I partner with Australia’s leading Mortgage Brokers and together we build the most profitable and valuable businesses in the industry 👉 DM or email me to learn more.

𝐖𝐡𝐲 𝐦𝐞 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐑𝐞𝐜𝐥𝐮𝐝𝐨?

→ From Practitioner Scars to Value-Accretion Engine, I bring a unique advantage to Recludo’s capital partnerships.

“𝘈𝘴𝘩’𝘴 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘵𝘪𝘰𝘯𝘦𝘳 𝘴𝘤𝘢𝘳𝘴, 𝘢𝘥𝘷𝘪𝘴𝘦𝘳 𝘴𝘵𝘳𝘪𝘱𝘦𝘴 𝘢𝘯𝘥 𝘤𝘢𝘱𝘪𝘵𝘢𝘭 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘭𝘦𝘯𝘴 𝘮𝘦𝘢𝘯𝘴 𝘙𝘦𝘤𝘭𝘶𝘥𝘰 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘰𝘯 𝘵𝘩𝘦 𝘫𝘰𝘣. 𝘌𝘷𝘦𝘳𝘺 𝘱𝘭𝘢𝘺𝘣𝘰𝘰𝘬, 𝘵𝘦𝘮𝘱𝘭𝘢𝘵𝘦, 𝘒𝘗𝘐 𝘢𝘯𝘥 𝘴𝘢𝘧𝘦𝘨𝘶𝘢𝘳𝘥 𝘩𝘦 𝘳𝘦𝘧𝘪𝘯𝘦𝘥 𝘰𝘷𝘦𝘳 𝘧𝘰𝘶𝘳 𝘥𝘦𝘤𝘢𝘥𝘦𝘴 𝘪𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦, 𝘵𝘶𝘳𝘯𝘪𝘯𝘨 𝘦𝘢𝘤𝘩 𝘯𝘦𝘸 51% 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘯𝘵𝘰 𝘢 𝘱𝘳𝘦-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘦𝘥 𝘷𝘢𝘭𝘶𝘦-𝘢𝘤𝘤𝘳𝘦𝘵𝘪𝘰𝘯 𝘦𝘯𝘨𝘪𝘯𝘦 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘢𝘯 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵.”
~ Tim Brown | Recludo Group CEO

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬

→ De-risked entry: No trial-and-error phase. Proven systems and governance are embedded from the start.
→ Pre-engineered value creation: Businesses are transformed into scalable assets, not speculative ventures.
→ Aligned pathways: Broker ambition and investor ROI move in lockstep.

𝐖𝐡𝐲 𝐓𝐡𝐢𝐬 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐭𝐨 𝐁𝐫𝐨𝐤𝐞𝐫𝐬

→ Access to playbooks, KPIs and safeguards that shortcut growth.
→ Pathways to succession that protect both business legacy and personal ambition.
→ A partner with scars, stripes, and strategy already earned, so they don’t have to.
→ Recludo is not an experiment. It’s an operationalised model of accelerated value creation, led by a practitioner who has lived every step of the journey.

✅ 𝐅𝐨𝐫 𝐛𝐫𝐨𝐤𝐞𝐫𝐬: Growth without guesswork.
✅ 𝐅𝐨𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬: Compounding returns, pre-engineered.
✅ 𝐅𝐨𝐫 𝐛𝐨𝐭𝐡: Trust built on four decades of lived experience.


Reach out for a confidential chat

📞  +61 419 808885
📩  ash.playsted@recludo.com.au
🌐  www.recludo.com.au

Ash Playsted

We’ve seen the movie before haven’t we Tim … and it will end the same way - by alienating the broking industry and intensifying consumers trust in independent brokers.

Empowering 50 Ambitious Mortgage Brokerage Owners to Create Life Changing Personal Wealth | Executive GM – Broker Performance at Recludo

𝐓𝐡𝐞 𝐁𝐢𝐠 𝐅𝐨𝐮𝐫 𝐚𝐫𝐞 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐛𝐚𝐜𝐤 — 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐟𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐛𝐚𝐭𝐭𝐥𝐞.


