Growth strategist | Author | Contact Marketer | Founder of the Total Weed Award in collaboration with Nasdaq Entrepreneurial Center | Kicks off 5-30-23

I help B2B sellers to quickly acquire million-dollar accounts, without wasting time on boring solutions that don’t work and make you look and sound like everyone else.

My story:  Years ago, when I wanted to break into creating direct mail for magazine publishers, I launched a “contact campaign” to just two dozen VPs of circulation at the big Manhattan-based publishing houses. Every one of them responded, agreed to meet and became clients, including Time Life, Condé Nast, The Wall Street Journal, Forbes, Harvard Business Review and many more. It was a rapid 100% market penetration from a campaign that cost less than 100 dollars. What I learned was, by focusing on a small number of high value prospects, you can create rapid growth without spending a lot of money.

As a result:  I wrote a bestselling book, How to Get a Meeting with Anyone, which was named one of the top 65 sales books of all time. A new, updated edition releases next year, covering AI’s disruption and enhancement of B2B selling and methods for creating deeply human connections in the new AI era.

What I do:  I help your team use new Contact Marketing and AI tools and processes to identify and prioritize your Top 100 accounts, then create tools and systems to create contact at the highest levels to foster new relationships and close new deals.

Who I help:  Any high-margin B2B company in any industry that is serious about rapid growth NOW.

How I do it:  I use my exclusive MEET™ methodology infused with the latest AI tools to quickly land meetings with scale-changing accounts, resulting in a repeatable process and rapid, sustainable growth.

Imagine this:  Your team becomes expert at breaking through to your most important accounts, using AI, powerful custom contact tools, and and a new, repeatable process. Winning deals becomes second nature and part of your company culture.

Final thought:  We are all just ten major accounts away from a very different life.

Stu Heinecke

WinBack Labs

We help companies win back lost customers.

Our sole focus is re-engaging, re-activating and retaining lost, forgotten and disengaged customers. 

To learn more about our programs and to see how we generate exceptional ROI, please visit WinBackLabs.com.

Founder

The Business Source

Co-Founder

Founder at WinBack Labs || Host of The WinBack Marketing Podcast

There's gold buried in your past customers.

They deliver serious revenue very quickly and at an extremely low cost. 

That's been my experience after winning back thousands of past customers and generating millions in winback revenue. 

This is what The Customer Winback Benchmark Study reported...

➡️ Revenue

The average customer winback campaign generates $485K. That’s for SMBs, larger organizations generate millions.

📶  Why So Much Revenue?

Past customers come back in large numbers and when they return they're big spenders.

On average, 26% return and they spend so much that their lifetime value more than doubles. 

A study of 40,000 lost customers featured in the Harvard Business Review (March 2016) found the same thing.

➡️ Low Cost

It costs less than $5k to run a winback campaign. That's for SMBs, the cost for larger organizations is also very low.  

The cost is low because the high price of customer acquisition has already been paid.  

You don't need to pay for ads or buy lists, your leads are free, they're sitting in your CRM. 

Also, sales cycles are shorter because so much of the sales work has already been done.

➡️ High ROI

As you'd expect, those low costs and high returns make winback ROI extremely high, it ranges from 32X to 182X.

Sources: Marketing Metrics/Ipsos Loyalty, Harvard Business Review and the Customer WinBack Benchmark Study. 

⏺️⏺️➡️ A little about me… 

My first real job was trading commodities. By 28 I was completely burnt out and ended up selling everything, buying a backpack and traveling the world.

When the money ran out I came back to Canada, got into marketing and that's what I've done ever since. 

Over the last two decades I’ve spent thousands of hours testing and implementing a wide variety of strategies. 

They’ve generated over 50,000 customers and have allowed me to work with brands like Fidelity and Forrester. 

Out of all the revenue strategies I've ever tried, nothing has come close to winback in terms of ROI and sales velocity. It consistently generates more revenue, in less time and at a lower cost than anything else I've used.

That’s why I’m so passionate about winback, and it’s why I founded WinBack Labs.

dan@winbacklabs.com
winbacklabs.com

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