Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

🎙 Podcast Producer, Coach and Content Specialist | Helping personal brands make impactful podcast content

Top marketing talent doesn’t stay loyal. Freelancers ghost you. 

And most agencies? They just churn out content without a clue.

At Podcast Principles, we do things differently.

I’m Jack Gallagher, General Manager and your go-to for post-production. If you’ve got podcast episodes, raw video, or a backlog of YouTube content, my team turns that into branded, audience-ready assets.

From editing and thumbnails to metadata and uploads, we handle it all with built-in strategy and U.S.-based reliability.

🏆 What I Do:

🎙️ Post-Production Management – You record, we handle the rest.
📹 Custom Video Editing – Tailored, branded edits that feel in-house.
🧠 Workflow Systems – Simplify your pipeline and scale without stress.

💡 Why Work with Me?

Unlike freelancers or bloated agencies, we’re the agency that builds you an asset, not a liability.

No missed deadlines. No overseas mystery editors. No hand-holding. Just done-for-you editing that helps you grow your show.

Jack Gallagher

Most "almost podcasters" struggle with this one particular obstacle

and it isn't strategy.

It's starting.

It's a common feeling to think that all marketing is "big" and precious. It's not.

The simple truth is that algorithms need to be fed

and people care less than you think.

SO much of marketing success is built off of consistency, volume and reps. 

🩵  You learn from releasing episodes that fall on their face
🩵  You learn from posts that bring crickets instead of comments
🩵  You learn from those lonely webinars with two people

Early on, wins are important, but getting fixated on constant wins is what sinks the progress of most people.

Let's not forget that nothing goes to waste. All of this activity..

🩵  Feeds the algo
🩵  Helps you understand your audience more completely
🩵  Gives you opportunities to try new things and get better (at writing, recording, etc.)
🩵  Creates a touchpoint that may book a call, or move a prospect along the buyer journey 

So jump on in! The water is just fine 🤽 

#b2b
#podcast
#podcastcoach
#contentmarketing

Podcast Post-Production That Scales | No Freelancers, Just Results | The 4️⃣ 5️⃣ 1️⃣ Content System

"People watch clips because they have short attention spans!!"

No...

People watch clips because

a) they're busy

and 

b) they cut through the fluff

Let’s be honest:

Your best insight, advice, or story will probably never land if it’s trapped inside a 40-minute video.

Attention is earned by showing up in formats people actually consume.

Sure, the message matters, but the packaging decides if it gets seen.

#podcast
#podcasting
#marketing
#clips

After 100+ launches 

Ryan R. Sullivan and I have seen one constant with podcasting

Nothing is perfect.

There are adjustments to be made.

Expectations often need to be altered.

And this is true even if you're making one-off videos, cutting clips, writing a newsletter, making a post on LinkedIn

I have this tattooed on my 💪 

➡Nobody makes it look easy the first time.
➡Nobody looks good doing it the first time.
➡Everybody feels vulnerable and has moments where they second guess the whole project.

Simple, but all true. 

From podcasting to riding a bike, it's a journey with hills and valleys.

So, take a deep breath. 

Relax.

Whether it's big or small, you got this 👊 

#B2B
#podcastprinciples
#podcastcoach

It's a content cheat code that most people look down on..

and I have no reason why

Gluttons for punishment I say. Work is cooler when I do less of it.

Especially when the result is practically the same if not better.

Do you repurpose old content when you're not "feeling it" or short on new stuff?

Why or why not?

#podcasting
#contentmarketing
#b2b
#repurposing

Brian was searching for a podcast for MSP owners.
Most were too technical. Others didn't actually help.
His solution? 

"I'll build one myself."

Introducing:

🎧 The $10 Million MSP Podcast — live today! 

Brian hired our team at Podcast Principles to lead the strategy and production. 

Why this exists:

Most MSP shows talk tools and tactics. Brian wanted the stuff that actually moves a business past $10m; leadership, ops, margin, valuation, culture. 

Who Brian is:

Former MSP owner who sold to PE. Then helped lead inside a $35M+ MSP. Now a strategic coach to MSP leaders. In short, he’s been around the block. 

What you’ll get:

• Real inflection points that unlocked scale
• The rhythms, scorecards, and habits that drive profit
• One action you can implement this week

How it works:

Biweekly interviews with the occasional solo show.

Who it’s for:

MSP owners at $10M+ and serious founders at $2–$10M who want a business that generates profit and grows valuation.

Why I’m proud:

Brian didn’t see the podcast he wanted, so he built it. That’s the point. You don’t have to wait for “the perfect” show in your niche. You can create it.

Start here:

EP.0 — Why this exists and who it’s for
https://lnkd.in/eCt3B-_i

👇 Tap in

Follow the show and make sure to follow Brian Hoppe, MBA, PCC! 

hashtag

#MSP 
#podcastprinciples

People are booking hundreds of calls from LinkedIn,

and they're using a "fake" podcast.

The secret isn’t high-end equipment or a fancy show, it’s cadence and context.

Here's what it looks like for you:

1️⃣ Once a week you hit record for ~30 minutes and talk through the exact problems your ideal clients are wrestling with. Not theory. Not trends. Just the conversations I’m already having in DMs and sales calls.
2️⃣ From that one recording, curate and share short moments over the next week or two. Same ideas, different angles. 

It's not about making it perfect.

This strategy is about making it good, and consistent.

People don’t hire you because they saw one perfect post; they hire you because they’ve heard you say the right thing five times in a row.

Clips:

1️⃣  show your thinking in motion, not a polished pitch
2️⃣  they create safe touchpoints: easy to consume, easy to ignore, easy to return to, until someone’s ready to talk.
3️⃣  are easy to consume
4️⃣  show the best moments, tips, ideas

You don’t need a podcast. You need a steady signal

Record the real stuff you’d say off-camera, publish the moments that matter, invite replies that become calls.

taplio

The Battle

Ryan R. Sullivan

Jack Gallagher

Followers

Posts

Engagements

Likes

Performance ScoreJack Gallagher's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan R. Sullivan

Jack Gallagher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Gallagher's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJack Gallagher's LinkedIn Performance