Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

The only brand strategist in advisor marketing that helps financial advisors discover their niche, craft their positioning, and tell their stories to get more inbound leads of dream clients.

Most advisors want to grow, but they’re stuck in an old model. They’re tired of chasing prospects, begging for referrals, or feeling like their brand is invisible. The truth?

You’re only a trusted advisor to the clients who already know you.
To grow, you need to become a trusted authority—and that’s where I come in.

Hi 👋 I’m Natalie Hales, and I help financial advisors stop spinning their wheels and start attracting ideal clients.

With 14 years of experience in advisor marketing across Canada and the U.S., I’ve worked with everyone from top independent advisors to national firms like Canada Life and global associations like MDRT.

My signature framework, The Niche Funnel™, flips the traditional sales funnel on its head.
Instead of shouting into the void, we focus your niche, refine your brand, and develop a strategy that magnetizes the right people so they come to you.

🔹 Niche Sprint: Define your ideal audience and unique value
🔹 Brand Sprint: Craft your brand story and messages
🔹 Marketing Sprint: Build a strategy and 90-day action plan that works

Together, these Sprints make up The Niche Funnel™, the fastest and most effective path to gain both authority and attention. 

Advisors who join my community, The Power Network™, continue to grow their niche (and build the referrals that come with it) inside a strategic network of advisors who actively seek to help you succeed.

I’ve helped advisors land $20M accounts, build referral-based practices, and finally feel like their brand reflects their value.

This work is personal.
When both of my parents became disabled and I faced a rare genetic diagnosis, I saw just how life-changing the right advisor can be.

Now, I help advisors become visible for the right reasons—and attract the right people with confidence, clarity, and purpose.

Stop chasing leads. Start attracting dream clients.
Let’s build a brand that works as hard as you do.

DM me the word BRAND and let’s talk.

taplio

The Battle

Ryan R. Sullivan

Natalie Hales

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?