According to a piece recently published in The Australian Financial Review [ read it here https://lnkd.in/gTHMdt4B ] Australia’s major banks are once again trying to claw back market share from mortgage brokers. But here’s the truth: they’ve already lost the trust of the customer.

In this new editorial, Recludo Group CEO Tim Brown calls out the short-sightedness of recent bank behavior — from threats to remove trail commissions to misleading claims about market share — and makes it clear where the real value lives → with the brokers who earn and maintain the customer relationship every day.

“𝘉𝘳𝘰𝘬𝘦𝘳𝘴 𝘢𝘳𝘦𝘯’𝘵 𝘵𝘩𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 — 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘵𝘩𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯. 𝘐𝘯𝘴𝘵𝘦𝘢𝘥 𝘰𝘧 𝘢𝘵𝘵𝘢𝘤𝘬𝘪𝘯𝘨 𝘣𝘳𝘰𝘬𝘦𝘳𝘴, 𝘵𝘩𝘦 𝘣𝘢𝘯𝘬𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘧𝘪𝘹 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘢𝘯𝘥 𝘴𝘵𝘢𝘳𝘵 𝘱𝘶𝘵𝘵𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘧𝘪𝘳𝘴𝘵.”
 — Tim Brown, CEO, Recludo Group

📖 Read the full statement from Tim Brown below and join the discussion on how our industry should respond to this renewed attack on competition, trust, and consumer choice. 

Tim Brown | Ash Playsted | Tom Roche | Jon Corney | Chris Slater | Layne T.  #MortgageBrokers #RecludoGroup #TimBrown #FinancialServices #Banking #Leadership #MortgageIndustry #MFAA #FBAA #ASIC #BrokerCommunity #ConsumerTrust #AustralianFinance #MortgageDistribution #BusinessLeadership #CoOwnership | Mortgage & Finance Association of Australia (MFAA) | FBAA | Key Media | Momentum Media | Australian Broker | The Adviser Magazine | The Australian

By Tim Brown, CEO – Recludo Group It’s astonishing — and frankly disappointing — to watch Australia’s major banks once again attempt to wrestle back c

Open article: THE BIG FOUR ARE FIGHTING THE WRONG BATTLE by Recludo Group • 5 min read

THE BIG FOUR ARE FIGHTING THE WRONG BATTLE

Awa k. Ndukwe

Optivity Now

I work closely with the CEO to shape our strategic direction, strengthen our brand presence, and drive company-wide innovation.

My role brings together brand leadership, AI implementation, and growth strategy, ensuring that we scale with clarity, efficiency, and lasting impact.

Key Responsibilities:

🧠 Strategic Vision: Co-lead planning across departments to align brand, product, and operations with long-term business goals.

🤖 AI Implementation: Select and deploy intelligent tools that improve internal processes, customer experience, and client success.

🏷️ Brand Stewardship: Direct the evolution of our brand voice, ensuring consistency and relevance across all platforms.

📝 Content & Positioning: Oversee internal and external messaging, newsletters, thought leadership, and content that fuels business development.

🤝 Technology & Vendor Partnerships: Manage relationships with solution partners to deliver seamless results for our clients.

🎯 Lead Generation & Client Matchmaking: Support growth by connecting ideal leads with the right solutions and clearly communicating value.

Early Impact:

Boosted conversion rates by integrating smarter, AI-informed outreach methods

Enhanced brand authority in the customer service outsourcing space

Streamlined internal alignment between marketing, sales, and delivery for faster, more strategic execution

Executive Director, Brand & AI Strategy

In my role as Director of AI Solutions at Optivity Now, a frontrunner in the call center industry, I am actively engaged in transforming our client engagement strategies through advanced AI technologies. 

