I help leaders maximize talent.

Bold thinker. Bolder doer.  Achiever of what others think is impossible through others.

I am an executive coach and business performance consultant who helps leaders scale their business. I have helped some of the best teams at powerhouses like Nike and Verizon perform even better. When leaders want to create more value faster, I help them find their way.

Experience and expertise: executive coaching, P & L experience, leadership and team development, business strategy and performance consulting, sales and operations leadership, facilitation, change management, project management, public speaking, performance management

Strengths: Learner  Responsibility  Strategic  Relator  Arranger

I'd love to hear about your bold goals and the challenges you are experiencing on your way. Feel free to connect here: sue@boldtrek.com

Sue Melone

Miller Family Wine Company

Responsible for global sales, operations, warehousing, and production of 275,000 case Central Coast Winery.  Manage cross-functional teams of 20+.

National Sales Manager + Senior Director of Operations

Leader of transformation of original business as a private label and small estate winery to a comprehensive wholesale company.  Built the Butternut brand back to health, secured first Agency partnership with Scout Cellar @ Target, and launched new luxury Non-Alc Hand on Heart to 20K cases (+$15 Non-Alcoholic offering) and Reciprocity (+$15 Sustainable/Organic Estate offering).   Partnered cross-functionally to support infrastructure changes across operations, finance, marketing, and reporting. Recruited, built, and led national sales and support teams of 18.

National Sales Manager

Wente Family Estates

Built strategic growth nationally partnered with SGWS across multiple brands within Wente Estates portfolio with a national team of twenty sales people plus several brokers. Managed the national/regional account calls, forecasting, brand launches, financials (P&L) and worked with marketing to bring chain retail programs for all channels.  Launched the first Agency partnership for Wente Family Estates.

Vice President, National Sales Manager

Vice President of Sales, West + Central

Fetzer Vineyards

Vice President of Sales + Managing Director West

Jackson Family Wines

Vice President of Sales CA + Off Premise and National Accounts

Region Manager, General Market + Independent Retail Northern CA

State Channel Manager + Hotels &  Venues

Key Account Manager + Hotel Channel, Northern CA

I have a comprehensive background in the beverage alcohol space including global sales, marketing, strategy, operations, warehousing, and production.  In my subsequent leadership roles, I have led transformational business objectives to rebuild and reposition wineries and teams while delivering profit.

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The Battle

Sue Melone

Crystal McIntyre

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