Positioning the Exceptional. Build your post-exit venture in public ✍🏼 Ghostwriter + Strategist.

If you want to :

- Sell your B2B services through Linkedin that CFOs beg to buy
- Close $1M in deals (minimum) without building a personal brand
- Cash in on sales through LinkedIn everytime you post  
- Outsmart every competitor in your market

DM me "window" for early access to my private program



Stéphanie Lauer

I hate sales calls, so I stopped doing them. And it’s how I’m going to make 7 figures. 

Instead, I mastered inbound, writing with enough sauce that buyers show up ready to buy, and I close deals in messages without having to persuade them.

I’ve noticed most of my sales come through emails anyway.

Mostly because I usually already know why someone is here before they even open their mouth.

Like, you come in and tell me you crossed $10M. I believe that.

What I’m actually listening for is:

The demand you’re currently generating through ads is slowly eating at you, micromanaging your team, you’re clearly fed up managing shitty buyers and spending way too much time dealing with people who question everything in your process.  

Because that’s the problem.

UR GETTING DEMAND BUT IT SUCKS.

And you don’t fix that on sales calls.

You don’t fix that by explaining more.

You fix it by writing to people who are already in crisis, loaded pockets who already know something’s off and are actively looking for someone who can handle it for them. 

Those people want your rules.

They want someone to say:

this is how it works

this is the plan

this is the price

And they relax when they hear that.

They bend because they’re relieved someone finally has structure.

This is why vague content kills sales.

You can shock people with your hooks and have DMs full of “this is so true.”

And still sell nothing.

Because none of that answers the only thing that matters at this level:

Can you actually deal with my problem?

Your writing has to do one thing.

It has to make it obvious that you know exactly what’s happening in their business - and that you know what to do about it.

When that’s clear, you assume the money is already in your account. That’s it.

That’s how inbound works.

A lot of people don’t have their best year yet because they keep doing shit they hate. 

People say “just do it consistently.”

But if you hate it - like really hate it - you’re already losing.

And that’s why you continue to attract buyers you hate -  and continue to choose them.

A lot of ceos tell me they hate them too, but its whats “required of them“ - thats to vet their buyers. My thought is this: You have sales people to take care of it. If you‘re still doing them U NEED TO UNDERSTAND your buyers better. And to climb to $30M you need to attract better buyers. 

I‘ll leave you with that.

I partner with founders (at $5M–$30M) so their buyers say yes to 1M+ deals. Subscribe below:

No alternative text description for this image

I’m going to tell you a slightly evil plan for getting a manufacturing group $1M+ clients/ per quarter on LinkedIn. An honest breakdown:

In the beginning, we pulled in the WRONG clients. Pre-seed inventors with no VC money. We were talking about products and it attracted people who had no funding behind their name.

So we stopped talking about products and started talking about the moment where everything can go wrong in hardware.
Pre-production. The moment of hell.

The moment where money has already been committed, timelines are fragile, one mistake can cost six figures, and nobody inside the company wants to be the person responsible if it fails.

Almost no business actually knows their buyer’s crisis moment.

They’ll say shit like:
“We help companies build products”
“We do end-to-end manufacturing”
“We scale businesses”

That’s really useless.

This is the question I use to vet every inbound in 2025:

“What is the exact moment your buyer panics internally?”

Why i’m punitively precise on that angle:

Every deal has multiple trust battles:

- Do they trust you
- Do they trust your mechanism / method
- Do they believe the mechanism works for their situation
- Do they trust you to execute it 
- Do they believe it delivers the result

We rode that angle relentlessly. Even if it got boring.

Now that manufacturer is closing $1.2M clients/ per quarter on Linkedin. 

This is where a real positioning strategist matters.
Someone who understands LinkedIn well enough to wear the angle out properly.

And moving into 2026 I’m adding a new layer to our strategy:

We’re launching our own products as a group and showing every real manufacturing decision in public, so when buyers hit the moment they’re scared to decide, the trust is already pre-sold.