My focus is on leveraging AI to match our clients with the most effective contact center technology solutions and outsourcing partners.

Key Contributions:

Data-Driven Matching: I develop and implement AI algorithms that analyze extensive datasets, ensuring our clients are paired with optimal tech solutions and outsourcing partners based on precise data.

Process Optimization: I utilize AI tools to streamline our internal processes, enhancing efficiency and accuracy. This ongoing effort significantly boosts client satisfaction and operational productivity.

Innovative Analysis Tools: I introduce and manage sophisticated AI tools for comprehensive analysis, enabling quicker and more accurate decision-making for our team and clients.

Team Leadership and Development: I lead and mentor a team of AI professionals, fostering a culture of continuous innovation and learning.

Strategic Planning: I am instrumental in strategic planning, constantly ensuring that our AI solutions meet and exceed current industry standards, thereby setting new benchmarks in the call center sector.

Impact:
My ongoing efforts at Optivity Now continue to greatly enhance the quality of our client engagements and operational efficiencies, solidifying our position as a leader in the application of AI in the call center industry.

Director of AI Solutions

📝 We help companies looking to upgrade or outsource their customer service find their PERFECT partner for their needs without the financial, operational, or time risk.

Companies come to us when:

◥ They have a customer service solution that can’t handle their volume and the quality they want while maintaining efficiency. So they are looking for a new TECH PARTNER.
◥ They are looking to OUTSOURCE their customer service to save on labour, infrastructure, and material costs and ultimately manage risk and have continuity (especially during a time of change such as mergers, downsizing, or management changes).
◥ Ultimately, they are OVERWHELMED with the vastness & complexity of options.

Because they don’t want to end up with a solution that they overinvest in, have a nightmare implementing and that doesn't really solve the problem.

Choosing the right partner shouldn’t be a gamble. That’s why we’re here!

When clients work with us, they find their PERFECT Contact Center Vendor (Tech partner or a BPO company):

✴Without a single doubt about the suitability of the fit
✴Without a trade-off between price & quality
✴Without the stress of implementing, managing dynamic changes or renewals

All of this is due to our expertise in:

 ➤Making unbiased & data-based needs assessments and partner matches using Speech Analytics & AI (our differentiation!)
 ➤Negotiations that maximize your budget thanks to our strong rapport with vendors
 ➤Creating robust & smooth partnerships through managing your ongoing relationship for the lifetime of the engagement.

And the best part is that
◐ You don’t pay a penny – we earn a commission from your chosen vendor
◐ We’re 100% Vendor agnostic – our data-driven approach eliminates bias
◐ You get an ROI in record time!

If finding your perfect customer service solution and getting it right the first time, without paying a penny sounds like something you’re interested in, 
MESSAGE US TODAY ▲ to book a free chat.

Brand Strategist | AI Solutions Consultant

Awa's Thoughts Room

At Awas Thoughts Room, we are passionate about helping businesses build strong, impactful brands that leave a lasting impression. 

With years of experience in the industry, our team of creative professionals is dedicated to turning your vision into a reality.

We strive to create authentic and memorable brand experiences that resonate with audiences and drive long-term success.

Our mission is to partner with forward-thinking businesses to develop and elevate their brands to new heights. 

We aim to provide comprehensive branding solutions that align with our clients' goals, values, and target markets. By leveraging our expertise and creativity, we aim to create brand identities that captivate and inspire.

Our Goals: 

We believe in getting to know your business inside out, understanding your values, goals, and target audience. This enables us to create a brand strategy that truly reflects your unique identity.

Our goal is to develop visually stunning and meaningful brand identities that communicate your essence and differentiate you from competitors. We aim to craft logos, taglines, and visual elements that capture the essence of your brand and resonate with your target audience.

Consistency is key to establishing a strong brand presence. We work diligently to ensure that your brand message, voice, and visual identity are cohesive across all touchpoints

We strive to create brand experiences that engage and inspire your audience. By incorporating storytelling, immersive designs, and interactive elements, we aim to forge meaningful connections between your brand and your customers.

