Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

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The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

The only brand strategist in advisor marketing that helps financial advisors discover their niche, craft their positioning, and tell their stories to get more inbound leads of dream clients.

Most advisors want to grow, but they’re stuck in an old model. They’re tired of chasing prospects, begging for referrals, or feeling like their brand is invisible. The truth?

You’re only a trusted advisor to the clients who already know you.
To grow, you need to become a trusted authority—and that’s where I come in.

Hi 👋 I’m Natalie Hales, and I help financial advisors stop spinning their wheels and start attracting ideal clients.

With 14 years of experience in advisor marketing across Canada and the U.S., I’ve worked with everyone from top independent advisors to national firms like Canada Life and global associations like MDRT.

My signature framework, The Niche Funnel™, flips the traditional sales funnel on its head.
Instead of shouting into the void, we focus your niche, refine your brand, and develop a strategy that magnetizes the right people so they come to you.

🔹 Niche Sprint: Define your ideal audience and unique value
🔹 Brand Sprint: Craft your brand story and messages
🔹 Marketing Sprint: Build a strategy and 90-day action plan that works

Together, these Sprints make up The Niche Funnel™, the fastest and most effective path to gain both authority and attention. 

Advisors who join my community, The Power Network™, continue to grow their niche (and build the referrals that come with it) inside a strategic network of advisors who actively seek to help you succeed.

I’ve helped advisors land $20M accounts, build referral-based practices, and finally feel like their brand reflects their value.

This work is personal.
When both of my parents became disabled and I faced a rare genetic diagnosis, I saw just how life-changing the right advisor can be.

Now, I help advisors become visible for the right reasons—and attract the right people with confidence, clarity, and purpose.

Stop chasing leads. Start attracting dream clients.
Let’s build a brand that works as hard as you do.

DM me the word BRAND and let’s talk.

Natalie Hales

360Brew means your profile matters even more. 
Your niche, your stated role, your network. 
Because the model now reads:

Profile + Content + Interactions 
Together for relevance.

--> If you’re publishing random “spray & pray” posts that aren’t tightly aligned with who you serve and what you solve: you’re more at risk now. 

--->If you’ve been showing up with content aligned with your niche + offering + making sense to your target client: you’re in good shape. 

Jasmin Alić tells us to:

Treat this like brand work 
Not lead-hacking work

The more your content, profile, and interactions align, 
the easier the algorithm will do its job for you 
(rather than against you).

Brand Strategist helping financial advisors discover their niche, craft their positioning, and tell their stories to attract their dream clients. Turning Advisors into 𝐀𝐔𝐓𝐇𝐎𝐑𝐈𝐓𝐈𝐄𝐒

I had a breakthrough recently that I can’t keep to myself.
 
During a podcast, I openly admitted I USED TO pride myself on my work ethic, but not anymore.
 
And I just realized WHY it happened…
 
Some context:
 
I took weird pleasure in the fact that I could quadruple the workload of my peers and run my area without oversight (classic achiever mindset).
 
But after a few years of long hours, my health took a hit:
 
- Endometriosis pain
- Stomach issues
- Weekly migraines
- Breast tumour
 
I decided to work from home after my tumour removal… Folks, bleeding through bandages whilst providing updates and giving advice is NOT normal behaviour.
 
And STILL, I didn’t see my corporate burnout. 
 
People reached out after that podcast, and I heard that I wasn’t alone. All different industries but men and women feeling like we constantly need to do more.
 
You might be thinking… "Why didn't I see it coming? Why do I always feel the need to push myself beyond my limits?"
 
I totally get it!!
 
What I needed for myself was to reignite my passion and my WHY.
 
For me, the turning point came when my stomach issues landed me on some hard antibiotics, forcing me to take a step back from work and severely restrict my diet to just meat and water.
 
The meds made me feel like I had a bad flu, but also gave me plenty of time to ponder life.
 
Then, I missed out on an exciting external project because my department needed me. That’s when a mentor of mine pointed out the importance of visibility.
 
Being exceptional at what you do is one thing, but without visibility and recognition, you'll likely find yourself with even more work. The lesson was clear.
 
It’s okay (and necessary) to bring clarity, organization, and joy to people’s lives (and get paid for it!)
 
It’s okay to work hard for someone else – even if it’s not exactly solving world peace.
 
BUT - I knew I didn’t want to be where my leaders were, feeling those kinds of pressures in 20 years. It was time for a change.
 
In the next few years,
-         I did 75% less work but strategically increased my visibility.
-         I studied branding, infused it into my work and built a personal brand.
-         My personal brand within the company opened doors that my work alone couldn't.
 
I’m passionate about advisors leading PURPOSEFUL lives. Of having richness in all areas.
 
What’s resurfaced is the work I care about most:
✨ Helping advisors step out of the shadows and into authority. ✨

So here’s the simple truth:

I built a program that does exactly that.
A grounded, supportive way to sharpen your message, claim your space, and quiet the mindset gremlins that make this whole industry louder than it needs to be.

I won’t over-explain it here.

