I help leaders maximize talent.

Bold thinker. Bolder doer.  Achiever of what others think is impossible through others.

I am an executive coach and business performance consultant who helps leaders scale their business. I have helped some of the best teams at powerhouses like Nike and Verizon perform even better. When leaders want to create more value faster, I help them find their way.

Experience and expertise: executive coaching, P & L experience, leadership and team development, business strategy and performance consulting, sales and operations leadership, facilitation, change management, project management, public speaking, performance management

Strengths: Learner  Responsibility  Strategic  Relator  Arranger

I'd love to hear about your bold goals and the challenges you are experiencing on your way. Feel free to connect here: sue@boldtrek.com

Sue Melone

Nate Randle

Gabb

Gabb made the Inc. 5000 list, coming in at #494. The list is an annual ranking of the fastest-growing privately owned companies in the United States. With our three year revenue growth of 895%, we landed in the top 10% of companies.

Chief Executive Officer

Chief Marketing & Growth Officer

Executive Advisor

Gabb for Good

We are establishing the Gabb Foundation as a way to reduce caregiver stress in times of need. We do this by providing safe cell phone service to children whose families are navigating challenges or facing barriers. #GabbForGood

Co-Founder & Board Member

Qualtrics

SVP Americas Marketing + Global Customer Marketing

Experience Management (XM) focuses each company on delivering value to customers and employees, helping drive immediate bottom line results while creating long-term value for shareholders. 

Key Accomplishments:

Led a group of senior leaders to plan and execute the Qualtrics IPO with our partner, Nasdaq. Owned all weekly meetings and prioritized tasks and projects for our remote bell ringing ceremony and stock listing. Directed all activities on IPO day, including company celebration.

Exceeded quarterly pipeline and revenue targets every single quarter, during the middle of covid. Shifted our entire marketing plan from in-person events to 100% digital. Developed webinar offense and virtual round table meetings to stay connected to our B2B prospects.

• Marketing leadership over North & South America
• Owned Global customer expansion
• Global growth leader over Customer Experience (CX) products
• Managed a team of 25+ marketing/brand leaders
• Owned marketing sourced pipeline targets 
• Delivered quarterly revenue targets in partnership with sales team
• Field marketing
• Account based marketing
• Partner marketing
• Digital marketing
• Physical and virtual events
• Industry marketing

SVP Americas Marketing

Vivint

Vivint is a leading smart home company in North America. Vivint delivers an integrated system with in-home consultation, professional installation and support, as well as 24/7 customer care and monitoring. The company serves more than 1.7M customers.

Key Accomplishments:

Record Year - In 2018, we exceeded $1B in annual revenue for the first time in company history and delivered a 125% bonus to marketing employees for executing a high-performing brand plan that helped deliver on company goals while staying within budget.

Award Winning CES Booth - Brand team created an entire neighborhood experience that showcased our new product launches and was selected as a “Top 20 - Best of CES” booth in the same class of brands such as Google, Intel, Netflix and Samsung. 

Product Awareness - Set the strategy and signed NBA players Donovan Mitchell and Rudy Gobert as brand ambassadors. Launched a fully integrated campaign that went viral and received millions of views, engagements and sales leads. Worked closely with Utah Jazz executive team as our largest corporate marketing partner through the arena naming rights deal (Vivint Smart Home Arena).

Responsibilities as CMO:

• Managed team of 70+ employees with 10 direct reports
• IPO pitch and filing documents preparation
• Brand strategy
• Product marketing and storytelling
• Public relations & corporate communications
• Digital marketing + website
• Sales team messaging and marketing
• Social media
• Design and content creation
• Retail partnerships
• Sports sponsorships (Utah Jazz, UofU, BYU)
• Consumer experiences and industry trade shows

EVP & Chief Marketing Officer

Utah Jazz

Key Accomplishments:

#TakeNote Campaign - Created and executed a season-long strategy that culminated with a trip to the playoffs for the first time in five seasons. Players and fans organically adopted the Take Note message that quickly became a statewide anthem and was frequently talked about on ESPN and TNT. The Jazz continue to use the campaign today.

Managed all aspects of team marketing and game operations for the Utah Jazz, SLC Stars, and Salt Lake Bees (Triple-A affiliate of the Los Angeles Angels).

Served on the executive leadership team that led the extensive arena renovation and secured the new ten-year arena naming rights partner (Vivint Smart Home Arena).

Nike Collaboration - Worked directly with Nike Basketball to design and launch an entirely new set of jerseys for the team. One of the unique designs was dedicated to Southern Utah and included a basketball court that matched the uniform. The concept became the best selling jersey in team history and Nike couldn’t keep up with demand. The success led to Nike building an on site arena store with a wide variety of limited edition items for Jazz fans.

Launched 5 FOR THE FIGHT jersey patch with Qualtrics. Worked with Nike on color combinations. The patch was the first-of-its-kind among all North American professional sports teams because it focused on charitable efforts instead of a corporation. Crowdsourcing to donate $5 to the fight against cancer.

