I help boards and CEOs navigate high-stakes decisions with confidence, turning financial complexity into strategic clarity.

As a Chief Financial Officer with nearly two decades of expertise, I've worked across healthcare, aged care, NDIS, FMCG, mining, and global corporates. I've directly managed budgets exceeding $500M and led financial transformations that unlocked over $50M in savings.

My track record spans mergers, acquisitions, regulatory reform, and turnaround situations. I've secured $12M in government funding and built resilient, compliant organisations positioned for sustainable growth amid emerging regulatory and technological transformation.

Beyond the balance sheet, I translate financial expertise into action. I've authored five Amazon-published books, including Beyond the Numbers, NDIS Financial Management, Survive and Thrive - Cash Flow Strategies that Actually Work, The AI Playbook for the Practical CFO and Aged Care Reform 2025, that turn financial governance and strategy into practical executive playbooks. Through my blog (CFOInsights.blog) and speaking engagements, I share frameworks that bridge governance and growth, sparking industry conversations on resilience and innovation.

At the board level, I serve as Non-Executive Director and advisor, delivering financial governance, risk oversight, and strategic execution that empowers organisations to achieve their most ambitious goals.

What drives my approach:

1. Strategic partnership: I go beyond financial stewardship to unlock opportunity and co-create growth.
2. Clarity in complexity: I deliver actionable insights, even when uncertainty is high.
3. Governance with purpose: I fuse deep sector expertise with strategic leadership for lasting impact.

My focus now: partnering with boards and leadership teams that need transformative financial guidance where governance, growth, and purpose converge to create real value.

Let's connect if your organisation is ready for financial leadership that drives meaningful outcomes.

Steven Taylor

Mike Coombe

Elevate Edge

Empower Your Ambition: AI-Driven Growth for Success Driven Business Leaders

At Elevate Edge AI we understand the drive and determination of driven business owners aiming to scale up rapidly. That's why we've harnessed the transformative power of AI to redefine growth. Our innovative AI and automation solutions are tailor-made for your unique business needs, enabling you to generate significant revenue with unprecedented ease and speed. Imagine a future where your business scales effortlessly, where every decision is data-driven, and every strategy is optimized for maximum output.

With us, this future is not just a possibility—it's your new reality. We offer a seamless, frictionless path to business expansion, reducing the time and effort traditionally required to scale. Our AI-driven approach is designed to work in the background, intelligently analyzing your business environment, identifying growth opportunities, and executing strategies that align with your aggressive expansion goals.

Partner with us to transform your entrepreneurial vision into tangible success. It's time to maximize your business output, minimize operational friction, and elevate your revenue generation to heights previously unimaginable. Let's redefine what's possible for your business together. Your ambition, our AI expertise—unleashing a new era of smart, scalable growth for your organisation.

Founder, CAIO

OPTe, Inc.

- Develop and implement strategic marketing plans to enhance brand presence and drive customer engagement.

- Lead product development initiatives, ensuring alignment with market demands and company goals.

- Foster partnerships, manage stakeholder relations, and engage in fundraising activities for business expansion.

- Guide teams in delivering market-leading products with a focus on user experience and operational efficiency.

VP R&D, Applied AI Specialist

I consult media buyers, agencies & brands ranging from $100,000 P/A - $10,000,000 to help them through critical growth stages which I've identified through my experience working with well over 200 businesses. Operations, sales, media buying team training, system construction advisory and much more to help businesses reach the next level.  
- Passion for the entire marketing Industry
- Experienced in managing 2-30 Staff For 11 Years

AI, Advertising & Marketing Consultant

- Business Growth Strategy & Implementation
- Facebook Ad Management Services
- Email Automation & Campaign Strategy
- Large-Scale Project Management
- 1 on 1 Consulting With Agencies, SMBs & Media Buyers
- TikTok Ad Account Management
- Snapchat Ad Account Management
- Creative Strategy Services
- Psychology Based Marketer

MCMAgency.co.uk

Director

First Trace

I founded First Trace to bring value to local businesses that needed marketing but couldn't afford to hire in house. With a small team we worked with over 15 companies to double their revenue, onboard in house staff and lift them to the next level of their business journey.

Managing Director

Trailblazers Travel

Digital Marketing Manager

Mears Group PLC

- First line manager for 20-30 staff
- Directly coordinating & managing up to multi-million pound projects
- Direct relationship building with large clients across London

Project Manager

With over 11 years of experience in marketing and over 2 in AI, I have helped  well over 350 businesses across various sectors and sizes to grow their revenue, optimise their operations, and train their teams. I have a passion for the entire marketing industry and a knack for finding innovative solutions that leverage the power of artificial intelligence and automation.

As a marketing and AI consultant, I offer strategic AI implementation plans, product development initiatives and marketing Ai implementation activities to drive business growth through efficiency. I have also been rated as a top voice in advertising on LinkedIn and featured by companies such as ClickUp, Apollo.AI, GeekEx and Lemlist. My expertise includes AI Consulting, Advertising, Marketing, and project management.

My Mission:

To be the catalyst for businesses embracing the digital age, offering innovative AI strategies and marketing expertise that drive growth and operational efficiency.

To mentor and lead teams in understanding and leveraging AI, ensuring they are equipped with the skills and knowledge to excel in the ever-evolving digital landscape

Founder

Elevate is split into two businesses. Elevate Pro which is our learning platform where you can learn from some some of the best marketers in the industry. Everything from sales to a FULL marketing and advertising course that features myself and Nicole Crowell, you'll learn advanced marketing and advertising from point A to point Z. It's an up to date programme that uses Ai and automation to generate a higher quality output at half the time. ElevateProMarketing.com

Elevate Edge is a side arm, service based business that works with organisations to help them implement AI and automation into almost every part of their business. We specifically work with consultants and agencies, delivering services from basic automation to streamline your processes, to creating custom built staff onboarding apps, company FAQ knowledge base apps, custom built lead generation systems etc.

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The Battle

Steven Taylor

Mike Coombe

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