I’ll just say this:

Advisors who go through these Sprints start showing up differently.
More certain.
More seen.
More themselves.

If you’re wondering what that might look like for you… well, that’s the interesting part.

You know what’s maddening?
Building a solid practice… and still feeling like you’re carrying the whole damn thing alone.

Because your team is solid,
but no one on your team can challenge your thinking.

No one to really brainstorm with.
And that’s when growth stalls or stops altogether.

And you know what gets good advisors really down?

• Carrying a bottom 25% of clients you’ve outgrown, and feeling guilty about letting them go.
  
• Watching less-experienced advisors show up with sharper brands than yours.
  
• Knowing you 𝘴𝘩𝘰𝘶𝘭𝘥 be attracting $2–8M households consistently… but something in the positioning still isn’t pulling its weight.
  
• Realizing that “DIY-ing your next level” is actually what’s slowing you down.
  
You’re not alone in feeling this.
You’re not behind.
𝗬𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻.

Because the right kind of pressure? 

The kind that expects more from you, celebrates with you, and holds you accountable? 

Well, that changes everything.

You don’t have to do this alone. No advisor at your level should be carrying the weight of growth in isolation.

Surround yourself with people who:

→ Raise your standards, 
→ Sharpen your thinking, and 
→ Remind you that your next level is nothing short of inevitable with the right pressure.

What’s the one thing you wish you had someone to push you on right now?

P.S. You don’t have to comment, I know many of you read quietly over coffee. Just know these posts are for you.

POV: Recall > Reach. 
If you’re not going for virality, 
Then being remembered is the goal

Here is the simplest way to make that happen: 
ISP: Insight, Story, Process.

👉 Insight = what you believe
👉 Story = what you’ve lived
👉 Process = how you do it

And when you lead with ISP, everything compounds:
• Social fuels thought leadership
• Thought leadership powers speaking
• Speaking sends new energy back to social

That’s the Marketing Flywheel in motion,
Authority feeding itself.

We broke this down in 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟳 — the playbook for turning ideas into trust loops. 
🎥 Watch the recap: The Marketing Flywheel — Episode 7
🔗 https://lnkd.in/g5hjsiTU 
Which do you want to see more of in your feed - Insight, Story, or Process?

Your next speaking engagement isn’t a visibility hack.
It’s the moment you stop 𝘢𝘴𝘬𝘪𝘯𝘨 for authority and start 𝘰𝘸𝘯𝘪𝘯𝘨. 🎤

No one can give that to you, but you. 
And all you need is the right room
and a message that lands.

But here’s the secret:
speaking only amplifies your authority when it connects back to your system.

When you’re clear on your system, every podcast, panel or keynote becomes an amplifier. 

We broke this down in 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟳: 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹.
How to turn every appearance into momentum that compounds. 
🎥 Watch the recap — see how it works in real time: 
🔗 https://lnkd.in/g5hjsiTU

Stop trying to be everywhere. 

Show up where your message moves the right people.

“Me, an expert?” At times, we all hear that voice, “Who do you think you are?”

Funny how confident I can feel in a room…
and how tiny I can feel on LinkedIn.

This week was one of those weeks that should have shut my inner critic up:

 ↳ An advisor enjoyed our coffee chat and surprised me with the kindest public post.  

 ↳ A referred advisor, after delivering her strategy, actually sat back and said "I am seriously impressed". Carolyn 👀

 ↳ Another literally said, "Natalie, you are a great marketer" (and now I have video evidence of the shade of red I go with compliments). 

All this week. 
I felt steady, clear, capable. 

But then I get on LinkedIn and I feel like a total newb.

Suddenly I’m second-guessing everything:
• Was removing connections outside of my niche right?
• Did I come across as authentic as I wanted there?
• Should I post that clip where I made THAT face?

In real conversations, I feel grounded.
Online? Sometimes feels like I’m back at day one.

And after three years of building here, 
I’m realising something I didn’t expect:

1️⃣ Imposter Syndrome doesn’t disappear as you grow. 
It just gets quieter in some rooms, 
and louder in others.

2️⃣ Niching down doesn't mean you know everything. 
It means you know 𝘺𝘰𝘶𝘳 𝘵𝘩𝘪𝘯𝘨.
And that's enough.

3️⃣ Every expert started somewhere. 
Most of us just made it through the doubt,
one messy step at a time.

But that tiny voice still shows up 
(especially on the days you think it shouldn’t).

That’s the weird tension of being human on this platform:
feeling confident in conversation
and suddenly small online.

If you’re in that tension too, you’re not alone.
We’re all learning how to hold both.

(And Kevin - if you’re reading this, thank you.
Your kindness meant more than you know.) 

🔔 He’s been showing up on LinkedIn for years,
sharing generously and cheering others on.
If you’re not following him yet, you should be.

taplio

The Battle

Ryan R. Sullivan

Natalie Hales

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Performance ScoreRyan R. Sullivan's LinkedIn Performance

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taplio

The Battle

Ryan R. Sullivan

Natalie Hales

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan R. Sullivan's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreRyan R. Sullivan's LinkedIn Performance