That is doing two things:

1. Pulling in bigger buyers
2. It opens doors to media that has nothing to do with LinkedIn.

You could absolutely run this yourself if you’re a manufacturer.

Or you partner with someone who’s already burned the cycles figuring it out.

That’s what we do here.

I control demand for a few manufactuers and across all of them, I’ve noticed the same thing: TAKE NOTES. 

The moment they own a mechanism - and we push that mechanism everywhere - buyers handle their own objections at every stage of the sale.

We’ve done this through lead magnets and through long-form breakdowns.

But the real shift happened when we pushed the mechanism hard on LinkedIn and made all of their marketing about how the work actually gets done.

There’s this idea floating around that “buyers don’t care about your method.”

That’s bullshit - at least for this class of buyer.

There is a massive difference between:

- someone buying a $3K SaaS tool
- and a buyer about to risk six or seven figures on a manufacturing decision

Those buyers want to see how the machine works.

Here’s what’s actually happening under the hood with every serious prospect:

You have multiple battles to win - in order.

1. Do they trust you?
2. Do they trust your mechanism?
3. Do they believe the mechanism works for their situation?
4. Do they trust you to execute it under pressure?
5. Do they believe it reliably delivers the result?

We let assets do the heavy lifting before the conversation even starts.

This is how.

We take their real process and put it under a microscope.

1. We break the process into distinct stages
2. We give each stage a specific name
3. We wrap it in technology or systems that are built in-house 
4. We explain exactly how each stage works
5. We show how each stage connects to the next
6. We lead everything to a clear end result

Now something important happens.

Instead of being skeptical of the entire process, prospects can be skeptical about one stage at a time.

That’s good.

Because each stage now has its own focused asset that goes deep on that specific risk, that specific decision, that specific concern.

So objections stop being emotional and vague:

“I’m not sure this will work…”

And become precise and solvable:

“What happens at Stage 3 when copycat manufacturers in China replicate your design at half the price - and how do you prevent it?"

That’s when deals move.

Prospects want to see the machinery exposed.

Prospects want to see you naked - operationally.

And 2026 is going to reward exactly that.

Hyper-specific mechanisms.

Because it removes uncertainty before they ever have to ask for reassurance.

CLOCKED IT????

That’s how manufacturers sell faster, with less convincing, and bigger mandates.

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

LinkedIn doesn't have enough real humans.

Here's what we can do about it....

Howdy folks, it's been a whiiiiiile.

I spent 2025 mostly offline working on my health and myself and some cool projects.

Truth is though, I missed the banter... 

Scrolling this feed this past week I can see that most of you miss the good ol days when people kinda read your content, commented back...

AND actually connected human-to-human. 

I know I know...

It's easy to feel lost and upset about what has changed.

(guilty as charged over here hehehe)

But truth is it's harder to show up
AND work towards a solution. 

So look if you are a rebel, an outcast and feel lost on this platform I hope we can connect.

I believe it's still possible to build a business here...

n also have fun doing it!

PS Join me. Lets make our corner of LinkedIn great again.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

Join 14k+ others and sub here: https://lnkd.in/eagxG_7k

LinkedIn is boring. I am not. Follow for memes, anti-guru hate speech, practical AI tool workflows and to join my movement of rebel creators.

I became what I hated.

A guru with a 6-figure course launch...

Actually.. I fell just short of a 6-fig launch. 

But see that's how this silly game works...

(nobody cares what's true anymore) 

Anyways... the product was "AI Writing Made Easy" and it was the best LinkedIn writing course about AI in early 2024.

But I was a terrible guru. 

I refused to promise buyers platform growth OR an increase in revenue because I couldn't honestly assure that. 

Not only that... 

But I didn't leverage buyers into...

→ Selling a "special" paid community.
→ Upselling more courses, secrets, workshops.

Because I had realized a dark truth...

Selling on LinkedIn is easier if you have no soul because all you have to do is SELL THE DREAM. 

(with 0 care if ur product delivers)

I can't freaking do that.

So eventually I had to just accept it.

So I....

