stress Management
- Conflict Management
- Relationships/Trust
- Creativity
- Communication/Feedback
- Parenting
- EQ
- Resilience
- Self Actualization

Professional Growth
--------------------
- Career/Life Planning
- PQ Powered Team (team module)
- Productivity: Time/Energy/Focus
- Job Satisfaction/Design
- Work/Life Balance
- Leading Others (Leader only)
- Persuasion/Presentation/Story Telling
- Coaching Others

Certified Positive Intelligence Coach (CPQC, PQ®) | Mental Fitness | Emotional Quotient | Resilience

Lee Hecht Harrison

Lee Hecht Harrison Profile
--------------------------
With over 400 offices worldwide, Lee Hecht Harrison is the world's leading integrated Talent Development Company. We connect people to jobs through innovative career transition services and help individuals improve performance through career and leadership development.  LHH assists organizations in supporting restructuring efforts, developing leaders at all levels, engaging and retaining critical talent, and maintaining productivity through change helping organizations increase profitability by maximizing their return on investment in developing people, while assisting individuals to achieve their full potential.

| ICEO LinkedIn SME | EZRA | EZRAx | Executive Coach | Career Coach 

Singapore Management University

| Executive Coach to EMBA Cohort |
Coaching Portfolio - 
- Executive Development and Performance
- Career Pathway Development
SMU Lee Kong Chian School of Business has been ranked 8th in Asia and 22nd globally in the Financial Times’ latest global rankings for Executive MBAs! In terms of salaries, graduates of SMU’s EMBA programme command an average annual salary of US$375,346 - the 7th highest in the world. #SMUExcellence 

| Business Coach to PCP + SG United Programs |
Coach and guide participants in the execution of the Business & Digital Transformation projects from end to end - research, analysis, and solution synthesis in the area of critical and independent thinking. 
Project Portfolio - 
• Sustainability
• Strategy Innovation
• Business and Digital Transformation
• Business, Operation & Sales Management Process Improvement
• Talent and Performance Management
• Strategic Alliance and Ecosystem Management
• Market Entry and Development
• Marketing and Channel Management
• Product to Solution to Consultative Selling

SMU Academy Business Project Coach | SMU-ExD Executive Development Coach

Nanyang Technological University

Coaching Portfolio for 4 MBA Cohorts and Alumni - 
-	Executive Development and Performance
-	Career Pathway Development
Financial Times MBA ranking (January 2020) – 
-	The Nanyang MBA was ranked 35th in the Financial Times’ Global MBA Ranking.  It is ranked 8th in Asia Pacific.
-	It has been ranked within the Financial Times’ global top 40 every year since 2009.

Nanyang Business School MBA Senior Career Fellow | Executive Coach | Level Up Coach

National University of Singapore

Coaching Portfolio for NUS Alumni -
- Career Assessment and Planning
- Branding and Job Search Approach
- Workplace Integration
- Business communication and Etiquette

Life Mentor | Career Pathway Coach

Collective Change Institute

What is ICF Aprpoved Professional Coach Development (PCD) Program?
-------------------------------------------------------------------------
A graduate and practising Coach of the ICF-approved 'Professional Coach Development' program, an intensive 6-month coach-training certification program that is rigorous in both personal development and coaching skillset standards. Coaches move on to obtain international professional credentials with the ICF upon graduation.

PCD obtained ACSTH status in 2016. This means it adheres to the International Coach Federation’s strict professional standards for a Coach-training program. The ACSTH is awarded to programs which certify a graduate coach with legitimate training hours. Collective Change Institute (CCI) is Asia’s leading coaching institute and an approved training provider by the International Coach Federation (ICF, USA). The ICF is the leading professional and credentialing body for Coaches worldwide, with more than 30,000 members in 140 countries.

Executive Coach | Business Coach

International Coach Federation

Now that looking back, it was an interesting journey of unlearning, relearning and learning on the 6 months ACSTH program with CCI to obtain Associate Certified Coach (ACC) awarded by ICF.

I have benefited being a Coach and Coachee and it had provided me the platform to expand my Coaching Competency in diversity and depth. It is through this, I have acquired new skills, efficacy and knowledge to be an Effective Coach. To date, since September 2018, I have coached more than 50 Clients with more than 300 Coaching hours under my belt.

Quote from Winston Churchill - Now this is not the end. It is not even the beginning of the end. but it is, perhaps, the end of the beginning.

It is indeed the 'the end of the beginning' of my Coaching Journey!!!

International Coaching Federation:- The International Coach Federation (ICF) is the largest worldwide resource for professional coaches. Formed in 1995, the ICF is the leading global organization, with over 22,000 members, dedicated to advancing the coaching profession by setting high professional standards and certification processes.

Member | PCC Credential

Peter's exceptional APAC leadership in Business Startup, Scaleup and Transformation for MNCs and Family Owned brings immeasurable value to the Company. With expertise in Change Management, Strategic, ESG Alignment & Digitalization (including Cybersecurity).  Together Peter's profound proficiency in Ecosystem Construct empowers the Company to identify critical stakeholders, cultivate strategic partnerships, and leverage external resources for collaborative growth and long-term success.

Peter's experiences in M&A with expertise in deal evaluation allow the Company to assess the strategic fit and financial viability of potential mergers and acquisitions, guiding the Company in making informed decisions.  Additionally, Peter’s post-integration experience ensures smooth transitions and optimizes synergies, minimizing risks. In short, Peter's contributions drive successful M&A transactions, enhance operational efficiency, and deliver long-term value to SMEs.

As Your Advisory Board member, Peter excels in navigating intricate transformations, foreseeing challenges, and implementing highly effective change management strategies, leading to maximized impact.  

Accomplishments:- 
🌟 As an APAC Executive Director/MD, championed the business and operation infrastructure, in a matured and commoditized market, through a set of strategic frameworks and initiatives to deliver expected business results, market shares, and brand name.   Gained OEM market entry in China, South Korea, and Taiwan for a Family-Owned Brand.

🌟 As an APAC Executive Director/GM, led the business to the next growth curve with profitability and sustainability through strategic consolidation and rejuvenation initiatives, One CECO = multiple product lines go-to-market approach.  Increased OI by 71%; Reduced WC by 67%; Increased GM by 20%.

Peter is a living exemplar who benefited from Executive Coaching during his tenure with GE in the 1990s. Peter leverages time-trailed and tested know-how and tools to motivate and engage Coachee authentically in - Shaping Strategy, Leading Change & staying Resilience in the VUCA world + Building Executive Presence, Emotional Intelligence, Trust & Relationships to Manage Conflict in the Matrix Construct.  To date, coached > 120 APAC Senior Executives from > 35 Fortune Global 500 companies with 800+ hours of Coaching.

Contact me for peterleecg@singnet.com.sg
•	Advisory Board Member - APAC SME Business Start-up, Scaleup and Transformation
•	Shape ESG Board Culture Program
•	Leadership in VUCA World Coaching

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