Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Microsoft

Azure Speaker

MissionTech Media

Azurelib Academy

Founder & CEO

YASH Technologies

Technical Architect

Cognizant

Senior Software Engineer

Tata Consultancy Services

For collaboration, brand promotion and tech event speaking contact at:  azurelibblog@gmail.com

Hi, I'm Deepak Goyal, a certified Big data, and Azure Cloud Solution Architect.


I have 15+ Years of experience in the IT industry and 12+ Years of experience in Big data world.

I was among the few who has worked on Hadoop Big data analytics (since the Year 2011) before the popular advancement and adoption of Public cloud providers like AWS, Microsoft Azure, or Google Cloud Platform (GCP)

I help businesses to define the data-driven architecture and make robust data platform over the cloud to scale up their business.

Writing about Microsoft Azure technologies is one of my favorite works outside the office. 

I help people to understand cloud concepts and technologies like Azure Data Factory, Azure DataBricks, Apache Spark, Azure Synapse Analytics, Azure Key Vault, Encryption Decryption, Azure Blob Storage, Azure monitor, logging, Snowflake cloud data warehouse, Fivetran and many more complex tools and technologies.

I am a famous Azure blogger, my blog ranks number 1 on google search for more than 100+ keywords. 

The aim of this blog website is to share my expertise and experience as SME, to help people, learn by tutorials bundled with my personal experience, crack interviews, get their dream job and elevate themselves to the next level without paying anything.

I am a Youtuber too having more than 2K+ subscribers, who make videos on technical content like Hadoop, Mapreduce, pySpark, python, Snowflake, and many more.
 
Here on Linkedin as well,  I talk and write about Azure Data engineer, Azure certifications like Az-900, DP-203 study guide, DP-900, Az-104, Az-305, also solves people's technical queries and challenges.
 
In a nutshell, I am someone who spends a lot of his time working and talking about technology.


If you ever wonder about my work then you MUST check out 👇
- azurelib.com
- check my Youtube channel at @ItSkillsUpgrade


Feel free to hit me up in the LinkedIn DM, or simply 

send "Hi" to  azurelibblog@gmail.com


Thank you,
Deepak Goyal


**DISCLAIMER: All activity on this platform represents solely my own opinions and is not in any way, shape, or form, a representation of my current or past employers **

Deepak Goyal

I am launching something BIG and it’s 100% FREE.

After months of planning, I’m excited to announce a FREE 30-Day Azure WhatsApp Learning Program built for beginners, students, Az-900, DP-900 aspirants and anyone curious about the future of tech.

 What you’ll get for 30 days:

1. Daily 1-minute Azure videos (simple, powerful explanations)
2. Micro-lessons delivered to your WhatsApp
3. Daily quiz graphics to test your knowledge
4. Covers ALL essentials of Azure Fundamentals (AZ-900)
5. Covers ALL data concepts for Data Fundamentals (DP-900)
6. A friendly WhatsApp learning community

Who is this for?

1. Working professionals & job seekers
2. Cloud beginners
3. IT and non-IT professionals
4. Anyone preparing for Azure certifications
5. Anyone who wants to learn Azure in a simple and engaging way

Starting date: 19 Nov 2025

Want to join the FREE program?

1. Type “I’M IN” in comments and I will share link!
2. Or DM me “Azurelib” to get added instantly.

Let’s learn Azure one minute at a time.

Let’s grow together.

PS: First ever free WhatsApp based course. Don't miss it.

Here is the link: https://lnkd.in/d4DwKZme

𝗢𝗻 𝗮 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝗺𝗮𝗸𝗲 𝟭𝟬𝟬+ 𝗔𝘇𝘂𝗿𝗲 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 𝗶𝗻 𝗻𝗲𝘅𝘁 𝟰𝟱 𝗗𝗮𝘆𝘀

🇮🇳 A Truly Honoured Moment for Me 🙏

This time in Gangtok with the Government of Sikkim.

This week, I had the privilege to be invited by the Ministry of Electronics and Information Technology, Government of India (GoI) to conduct a 3-day AI & ML Workshop for the Government of Sikkim officials, in partnership with NeGD

Special thanks to the entire IT department of Govt of Sikkim. 

From fundamentals of Python to cutting-edge GenAI & ML applications,
 
I trained officers to not just understand AI, but apply it in real governance.

And I must say:

 - When Government starts focusing on AI,
 - You know India is truly getting future-ready!

Just a few years ago, I was creating LinkedIn posts from a small room.

Today, I’m getting the opportunity to train the people shaping India's digital transformation.

It’s not just about tech, It’s about impact.

To all the self-learners, dreamers, and hustlers reading this,

Keep building. Keep teaching. Keep giving back.

The world is watching. 

Join my WhatsApp channel to learn AI for Free: https://lnkd.in/dyYvqpJW

Why do employees want WFH or hybrid work models?

1. Because their parents are aging.
2. Because they are parents to their only child.
3. Because they want to spend more hours with their wife than with stranger flat mates.
4. Because they want an afterlife with friends in their hometown.
5. Because they want to save money and invest rather than spend it all on survival.
6. Because they want to avoid getting stuck in traffic and attend meetings through the spare laptop.

There's a compulsion for employees to work on-site by coming down to the office with strict log-in and log-out criteria.
Also, employees are forced to attend meetings with overseas teams/clients from their homes, using their personal laptops and data when needed.

What's the point behind this?

Why does location matter if employees deliver work without impacting quality and productivity?