Shut down a second course launch.
Killed an attempt at a paid community.
Nuked all my LinkedIn coaching offers.
Deleted everything, including the course...
AND ghosted 100k+ followers! 

I spent most of 2025 offline, and for a while I was pretty frustrated with myself; that I couldn't sell out and go all in. 

But as I had time to reflect... 

I realized. 

I built my business by being myself. 

I didn't need to quit building business online.

I just had to do it my way

(n play my own game)

See I believe...

You dont have to become what you hate to build a life of freedom..  

You just gotta sell something you believe in.

👊

PS Am I smiling or cringing here?

(I'm not sure either)

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗿 𝘀𝗼𝘂𝗹?

I write for rebels here: https://lnkd.in/eagxG_7k

It's unfortunate what happened to this guy. I mean I get it.

70% of new fathers report higher stress levels.

It's hard to raise a kid and post on LinkedIn.

But enough is enough.

A friend in need is a friend indeed.

Sooo I'm helping Tasleem show up on LinkedIn regularly in 2026.

I've seen him go from perfect hair to a frazzled beard thanks to becoming a new father.

Hey the real world is stressful!!

But you know what's more stressful than kids?

The kind of carnage we see on LinkedIn these days.

LinkedIn's lost it's soul.

I'm not even sure there are any real people here anymore?

It's mostly just AI slop and the same self absorbed nonsense.

I've had enough of it.

Tas has had enough of it.

That's why we've agreed to meet every week and keep each other accountable for showing up on LinkedIn and making this place more fun for all.

Tas was there for me in hard times.

I want to return the favor.

So look LinkedIn, we're gonna make this a better place in 2026.

P.S. What's the worst thing about LinkedIn you'd want changed this year?

Gary Vs $1.80 commenting strategy STILL WORKS!!

If u are broke this is how to win in 2026... 

Are you hot? Don't read further u still fine babe.

(the rest of you read on)

Have a budget? Pay for ads or you lose. 
Don't have a budget? Hustle or you lose.

Last year LinkedIn introduced thought leader ads and I called the end of organic reach.

Creators do NOT matter here. That is fact.

The platform cares about money. The money is in paid ads. 

BUT not all is lost, u still have a shot my fellow peasant...

→ 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 $𝟭.𝟴𝟬 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

It = leaving real comments on 90 posts a day.

But most creators get it wrong.
It’s not about the volume.

You ACTUALLY HAVE TO READ the post, be interested in the person and want to genuinely get to know them and their brain and their business.

You can’t automate this.
You can’t outsource this.
You can’t shortcut this.

Starting from 0 with $0 budget means putting in the work, and networking with people’s content that you actually find interesting and are your target audience.

Automating this method is spammy, you are too broke too outsource this work to an underpaid virtual assistant.

Want to build a business online without a budget?

You have to outwork those with money to burn.
You have to outTHINK those outsourcing their brand.

Otherwise yes.. it's time to go work at McDonalds peasant. 

Sorry but this is the brutal truth.

Adapt or lose.

Splash cash or work hard.

👊

Substack is built for creators. LinkedIn is not. 

I got treated better in 6 days on Substack than I did in 6 years of building here... 

David Paykin runs the tech, AI and biz partnerships at Substack and found me after my first post on the platform ranting about ChatGPT...

He fired off a helpful intro email to me and....
Got me verified in LESS THAN 24 HOURS!!!

This blows my mind.

We jumped on a call. He shared what Substack is doin in 2026. 

Substack pushes good content weeks after you post.
Substack has actual silos of fresh creative content.
Substack is a writing FIRST platform (phew)...

AND....

They have live streaming that alerts your entire email list... 

David is a champ and asked for nothing from me.

Pretty darn rare on the internet these days.

So thanks my dude and well....

I for one am excited to build my newsletter on a platform where every follower gets a chance to become an email subscriber, where the team gives back to it's users and.....

Where I actually have someone to email if I get banned.

(lol)

PS Have you tried Substack yet?

--

Join me on Substack and check out my newsletter.

(I post 5 days a week)

The Rebels Guide to the Creator Economy.