Our ultimate goal is to help your brand grow and thrive in the market .

let us guide you on the exciting journey of building a powerful brand that will captivate your audience and drive your business forward.

Founder & Chief Brand Officer

TW Consulting

We develop sustainable systems with proven strategies to help the trajectory of student's lives. 

We believe every Child should have the opportunity to reach their greatest potential.

Brand Strategist

Limitless Connect

As a Director of Artificial Intelligence Solutions, I spearhead the design and implementation of AI strategies, ensuring they align with our clients' business objectives. I lead a team of experts, fostering innovation and driving the development of cutting-edge AI solutions to solve complex business challenges and accelerate growth.

Awafarmz (Supply and delivery of African Giant Snails, fresh Meats & Consultations)

Founder

kango Investments Ltd

•Developing and implementing strategies aiming to promote the organization’s mission and “voice”.

•Creating complete business plans for the attainment of goals and objectives set by the board of directors.

•Building an effective team of leaders by providing guidance and coaching to subordinate managers

Executive Director

Gemma Home Care

Further enhancing the branding of Gemma Home 🏡 Care as well as developing a marketing plan through analysis of current market data and trends.

Youth Up 

I believe so much in the future, and so I believe so much in raising the youths in a proper way. 

I am using my "Voice" to make sure it is for kindness and Youth Upliftment. 

The biggest and most devastating problems African youths are facing are -

📈 Lack of good leadership and mentorship

📈 Lack of proper skills to excel in life and most importantly

📈 Lack of good Jobs. 

This vision is to empower the youths by giving them the necessary tools, knowledge and awareness needed to make their future colourful.

It's all about Empowerment through education, entertainment and networking.

Note: If you believe in the African dream and in the future of the African youths, please do find ways to help and support this movement. 👔.

Co-Founder

Foundrs Club

Co-Founder | CBO | 

Magbè Savané

We are connecting with every African and Immigrant woman globally 🌎. 

•Our Vision is to make sure we reach out to every African Woman and every immigrant Woman out there. 

•We are helping them find their feet and also enabling them to achieve their dreams. 

•I will be using my Strong business acumen, coupled with my -

🚦Strong Research and analytical skills, 
🚦Interpersonal skills, 
🚦Management and Coordination skills, 
🚦Communication and relationship skills to adapt a brand strategy for our company.

I will be making sure our Brand remains recognisable and visible to our target audience, as this will help us reach out and help a lot of women out there.

Brand Manager

AI Solutions | Brand Strategist. (Hiring Executives)🌟

I don’t just build systems, I build clarity.

I help fast-growing companies align their vision, voice, and tools so they can scale with less noise and more confidence. 

In my current role as Executive Director, I lead everything from brand positioning to AI implementation, working closely with the CEO to turn complexity into progress.

Whether it's a client match, a tool recommendation, or a strategic shift, we move fast, but never blindly.

Smart brands need smart systems. That’s where I come in.

"All our dreams can come through if we have the courage to pursue them" - Walt Disney. 

Well, like our favorite fairy tale stories, this quote summarizes the story of my life. 

As a young boy, I always had the dream to help people find their voice and make them believe in themselves. "Oh yes, and I hated bullies too". 

But to do that I had to find mine first, and become a better version of myself by implementing the right strategies for growth.

Today I have successfully helped various brands find their voice, connect with their target audience, and built a platform for better sales and conversion. 

I believe we all have dreams, but in order to make dreams come into reality, it needs the implementation of the right strategies.  

Awa's Thoughts Room is where the right strategies are created and implemented for your brand growth ✨️. 

Reach out and let's start a successful journey.

taplio

The Battle

Ash Playsted

Awa k. Ndukwe

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The Battle

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Awa k. Ndukwe

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