Leadership Responsibilities:

• Managed team of 15 marketing and design professionals
• Brand marketing
• Ticket sales awareness and demand in partnership with sales team
• Creative design (logos, player assets, promotion items, tickets, arena decor, company events)
• Social & digital media
• Team website + mobile app
• Game operations
• Fan engagement
• Customer relations
• Managed Nike basketball and NBA relationship

Senior Vice President Marketing

Vice President Marketing

Nike

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. 

Personally responsible for driving the strategic brand plans and consumer initiatives for football and baseball training. Served on the leadership team that planned a month long consumer journey (product and events) leading up to Super Bowl XLVIII, in New York City.

North America Brand Director, Football & Baseball

Directly managed a $38M demand creation budget, along with planning and delivering the marketing and media buying strategies. Managed a team of 20 people with 5 direct reports.

Member of leadership team that delivered double-digit growth for multiple years, resulting in $500M+ in annual revenue. Reported directly to the U.S. general manager.

Tangible Retail Partnership Returns - Worked very closely with Dicks Sporting Goods, Golf Galaxy, Golfsmith, and several other retail partners on product launches, athletes appearances, merchandising and promotional plans. Over a three year span, we grew our retail business by 150%, mainly driven by apparel.

Tiger Woods and Rory Mcllroy Campaign - We signed Rory and then launched the first creative with both athletes, titled - No Cup Is Safe. The spot received 10 million+ views (on YouTube) in two days and was the second most watched Nike commercial that year, behind a global soccer ad. Nike Golf apparel sales grew by 25% during the heart of the media campaign.

US Marketing Director, Golf

Amer Sports Corporation

Directed the product and sports marketing strategies for Suunto USA, including PR, co-op, promotions, sponsorships, trade shows, retail merchandising and athlete contracts. 

Implemented the first ever social media and consumer database strategy for the company.

Traveled to Finland HQ quarterly for global leadership meetings.

Global Marketing Director

Callaway Golf

Led a cross-functional team of domestic and international managers to coordinate the delivery of annual, global marketing plans. Supervised three marketing managers.

Activated and managed corporate sponsorships with ESPN, Mercedes, FedEx and Cadillac. 

Global Brand Strategy - Worked directly with Phil Mickelson and other Callaway PGA and LPGA Tour Staff on North America and European marketing campaigns.

Cancer Awareness Initiative - Partnered with EIF and Halle Berry to drive awareness for ovarian cancer research. Through product auctions and public donations, we raised $3M for the foundation.

Senior Manager, Global Integrated Marketing

Appointed by CEO to turn around the struggling Top-Flite brand that had lost both dollar and market share for six straight years.

Managed a brand P&L of $55M and launched the most successful golf ball in seven years, beating company forecasts by 25%.

Golf Rap Video Goes Viral - Wrote a rap song about the Top-Flite brand and golf balls and played a superhero (D2 Man) in a YouTube video that completely disrupted the stuffy golf industry. The content was viewed over 1 million times within 24 hours, and the New York Times covered the story. The publicity put the new D2 golf ball on the map and supercharged the rebuilding process.

Employee of the Year Award - Received highest honor in the company, the 2007 Ely Callaway Award, for exceeding expectations on the Top-Flite brand.

Brand Manager

U.S. Sales Training Manager

MarketStar

Worked for MarketStar on the Hewlett-Packard account. Started as an inside sales representative and was promoted to territory marketing manager. I sold product and presented partnership marketing plans to small to medium business owners.

Left MarketStar/HP for the opportunity to chase my dream of working in the golf industry, at Callaway Golf.

Hewlett-Packard Sales & Marketing Business Development Manager

Hewlett-Packard Inside Sales Representative

CEO at GABB | Safe Tech for Kids & Teens | Advocate for Single Parents

Optimist. People-first leader. Team builder. Collaborator. Brand storyteller.

Lucky husband & dad. Golfer. Fly fisherman. Music enthusiast.

Currently serving as CEO at Gabb, a safe tech company for kids and teens. 

My career includes twenty-plus years in sports and tech marketing, brand building, and sales growth at leading brands like Nike, Callaway Golf, the Utah Jazz, and Qualtrics.

A few career highlights:

☑ Honored as 2023 CEO of the Year by Utah Business 

☑ Planned and executed 2 IPO's as part of Qualtrics and Vivint leadership teams

☑ Exceeded $1B in revenue with Vivint C-suite team (CMO)

☑ Launched Utah Jazz #TakeNote campaign as SVP of Marketing (used by team 8+ years running)

☑ Exec leader on Nike Golf team that generated YOY double-digit growth with $500M+ in annual revenue 

☑ Employee of the year at Callaway Golf for brand management leadership

More than a cellular network—Gabb Wireless is a movement to connect kids and teens to what matters most with safe-tech solutions. Our phones and watches serve as the first step into tech while giving parents peace of mind.

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Sue Melone

Nate Randle

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