Read the first article here: https://lnkd.in/eagxG_7k

Chatting about Substack as the place to be for creators in 2026

I’m excited to announce that Im starting a new position as Co-Owner at the MEME team

I am officially a 50% investor/owner and responsible for bringing fun back to your feed, one meme at a time.

♻️ Repost for others bored of this corporate AI slop!!!

PS Say hello in the comments and I'll meme you!

(PG don't worry and SFW)

I help rebel creators build online without selling their soul. 50% investor/owner of the “MEME team” and responsible for bringing fun back to LinkedIn, one meme at a time.

I deleted Instagram, Facebook, cut a billion AI tools, changed my profile pic to a cartoon and ghosted LinkedIn for 6 months. . .

Now the rebuild has begun on my terms.

Shoutout to anyone else showing up and trying again.

Lets get it stranger....

PS Don't repost this for others!

Pretty sure they'll be ok without this post.

I'm old. 

But my 8 hour morning routine keeps my young... 

3:00am → Wake up
3:01am → Smile
3:05am → Cold shower
3:09am → Make 3 CUPPA coffees
3:15am → 100 Pushups and 15k steps
3:31am → Write five elite LinkedIn posts
3:57am → Comment "WOO" on 1000 posts
4:22am → Eat a cheap $500 steak for breakfast
9:69am → 650 pushups, 3 more coffees & tanning
4:33am → Post on linkedin. Get rich. Be hot. Win. 

Now I know this might seem extreme.

But this routine is the key to my rugged good looks and well... my incredible LinkedIn profile. 

Let me break it down for you:

Struggling with lead gen?
↳ Drink more coffee.

Nobody reading your posts? 
↳ Do 750 pushups and lose some weight u fatty.

Everyone but Bryan Johnson says you can't live forever.
But they are wrong (he is too)

You don't need to spend thousands on peptides. 

All you really need is. 

My incredible, elite morning routine.

PS I lied; I hate smiling.

(comment ETERNAL for the guide)

Making $1000 an hour is simple. 

Step 1: Make your LinkedIn profile a landing page.
Step 2..... 

Just kidding, this isn't one of THOSE posts...

𝗙𝗮𝗰𝘁: if you make $$ on LinkedIn, you are winning. 
𝗙𝗶𝗰𝘁𝗶𝗼𝗻: everyone makes money on LinkedIn.

It's easy to feel down, scrolling the feed.

10k months.
100k MRR AI tools. 
1000 dollar coaching calls.

It's all in our face all of the freaking time on every flippin scroll. 

But we only see the wins. 
Trust me, we all lose.

(and many people inflate their numbers) 

So the next time you feel down, just stop for a second and walk over to a mirror..

Look at yourself and scream WOOOO. 
↳ celebrate a small win and encourage yourself. 

Then, get back to work.

Let's GO!

✌️

LinkedIn blocked me from commenting for 24 hours.... 

So Imma go hang out on Substack today...

If you wanna join me and check out my newsletter there come say hello.

It's called: "A Rebel's Guide to the Creator Economy"

Oh...... you didn't know?

Yeah so if you comment too much LinkedIn thinks you are a robot. 

(I used to do this every day back in 2020-2021)

Guess I gotta take it a bit easier huh...

PS Have you ever been blocked or restricted on LinkedIn?

Cz I sure have ha ha ha ha....

Open article: Rebels and non-conformists are the pioneers of change... by substack.com

Rebels and non-conformists are the pioneers of change...

This is my 3rd post of the week. 
I have hit my weekly target. 
Good job Luke. I am king.
I've also decided that.
This post will be so.
Formatted like dis.
That it doesn't.
Make much.
Sense.
woo
!!

taplio

The Battle

Stéphanie Lauer

Luke Matthews

Followers

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Performance ScoreStéphanie Lauer's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stéphanie Lauer

Luke Matthews

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stéphanie Lauer's LinkedIn Performance

Performance ScoreLuke Matthews's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStéphanie Lauer's LinkedIn Performance