Building 3 Seats Studio 🐦‍⬛ where creative entrepreneurs escape sameness through flagship products, brand ecosystems & one-of-one business design ⌀ #ProofOfWorkGuild

Wait—what? “Equity from expertise?”It sounds dramatic, but here’s the truth:You can have 300,000 followers… and still own nothing.I’ve seen too many brilliant creative entrepreneurs caught in systems that pay them well but never make them powerful—businesses built on launches, algorithms, and “being on,” not on assets that compound.⚠️ Most end up stuck in three traps:→ Growth without grounding. Scaled, but hollow.→ Freedom without leverage. Free, but fragile.→ Credibility without equity. Respected, but replaceable.The problem isn’t you.It’s the model you inherited.Somewhere along the way, “expertise” got flattened into content—endless posts, courses, templates, and half-finished offers that all feel the same. Sameness became the default.But knowledge isn’t content to be sold… it’s capital to be architected.That’s the question I study, build, and document inside 3 Seats Studio:How do creative entrepreneurs turn expertise into equity—not just revenue?How do you design something uncopyable, durable, and yours?🧱 The Work (clear, grounded, usable)I build and teach the three pillars that make a creative business defensible:🧩 Product Architecture — one flagship product designed as the nucleus of your brand.🧭 Narrative Strategy — a point of view sharp enough to stand out instantly.💰 Business Design — a simple brand ecosystem that compounds value instead of leaking it.Together, this becomes flagship ecosystem architecture:A structure where your expertise becomes infrastructure—one strong product, one clean story, one ecosystem that grows with you.A path out of sameness, scattered offers, and creator fatigue…and into a brand and business you actually want to keep.🧠 What I explore hereCreator economics. Flagship design. Brand ecosystems. Expertise-as-equity.Plus behind-the-scenes notes from building my own studio in public—everything you’d need to build a one-of-one creative business.⚡ My ObsessionArt. Photography. Podcasts. Philosophy. Creator culture. Community design.The multi-hyphenate generalist career.Anything that turns craft into power and taste into strategy.🪞 The MissionTo help creative entrepreneurs escape sameness and build one-of-one businesses—brands that earn freedom, respect, and a real seat at the table.Brands that stop leaving money (and meaning) on the table.Brands worth citing… and worth keeping.#ProofOfWorkGuild ⌀If you're building something real, you’re already part of it.

Sudhanshu Pai

Blinkit

Program Manager

Indian Institute of Management Mumbai

- Developed a resource allocation and optimization framework for an INR 1.6 trillion fashion retail conglomerate, backed by in-depth time-and-method studies across multiple outlets
- Demonstrated a 12–15% resource reduction through a custom work content–based optimization model

Intern @ Sponsored Research and Industrial Consultancy (SRIC)

- Coordinated AVARTAN, IIM Mumbai’s annual business fest, featuring 20+ CXOs, 250+ corporates, and 11K+ participants
- Led end-to-end planning, budgeting, and execution of the 30th edition of Summer Project Contest, AVARTAN’s flagship event, along with other key events and workshops
- Managed 2 key sponsor accounts, contributing 22% of AVARTAN’s total budget
- Drove 28% YoY growth in sponsorship from a legacy partner and successfully onboarded a new sponsor to expand the portfolio

Events Head : Prerana Management Group (Team AVARTAN)

Student Co-ordinator : Prerana Management Group (Team AVARTAN)

AB InBev

Project Title: Dashboard creation & integration basis current data present in FreightFox for BU India
- Benchmarked to China BU, applied best practices to collaborate on dashboard UAT with 5+ stakeholders
- Proposed 2 new workflows to capture and address the systemic gaps detected during brewery field visits
- Developed 10 + analytics KPI dashboards to deliver real-time visibility & insights into 3PL performance
- Leveraged analytics to meet WPS Target by proposing solutions for underloaded brewery-vehicle pairs
- Contributed to reduction in supply chain losses by developing lane specific strategies to tackle breakages
- Devised a framework to monitor truck detention status, enabling proactive interventions to reduce costs

Project Title: Development of digital transporter scorecard for performance tracking & benchmarking
- Digitised transporter scorecard of 14 KPIs to assess the performance, aligning to global & local directives
- Outlined implementation roadmap to capture untracked data on TMS to enhance supply chain visibility
- Established a repository for data-driven contract negotiations & live tracking of transporter performance

Summer Intern

BOSCH AUTOMOTIVE ELECTRONICS INDIA PRIVATE LIMITED

- Ensured the quality of incoming materials
- Actively collaborated with cross-functional teams to identify and resolve quality issues
- Managed quality claims with suppliers and oversaw defect cost reimbursement.
- Utilized expertise in the 8D Methodology, Statistical Process Control (SPC), and Geometric Dimensioning and Tolerancing (GD&T) to ensure the delivery of high-quality parts and resolved issues effectively
- Supported new release projects and played a pivotal role in the Production Part Approval Process (PPAP)
- Fostered positive relationships with suppliers.

Graduate Apprenticeship Trainee

SSPP ENGINEERING PRIVATE LIMITED

Design Internship

Prakash Home Industries

Internship Trainee

Welcome to my profile! I am currently pursuing my MBA at IIM Mumbai, combining my academic prowess in Mechanical Engineering with a passion for management.

With valuable experience in the Purchasing Quality Assurance Department at Robert Bosch Automotive Electronics India Pvt. Ltd., I have honed my skills in ensuring impeccable quality and optimizing processes. My meticulous attention to detail has resulted in recognized projects, demonstrating my commitment to delivering exceptional results.

Beyond academics and work, I actively engage in diverse extracurricular activities. As an avid blogger, I explore movies, animes, TV shows, and musicals, sharing insights with a wide audience. I enjoy marathon running, embracing discipline and resilience, and indulge in cooking and experimenting with flavors and techniques.

As I embark on my journey at IIM Mumbai, I am excited to explore the vast domains of management, broaden my horizons, and make a meaningful impact. If you are interested in collaboration, insightful discussions, or simply sharing experiences, let's connect and embark on a journey of mutual growth.

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Sudhanshu Pai

Avin Shetty

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