In the so-called perfect corporate world with luxury salary packages, there are only processes and protocols—only for the sake of it, with not much sense!

post credit: Dr. Sakshi Khandelwal

One of the best post I came across today.

This is a powerful ChatGPT feature that every professional should set up today. 

Now you run this manually every day or set it as schedule task in ChatGPT to get about info about latest job posted.

This can run even on the free version on ChatGPT.

Example prompt in the snapshot below. Edit it based on your role, location, and preferences.

The more specific you are, the sharper the results.

PS: Adding the exact prompt in the comment to copy and paste.

Before start: I am not prepared for interview

After 1st interview: Failed, need to learn

After 5th interview: I know most of questions

After 7th interview: I got an offer

After 10th interview: I can clear any interview.

This is the journey for every normal IT professional.

Only thing that is stopping you is, not Starting

Start your journey before it's too late.

ADF Practice Questions:

Scenario 1: Data Transformation Pipeline
Scenario: Azurelib e-commerce collects sales data from multiple regional databases (SQL and NoSQL). The data needs to be cleaned, transformed, and stored in Azure Data Lake for analysis. The pipeline must also check the data’s integrity before loading it into the Data Lake. If data is incomplete or contains errors, it should be sent to a different storage location for reprocessing.

Q1: How would you design an Azure Data Factory pipeline to handle this scenario? Explain which activities you would use and how you would manage errors.

Scenario 2: Copying Data from On-premises to Azure
Scenario: Azurelib retail business has a legacy on-premises SQL Server database containing product and inventory data. The company wants to migrate this data to Azure SQL Database on a daily basis for reporting and analytics. The pipeline should minimize downtime and avoid impacting the on-premises server’s performance.

Q2: How would you design a pipeline in Azure Data Factory to copy this data from on-premises SQL Server to Azure SQL Database? Which ADF components would you use to ensure minimal downtime?

Scenario 3: Parameterized Pipelines
Scenario: You are working for an Azurelib e-commerce company that collects product reviews from different platforms daily. Each platform has a different API endpoint for data retrieval, and you need to ingest this data into Azure Data Lake. The process must be automated so that the pipeline dynamically fetches data based on the platform being processed.

Q3: How would you implement a parameterized pipeline in ADF to dynamically handle multiple data sources? Which parameters and activities would you configure?

Scenario 4: Data Lake Partitioning by Date
Scenario: Your organization stores large amounts of transactional data in Azure Data Lake, and the data is loaded daily from various sources. To improve query performance, you are tasked with partitioning the data in Azure Data Lake based on the date of the transaction.

Q4: How would you configure an ADF pipeline to partition data in Azure Data Lake by date? Which ADF activities and transformations would you use to achieve this?

Scenario 5: Failure Handling and Pipeline Monitoring
Scenario: You have set up a data pipeline that processes customer orders and loads them into Azure SQL Database. Sometimes, due to network issues or data corruption, the pipeline fails mid-execution. The business needs to be notified immediately if the pipeline fails, and the pipeline must be automatically retried a few times before stopping completely.

Q5: How would you configure failure handling and monitoring for this pipeline? What features of ADF would you use to send alerts and implement retries in case of failures?

Do share and follow Deepak Goyal for more.

Back when we were younger, this advice felt like gold:

Just work smart, not work hard

But now, it is not.

Because in the real world, everyone is smart.

- Everyone has access to ChatGPT
- Free resources, cheat sheets, mentors.
- Most common tips and tricks

So, what separates those who grow?

- Who doubles their CTC
- Who switched to that dream company

It’s not just a smart brain.

- Its practice for hours and hours
- It’s an effort after office hours.
- It’s staying up late, not scrolling, but studying.
- It's getting up after every fall
- It’s applying for 50 jobs and still showing up with energy for the 51st
- It’s building a habit when no one is clapping for you yet.

Yes, you’ll feel behind sometimes.
Yes, rejection will hurt.
Yes, it’s hard to push through when there’s no instant reward.

But hear this clearly:

- The world is full of smart people.
- Very few are consistent.
- Even fewer are unstoppable.

So if you’re tired of hearing: "We’ll get back to you"

Then stop relying only on strategy. Start showing up with fire.

Your next growth jump won’t come from working smarter.
It will come from working harder and outsmarting your competitors.

View newsletter: Mastering Data, Cloud and AI

If you're running Databricks in production, I want you to open your cloud billing dashboard right now. Look at your compute costs from last month. Now

Open article: How to Cut Your Databricks Costs by 40% Without Migrating Anything by Deepak Goyal • 5 min read

How to Cut Your Databricks Costs by 40% Without Migrating Anything

I once asked a friend,
“Why are you still in the same job for 8 years?”

He smiled and said,
“It’s stable. I know what I’m doing. No pressure, no surprises.”

But here’s what I noticed…

- Same job.
- Same tools.
- Same complaints.
- No new learning.
- No interviews.
- No growth.

He wasn’t building a career 

He was living the same 6 months over and over again.

And honestly? He’s not alone.

A lot of professionals get stuck in “comfort.”

They avoid change because it feels risky.

But here’s the truth:
Staying stuck is the biggest risk.

If you want something new a better role, higher pay, new challenges 

you have to walk a different path.

Learn.
Apply.
Fail.
Try again.

Because one day you’ll thank yourself…
for not settling.

🚀 Want to switch to a high-growth career in Azure Data Engineering?
 
I’m hosting a free masterclass where I’ll guide you through the roadmap and answer your 1:1 questions.

Reserve your seat now → https://lnkd.in/diuma7B8

WhatsApp: +91 93922 72173

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The Battle

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