Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

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The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Listen Then Speak, LLC

Working 1-on 1 or through group facilitation 

Reclaim surrendered ground in your mind and body by addressed your mindsets and habits at the root. We take the first 12 weeks with a structure tailored to your specifics needs to get you results
 - Find out the WHY behind your what (your habits have a root)
 - 2x your time
 - Experience peace both personally and professional 
 - Establish boundaries that help you position yourself to smash goals without guilt
 - Expedite on projects (nothing is left sitting when procrastination loses its power)

✅️ Get to the root of the mindset behind the behavior, through pin-point analysis 
✅️ Assign work tailored to building atomic habits that establish both (personal & professional boundaries)
✅️ Focus on unlearning cyclical habits of communication on all levels of leadership
✅️ Change unhealthy outlets that hinder professional productivity and personal mental health
✅️ Achieve solid communication with self, peers, teammates, staff and family that reduces stress, resentment, turnover, and helps you take calculated risks with confidence.

Offering 1-on 1 Counseling and Group Consulting for Organizations 

DM or make a complimentary clarity call for more information

Founder | CEO, Counselor and Consultant 

Our desire is to sit and chop it up with anyone from best selling authors to successful entrepreneurs and get a sense of the highs and lows of their journey. We want to delve past the surface to see how their culture, faith, career choices, and mental health have brought them to their current destination and broach topics that will provoke both thought and action in listeners. As a certified counselor, I make it my business to ask questions that unearth, the best in my guest and provide the most value for my audience. We don't shy away from what is considered taboo and we don't have an agenda to focus only on what a person does, but who they are.  These conversations light a fire in listeners along with both actionable and practical items providing the highest value to those tuning in.  Whether you are on your lunch break or going for a jog, head over to where ever podcast are distributed and LETS GET INTO IT!

Creator and Host of Listen Then Speak Podcast 

International Justice Mission

Senior Coordinator

Global Lead

CALVARY CHAPEL MAGAZINE

I'm energetic and skilled at at building key account relationships with various vendors for mutually beneficial promotion. I'm also driven to help vendors expand the scope of their influence through diligence and follow-up on all leads.

Sponsorship Coordinator

Pure Life Ministries

•	Assisted large client base with effective techniques in conflict resolution, crisis intervention and complex issues 
•	Served as a professional on-call counselor for a 75-bed residential treatment facility
•	Coordinated the Overcomers at Home phone ministry program
•	Trained new counselors and educated then in ministry methods and protocols
•	Served as a Weekend Master of Ceremonies and performed all duties and tasks
•	Performed social media messages on camera to reach an international audience as professional talent
•	Facilitated group counseling sessions in a highly ethical and professional manner
•	Facilitated group meetings leading 75 plus individuals
•	Quarterly met with Ministry Outreach Coordinator and web team to present and brainstorm effective concepts for company and ministry promotion in both written and web communication

Counselor/Program Coordinator

Federal Bureau of Prisons

- Provided diversified information services and research assistance to the agency and the general public.
- Independently researched information pertaining to inmate commitments, sentence computations, and transfers; verify it through discussion with communication specialists and other law enforcement officials; and released it according to government regulations. 
- Produced responses to requests for information in an approved style and in language suitable for the intended audience.  
- Reviewed material grammar, clarity, and presentation.
- Helped create a database of speeches for the Director of the Bureau of Prisons which contains all of his speeches dating back to fiscal year 2003.  
- Forwarded phone calls, mail, and email to the appropriate officials.  
- Worked independently with minimal supervision.  
- Proofed the Deputy Attorney Generals Report and Director’s Monday Morning meeting minutes and to ensure that the format was correct on hard copy versions prior to routing.  
- Assisted in processing speeches for the Director of the Federal Bureau of Prisons making edits as instructed.  
- Assisted in processing employee manuscripts submitted for review.
- Communicated extensively with colleagues within my section and higher level managers in various divisions to ensure projects and assignments received professional input and critic.

Administrative Assistant

I tackle Burnout at the Root with proven methods to 2x your time, and maximize productivity | Certified Counselor | Public Speaker | Podcast Host | Sub to my newsletter in my featured section ⬇️

For as long as I can remember, I lived to please others and rarely gave any resistance to the demands of those around me. This led to chronic procrastination, perfectionism, horrible boundaries, and various addictions to numb the pain.

Burnout was a way of life for me. As a manager, I found myself not wanting to delegate tasks for fear that the output wouldn't fit my perfect vision.

I often operated out of a fear of rejection, and it colored all of my interactions with others.

As an employee, I second guessed all interactions and never said no to any projects.

This constant pressure from all sides had become a mental prison, and I sought out unhealthy outlets and addictions to numb the pain that I refused to address. 

I learned alot about my triggers, behavior patterns, but also specific to harness them and use them for maximum productivity. 

You’re over capacity because:

❌️ Fear of rejection is your primary motivation, it will lead to decision fatigue and analysis paralysis
❌️ Your thoughts are always riveting by over-calculating every scenario at work and home in hopes of perfection
❌️ You put yourself last, but are full of resentment and bitterness
❌️ You place unrealistic demands on yourself, team, and potential clients
❌️ You experience turnover in personal and professional relationships, because you go overboard in trying to prevent it

I was willing to go to these places to find out the WHY behind my WHAT, and it dramatically changed my recovery and the system I developed for individual clients and organizations.

Here’s how my proven process for individuals and organizations works, We: 

✅️ Get to the root of the mindset behind the behavior, through pin-point analysis 
✅️ Assign work tailored to building atomic habits that establish both (personal & professional boundaries)
✅️ Focus on unlearning cyclical habits of communication on all levels of leadership
✅️ Change unhealthy outlets that hinder professional productivity and personal mental health
✅️ Achieve solid communication with self, peers, teammates, staff and family that reduces stress, resentment, turnover, and helps you take calculated risks with confidence.

If this resonates with you, let's schedule a 30-minute discovery call to begin your journey.https://calendly.com/listenthenspeak/30min

taplio

The Battle

Ryan R. Sullivan

Jahmaal Marshall

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taplio

The Battle

Ryan R. Sullivan

Jahmaal Marshall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan R. Sullivan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan R. Sullivan's LinkedIn Performance